BY CHANCE, AFTER SWALLOWING YOUTUBE ALIVE, HATSUNE NETWORK TECHNOLOGY'S ENTERTAINMENT SHORTCOMINGS WERE QUICKLY MADE UP. Throughout May, subdivided software and website product modules were launched one after another, and the layout was completed in small steps.

I have to say that in 05 China, there was no attention to Internet video websites at all, which is also the reason why Gu Mojie has almost no opponents in this expansion. This situation is completely different from the form of hand-to-hand combat that Gu Mojie had to experience when he was a computer housekeeper and a software downloader.

BECAUSE AT THIS HISTORICAL JUNCTURE, EVEN IN THE UNITED STATES, THE ONLY ONE THAT DOES ONLINE VIDEO BUSINESS IS GOOGLE-VEDIO (OF COURSE, IT ALSO CONTINUES TO LOSE MONEY), AND THE OTHERS ARE ONLY SMALL SHRIMP LIKE YOUTUBE WHO DON'T KNOW IF THEY CAN LIVE FOR HALF A YEAR.

It is customary for China's Internet giants to wait for the United States to have a successful case of scale, which can survive for a year and a half, and see a feasible plan, before following up on the copycat. If the potential objects to be copied are still alive and well, the domestic bigwigs are generally immobile.

At the same time, in 05, the average domestic civil network speed was several times slower than that of the United States, which is also an important driving reason. At that time, the domestic ADSL broadband could only be contracted to about 2M, which was still the data that could only be achieved by telecom in large cities above the second tier. If it is Netcom, the actual effect will be much weaker than that of telecommunications. In the same period, the network speed of Americans has generally reached 8~10M, so theoretically, the network infrastructure environment of the United States is more suitable for the development of online video products that are highly dependent on network speed than China.

Word. Gu Mojie's expansion in the field of Internet video, no one sniped, and he didn't even move this idea. Even if it is a big man who has the intention to meddle in Internet entertainment. also chose to look at Gu Mojie's jokes, watched the fire from the other side, and waited coldly for Gu Mojie to be played to death by himself.

……

On May 19th, "Chuyin Video" was officially launched, Gu Mojie did not toss a new name and start a new stove like those Youku Tudou iQiyi in later generations, but directly used the second-level domain name under the homepage of "Chuyin.com".

This point is similar to the later "Tencent Video" model. After all, you have a strong first-tier brand available. A fool would start anew.

Ahri Baidu's giants in later generations can only use brands such as "iQiyi" and "Youku Tudou". It's nothing more than because they didn't have their own video section at the beginning, and they left home halfway to buy mature companies that have made a name for themselves in the video field.

Based on the same considerations. The video site itself, which remained in the U.S. version, was also removed from the YOUTUBE sign and replaced with "Initial-sound" - anyway, in May 2005, YouTube had not yet made a name for itself. Change the sign. Without compromising brand value.

FOR THE USE OF YOUTUBE'S FOUNDING TRIO, GU MOJIE ALSO TREATED DIFFERENTLY BASED ON THE SAME CONSIDERATIONS.

Hurley and Karim were left in the United States, receiving a salary of one million dollars a year, responsible for the content operation and day-to-day execution management of the overseas version of the website. Chen Shijun was recognized by Gu Mojie and stayed in China as the technical director of the video website field of the head office, responsible for the follow-up comprehensive optimization of the product.

In the United States, there is no need to put an independent R&D department, only technical support and content operation.

Anyway, you can play videos in China. In the United States, there is no question of harmony. So the work that needs to be done on the American side. It is nothing more than accepting contributions from some American netizens and netizens from other discordant countries around the world, and then screening some content that does not violate harmony, and feeding it back to the domestic version of the website through secret channels.

Chen Shijun, who was absorbed into the company's technology research and development center, also quickly showed his unique value. EVEN, THE PLAYBACK EXPERIENCE OF HATSUNE VIDEO HAS BEEN RAISED BY TWO LEVELS IN A SHORT PERIOD OF TIME, FAR EXCEEDING THE ORIGINAL YOUTUBE ERA.

This was something Gu Mojie never expected.

In terms of talent in coding and topology architecture, Chen Shijun is actually slightly inferior to Zou Sheng, and even less than Sheng Wei. However, in terms of thinking about user experience optimization, Chen Shijun's performance amazed Gu Mojie, and he can even be said to be the first person in Hatsune so far.

Before the official launch of the domestic version of the website, Gu Mojie handed over a part of the key code package for streaming media buffering that he had decompiled from the Hatsune Niang system to Chen Shijun, so that Chen Shijun could take the lead in understanding and optimizing it with a group of programmers.

As soon as Chen Shijun got started, he was shocked by the code that Gu Mojie took out. However, he was surprised to be surprised, but his optimization efficiency was really not slow, it only took two days to eat most of them, and the buffering and decoding efficiency was improved a lot.

When Gu Mojie accepted it, he was shocked by this result and asked, "How did you do it?" ”

CHEN SHIJUN SIGHED IN A VERY EXAGGERATED TAIBAZI TONE: "JAY, DO YOU KNOW THAT THE DECODING BUFFER ARCHITECTURE YOU WROTE IS TEN TIMES MORE ADVANCED THAN THE ONE I ORIGINALLY USED ON YOUTUBE!" But you don't know how to optimize the customer's usage habits, which is equivalent to a top master of internal strength, but you are using the garbage trick of 'Taizu Long Fist'! ”

Gu Mojie smiled indifferently. Chen Shijun's tone and grammar are also strange enough. However, with just a few sentences, you can hear that Chen Shijun is also an occasional player of Warcraft, and he also likes to read Jin Yong's martial arts novels.

The stalk of "using Taizu's long fist to output" is not Qiao Feng, who has peerless internal strength in the time and space of Juxianzhuang, but because he is constrained, he can't bear to take out the talent of the eighteen palms of the dragon.

Gu Mojie knew what Chen Shijun meant, but he didn't understand the details. However, he didn't intend to let the other party know that he didn't understand, so he just maintained a kind of humility of a superior and asked lightly, "What do you mean?" Let's be specific. ”

"WHEN I WAS AT YOUTUBE, THE DECODING ARCHITECTURE WAS SEVERAL TIMES WORSE THAN TODAY'S, BUT IT ACTUALLY WORKED WITH THE END USER. The two are pretty much the same - you don't doubt that, right? AT LEAST UNTIL THE DEAL IS DONE, THE PAGE YOU COME UP WITH ISN'T MUCH FASTER THAN YOUTUBE'S RESPONSE.

THIS IS POSSIBLE BECAUSE WE AT YOUTUBE DO A BATCH OF AUTOMATIC CONVERSION FORMATS FOR THE RESOURCES UPLOADED BY THE USERS. A lot of pre-processing work has been done on the server side and the website storage side. In this way, our decoding architecture on the user's web side does not need to support so many types of video file formats. ”

Gu Mojie digested it slightly, asked a few more details, and quickly understood Chen Shijun's statement.

Chen Shijun can really be regarded as a person who thinks from the perspective of user experience, perhaps at this point, only a top bull of Ma Huateng's level in China can surpass him at this point. And this can also be seen. THE RISE OF YOUTUBE IN HISTORY IS NOT ONLY LUCK, BUT ALSO THE INEVITABILITY OF SOME TECHNOLOGICAL ADVANTAGES.

Originally. At the moment of 04 and 05 years, the business of watching videos directly on the web page is still in the emerging stage. Therefore, the vast majority of developers in this field are still stuck at the level of "moving the stand-alone player to the web page". IT'S JUST A MATTER OF FURTHER OPTIMIZING YOUR WEBSITE'S COMPATIBILITY WITH ADOBE'S FLASH DECODER.

In the era of stand-alone video. An important indicator to measure the quality of a player. is compatible with the decoding type. The more compatible the player, the larger the number of users and the higher the praise.

This is easy to understand.

Why is it that almost no one wants to use the player that comes with the Microsoft system, and they have to install a storm video or first sound video? IT'S BECAUSE WINDOWS COMES WITH THAT PRODUCT, WHICH CAN ALMOST ONLY SUPPORT A LIMITED NUMBER OF MICROSOFT-RECOGNIZED FILE FORMATS SUCH AS WMV.

In the first year of the rise of online video, major similar companies, including Google, are still using the inertial thinking of the stand-alone era to develop online video. All companies are still proud to be "compatible with more video formats". The bigwigs, including Larry Page, all hope that the video websites they run can allow UP owners to upload in whatever video format they want. You can upload it in any format to expand your user base.

Chen Shijun's thoughts. But it's very different.

HE ALSO ALLOWS UP OWNERS TO UPLOAD VIDEOS IN ANY FORMAT, BUT AFTER UPLOADING THEM TO THE YOUTUBE SERVER, THE SERVER SIDE WILL HAVE SEMI-AUTOMATIC MANUAL REVIEW AND BATCH PROCESSING, CONVERT ALL VIDEO FILES INTO A UNIFIED FORMAT, AND THEN PUT THEM ON THE FRONT-END FOR NETIZENS TO WATCH.

As a result, the amount of data that needs to be processed remotely over the network is minimized, and the responsiveness of the website is improved.

The core idea of Chen Shijun's theory is one sentence: as much as possible, put the data that can be processed on the server side and then release it after processing. Only data that is not processed on the client side after repeated screening is discarded to the client.

This truth is actually useful not only for video websites, but also for many online games. Such as the World of Warcraft, there are awesome existences, sometimes the network speed is stuck for more than ten seconds, and it can still respond to the game, because Blizzard has done a good job of data optimization, the server side and the client perform their own duties, and communication is only used if the problem cannot be solved by communication.

And those domestic online games that are stuck at the same time, many of them are not optimized in this regard, and they extravagantly occupy unnecessary network bandwidth. Therefore, if you don't receive a packet for three seconds, you will be irreversibly disconnected.

This truth is known to everyone after many years, but in 05 years, among the technical directors of all video websites, only Chen Shijun thought of it.

The cheating code that Gu Mojie got from Hatsune Niang has no consideration at all, because in the future, there will be no local hard disks, and network speed will become a resource without scarcity, and people in the future will not be bothered to do any optimization to "reduce the amount of Internet data traffic". Therefore, the set of codes that Hatsune Niang pulled out completely relied on its own strong strength to realize Gu Mojie's cheating in front of Chen Shijun.

Now, this product has been improved by Chen Shijun's "gentlemen and ministers", and it is suddenly like Qiao Feng's internal force, and an external skill move of "Eighteen Palms of Dragon Descending" has been added. The final effect is far from being comparable to 1+1 equals 2.

THE RESPONSE EFFECT OF THE FIRST AUDIO AND VIDEO IS FAR BETTER THAN THAT OF YOUTUBE IN THE SAME PERIOD IN HISTORY, AND IN THE END, IT HAS A SMOOTH EFFECT EQUIVALENT TO 4M BANDWIDTH IN THE UNITED STATES IN THE INFRASTRUCTURE CONSTRUCTION ENVIRONMENT OF LESS THAN 2M BANDWIDTH IN CHINA.

Gu Mojie himself didn't know that the popularity of online video in China would be much faster than he expected. (To be continued.) )