The "find the same" imitation on Taobao and the authentic seasonal fashion in the brand store now look almost exactly the same. However, although the brand store is in decline, it has not been wiped out by Taobao, and after removing the turnips, there are still many people who are not bad at money who choose to buy the new style of the season, and then wear it on the street for the first time to gain social respect.

Every time Jobs and his successors announce a new model, it is clear that fruit fans can grab enough apples without adding money as long as they hold back for a few months, or even just a few weeks, but there are still countless fans of each generation of local tyrants who buy 1,000 or 2,000 yuan on the first day of release.

Excluding the rare cases where the buyer is not in a good mind, the remaining followers must have a reason to spend.

So, this question often inspires us to think deeply: what are they paying thousands of dollars for, buying the current season's fashion for the first time, and buying the new Apple for the first time?

Kevin Kelly told us that this behavior of consumers is paying for timeliness, that is, paying for the first time the product is used.

However, the expression of timeliness is far more than "use value", but also in the value of pretending.

The day after the announcement of the Milan Men's Fashion Festival and the Paris Women's Fashion Festival, wearing a new dress that has just been baked by an international master is very impressive.

Also as a fruit fan, I took it to the street the day after the release of 6PLUS, and waited a few months for this product to become an arcade machine and then put it on the street, and there is a world of difference between the value of pretending to be forced.

By extension, the value of reading genuine novels www.biquge.info Biquge is not just that "I see the book so many hours earlier than the pirate website". There is also a value behind this.

Imagine if there is a god work, five years later, ten years later, the divine prophecies in the book have become historical facts in history textbooks. And you can proudly say: "I saw the awesomeness of this book before it became a big hit, and I subscribed!" I also took a screenshot of the subscription interface! ”

This will be a powerful proof of your vision!

It is definitely no less than Sun Zhengyi's act of throwing 20 million US dollars to Ma Yun in just 6 minutes, which brings personal foresight and proof!

If you're reading piracy, can you still prove that you read the book back in 2016? Can you still show that you are wiser than those who saw this book in 2018 after countless word of mouth?

So, hit the favorite button, and you're good to go! Click the subscribe button, and you're done! Click to vote for recommendation, and that's it! Take a screenshot after the tip, that's it!

Years from now, you'll be proud to have discovered this book in the bud!

Of course, if the fire doesn't get to that point, you have nothing to lose, it's a big deal, just let the screenshot of the proof after you subscribe to this book lie in your hard drive forever, as long as you don't encounter a tragedy like Guanxi's, no one will laugh at your vision back then.