Wind and rain. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

This is the best adjective for "Fury Road" in the past week, after the box office explosion of the opening weekend, the crew launched a comprehensive publicity mode, even in the face of the strong impact of "Banshee in the Water", it was not timid, but a controversial remark on Wednesday pushed the movie to the forefront, and then ushered in a stormy offensive, and there was no room to breathe, masculinism, feminism, and social public opinion smashed down wave after wave, and pressed on the top of the head of "Fury Road", There seems to be no hope of turning over at all.

Whether it is "Sin City" or "Hard Fruit Candy", they have experienced the double day of ice and fire of film critics, but they have not faced such a bad situation, and even "The Passion of Christ" does not seem to be under so much pressure. All of this has cast a shadow on the box office progress of "Fury Road", which is already struggling to move forward under the pressure of R-rating, cults, and powerful opponents, and the boycott of masculinists and feminists may become the last straw that breaks the camel's back at any time.

To add insult to injury, the publicity was interrupted, and after the Las Vegas campaign ended on Saturday, Lance went on vacation to Palm Springs, without any corresponding promotional itinerary. Even Charlize and Michael have temporarily returned to Los Angeles without publicity, which is really rare in the summer file, especially for works that focus on topics like "Fury Road".

All signs are that the next week of "Fury Road" will usher in a cliff-like collapse, but people are always forgetful, forgetting the past when "The Passion of Christ" erupted amid controversy, and even forgetting the devastation of "Fury Road" opening weekend, but their memories are quickly awakened.

In 2006, in the third week of July, the North American weekend box office charts, the champion "Fury Road", the runner-up "Pirates of the Caribbean 2", the third runner-up "Monster House", and the third runner-up "Banshee in the Water".

Wait, what's going on? Are you sure about this list? Why did "The Banshee in the Water" run to fourth place, why "Fury Road" achieved a second consecutive championship, why the box office trend was completely unexpected, and why last week's controversy did not have the slightest impact...... What really happened last week's weekend?

Turn the clock back to the premiere of "The Banshees in the Water" on Wednesday, back to before the controversy began to spread, and back before North America had the biggest midsummer heat wave in history.

"Banshee in the Water" had a grand premiere in North America, and the rival "The Monster House" was a cartoon - and it was not produced by Disney - and it simply could not steal any of the focus of "Banshee in Water", and the premiere of "Banshee in Water" was a great success with 250 media outlets and 800 fans in attendance. But after the premiere, coinciding with the controversy of "Fury Road", "Banshee in the Water" also ushered in a nightmare.

The media rated 35 percent, with 24 percent freshness on Rotten Tomatoes, 45 percent popcorn index, and a "B-" theater score.

Bad, it's terrible, from professional film critics to ordinary audiences, from mass media to theater feedback, "Banshee in Water" ushered in a rout across the board. In particular, the scolding on IMDb has been far beyond the scope of imagination, after the internal preview of the movie, Warner Bros. released the rumor, the quality of the film is worthy of affirmation, and it is applauded, but now it seems that this is all a lie, it is just a means for the film company to attract the audience into the cinema, and the super high expectations collide with the inferior quality of the finished product, and the huge gap is unsatisfactory. Even for horror movies and thriller movies, the quality of "Banshee in the Water" is far from satisfactory, and reviews from all sides have collapsed completely.

This is reminiscent of last year's "Sahara Cavalry".

But the situation of "Banshee in the Water" is even worse, because this is the fourth consecutive fiasco of M-Knight Shyamalan's work, each time the expectations are high and the disappointments are falling, four times in a row, the trust accumulated during the "supernatural sixth sense" period is now completely zero, the audience can no longer bear it, and the overwhelming curses are almost drowning the Internet.

Knight must thank Lance for the fact that "Fury Road" attracted all the controversial firepower, so the "Banshee in the Water" curses seemed to be masked and went unnoticed by the media, which allowed Knight to win a respite. But obviously, this shift of "attention" is undoubtedly bad news for the box office, which is already trapped in the shackles of word-of-mouth, and it is difficult for the box office to create good results, either like the "Da Vinci Code" relying on the topic focus and hot hype to arouse the audience's curiosity and enter the cinema, or like the "Sahara Cavalry", the war Bros. painstakingly managed propaganda momentum was drowned in the whirlpool of controversy of the "Fury Road", and even the focus was snatched away. The buzz created by the premiere has also been completely dimmed, which is also clearly reflected in the weekend box office figures.

After Friday's box office was released, it was only 6.8 million, and this set of data made Warner Bros. feel half cold - the North American box office market for two consecutive weeks broke out with record-breaking energy in film history, but now when it was the turn of "Banshee in the Water", it directly dived off the cliff, from 67 million in "Fury Road" to 6.8 million now, which is only one-tenth.

One tenth, the comparison of this set of data is really too miserable, even if people have considered the failure of "Banshee in Water", but they definitely did not expect that it would be such a vigorous failure, not to mention, before the release of the movie, "Banshee in Water" was still the favored party. But now, this earth-shattering collapse is unexpected, inexplicably reminiscent of the time when the "Saharan cavalry" played against the "Sin City".

What's even more terrifying is that after the terrible Friday box office of 6.8 million, the box office on Saturday and Sunday actually fell continuously, which is equivalent to falling to the bottom and falling into the quagmire, endlessly breaking the bottom line, which also completely extinguished the last glimmer of hope for the "Banshee in the Water", and the cumulative box office in three days over the weekend was 18 million.

For comparison, the box office for the premiere of "Saharan Cavalry" was 15 million.

Needless to say, the premiere was unsatisfactory – not just unsatisfactory, it was a complete failure, both strategically and in terms of the Banshee in the Water production itself. Not to mention sniping opponents, Warner Bros. is now difficult to protect itself.

For the third time, Warner Bros. ushered in a crash-like rout for the third time this summer, from "Poseidon" to "Superman Returns" to "Banshee in Water", not just a failure, but a mighty collapse across the board, from word-of-mouth to publicity and then to the box office, there are no bright spots at all, such a failure will lead to heavy losses for Warner Bros., even the "Banshee in the Water" with the lowest investment cost has invested 75 million, not to mention the huge investment in the publicity process, if the global box office of the movie cannot exceed 100 million," The loss of "Banshee in the Water" is estimated to be no lower than that of the other two works, and if one is not careful, Warner Bros. will throw 100 million or more directly into the water this summer.

A hundred million dollars, even Warner Bros. hurts.

In such a situation, Barry Meyer doesn't know whether to cry or laugh, is this a shot in the foot? The controversy over "Fury Road" has intensified, but it has caused the fiasco of "Banshee in Water", resulting in the comprehensive defeat of Warner Bros. in this summer; Going back a little bit back in time, did the original rejection of the plan to join forces with Chaos Pictures to build a DC universe lead to the starting point of all this?

The "Banshee in the Water" rout caught people off guard, but perhaps Warner Bros. would have felt a little solace in seeing the weekend box office of "Pirates of the Caribbean 2" and "House of Monsters" this week. Although this does not help in alleviating their losses.

"Monster House" is an animated film produced by Sony Pictures, with an investment of up to 75 million, originally Sony Pictures planned to pick up the cheap, under the cover of the "Banshee in the Water" charge, with the nature of a family-friendly cartoon to carve up a piece of the box office cake, and easily pull down the box office of the next week of "Fury Road". But the ideal is plump, the reality is skinny, a 68-point media comprehensive evaluation and a 74% Rotten Tomatoes freshness index are far from enough for an animated film, not to mention, it has been completely suppressed by "Banshee in the Water" and "Rage Road" in the publicity stage, and the audience flow does not meet expectations at all.

However, compared with the disappointed "Banshee in the Water", "Monster House" still has an advantage in terms of mass base, given that "Pirates of the Caribbean 2", "Banshee in the Water", and "Berserk Road" are not movies suitable for children to watch, and "Cars" has been in theaters for seven weeks, the newly released "Monster House" has naturally become the best choice for family viewing, so in the end, "Monster House" still achieved a box office of 22 million over the weekend.

However, this achievement still made Sony Pictures' face yellow, even if the box office of the animated film will be more long-term, such a premiere result still indicates the failure of the film, maybe the loss is not as big as the "Water Banshee", but it is still a loss. Following last week's "Dwarf", Sony Pictures hit the wall with two consecutive works, and if you add the "Life Remote Control" that has been affected by the subsequent box office decline, Sony Pictures' performance this summer is far lower than expected.

Sony Pictures and Warner Bros. are brothers and sisters, but, they are not alone, because Disney is obviously not much better, "Pirates of the Caribbean 2" box office fell by more than 45% in the third week, this data is better than expected, at least controlled within 50%, which also makes Captain Jack Sparrow the only beneficiary of the "Fury Road" controversy whirlpool, especially considering Lance's previous provocation, now that "Fury Road" is hotter, the attention of "Pirates of the Caribbean 2" will not cool down; But Disney's mood is very heavy, because the decline has not been able to control into 45 percent, but will stay on the edge of this threshold, and the 400 million doubts of "Pirates of the Caribbean 2" are still hanging high in the air. (To be continued.) )