169 A business that counts money and counts to hand cramps
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Yu Zhiyu and Britney's album "The First Confession of Love" entered the European and American markets at the same time, Fang Yang did not ignore the domestic market, the sales of this album after its release in China turned out to be good, and Yu Zhiyu's godhead has also improved a lot, fans will not know that Yu Zhiyu's English is actually very lame, just memorized the lyrics, so Yu Zhiyu, who can sing English songs, has become a talented woman, a combination of beauty and wisdom.
The hot sales of this album made Feiyang Music make a small profit, Feiyang Music under Feiyang Entertainment Company has become a first-class record company in China, and has recruited famous music producers such as Bi Xiaoshi from Starlight Records, plus the popularity of its singers Yu Zhiyu and Yang Gangli, and now Feiyang Music has begun to catch up with Starlight Records in terms of music production and distribution channels.
In the past, Feiyang Music was a money-burning company, but now it has begun to make a profit, and Song Ke, the general manager of Feiyang Music, excitedly sent the company's financial statements one day and said: "Mr. Fang, you see, Feiyang Music has finally begun to make a profit." ”
The predecessor of Feiyang Music is Wheat Field Music founded by Song Ke and Gao Xiaosong, although all the shares have been transferred to Fang Yang, but Song Ke and Gao Xiaosong are very affectionate towards it, Gao Xiaosong also happily hugged Song Ke and said: "I knew you could do it, Feiyang Music not only expanded into a first-class music company in China in your hands, but also began to make profits, you are really amazing." ”
Fang Yang looked at the financial statements, although it was only a mere million profits, it was of great significance to be able to turn losses into profits, he nodded and said: "Mr. Song is indeed amazing, but with the popularization and development of computer networks, the record market will not be prosperous for a few years, and you should develop other profit points now." ”
Song Ke said: "What Mr. Fang said is true. I have another idea to report to you this time, I think mobile phones have begun to slowly become popular, monotonous mobile phone ringtones can no longer meet the needs of users, I wonder if we can make our music songs into mobile phone ringtones and sell them to mobile phone users? ”
Fang Yang suddenly got up. said: "Talent, Mr. Song is really a talent!" Your idea is really good, I fully support your idea, if you want money and people, you just say, you must move quickly. Put this idea into action. ”
Song Ke said: "Thank you Mr. Fang for your support, but the implementation of this idea into action is not fast, although we can develop audio suitable for mobile phone ringtones, but the effect is not very good." ”
Fang Yang suddenly understood, based on the technical problems of the hardware, the current mobile phone ringtone is still a single-string era, and the sound effect is indeed miserable to listen to, but he knows that this is not a problem at all, the development of mobile phones is very fast, and he bought the most fashionable new mobile phone this month. Next month, it may be found that this is a obsolete product, and after the advent of the chord ringtone mobile phone, the mobile phone ringtone business will be a huge market.
Fang Yang said: "You don't care about anything else, you go to this business now, you can only seize the market by walking in front of everyone, and you have to go to various record companies to buy the mobile phone ringtone copyright of all popular songs, and buy out everything you can, and it's not a problem to make money if the price is higher." ”
Song Ke said: "This is too risky! If this business is not done well, won't the copyright fees be smashed in your hands? ”
Fang Yang said: "Listen to me. Needless to say, you can start working on it as soon as you go back, especially when you buy out the copyright, and try to contact other record companies. The more you buy, the better. ”
Song Ke nodded, and immediately said goodbye to Feiyang Music, he arranged two groups of people, on the one hand to negotiate with other record companies for the acquisition of copyrights, and on the other hand, he created a website, first made his company's songs into a format that supports mobile phone ringtone playback. It is then uploaded to the website for download, of course, for paid downloads, and it is divided into several levels according to the flow of the song.
The songs of ordinary singers are downloaded once for one dollar, the songs of first-line singers are downloaded once for two yuan, and the songs of super singers like Yu Zhiyu are downloaded once for three yuan.
At this time, the mobile phone download ringtone faces two problems, one is that the mobile phone can not log in to the website to download directly, and the other is the payment of fees, but if you pass the guò mobile phone operator, you can solve these two problems.
Mobile phone users first log in to the website on the computer to listen to the ringtone, and then edit the code of the ringtone SMS to the website, the website through the support of the operator to send the ringtone to the mobile phone user, another payment problem can also be deducted from the phone bill.
Feiyang Music cooperates with operators such as Unicom Telecom, giving operators a commission of 30%, of course, such a high commission can not be given in vain, operators must promote their own websites, and send a text message to mobile phone users from time to time, SMS to promote the website of downloading ringtones.
At this time, few people can be optimistic about this market, even if there are mobile phone users who download the song as a ringtone, but the sound effect is really not good, it is better to use a simple factory ringtone to listen to the pleasant ear, so Song Ke sent out to talk about the copyright buyout team has gained a lot, basically swept away the inventory of more than ten years of major domestic record companies, of course, Feiyang Music spent a lot of copyright fees for this.
After the website for downloading ringtones was opened, for a long time, there were very few people who logged in and downloaded, and most of them were willing to pay to download the song, even if the sound effect played on the mobile phone was unbearable.
At this time, the mobile phone market is the world of Nokia and Motorola, other mobile phone brands are operating in the bleak, there is a mobile phone brand called Alcatel, its technical director is a loyal fan of Yu Zhiyu, even if the sound effect is not good, he downloaded Yu Zhiyu's song to listen, and suddenly a flash of inspiration flashed in his mind: it would be good if the built-in speaker on the mobile phone was improved to make the song more beautiful.
So he thought of doing it, and began to spend time developing chord sound effects, his idea was very simple, the so-called mono sound effect is a mono chirp, so how about installing a chip and a buzzer controller?
It took him ten days to finally improve the sound effect of his mobile phone from a single string to a double string, also called a chord, and the singing voice of Yu Zhiyu played from this mobile phone finally became melodious.
His clever boss immediately saw a business opportunity and launched a new Alcatel phone, which uses chord sound effects and uses beautiful ringtones as a selling point to hype up, and sure enough, the phone is a big seller, and the sales volume is close to that of Nokia and Motorola.
The two major mobile phone manufacturers also immediately found the problem, quickly arranged technical personnel to tackle the technology of chord sound effects, their technical force is stronger, less than two days on the successful research and development, also launched a chord mobile phone, and since then the development of new mobile phones all use chord sound, and even developed to four strings, sixteen strings
At the same time as the competition in the mobile phone market is fierce, the ringtone download website of Feiyang Music began to be lively, and the daily downloads rose from single digits to tens of hundreds of digits, and suddenly jumped directly to 10,000 digits one day, and that day was the day when the new mobile phones of the two major mobile phone manufacturers were listed, and then the number of downloads continued to rise, exceeding 100,000 and exceeding 1 million
Song Kele is crazy, the number of downloads in a single day has exceeded one million, calculated at the lowest price of one dollar per download, deducting the operator's commission, it is almost a million profits, which is all the income of Feiyang Music Company last year! And the mobile phone ringtone created a profit of zào, and on this day it created a profit of zào for the whole year of last year, which is simply a miracle.
Huge benefits are seen by many people, some record companies and operators have set up their own ringtone websites, however, they found that most of their own songs, the copyright of mobile phone ringtones has been sold to Feiyang Music, and the rest are leftovers, even if they are made into ringtones, few people download.
The bosses of those record companies jumped to their feet and scolded Song Ke for being black-hearted, and he didn't even leave a bite of soup when he was full of food and drink, so he immediately confessed that in the future, the songs launched by his company will not be allowed to sell the copyright of ringtones, which can be regarded as a measure to make up for the dead, but at this stage, he can only stare at Feiyang Music to make money.
The operator is also interested in flying music, wanting to get a piece of the pie but also facing the dilemma of lack of songs, at this time Song Ke negotiated with the operator, and increased the commission to forty percent, but it is necessary to sign an exclusive agency agreement, this agreement is more ruthless, in this era of no smart phone, no online banking, no Alipay, basically cut off the possibility of other record companies getting involved in this business, this agreement is also a happy thing for operators, You don't have to do anything to get nearly half of the revenue for nothing, and naturally you are very happy to sign an exclusive agency agreement, and since then, Feiyang Music has monopolized the domestic mobile phone ringtone business.
A large amount of profits continue to flow into Feiyang Music Company, and then put into Fang Yang's pocket, Fang Yang appreciated Song Ke's ability at the same time, but also proud of his wise decision, in the next few years, mobile phones will be more popular, and the ringtone business will grow in a blowout way, and when the time comes, count the money and count the cramps.
However, Fang Yang was not dizzy, he knew that the ringtone business was only a few years of quick money, and when the development of mobile phones went further, when mobile phone users could make their own ringtones, this lucrative business would also be dead.
However, at that time, Fang Yang had already made a lot of money, and now, Fang Yang also instructed Song Ke to develop the CRBT business.
The ringtone is the sound made when the mobile phone calls, and the ringtone is the music heard when dialing the number, which should be the business scope of the operator, but they haven't thought of this idea for the time being, Feiyang Music has contracted this business in a cooperative way, of course, this business has a higher share for the operator, and it is also **** open, in turn, Feiyang Music Four, Operator Six, the operator thought about it, if you engage in this business, you have to buy the song copyright from Feiyang Music Company, so you simply cooperated, A ten-year contract was also signed.
Of course, after a few years, the operators regretted it, they did not expect that so many Chinese would use mobile phones, and this business could make a lot more money if they did it themselves.
[It's about to be 515, I hope to continue to hit the 515 red envelope list, and the red envelope rain will be able to give back to readers and promotional works on May 15. A piece is also love, and it must be better! (To be continued.) )