BY CHANCE, AFTER SWALLOWING YOUTUBE ALIVE, HATSUNE NETWORK TECHNOLOGY'S ENTERTAINMENT SHORTCOMINGS WERE QUICKLY MADE UP. Throughout May, subdivided software and website product modules were launched one after another, and the layout was completed in small steps.

I have to say that in 05 years, China did not pay the slightest attention to Internet video websites, which is also the reason why Gu Mojie has almost no opponents in this expansion. This situation is completely different from the form of hand-to-hand combat that Gu Mojie had to experience when he was a computer housekeeper and a software downloader.

BECAUSE AT THIS HISTORICAL JUNCTURE, EVEN IN THE UNITED STATES, THE ONLY ONE THAT DOES ONLINE VIDEO BUSINESS IS GOOGLE-VEDIO (OF COURSE, IT ALSO CONTINUES TO LOSE MONEY), AND THE OTHERS ARE ONLY SMALL SHRIMP LIKE YOUTUBE WHO DON'T KNOW IF THEY CAN LIVE FOR HALF A YEAR.

It is customary for China's Internet giants to wait for the United States to have a successful case of scale, which can survive for a year and a half, and see a feasible plan, before following up on the copycat. If the potential objects to be copied are still alive and well, the domestic bigwigs are generally immobile.

At the same time, in 05, the average domestic civil network speed was several times slower than that of the United States, which is also an important driving reason. At that time, the domestic ADSL broadband could only be contracted to about 2M, which was still the number that telecom could only do in large cities above the second tier. If it is Netcom, the actual effect will be much weaker than that of telecommunications. In the same period, the network speed of Americans has generally reached 8~10M, so theoretically, the network infrastructure environment of the United States is more suitable for the development of online video products that are highly dependent on network speed than China.

In a word, Gu Mojie's expansion in the field of Internet video, no one sniped, and he didn't even move this idea. Even the bigwigs who have the intention to meddle in Internet entertainment also chose to look at Gu Mojie's jokes, watching the fire from the other side, and waiting coldly for Gu Mojie to be played to death by himself.

……

On May 19th, "Chuyin Video" was officially launched, and Gu Mojie did not toss a new name and start a new stove like those Youku Tudou iQiyi in later generations. Instead, I directly used the second-level domain name under the homepage of "Hatsune.com".

This point is similar to the later "Tencent Video" model. After all, if you have a strong first-class brand available, a fool will start a new one.

Ahri Baidu's giants in later generations can only use brands such as "iQiyi" and "Youku Tudou". It's nothing more than because they didn't have their own video section in the beginning. It is due to the fact that halfway through the family directly buys mature companies that have made a name for themselves in the video field.

Based on the same consideration, the video site itself, which remained in the U.S. version, was also removed from the YOUTUBE sign and replaced with "Initial-sound" (Hatsune) - anyway, in May 2005, YouTube had not yet made a name for itself. Changing the signboard does not damage the brand value at all.

FOR THE USE OF YOUTUBE'S FOUNDING TRIO, GU MOJIE ALSO TREATED DIFFERENTLY BASED ON THE SAME CONSIDERATIONS.

Hurley and Karim were left in the United States, receiving a salary of one million dollars a year, responsible for the content operation and day-to-day execution management of the overseas version of the website. Chen Shijun was recognized by Gu Mojie and stayed in China as the technical director of the video website field of the head office, responsible for the follow-up comprehensive optimization of the product.

In the United States, there is no need to put an independent R&D department, only technical support and content operation.

Anyway, videos that can be played in China can be played in the United States. There is no question of harmony. Therefore, the work that needs to be done by the United States is nothing more than to accept contributions from some American netizens and netizens from other discordant countries around the world, and then screen some content that does not violate harmony, and feed it back to the domestic version of the website through secret channels.

Chen Shijun, who was absorbed into the company's technology research and development center, also quickly showed his unique value. EVEN, THE PLAYBACK EXPERIENCE OF HATSUNE VIDEO HAS BEEN RAISED BY TWO LEVELS IN A SHORT PERIOD OF TIME, FAR EXCEEDING THE ORIGINAL YOUTUBE ERA.

This was something Gu Mojie never expected.

In terms of talent in coding and topology architecture, Chen Shijun is actually slightly inferior to Zou Sheng, and even less than Sheng Wei. But in terms of thinking about user experience optimization, Chen Shijun's performance made Gu Mojie amazing. It can even be said that it is the first person in Hatsune to do so.

Before the official launch of the domestic version of the website, Gu Mojie handed over a part of the key code package for streaming media buffering that he had decompiled from the Hatsune Niang system to Chen Shijun, so that Chen Shijun could take the lead in understanding and optimizing it with a group of programmers.

As soon as Chen Shijun got started, he was shocked by the code that Gu Mojie took out. However, surprise is surprise. However, his optimization efficiency is really not slow, it only took two days to eat most of it, and the buffering and decoding efficiency has been improved a lot.

When Gu Mojie accepted it, he was shocked by this result and asked, "How did you do it?" ”

Chen Shijun sighed in a very exaggerated Taibazi tone: "JAY." DID YOU KNOW THAT THE DECODING BUFFER ARCHITECTURE YOU WROTE IS TEN TIMES MORE ADVANCED THAN THE ONE I USED ON YOUTUBE! But you don't know how to optimize the customer's usage habits, which is equivalent to a top master of internal strength, but you are using the garbage trick of 'Taizu Long Fist'! ”

Gu Mojie smiled indifferently. Chen Shijun's tone and grammar are also strange enough. However, with just a few sentences, you can hear that Chen Shijun is also an occasional player of Warcraft, and he also likes to read Jin Yong's martial arts novels.

The stalk of "using Taizu's long fist to output" is not Qiao Feng, who has peerless internal strength in the time and space of Juxianzhuang, but because he is constrained, he can't bear to take out the talent of the eighteen palms of the dragon.

Gu Mojie knew what Chen Shijun meant, but he didn't understand the details. However, he didn't intend to let the other party know that he didn't understand, so he just maintained a kind of humility of a superior and asked lightly, "What do you mean?" Let's be specific. ”

"WHEN I WAS AT YOUTUBE, THE DECODING ARCHITECTURE WAS SEVERAL TIMES WORSE THAN TODAY'S, BUT THE ACTUAL RESULTS OF THE END USER WERE SIMILAR - YOU DON'T DOUBT THAT, RIGHT? AT LEAST UNTIL THE DEAL IS DONE, THE PAGE YOU COME UP WITH ISN'T MUCH FASTER THAN YOUTUBE'S RESPONSE.

THE REASON WHY WE CAN DO THIS IS BECAUSE WE AT YOUTUBE HAVE DONE A LOT OF PRE-PROCESSING ON THE SERVER SIDE AND THE WEBSITE STORAGE SIDE BY AUTOMATICALLY CONVERTING THE FORMAT OF THE RESOURCES UPLOADED BY USERS. In this way, our decoding architecture on the user's web side does not need to support so many types of video formats. ”

Gu Mojie digested it slightly, asked a few more details, and quickly understood Chen Shijun's statement.

Chen Shijun is really a person who thinks from the perspective of user experience, perhaps at this point. Only the top bull of Ma Huateng's level in China can surpass him at this point. IT CAN ALSO BE SEEN THAT THE RISE OF YOUTUBE IN HISTORY IS NOT JUST LUCK. There is also some inevitability brought by technical advantages.

It turns out that at the moment of 04 and 05, the business of watching videos directly on the web page is still in the emerging stage. Therefore, the vast majority of developers in this field are still stuck at the level of "moving the stand-alone player to the web page". IT'S JUST A MATTER OF FURTHER OPTIMIZING YOUR WEBSITE'S COMPATIBILITY WITH ADOBE'S FLASH DECODER.

In the era of stand-alone video. An important indicator of the quality of a player is the compatibility of the decoding type. The more compatible the player, the larger the number of users and the higher the praise.

This is easy to understand.

Why is it that almost no one wants to use the player that comes with the Microsoft system, and they have to install a storm video or first sound video? It's because Windows comes with that product, which can almost only support a limited number of Microsoft-recognized formats such as WMV.

In the first year of the rise of online video, major similar companies, including Google, are still using the inertial thinking of the stand-alone era to develop online video. All companies are still proud to be "compatible with more video formats". The bigwigs, including Larry Page, all hope that the video websites they run can allow UP owners to upload in whatever video format they want. to expand their own user base.

Chen Shijun's thoughts are completely different.

HE ALSO ALLOWS UP OWNERS TO UPLOAD VIDEOS IN ANY FORMAT, BUT AFTER THEY ARE TRANSMITTED TO THE YOUTUBE SERVER, THE SERVER SIDE WILL HAVE SEMI-AUTOMATIC MANUAL REVIEW AND BATCH PROCESSING, CONVERT ALL VIDEO TEXTS INTO A UNIFIED FORMAT, AND THEN PUT THEM ON THE FRONT-END FOR NETIZENS TO WATCH.

In this way, the number of times that need to be processed remotely via the guò network is minimized, and the responsiveness of the website is improved.

The core idea of Chen Shijun's theory is one sentence: as much as possible, put the number of jù that can be processed on the server side and then release it after processing. Only after repeated screening. The number of jù that is not processed on the client is only lost to the client.

This truth is actually useful not only for video websites, but also for many online games. Like the World of Warcraft, there is a lot of zài. Sometimes the network speed is stuck for more than ten seconds, and it can still respond to the game, because Blizzard's data jù optimization is done well, the server side and the client side perform their own duties, and communication is only used if the problem is solved by communication.

And those domestic online games that are stuck at the same time, many of them are not optimized in this regard, and they extravagantly occupy unnecessary network bandwidth. Therefore, if you don't receive a few jù packets in three seconds, you will irreversibly drop the line.

This truth is known to everyone after many years, but in 05 years, among the technical directors of all video websites, only Chen Shijun thought of it.

The cheating code that Gu Mojie got from Hatsune Niang has no consideration at all, because in the future, there will be no local hard disk in the first place, and network speed has become a resource without scarcity, and people in the future will not be too lazy to do any optimization to "reduce the number of Internet traffic". Therefore, the set of codes that Hatsune Niang pulled out completely relied on its own strong strength to realize Gu Mojie's cheating in front of Chen Shijun.

Now, this product has been improved by Chen Shijun's "gentlemen and ministers", and it is suddenly like Qiao Feng's internal force, and an external skill move of "Eighteen Palms of Dragon Descending" has been added. The final effect is far from being comparable to 1+1 equals 2.

THE RESPONSE EFFECT OF THE FIRST AUDIO AND VIDEO IS FAR BETTER THAN THAT OF YOUTUBE IN THE SAME PERIOD IN HISTORY, AND IN THE END, IT HAS A SMOOTH EFFECT EQUIVALENT TO 4M BANDWIDTH IN THE UNITED STATES IN THE INFRASTRUCTURE CONSTRUCTION ENVIRONMENT OF LESS THAN 2M BANDWIDTH IN CHINA.

Gu Mojie himself didn't know that the popularity of online video in China would be much faster than he expected. (To be continued.) )