After the recording of "The Tonight Show", Paramount and NBC TV stations both released relevant news, and Lance's excellent performance on the talk show immediately appeared in the entertainment pages of major newspapers. This time is completely different from Sundance, whether it is Paramount Pictures or NBC TV, the influence is second to none in North America, and the amount of media is naturally different.

Seemingly overnight, the name of "Lancelot-Strello", a new generation of directors, began to spread in the circle. Hollywood has never lacked stories of overnight success, and this one is no exception.

When "The Tonight Show" was broadcast, it attracted a lot of attention. On the show, the interaction between Lance and Jay won a lot of praise, especially the-for-tat and witty conversation between the two people, which was full of laughter, and it was almost the most outstanding episode of "The Tonight Show" since 2003.

In particular, Lance's expression, which is not stage frightened and copes with ease, has attracted a round of applause: handsome, humorous, and talented...... People simply couldn't ask for more.

Amid media outcry, "The Tonight Show" attracted 8.11 million viewers that night, easily topping the ratings charts for the same time slot of the week, and becoming the third show since 2003 to surpass eight million viewers — the previous two episodes were Justin-Timberlake, who made his solo debut, and Hugh-Jackman, who promoted the summer X-Men 2.

NBC TV was amazed by such a statement, and Paramount Pictures was overjoyed.

What's even more gratifying is that the rebroadcast viewers of the "Tonight Show" program have also reached 3.8 million viewers, which is the best episode of the rebroadcast ratings since 2003, and even beat the premiere ratings of "The Late Night Show", David Letterman's face is like the bottom of the pot. The influence of the show can be seen.

There is also an interesting rumor in the circle, Kevin Feige, who started by making "X-Men", met Harvey Weinstein when promoting "X-Men 2", and he inadvertently mentioned this issue of "The Tonight Show" starring Lance, and half-jokingly said, "Paramount really dug up the treasure, just an independent movie, it only cost 1.8 million, not only earned word of mouth, but also earned the box office, and now it seems that the topic has also taken over, it is really a good deal." ”

At that time, Harvey didn't react, just smiled and talked about the topic. But then Kevin heard that Harvey had lost control in the bathroom and had dismantled a toilet.

Harvey's reaction aside, Kevin's view is also the prevailing view in Hollywood at the moment, and Paramount Pictures has indeed made a bargain this time. The most important thing is that the power of the network is showing itself little by little.

In fact, before blogging became a new way of publicity, the power of the Internet was gradually emerging, and in the past three years, IMDB and Rotten Tomatoes, which are mainly netizens, are slowly entering the mainstream eye, and the influence of these two websites has gradually expanded, and there is a tendency to become one of the weight measures of films.

At present, people evaluate a movie based on two main factors: media reviews and theater scores.

As the name suggests, the media comprehensive evaluation is the comprehensive score of professional film critics, and at present, an agency called MetaScore will be responsible for collecting professional reviews from major authoritative media every week, and after comprehensive statistics, it will be published in two places: paper magazines and official websites, so that audiences can see the media comprehensive reviews for the first time.

The theater score is the instant score after the end of the movie theater, which is jointly completed by the four major theater chains in North America and is counted in the form of a sample survey. This number can be seen from the audience's first feedback on the movie, but relatively speaking, because the theater score will fluctuate due to the factors of different movie theaters, different regions, and different filming methods, and the sampling survey method is also somewhat unstable, so the reference value is relatively inferior.

IMDB and Rotten Tomatoes have harnessed the power of the Internet age to become the culmination.

IMDB gathers a large number of netizens, including cinemas, videotapes, online viewing and other ways to watch movies, the score of a movie can often collect 300,000, 400,000 scores, and the "Shawshank Redemption", which has occupied the top spot in the IMDB rating list for ten years, has more than 1.5 million netizens' ratings, which truly reflects the evaluation of fans.

Rotten Tomatoes combines professional and non-professional evaluations, using the freshness of Rotten Tomatoes to show the pros and cons of the movie, and the media comments they include are all-encompassing, and they tend to be more comprehensive, more people-friendly, and more extensive than the media comprehensive reviews counted by MetaScore, for example, MetaScore's media comprehensive evaluation may be 33 media, but the media score of Rotten Tomatoes will be as many as 93; At the same time, it also includes the ratings of netizens, which is not much better than IMDB. However, the reviews on Rotten Tomatoes will be more extreme, with clear likes and dislikes, and works with 100% freshness are not only preserved, but also quite a few; There are also as many as 200 films with zero freshness.

It can be seen that the power of the Internet is having an impact on modern society in all its aspects.

"City of God", which has achieved incredible buzz through its blog, has undoubtedly become an Internet darling, and although it is not the first or last work to become popular on the Internet, it was the most high-profile work in the first quarter of 2003.

Since the advent of Sundance, all aspects of the "City of God" ratings have been opened, and after the screening, the media comprehensive evaluation has come to 82 points; The theater score is temporarily high at "A", and these two sets of numbers have also attracted more and more attention as the box office of the movie continues to rise.

As time went on, the influence of Javier's blog gradually expanded, the pace of film screenings unfolded in an orderly manner, and the feedback from the Internet became more and more lively.

After two weeks of screenings, IMDB's instant score came to nine points under the score of more than 6,000 viewers, ranking fourth in the list of 250, only behind the film history classics "The Shawshank Redemption", "The Godfather", and "The Godfather 2"!

The rating benchmark of more than 6,000 viewers does not have much reference value, and with the increasing number of moviegoers, the score is bound to gradually fall, which is inevitable. But no one can deny the feat of the "City of God", even if it didn't break the dominance of the troika, but the top five table xiàn still drew a lot of exclamation, not to mention that this is the first non-English language work ever to make it to the top 30 - or hang high in fourth place, which is all the more like a miracle.

At the same time, the freshness of the 156 online media on Rotten Tomatoes has reached 90 percent, and the average score out of 10 is as high as 8.4! And the freshness of the audience reached 97 percent!

It can be clearly seen that after Rotten Tomatoes expanded the statistical scope, the media response has been further improved, with the average score even higher than MetaScore's media comprehensive evaluation, and the freshness of the positive reviews has exceeded 90%. Even if Rotten Tomatoes, like IMDB, with the increase in the number of ratings, the score is bound to fall, and the more people who watch the movie, the more real the average score will be, but at this moment, the positive feedback received by the "City of God" is still undeniable.

The Jury Grand Prix at the Sundance Film Festival is already the first high/tide after the premiere of "City of God", but now it seems that with the expansion of the pace of screening, the frenzy of praise not only did not fall, but also showed a slowly rising curve under the pursuit and enthusiasm of the majority of netizens, even exceeding the feedback of the Sundance Film Festival. As a non-English title, "City of God" has reached heights that almost everyone could only dream of!

In the first week of March, with the commentary campaign on Javier's blog and the boom brought about by the broadcast of "The Tonight Show", Paramount Pictures accelerated the expansion of "City of God", from 47 theaters to 182 theaters. Originally, Paramount thought that the expansion of the screening scale by more than three times was enough to cope with the crowd of moviegoers, and the company even worried that they were speeding up too fast, and it was easy to be self-defeating if they were too hasty, but the result was a big surprise.

The expansion of the 182 rooms was not only not "too rushed", but also failed to meet the needs of the market.

"City of God" exploded at the weekend box office of $3.5 million with a single box office of $19,000, not only rising to the top 10 of the North American weekend box office list in the first week of March, but also ranking eighth; And also brought his own cumulative box office directly to the position of seven million dollars.

The excellence of the table has already made everyone's jaws drop.

Paramount happily and directly announced that the "City of God" will recover its costs and will enter the profitability stage next. Although the announcement was made by Paramount, insiders know that Chaos Pictures has successfully fired the first shot, and the investment of three million dollars will not only easily pay off in just three weeks, but will also make a lot of money in the future.

After three weeks of screening, the scale of the "City of God" has never exceeded 500, and it is still a limited screening, and after the film begins to be fully released, it is already a sure thing that the box office will exceed 10 million, and people are more curious about the ultimate goal of this work is 20 million, or 30 million, or is it the box office record of ...... "Angel Amelie"?

A Portuguese-language film has become a beautiful scenery in the winter file within two months, and the cost is recovered during the screening? Absolutely no one would have believed such a thing just before the Sundance Film Festival opened, but now, the facts are so real and exact in front of their eyes that it is jaw-dropping.

The world is changing so fast.

What's even more incredible is that after Paramount increased the scale of the expansion to 182 rooms, it still failed to meet the demand of the market, not only in the regions that have not yet been screened, but also in big cities such as New York, Los Angeles, San Francisco, and Chicago, many audiences have complained that they want to watch the film, but they can't find a nearby theater at all, which is really disappointing.

Who could have predicted such a situation?