Chapter 829: BMW Forced to Bow (4000 Words)
Brandt had a headache, the Chinese in front of him was different from all the Chinese, Chinese and even Asians he had seen, accustomed to seeing Asians in front of Europeans and Americans, cautious, seeing this unruly and even proud Chen Geng, Brandt's first reaction was annoyed: What qualifications do you have to be proud in front of me?
But the second point that followed made him feel discouraged for a moment - I am threatening you? But what can you do with me? This is Chen Geng's original words, and it is also his truest state at the moment. Pen, fun, and www.biquge.info
Yes, I really can't do anything with him, but what Brandt can't accept the most is that even if he is threatened by this damn bastard, he still can't do anything to him?
As for getting this bastard out? Don't be funny! Although Brandt wanted to beat the bastard in front of him severely, he didn't dare, really didn't dare, and couldn't bear the serious consequences of this move - if Chen Geng really bought Rover Group because of this, the angry directors of BMW Group would not hesitate to oust themselves.
Since this road is not working, the best thing to do is to take another route. Brandt took a deep breath: "Okay, Chen, you won, are we giving up sniping at BlackStar's entry into the two-wheeler market, and you just give up making trouble for BMW's acquisition of the Rover Group?" ”
"How is that possible?" Chen Geng looked at Brandt in surprise, and his eyes clearly expressed his meaning: Are you insulting Lao Tzu's IQ?!
Jindler, who was full of joy just now, made a few "gurgles" in his throat, and his neck turned to Chen Geng with a squeak like an extremely oil-deficient gear, his face was full of horror: Chen, BMW is already planning to bow his head, why don't you hurry up and continue? What do you want to play? Can you not play so thrilling? Do you know that people are going to die?!
"What do you mean?" Brandt's face suddenly became gloomy, and he was about to bow his head, this bastard didn't even know each other? "Chen, I warn you, don't think that BMW is afraid of you, we just don't want to have too much trouble!"
In the face of Brandt's threat, Chen Geng shrugged his shoulders and didn't take Brandt's threat seriously at all: "Of course BMW won't be afraid of me, but since this trouble was provoked by BMW, there must be some price." ”
I see!
Brandt secretly wiped his sweat, but also breathed a sigh of relief in his heart, Chen Geng's meaning, since BMW provoked this trouble, he had to pay some price for his actions...... Chen Geng's statement, in Brandt's view, is that he wants to get some benefits from BMW.
If it was 20 minutes ago, Brandt would not hesitate to let Chen Geng out, 5 minutes ago, he would have scoffed at Chen Geng's request, but now, knowing very well how much trouble Runhua Industrial will cause to BMW's multi-brand strategy, he began to secretly wonder in his heart: What does this guy want? But whatever the bastard wants, it is absolutely impossible to expect a public apology from BMW.
Of course, Chen Geng will not ask BMW to publicly apologize to BlackStar in the media, which is simply unrealistic, and does not wait for Brandon to speak...... Brandon couldn't have said anything about it...... Chen Geng continued: "I don't want much, we won't mention too many conditions, except that BMW will not trouble BlackStar through any glorious and dishonorable means, and everyone will compete fairly with each other, I only need one commitment." ”
Brandt breathed a sigh of relief, although he didn't know what Chen Geng's promise was, but the conditions in front of him were not excessive, but Germain's pride made him deliberately reserved for a moment before nodding and saying, "Okay, what promise do you want?" ”
"If, I mean, if BMW successfully acquires the Rover Group, but at some point in the future it intends to sell its individual brands due to the needs of the company's business strategy adjustment, Runhua Industrial has the right of first refusal," Chen Geng raised a finger: "And enjoy the 10% difference, that is, other companies need to buy it for 100 million US dollars, and I only need 90 million US dollars." ”
If he hadn't told himself to be reserved, Brandt would have almost laughed out loud: BMW would sell its brands? Are you kidding?! Wolfsburg has almost destroyed several brands in his hands, and he has not seen them seek to sell, and General Motors of the United States does not know how many car brands have been killed, nor have they planned to sell those brands that have been discontinued.
It's nothing more than a promise of benefit and no expense, not to mention a similar condition, even if it's three, five, ten or eight, it's not a problem! In the view of Brandt, who breathed a sigh of relief, Chen Geng's approach can be completely explained as a unique face-saving habit of the Chinese: Chen Geng must ask for some compensation from the party that initiated the provocation for his own face, but he did not dare to offend BMW, so he took this seemingly beautiful way - in fact, it was useless.
Brandt, who was completely relaxed, almost laughed, and the Chinese were still afraid of themselves. "There is no problem for Runhua Industrial to enjoy the right of first refusal, but a difference of 10% is absolutely impossible...... Well, it can only give you 5% at most. ”
At this moment, Brandt, who was extremely proud in his heart, would never have thought that BMW, which ambitiously planned to learn from Wolfsburg and General Motors to take the multi-brand route, took 4 years of hard work and spent 800 million pounds, equivalent to 1.26 billion US dollars, to finally bring Rover Automobile Group, which has acquired the four major car brands of Rover, LandRover, MG and mini, under the command of Rover, but this acquisition did not bring BMW a take-off. On the contrary, it was a crisis that almost left BMW with no place to die: by the end of 1998, the four major brands of Rover had brought more than $3 billion in losses to BMW, becoming the biggest burden to the BMW Group!
In other words, BMW was given a solid pit by the British.
However, as the world's number one black-hearted profiteer, BMW has never been a good person, and after suffering such a big loss, how can BMW not make up for it from others?
In 2000, BMW split the Rover Automobile Group, in which LandRover, that is, Land Rover, sold for 3 billion euros, and the famous injustice was Ford. But from BMW's very heart, they would rather not have bought the Rover Group in the first place.
Brandt didn't know that he had been ousted by the board of directors because of this, and he was now full of pride.
Chen Geng smiled slightly: "OK, that's it." ”
"Then ......" Looking at Chen Geng, Brandt said in a hesitant tone: "...... over there in Wolf Castle"
"I promise that I will not disclose the news of BMW's intention to acquire the rover group," Chen Geng said seriously: "Of course, they know about it through other channels, but it has nothing to do with me." ”
………………………………
Until he came out of Brandt's office, Kindler's mind hadn't turned, and he looked incredulous: "Boss, this is the end?" ”
"That's the end of it."
"Is it really that simple?" Kindler's mind was still in a state of mush: "BMW won't trouble us in the future?" ”
Chen Geng smiled, he stopped, turned to look at Jindler, and said confidently: "Unless BMW wants to see someone involved in their acquisition of Rover Automobile Group, they won't bother us." ”
Seeing that Jindeler didn't seem to understand very well, Chen Geng simply stopped and explained to him: "The reason why this trouble was solved so smoothly this time is mainly because BlackStar does not have any irreconcilable conflicts of interest, and the motorcycle business has never been BMW's main business, how much profit can this business provide to BMW in a year?" How much impact will BlackStar's entry into the two-wheeled motorcycle business have on BMW's motorcycle business? My opinion is that there are almost none, and even if there is, it is very small, and the reason why BMW's reaction this time is so big is more of a subconscious move caused by habitual domineering thinking, but after realizing that if they continue to find trouble with BlackStar, they will have more trouble, so they naturally stopped. ”
It turns out that BMW is just looking for its own trouble. Comrade Lao Jin, who finally understood, smiled bitterly and couldn't help but sigh: "It's really ...... Unbelievable. ”
Isn't it a little unbelievable, who would have thought that this trouble, which had been bothering him for so many years, would be solved so easily by Chen Geng?
Chen Geng shook his head: "How can it be so simple? ”
Now that he has said this, Chen Geng simply broke and crumpled the delicate balance for Jindler: "BMW is determined to pursue a multi-brand strategy, so the confidence in acquiring Rover Automobile Group is very firm, but the problem is that BMW has just contacted Rover Group, because everything is full of uncertainty, so BMW is now in a state of anxiety similar to when a boy pursues a girl, but the relationship is not yet determined, lest others come to rob him of this 'girl'."
Wolfsburg Motors, the reputation is not very good, there has always been a 'vice' of acquiring other brands, BMW is worried that Wolfsburg is also eyeing the Rover Group, and wants to rob the 'girl' of the Rover Group with himself, this is a big @ trouble, even if Wolfsburg Motors can't buy the Rover Group in the end, it can also follow the price and let BMW have more blood......
As for me, I'm like the 'little cousin' of Wolfsburg, I was deliberately scared by BMW with a dog before, but BMW's idea of chasing this 'girl' called rover was known to me, BMW was afraid that I would tell the news to my 'cousin', so that 'cousin' would also pursue rover 'girl', in order not to add a competitor to myself, I promised to buy me candy to eat, and scolded my own dog for two sentences, now you understand the subtleties, right? ”
Jindeler nodded again and again when he heard this, and now he really understood, and suddenly realized: "No wonder you keep saying that it is Runhua Industrial to acquire Rover Group, but Brandt is so nervous, it turns out that the root is here...... Chen, if BMW really plans to split the Rover Group in the future, will you really buy one of their brands? ”
Chen Geng suddenly heard the meaning of Jindler's words, and couldn't help but ask curiously, "What?" Are you also interested? ”
"Yes," Jindeler nodded, in front of Chen Geng, he had no need to hide his thoughts at all: "I realized that the pattern of motorcycles is too small, and if I have the opportunity, I also hope to enter automobile manufacturing." ”
"That's it......" Chen Geng groaned slightly, met Jindler's expectant gaze, nodded and said: "If you are interested in a certain brand after the split of Rover, we can hold shares together, and you will operate and manage it, how about it?" ”
Jindeler was directly stunned in surprise, he didn't expect that he just said this, Chen Geng actually gave himself such a big promise!
"Okay, don't look so disgusting, if you really plan to make cars, then it's decided," Chen Geng smiled and patted Jindeler on the shoulder: "But let me explain to you first, I personally estimate that BMW wants to win the 'girl' rover, how can it be until 94 years, and after a few years, BMW will find that the 'girl' of rover is not easy to raise, she is a delicate young lady, and then it is the time for you to start...... I guess it's going to be around the year 2000, that's about 10 years, 10 years, can you wait? ”
"I can!" As soon as he heard that it would only take 10 years, Kindler nodded heavily: "Don't say 10 years, even if it is 20 years, I can wait!" ”
Chen Geng laughed and patted Jindler on the shoulder: "Okay, but don't blame the brother for not reminding you, the British 'girl' doesn't need to be supported, if you really plan to marry a British 'girl' and go home, start saving money now." ”
Kindler didn't speak, he was already attracted by the four "young ladies" of the Rover family, and couldn't help but start to reverie: Should I marry the Rover "girl" or should I marry the mini "girl"? Well, the LandRover "girl" is notoriously capable, she knows everything up and down the mountain, and she is a good woman who lives a good life, but she is a little squeamish; But MG "girl" is not bad......
Looking at Jindler, who was already immersed in his own world, Chen Geng wanted to say: Are you thinking too much?