Chapter 47: Creating Movie Merchandise
Compared with Zhou Yi, Zheng Zilong is the one who has really practiced steps, and he walked around everyone on the spot, and he looked very professional, much more professional than Zhou Yi, he didn't need kung fu to accompany him at all, every step he took was very standard, and his posture was quite handsome.
And he constantly poses with one-handed pockets and two-handed pockets, which are generous and stylish. In doing so, he also advertised his endorsement brand, which is conducive to everyone's continued cooperation.
Manager Zheng: They are very thoughtful.
These are all arranged by everyone in advance, otherwise why would he come to go, not Takamatsu?
Because Takamatsu does not have an endorsement brand for clothing!
However, after the release of "Five Poison Gates", with Takamatsu as the first protagonist, this situation will definitely change.
The recklessness of Gao Song is also very representative, why can't he engage in clothing endorsements?
In the past, the merchant didn't know the goods, or the reputation was not big enough!
This situation can obviously be changed artificially.
Takamatsu himself is also confident and will not be jealous.
At this time, after Zheng Zilong's performance, everyone applauded and was very enthusiastic.
Especially the female students in the audience also like mature handsome guys!
I might want to take one home!
Compared with Zheng Zilong's mature performance, Zhou Yi just went up to play treasure and make everyone laugh. It's more fun to have a contrast!
But Zhou Yi, as the boss, definitely doesn't mind being a foil comparison.
Others may not want to do such things.
Sister Xiaomi understands this truth, so she will arrange it like this.
None of this was something she was doing casually.
Otherwise, Yin Miaoyi is still watching in the background! I won't say yes!
Zhou Yi thought about these reasons himself, and he could actually understand them completely.
As for the others, there is no need to go up and go, Gao Song and Wu Yuanshen are not so handsome, and there is no endorsement brand, so there is no need to bother. An Dehai and Cheng Dakui haven't practiced these at all, so it's better to hide it! Don't be ashamed.
Their situation is different from Zhou Yi, and Sister Xiaomi will not be strong.
It is enough to have Zhou Yi's little brother to follow and make a fool of himself.
Anyway, the show is recorded. Even if you make a mistake just now, you can remake it and save it.
In fact, Zheng Zilong and Sister Xiaomi just advertised the clothing brand they endorsed!
After this section was completed, Sister Xiaomi smiled and said, "Brother Zilong walked so beautifully. It's so handsome. ”
"Prizes! Overpraise! Zheng Zilong took off his face mask and hugged his fists again and again to thank him, very satisfied.
"You're really beautiful with this mask! Is that the one you used in the movie? Sister Xiaomi asked curiously.
"Yes. It's what we used in the movie, and the artists did a really good job. Zheng Zilong said.
Gao Song answered at this time: "We brought a complete set of Five Poisons Peking Opera masks this time, which we used when filming. This is a gift we bring to the audience. Very collectible. ”
The audience applauded and was very interested.
"Huh? And a gift for the audience? Sister Xiaomi was surprised.
"Yes. I hope you enjoy it. ”
"Hee-hee! Later, we can hold a mobile phone lottery, and the audience should be patient! Sister Xiaomi explained in a timely manner.
Everyone had a few jokes, and the atmosphere was very warm.
"I think it's a really good merch! I think when the movie is released, many viewers will want to buy a collection. Do you have any plans to make these merchandise? "Sister Xiaomi is curious.
"It's a matter for the top of the company! However, as far as I know, there are plans for this at the top. I believe that audiences and friends who like this set of five poisons style Peking Opera masks will soon be able to buy related peripheral products when watching the movie. Takamatsu explained.
Zhou Yi nodded again and again beside him.
In fact, this is still an advertisement, it is completely an advertising show!
No matter how you perform, the ultimate goal is to advertise.
It's hard to get on TV again, can you still not hurry up the publicity?
The senior management of Zhengdong Pictures is headed by Manager Zheng. There is indeed a plan to develop and produce derivative products around the movie, otherwise how could it be possible for artists to use this set of five poisons Peking Opera masks to advertise and promote on TV?
In fact, with good peripheral products, movies can make a lot of money! The box office is only a part, or even a small fraction, of a film's total revenue. The box office revenue of films that do well around them is less than 30% of the total revenue.
Zhengdong Pictures is quite ambitious, how can it give up such a big piece of cake?
Even if Zhou Yi can't think of these things for the time being, how can the company's elite executives not think of it? In particular, Manager Zheng and Marketing Director Jiang Zan have long had plans and intentions in this regard.
In particular, there is no advertising placement in the film "Five Poison Gates", and the income in this regard is almost zero. The surrounding income must be thought of.
You have to squeeze the full value of the film.
In fact, the former Aurora Pictures did not do well enough in this regard, and the peripheral products have not been launched, and the company has not even established a related peripheral marketing department. Naturally, I can't get any decent good grades.
Otherwise, the company would not have faced collapse because of the box office failure of several blockbusters. If there is a certain amount of peripheral derivative product income, even if the domestic and overseas box office revenue of the film is not ideal, it can also recover part of the funds and will not collapse suddenly.
Now Manager Zheng and others have learned from the pain. I plan to learn from the previous experience and slowly build up the framework of the surrounding departments of the company.
It is necessary for the company to expand its business units.
This point has also been recognized by Zhuo Qinglian.
Now that there is a new boss, the company must have a new department and a new atmosphere!
Even if you don't have a lot of experience, you can try to do it.
If you do it, you may succeed, but if you don't do it, you will never succeed. If some achievements can be made, at least it can increase the company's ability to resist risks and avoid repeating the mistakes of the past. In this regard, Zhou Yi is naturally very supportive of them.
Now the first film that the company uses to test the waters is "Five Poisons", and first use a small film to brush up on the experience points.
If the film's test screening has a low reputation, these plans will naturally end without a problem, and you have to wait patiently for opportunities.
But the reputation of the test screening is so good, these plans naturally have to be put on the work schedule as soon as possible.
You can't wait until the film is completely over, then it's a little too late.
The film has such a good reputation, it is estimated that the screening results will definitely be good, and it will definitely be screened on a large scale across the country.
Now he is still doing publicity on Yanjing TV. How could it not be?
In this case, before the screening begins, the peripheral products must start to be made, and they can't be improvised. Otherwise. When the film is released on a large scale across the country, the peripheral products will not have time to be put on the shelves for sale, and a large amount of revenue will inevitably be missed.
In the past, the company did not have relevant departments, and these works were already lagging behind.
Now it is natural to seize the time and strive to do a good job of these tasks ahead of schedule.
Now you can advertise on TV in advance. Let fans know that nature is more ideal.
Especially the company has to find a partner in this area, and the company can't process it by itself!
How much can the art team make? It is definitely necessary to cooperate with a strong toy manufacturer.
Advertising on TV also has the intention of attracting investment, to see if there are related companies willing to cooperate.
Manager Zheng was very thoughtful, and when they discussed with Yin Miaoyi, they all thought about it.
These professionals are really powerful, and Zhou Yi is very satisfied with their work.
Yin Miaoyi naturally wants to give Zhou Yi face and is willing to cooperate with the publicity.
That's why today's advertising show is here!
Sister Xiaomi, Zhou Yi and Zheng Zilong wore face masks and walked the stage, not only to endorse clothing brands. It is also promoting the five poisons Peking Opera mask.
And these peripheral derivative income, Gao Song will also get some endorsement shares, so they will naturally introduce them very carefully. The company's art design team can also get paid handsomely. Therefore, everyone is very careful in the design and marketing of these peripheral products.
That's the real motivation!
As for what peripheral products to sell, this low-cost cult movie can only take out the Five Poisons Peking Opera mask and sell it. If you take out throat hooks, brain piercing needles or something, will anyone buy them? If you want to buy it, no one will dare to sell it! Isn't that crazy?
The Five Poisons Peking Opera Mask is the only valuable good thing that Zhengdong Pictures can use now.
In my previous life, I didn't have the convenience and income I didn't have.
Don't talk about the old era, it's the new era, and the domestic film peripheral income in the previous life was not done well. The box office revenue of movies can generally account for more than 80% of the total revenue of the film. Apparently that's not up to par.
However, the situation in this life is very different, and the peripheral income of the film is very high, similar to the situation in Hollywood in the United States in the previous life, which is a battleground for soldiers. No one will give up lightly. Even if it is a low-budget cult action movie, you have to work hard to come up with some novel peripheral products.
In this regard, Zhengdong Pictures is just hitting the road!
But Zhou Yi has enough patience and develops slowly!
Now let's take "Five Poison Gates" to test the water!
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Everyone laughed a few words on stage, and Sister Xiaomi changed the topic in a timely manner. asked: "Brother Gao Song, I noticed that your crew seems to be full of male actors, all men, not even a female character, it looks very different." Such films seemed to be rare in the past. As the saying goes, men and women are matched to work without getting tired. Do you usually feel bored when you are filming? ”
Everyone laughed.
Gao Song waved his hand again and again: "How can it be boring? There are indeed no actresses in our crew, and it seems that there is a lack of femininity, but in fact, everyone's mind is on acting, and they are holding back their strength to perform the play well. It's also fun for everyone to play together. ”
"Like me, Yuan Shen, and Zilong, they are all from professional classes, and they are second-tier acting schools; Da Kui has worked in the company for so many years and has a lot of experience; Both young men are very talented in acting. Everyone is playing together, which is very interesting in itself, and it will not be boring at all. ”
"Oh? Is it? What does Big Brother Wu Yuanshen think? Sister Xiaomi turned her head and turned to Wu Yuanshen.
"I completely agree with Takamatsu. Don't look at this film as a small-budget cult film, but to be honest, it really tests your acting skills. If the basic skills are not solid and the preparation is not sufficient, it is impossible to perform well. This is definitely not an idol-type film. ”
Wu Yuanshen explained solemnly.
The audience applauded at the right time.
"Brother Yuanshen, how did you take this drama at that time? As a small-budget film, the salary must be very low! There shouldn't be much money to be made. Sister Xiaomi asked, this is an interview topic for actors.
Wu Yuanshen naturally wanted to show a high wind and bright festival.
I didn't get much paid in the first place, at least I had to positively promote my art and image!
"It's true that the salary is not high, but money is not the most important thing. Like Gao Song and Zilong, their salaries are very low. Da Kui and the two newcomers have lower salaries, and they can even be ignored. But since you are engaged in acting, you must always have some artistic pursuits! ”
"I take on the play mainly to see if the role is suitable. If the role is good, whether it is a small-budget film or a lower salary, it is acceptable. At that time, I felt that this role really had a lot of room to play, so I wanted to try it, anyway, it wouldn't take long to make a small-budget film, so why not? If you care too much about money, you tend to miss out on a lot of opportunities. ”
The audience immediately applauded warmly and expressed their appreciation and support.
"Brother Yuan Shen said it too well." Sister Xiaomi praised it in time.
Gao Song and the others next to him naturally nodded again and again to cooperate.
"Brother Yuanshen, how did the crew find you at that time? Have you worked together before? Sister Xiaomi asked curiously.
"It's true that I haven't worked together before, but Gao Song and I are both from Chinese opera, although we are not classmates of the first class, but we usually have contact. At that time, I had just returned from filming a TV series "Black Hole" in Hengdian, and I was going to take a vacation for a while, but Takamatsu called me and asked me to try this role. I was very interested at the time, and Director Zhao was very famous for making such a film, so I also wanted to try it together. Wu Yuanshen explained.
"Did you sign the contract directly, or do you have to audition first?" Sister Xiaomi asked.
"Of course I'm going to audition, and I'm not a big star." Wu Yuanshen is very modest.
"Haha!" Everyone laughed.
"But I was more prepared, the audition at that time was really smooth, it was a county government rivalry with Gao Song, Director Zhao was very satisfied, and the role was finalized on the spot. Thinking about it now, I am indeed very lucky to be able to participate in this play. ”
"With Senior Yuan Shen joining, this film really adds a lot of color." Takamatsu added with a smile and cheered each other on.
Everyone applauded.
"Actually, I'm very curious, like Brother Gao Song and Brother Zilong, they are all signed artists in Zhengdong, and they will definitely act in this play. Brother Yuan Shen came to participate in the show by chance, and passed the audition. How did the other leading actors join the show? Is it also a normal audition? ”
Gao Song, Zheng Zilong, Zhou Yi and Wu Yuanshen have all been on the table, and now it is naturally the turn of Cheng Dakui and An Dehai.
Of course, Sister Xiaomi must be thorough and can't snub them.
At present, these topics are also interviewed according to the copy. (To be continued.) )
PS: He was the best at the time, and I was the best me later. But the best of us is separated by a whole youth. The youth that couldn't be crossed no matter how much he ran, so he had to stretch out his hand to say goodbye.