A mid-90s black long straight cute girl sits in front of the computer, opens the Weibo web page, and automatically logs in. Pen~Fun~Ge www.biquge.info She is a freshman at Jinling Forestry University and is 18 years old this year.

The page shows that her screen name is "Yao Xiaomeow", and her avatar is a sunglasses photo of herself.

"Yao Xiaomeow" is Zhou Jielun's brain-dead fan, he has been listening to Zhou Jielun's songs since the sixth grade of primary school, and now he is just a freshman, and he has been counting with his fingers for seven or eight years.

She is not much of an Internet hipster, and in real life she should even be described as "quiet". The reason why I chose to become a Weibo user for the first time this time is entirely to see the latest developments of idols every day.

However, when she opened Zhou Jielun's Weibo page today, what she saw made her feel like she was struck by lightning: "What? ”

"In the month since I opened Weibo, I asked myself, and I replied to every initial user letter with my heart. But the end of the heart, but a lot of replies were sent to those robots who supported the routine-

Today, I learned from a friend that there is something called 'zombie powder'.

I want to say, if Weibo is not a real person, but a string of data, then what's so interesting about this thing? Leaving here, it's only about zombie fans, and it's not about anyone else who loves me. Leaving does not mean giving up on friends, looking forward to seeing you again on other more honest platforms in the future. ”

She held back her anger and read Zhou Jielun's Guan Bo statement, and the liquid in her eyes was gurgling. Scroll the webpage to the top, and you can clearly see that the number of fans of "Zhou Jielun", a real-name verified Weibo, has dropped from 2.06 million yesterday to 1.55 million, she was stunned for five minutes, and then refreshed the webpage, and this number actually fell to 1.53 million.

20,000 fans in 5 minutes? How can it be!

What the hell are zombie fans! Why did "My Lun" never come to explode again!

Then she saw the replies and comments that blew up under Guan Bo's statement.

Those who supported Zhou Jielun were all there to stay and complain like scolding the street: "What kind of Ji Bamao is Yao Chen!" What kind of thing is Chen Kun! It's not just that I hired a new media team to help me operate it! How can I be careful! ”

Weibo can be casually """, and naturally someone will help find someone to smash the field. Soon, fans of Yao Chen and others were attracted to this fan comment to encircle and suppress:

"! My Queen Yao is more popular than you! Don't accept the battle! said that it was so righteous and awe-inspiring, and it was not because I couldn't absorb the fans and couldn't absorb my Queen Yao, and I felt ashamed to retreat! What to pack high. Tai-Ba-Zi go back! ”

The power of the netjet is endless, and the topic immediately stirs up, and it uses the most efficient infection weapon - the map cannon.

Then Zhou Jielun's economist and Weibo custodian began to clear their fans and announced a series of wrists that pulled the tiger skin and pulled the flag.

At half past two in the afternoon, the situation became bigger, and the official of Tengxun began to come forward to clarify. then expressed his willingness to help Zhou Jielun's account get rid of zombie fans, and will also ensure the fairness of Weibo's attention and the credibility of the popularity rankings without discrimination, hoping to retain Zhou Jielun.

But at this point, in fact, there is not much hope within Tengxun - the matter broke out from Zhou Jielun's node, and it was obviously premeditated by the enemy.

Zhou Jielun's Jewell Music Company, a large share is in the hands of Gu Mojie. People at the top of the IT circle know about this. Even Ma Huateng heard the news, he just smashed a cup and a mobile phone, and then stopped talking.

I knew that if I didn't pull Zhou Jielun at the beginning, I should have been able to use a little money in my private account in exchange for Zhou Jielun to help me do private work. As soon as the money was in his pocket, he turned his face.

Tengxun began to increase its efforts to clean powder, and Zhou Jielun's number fell from 1.5 million to 140 and 1.3 million......

Then, all of a sudden, it collapsed.

Within half an hour, it suddenly overfell by an additional 500,000 uncontrollably!

At 4:50 p.m., there are only 480,000 real fans left on Zhou Jielun's account! Compared to the peak, three-quarters of the fans are gone!

"Yao Xiaomeow" classmate and many other real fans who only pay attention to Zhou Jielun's Weibo also collapsed, deleted their Weibo content, and vowed never to read it again.

In fact, this is the real normal state after the ebb tide - even if you are the godfather of Asian music, what if you are tens of millions of fans in reality?

Weibo has just opened, and the speed of increasing fans by more than 100,000 a week is already very face-saving. If the extra is not brushed, how can it be explained?

After Zhou Jielun was broken through this link, in less than half an hour, it was the turn of Jolin Tsai and Lin Zhiling, the Weibo accounts of artists who have a strong relationship with Zhou Jielun. Those accounts also began to condemn the zombie powder problem, and then sternly ordered the powder shop to consciously retreat.

Those accounts also quickly fell from more than one million people to only two or three hundred thousand - the popularity of Jolin Tsai and Lin Zhiling was originally more than half lower than that of Jay Chou. Really rely on real fans, 200,000 a month is good.

Then, this trend spread to the Korean celebrity circle that has just been settled for 20 days.

Girls' Generation, SJ's Han Geng, and the Oriental Magic that is already a little outdated...... It's all falling apart.

At this point, if Tengxun can't see the problem internally, it will be a real idiot.

It's long past the end of work. Some customer service and testing and technical support people left at seven o'clock. Later, the leader who was urgently notified to work overtime scolded him for being bloody.

It is said that after the incident, dozens of guys who did not take the initiative to work overtime and regarded emergencies as nothing.

So that you don't follow the 996 routine!

……

"The dot-com bubble, that's it. Only when the tide goes out will you know who is swimming naked. ”

On the top floor of Huanglong Times Square, Gu Mojie looked at the snow outside the window, holding a cup of hot coffee in his hand, and was in a very happy mood. It's getting late, and the reflection of neon lights on the snow makes it all clear.

He hadn't eaten dinner yet, his nerves were high, his hunger was rushing, but he didn't want to think about eating.

Taking a sip of hot coffee gently, he sat back on the sofa elegantly, and Gu Mojie asked Sheng Wei, "How is the situation?" How many big Vs have collapsed? ”

"Our people, all who should have collapsed have collapsed. Zhou Jielun and Girls' Generation are good, and there are at least two or three percent of true fans. Those on the periphery who made up the numbers, all of them were not left.

Then Yao Chen and Chen Kun, who we helped to stand up before, also returned to their original form, and there were 170,000 left out of 5.5 million - basically 29 out of 30. Now the credibility of the number of Weibo followers has been questioned, and it has been messed up. ”

Gu Mojie smiled lightly: "Alas, I'll just say it-make something social, but as a result, the people who are followed have no choice at all." If someone adds you, you can't refuse if you want to. How can this model not collapse? ”

Sheng Wei reminded with a smile: "If we don't snipe, Ma Huateng can still control the situation." ”

"That is, there is a cost to abiding by the law, and breaking the law can reduce the cost - but since your peers are law-abiding, you should be worried about the risk of being reported and stabbed after you break the law alone, right? came out to mix, and there was no awareness at all, that is, it was dead and dead in vain. ”

After all, Gu Mojie is a comprehensive talent with both arts and sciences. Not only is his IT skills profound, but his four years of study of law -- not to learn the law, but to learn the thinking mode of law -- have given him a lot of synapses for connected innovation.

Take today's incident as an example, in Gu Mojie's mind, it is a very simple analogy:

The new "Labor Contract Law" came out, and if employees are not signed and paid for insurance, there will be xxxx risks, but it can also save a certain cost.

In the case of covering the sky with one hand and ignoring the competent authorities, it seems that it should struggle to reduce costs illegally or not.

However, if you insist on illegal cost reduction in a situation where "you are likely to be reported by competitors and stabbed in the back if you break the law", it is a brain-dead act.

In order to go fast, Tengxun Weibo chose more media attributes, and the choice of followers was unilaterally canceled, and the situation of mud and sand was naturally unavoidable.

If Weibo can have a natural growth and development period as it has in history, this loophole is nothing. When the ecology is up, and then gradually get better, it will be fine. It's like those leather shoe factories in Dongou that sell paper shoes for three years first, complete the bloody primitive accumulation of capital, and then be able to sell brands from good in the future.

The question is, does Weibo have this window period?

Weibo is a product that is destined to be closely guarded by opponents from the first day of birth.

The older the rivers and lakes, the less courageous they are.

Gu Mojie himself does not make "no threshold social products that can be paid attention to unilaterally", which does not mean that he does not know the benefits that can be won by making this product.

It doesn't mean that he will watch his opponent make such a product. It doesn't mean that when he finds out what his opponent does, he won't destroy it.

Gu Mojie has not yet done the ability, the time and place are favorable, and all the conditions are not yet mature. But the ability to engage in sabotage, with Gu Mojie's number of paragraphs, is enough.

The Soviets invested 100,000 troops to invade Afghanistan, and the Americans only needed a few agents to induce the Soviets to pay for their labor. The experience of the Cold War has long taught the world that in the general environment of bipolar confrontation, any small battlefield can become a quagmire.

Under the Cold War, unless you have a kind of mushroom that grows in the morning militia poplar and Dongfeng three-pronged round hammer giant waves, it is not wise to be aggressive.

……

Gu Mojie and Sheng Weichang talked about the situation on the battlefield in the distance late at night, and they never left their attention.

In the end, perhaps because he was hungry, Gu Mojie asked the downstairs to deliver takeaways, and rarely asked for some beer, and sat down with his senior brother Sheng Wei for a drink.

"Senior brother, do you think it's time for us to come out and wash the floor and collect the corpses? The 'First Sight Circle Official Account', which has been done a long time ago, was released before the Spring Festival? Fill the vacancy after Weibo loses the big V? ”

Sheng Wei blew half a bottle of Snowflake Chunsheng, ate a large piece of pig ears, and said with a big grin: "I don't care about the business, you can ask Lao Ye about this." ”

"I'm asking, if we open a 'circle subscription account', are you, the security department, sure enough to help me put the fence firmly in place! Let's not be aggressive, just take our time, and don't brush a single zombie fan for users. There's a brush shop out there, and you're going to hit me too! ”

"That's fine, I'll take care of it for you. But you'd better say hello to Lao Ma - his Taobao platform is too terrifying, and he dares to sell anything if there is a demand in the market. When the time comes, we will come out of the 'circle public account', don't forget to let Lao Ma take care of the people below: when you see a 'first time seeing the circle public account' powder shop, you will block one for us! ”

Gu Mojie patted his chest: "It's no problem, I have a friendship with Lao Ma - I negotiated with him back then, Hatsune will not be involved in e-commerce and payment for 3 years, and now the 3-year period has long passed."

Later, the last time the Steam digital game sales platform of Villefort was launched, I still saved face for him, and used Alipay as a means of payment in the country, and I still haven't used the 'Hatsune Wallet'.

If Lao Ma dares not to give me face this time, I will take out the 'Hatsune wallet' after the Spring Festival. ”

"Hiss-" Sheng Wei shuddered for a while, and he didn't know if he was in a hurry to drink.

Fortunately, he was not Gu Mojie's enemy.

This guy is just too vicious. (To be continued.) )