How can you make money without the movie finished? It turned out that Xu Jinglei took the route of making money by 'product placement' in the movie, which is an urban workplace drama, the company where the protagonist works was originally a fictional company, Xu Jinglei found a Fortune 500 company and talked to the company's CEO.

"Fang Yang's production must be a high-quality product, the box office is guaranteed, if the film is based on your company as the background, the movie tells the story of your company's employees, after the film is made and screened, does this have a good advertising effect on your company's image?"

The boss of the company thought about it and nodded and said, "Director Xu's idea is very good, how much sponsorship money do you need?" ”

Xu Jinglei said: "Two million, in the whole movie, your company's name will appear eight times." ”

The boss said: "Two million is too expensive, I can't explain it to the chairman, how about one and a half million?" ”

Xu Jinglei said: "One million and eight million, the name of your company has appeared ten times. ”

The boss stretched out his hand and said: "Deal, happy cooperation, I hope this movie is a big hit." ”

Xu Jinglei planted other advertisements in the movie in the same way, and said to the president of the Industrial Bank: "I will give a big close-up of the façade of your bank, and if your bank does not give a sponsorship fee of 350,000 yuan, it will be too petty!" Say to the Mazda car dealership: "Sponsor one million, and I'll give you a close-up of the whole car." "Say to Dove chocolate agent, say to Lenovo notebook agent

In this way, "Durala's Promotion" was frantically implanted with a full thirty advertisements, and each advertiser sponsored tens of thousands, hundreds of thousands, and millions, so that the film had already recovered its investment before it was filmed, and it had already begun to make a profit before it was released after filming.

Of course, the reason why so many sponsors can be sponsored is actually mainly due to Fang Yang's good reputation'Fang Yang's production must be a high-quality product', if you just talk about it as a new director Xu Jinglei, even if you can negotiate a few sponsors, the sponsorship fee cannot be so much.

Fang Yang was worried that the advertising placement would affect the quality of the film too obviously, but after watching the filmed part. found that Xu Jinglei cleverly implanted the advertisement into the movie without leaving a trace, if it was not deliberately searched, the audience would not be able to see the traces of the advertisement, and it would not affect the audience's viewing experience at all. So he praised Xu Jinglei.

A genius is a genius, Xu Jinglei is a genuine female talent, when she admires Fang Yang infinitely, Fang Yang is actually worshipping her, talking about life and ideals with her. Even if he pressed her under his body, he often had the idea of worshipping her, of course, Fang Yang sometimes threw out novel and advanced ideas and ideas, but let her worship her at her feet in turn.

The script of "Durala" was expanded in her hands and written into a novel, saying that it was going to be made into a TV series to earn more sponsorship money.

Fang Yangbai read the version of the TV series, and it was very well written, and he was a great talent in terms of writing. So he agreed to invest in making a TV series, of course, let the talented woman direct, he is responsible for the investment, and this time he said that he would not play the leading role of the TV series.

It took him too much time to play a male protagonist in "Fairy Sword", but fortunately, the filming of this drama is almost over, Fang Yang looked at the filming effect, and felt that it was better than the original on the whole, which was also shot by the original director Director Wu, but it has improved a lot in terms of special effects. You get what you pay for, and the price of the special effects team hired by Hollywood is ten times higher than that of the domestic special effects team, and the special effects made are naturally even better.

The special effects of the fairy sword theme are very important, gorgeous spell casting skills. The cool flying of the sword, the more realistic dream scene, adds a lot of highlights to the whole film, of course, the production cost of this drama has increased exponentially, and the original planned investment of 10 million has become 30 million. It has tripled, which means that the cost of special effects accounts for more than half of the investment.

Industry insiders Bao Scratch Director Wu himself thinks that it is difficult to recover the investment in this drama, at this time, the broadcast fee for TV stations to buy TV dramas is generally not high, and Director Zhao of CCTV is a bridge, CCTV bought the first broadcast copyright, giving Director Zhao the highest price in the industry of two million.

TV stations buy broadcast rights are divided into two different prices: premiere and rebroadcast, if the first broadcast is two million, the rebroadcast is generally discounted by one million, mainly to see how the ratings are high when the premiere is high, if the ratings are high, it is a hot drama, then one million up, if the ratings are not ideal, then down.

Although there are dozens of TV stations in China, there are less than ten on satellite TV, and those that are not on satellite TV will certainly not buy expensive broadcast rights.

After Xiao Yifei learned about this situation, she was so moved that she said to Fang Yang with teary eyes: "Brother, it's all my fault, I made you lose so much money, and I ruined your reputation." ”

Fang Yang touched her head and said, "It's okay, I just want to make you popular, I don't mind how much it costs, it's worth it." ”

Xiao Yifei threw herself into his arms, tilted her little head and closed her eyes and said, "Brother, kiss me." ”

Fang Yang kissed her lightly on the forehead and said, "You're still young, don't kiss it, wait until you grow up." ”

Xiao Yifei opened her eyes and puffed up her chest and said, "Am I small?" Where am I small? ”

Fang Yang smiled and said: "My little Yifei is not young anywhere, but she is under the age of eighteen, and there are some things that cannot be done. ”

Xiao Yifei said: "Isn't kissing okay? But tomorrow we have a kissing scene! ”

Fang Yang said: "That's different, filming kissing is a work need, a last resort, and we can use the technique of angle misalignment to avoid real kissing." ”

Xiao Yifei said: "So do we need to use the technique of angle misalignment tomorrow?" ”

Fang Yang thought about it for a moment and said, "I thought about it seriously, it's not right to deceive and fool the audience. ”

Xiao Yifeige laughed and said, "You obviously want to kiss me, but you pretend to be sanctimonious. Then he closed his eyes again and said, "Brother, kiss me." ”

Fang Yang shook his head and said, "You are too young, I can't speak." ”

Xiao Yifei opened her eyes and said, "Then I will kiss you, okay?" ”

Fang Yang said: "Well, this! I can't control your behavior, and I can't control what you're going to do, right? ”

Xiao Yifei laughed for a while, and then pulled Fang Yang's head down very domineeringly, and the four lips were pressed together (to be continued.) )