Chapter 14 Lightning Combination Punch
In the blink of an eye, it was another two weeks, and Gu Mojie was in high spirits.
Hou Yantang's chain fell off in the immediate battle, and the blow to Zhou Hongyi was very huge.
First of all, the cash flow of 25 million US dollars has since left the market that Zhou Hongyi can control. Originally, Zhou Hongyi used his own funds and all the funds of Hou Yantang to deal with Gu Mojie, but now that Hou Yantang cashed out, the Zhouhou Alliance suddenly lost more than 20% of its financial strength.
Although Hou Yantang offered 30 million yuan, Zhou Hongyi's counteroffer was 25 million. But in fact, Zhou Hongyi lost more than just on the surface.
Because after Hou Yantang flashed, Zhou Hongyi had to deal with the aftermath: for example, during this time, because of the shortcomings of public relations work, the reputation of Internet Express in terms of performance plummeted. Zhou Hongyi calculated carefully, at least the equivalent of 5 million US dollars will be spent in order to complete the various public relations channels and eliminate the previous bad influence.
And that's not even counting the cost of time. In addition, because Zhou Hongyi's own energy was involved, the development progress of the 361 security guard that he personally grasped every day was delayed by more than a week.
At the end of November, Zhou Hongyi, who was in a hurry, finally came up with the first real coping trick on the Internet Express.
Version 1.8 of the Internet Express has been launched. Starting from this version, it also has two major function points: "automatic start at default boot" and "silent upload of resources after startup". In this way, in terms of grabbing the download speed, the war between Zhou Hongyi and Gu Mojie can be equalized.
On another plane, version 1.8 of the Internet Express was not released until the fall of 2005. Because there was no Zhou Hongyi to pull Hou Yantang in that time and space, Hou Yantang didn't put the brakes on him at all because of his addiction to Warcraft.
When Zhou Hongyi finished all this, the number of users of the Internet Express in China. It has fallen from 83 million at the end of October to 66 million at the end of November. In the same time period, the number of users downloaded from Hatsune skyrocketed from 22 million to 51 million - at least half of the 29 million dollars added in this month were caused by the direct and indirect effects of the World of Warcraft events.
The gap between the two download software in terms of the number of users has been opened from the beginning of eighty-two. It became four or six open. Counting the trend of inertia, Zhou Hongyi no longer has any advantages, so he can only take a defensive posture.
Moreover, Gu Mojie's career is bundled by three major software platforms, among which the combination between "Hatsune Download" and "Hatsune Computer Manager" is particularly close. It can be said that as long as the user clicks on the "Hatsune download", then eighty or ninety percent of them will also use the computer manager at the same time. At the same time, the number of users of Hatsune Input Method finally exceeded the 90 million mark, and Hatsune Computer Manager also reached 64 million.
And Zhou Hongyi's 361 security guard. There's no sign of it yet. Even if the goods can be driven out after more than a month, they are already facing a "Hatsune computer butler" with a giant market share.
……
Hatsune Network Technology Co., Ltd., there is an uplifting atmosphere everywhere. Zou Sheng was so nervous a while ago that he couldn't sleep well every day, and his hair turned a lot gray and fell out a lot. Now I have finally recovered, and despite the insomnia, my spirit is much stronger.
After Zou Sheng got Zhou Hongyi's movements, he immediately reported to Gu Mojie:
"Mr. Gu, Zhou Hongyi's side finally reacted. They copied our features. And they started to criticize our 'silent upload' in the major media channels and media for being more despicable than they did, saying that we were forcibly squeezing users' Internet speed and bandwidth resources - is it time for us to start the next phase of Plan B? ”
Gu Mojie is reading documents in the office, planning for the next stage of "Hatsune Safety Guard"; War on the field of download tools. He doesn't worry about winning or losing anymore, all he needs to worry about is how long it will take down the enemy.
After listening to Zou Sheng's report, Gu Mojie groaned slightly, but still didn't make a decision immediately. Instead, he said, "Call a meeting." After all, Plan B is only a draft, and we have to weigh the profits and losses according to the changes in the hostile situation. ”
"Okay, I'll arrange it."
Excited, Zou Sheng ran out of Gu Mojie's office. Soon. The relevant meeting personnel were assembled.
Gu Mojie's position on the side, originally in Fei Liluo's position, is now sitting on Lu Wenjun. Fei Liluo has not appeared in the company for a long time since she began to prepare for Baoyan.
Lu Wenjun was originally in charge of testing in the company, but now he is also familiar with it. Gu Mojie has the intention to let Lu Wenjun transform into the field of operation planning. lest his wife be too skilled in the future.
As soon as the people arrived, Gu Mojie motioned to Zou Sheng to introduce the enemy's response now. Then he asked:
"Do you think we should now implement Plan B, which we discussed last time? Or do you want to make some adjustments? Just speak freely. ”
Sheng Wei didn't open his mouth, and other lower levels naturally didn't dare to speak first. There was silence in the conference room for a while, but Lu Wenjun, who had recently made up for the Internet operation for a while, threw bricks and bricks first.
It's not that her newborn calf is not afraid of tigers, after all, her identity is there, and the proprietress of the inner decision, no one will do anything to her if she is wrong.
"I think the counter-attack steps in Plan B can be implemented. But that's not enough, we need to add some other optimizations.
First of all, according to Plan B discussed last week, if Zhou Hongyi starts attacking us, saying that our software is forcibly squeezing out the user's upload bandwidth. Then we'll introduce a new setting option to hide a little deeper. After installation, the default setting is no speed limit for uploading, but if the user finds this option and manually sets the speed limit, then we will honestly limit the speed and not steal the network speed. Such an option caters to professional netizens, lest they think we are hooligans; And it won't affect our upload from novice users.
After this step is completed, we can vigorously fight back against the hostile advertorials on various public relations channels, criticizing Zhou Hongyi for deliberately doing the same, knowing that this situation infringes on users, and he still learns. As long as public opinion is well created, it is easy for professional netizens to feel that 'we just accidentally did legal blindness when we were groping, and Zhou Hongyi was aware of the law and broke the law when following up on the copycat'. ”
Gu Mojie nodded slightly, motioning for Lu Wenjun to continue, and the others did not have any opinions, after all, this measure was basically consistent with the draft of Plan B, and there was nothing new.
Lu Wenjun was encouraged. Clearing his throat, he continued: "The latter one is something I have figured out by myself in the past few days, and I haven't taken it out to discuss it-I think we can take advantage of our 'Hatsune PC Manager' to make a 'one-click optimization of boot auto-start items' function." Help users close those software that do not need to start automatically and improve the user's boot speed? ”
Gu Mojie, Zou Sheng and others were all bright-eyed.
Before 2004, the "optimization master" written by Lu Jin only had functions such as memory optimization and cleaning up hard disks, and there was no optimization of "boot and boot items". Historically, this function was only made after Zhou Hongyi made the 361 security guard in 06.
At the moment, this function is within Hatsune Network Technology, because of a confrontational battle with a rival company. It was thought out in advance.
No matter how you look at it, this trick works.
Moreover, the awesomeness of this trick is that it really improves the performance of the computer for users, and users will never be unwelcome.
When the user needs to download something, Hatsune Computer Manager will not do any harm; However, when the user does not need to download something, Hatsune PC Manager can help the user automatically close the download software "intimately".
In this setting, the victim is only a third party who tries to share the resource from the user. and operators who download software.
Zou Sheng thought about it, and was the first to agree: "Mr. Gu." I think it works! Or Manager Lu has a global view. I was only staring at my own 'Hatsune Download', and I didn't expect to be able to work with my colleagues in the computer manager project team to solve the problem. Shame shame. ”
"That's also a specialization in the art industry, nothing." Gu Mojie was proud in his heart and comforted Zou Sheng. Seeing that there was no objection from others, this article was approved.
Gu Mojie looked back and wanted to see if Lu Wenjun had any new ideas. But no. No one is a genius, and to be able to give such a-for-tat trick is already exhausting brain cells for several days.
But it doesn't matter, the brainstorming of Internet companies is like this.
Lu Wenjun only gave one idea. But she at least opened up a new direction for everyone: to make use of all the resources at hand; Competition in the field of downloading software is not only dealt with by the technical improvement of the downloading software itself. We have other software resources that can also be cross-utilized.
Since the computer manager can stab the enemy downloaded by Hatsune in the back, why can't the Hatsune input method find a place to go under the knife? Why can't the Hatsune security guards find a place to go under the knife?
As soon as this idea is opened, it is scary to think about it.
It's like the final battle of Yanryujima between Miyamoto Musashi and Kojiro Sasaki. In Kojiro's eyes, only the sword in his hand is a sword, and the sword is everything; In Musashi's eyes, all the wrists that can weaken the enemy and strengthen themselves are swords, and the enemy is impatient with being late, and the enemy can't calm down by hitting the enemy with words, and Musashi is not stingy to use any off-the-field wrist, everything is a sword.
Kojiro died under the Musashi sword, and the superiority of the two ideas of "the sword is everything" and "everything is the sword" was proved by the cruel results. The way of "Five Wheels" can be described as one of the abysses where no sword is better than a sword.
Gu Mojie, who has no path dependence, can be described as a swordless master in the new era. All the laws in the world are used freely, and there are no tricks to win.
After a heated discussion for more than ten minutes, Sheng Wei was the first to take over the conversation after inspiring each other.
"Senior brother, I think we can pick out some of the function points in the 'Hatsune Security Guard', which is still in the research and development stage, and combine them into the computer manager to release them in advance."
Gu Mojie encouraged very dryly: "Say." ”
"At present, I have done the functions of 'Internet Speed Monitoring' and 'Internet Speed Boost' on Hatsune Security Guard, which can realize the one-click shutdown of some unnecessary Internet speed occupying processes. If this functional module is taken out separately and released in advance, it can just hit Zhou Hongyi. At that time, not only can he not start the machine automatically, even if the user starts the Internet Express and uses the express car to get off the required software, we can also 'remind' the user to forcibly close the upload process of the Internet Express in time. ”
"That's a good idea!"
"I think it's doable, too."
Everyone chimed in, and the brainstorming intensified. After a meeting, Gu Mojie suddenly found that Zhou Hongyi's Internet Express had fallen into a very miserable situation of siege.
Until the user needs to download the software with the Internet Express, the Internet Express basically has no chance to start. After downloading, there is a high chance that it will be closed immediately. It can be described as a tight guard from head to toe.
A "Internet Express that will only be driven to upload when netizens need to download something" and a "as long as netizens turn on the computer, they will almost open the uploaded Hatsune download", the difference between the two in terms of data resources is high.
……
Zhou Hongyi didn't have a chance to breathe at all.
In the first few days of December, the first week after the Internet Express had just finished copycat Hatsune Download's silent upload function points, it seemed that the number of Internet Express users had been significantly curbed, and the number of people who abandoned the software every day dropped from hundreds of thousands to more than 100,000.
However, the growth of Hatsune Download and Hatsune Computer Manager during the same period has not been contained. Zhou Hongyi tried his best, but he only managed to fall a little slower, but he couldn't stop the enemy's growth momentum at all.
Around December 10, Gu's second round of combinations began to take effect. In Hatsune PC Manager's Internet Speed Booster patch was launched, and the number of active users of Internet Express began to be sniped across circles.
All of Zhou Hongyi's eyes were still attracted by the previous head-to-head battle, and he didn't notice this cross-circle linkage enemy move at all.
The second round of avalanches was re-enacted. The number of users downloaded by Hatsune soared to more than 65 million in mid-December, while the remaining users of the Internet Express have fallen below 55 million, and a considerable number of netizens who did not uninstall the Internet Express just put the Internet Express there as a mascot and hardly used it.
In the era of big data, resources are the last word. After the snowball situation is formed, it will only intensify; The Matthew effect, the stronger the stronger, the more miserable the weak.
The number of Hatsune PC Manager users exceeded 70 million. Hatsune input method, breaking 100 million.
At the end of the year, the tide of new computer purchases by ordinary netizens has also come; Every day, more than 100,000 new computers are assembled by new netizens across the country, and then the "Tomato Garden Edition XP" and "Rainforest Wood Wind Edition XP" systems are pre-installed in major digital cities, and these systems are all pre-installed with Gu Mojie's three-board axe package.
It is expected that in this wave of expansion of the number of Chinese netizens at the end of 04, at least tens of millions of new users can be added to Gu Mojie.
Although Gu Mojie also needs to pay more than 30 or 40 million yuan in cash for this achievement, it will be used to deal with the pirated system encapsulators led by Hong Lei and Lai Linfeng.
But the money is well spent, because the first user habit they develop after getting a blank new computer is to open Hatsune PC Manager and then enrich their computers with Hatsune PC Manager and Hatsune Download. They need office software, players, killing software, input methods...... Everything that is common and common is used to using Gu Mojie's channels.
The major domestic Internet giants have begun to notice the importance of "the recommendation given by Hatsune Computer Manager". In order to get a good ranking in the search ranking of similar recommendation software of Hatsune Computer Manager, the major giants began to give Gu Mojie money for public relations. The revenue from this part of the channel drainage actually made up for Gu Mojie's expenditure to Hong Lei, Lai Linfeng and others in a short period of time. In the long run, the follow-up will be a net profit.
What's more, Hong Lei and Lai Linfeng are doing business with their heads tied to their belts, and although they make a lot of quick money, they have great legal risks, and they have to be worried at any time. Gu Mojie has an extra layer of white gloves, and the money he makes is clean and fast.
On the other hand, Zhou Hongyi's "361 Security Guard" has not yet been developed. His alliance front had to use a crippled product line to fight against Gu Mojie.
And after the battle to download software, Zhou Hongyi's investment in the field of security guards has fallen to about 100 million US dollars. The gap between the two sides is reversing dramatically.
Download the software battle, the winner is decided. Hatsune Safety Guard, coming soon. (To be continued.) )