Chapter 493: Expected Income Growth
"We earned £2,200w on matchday last season, which is only mid-table in the Premier League, which is a bit unbeatable compared to Manchester United's income of almost £8,000w!"
Notts County has always had the lowest ticket prices in the Premier League, even lower than some Championship teams, although there are some geographical reasons, but the main reason is that David has always adhered to the principle of low ticket prices. Pen % fun % Pavilion www.biquge.info
Perhaps in the eyes of many people, matchday income is the main source of income for the team, look at Arsenal, tighten their belts and build a new stadium even if they can't eat, isn't it because of matchday income!
It is true that after the construction of the new stadium of David and Arsenal, Arsenal's matchday income nearly doubled, and later reached 100 million pounds, but so what, as the broadcast fee rises, matchday income is no longer the most important piece, and Arsenal has not won the championship for many years because of the new stadium for several seasons, is it worth it or not?
Many people, even Soriano and Loew don't understand David's approach, but David still insists on this, fans and clubs are interdependent, and the club will definitely gain the most support in this way to repay the fans!
It's like now, if it weren't for the low cost of tickets, how could a stadium with more than 4w people in Nottingshire be full in a small city like Nottinghamshire!
In fact, David is still on par with the Bundesliga club at this point, the Bundesliga tickets can't even catch up with the Championship ticket results, and the Bundesliga's ball market has always been the hottest, and the Bundesliga's attendance has always been the first in Europe, with an average attendance of more than 4w people, what a horror!
Even if Notts can participate in the Champions League this season, it will only be a symbolic increase of one pound, and even Notts County fans feel that the increase is less!
While other club fans are protesting the ticket price increase, Notts County fans are lamenting how little ticket price has risen.
Although everyone did not understand David's approach, and several middle managers hoped that David would change his mind and increase the club's revenue by increasing matchday revenue, David persisted.
"Finally, there is the commercial income, thanks to the sponsorship terms signed by Mr. Parvis with Nike, which has increased to a base sponsorship fee of £300w, a League Cup winner bonus of £300w, a Premier League title bonus of £400w, and a Champions League quota bonus of £300w, adding up to £1,300w." When Treasurer Brent said this, there was a round of applause in the conference room, no doubt for David, the president of the club.
When negotiating the terms of sponsorship with Nike, it was David who asked for so many reward terms, and even reduced the basic sponsorship fee, when David did this, he was not criticized behind his back, in the eyes of many people, how can this condition be realized, isn't this equivalent to directly reducing the sponsorship fee!
But who would have thought that Notts County completed a perfect season, lifting the Premier League trophy as a promoted horse in one fell swoop, and defending the League Cup title.
With several bonus terms in place, Notts County received much more than they had originally hoped!
It can be said that this is a win-win cooperation, even if Nike has increased a lot of sponsorship fees, but Notts County has indeed brought them rich returns, a magical team that has swept the world, and how much advertising effect can Nike bring!
So this time, in the renewal negotiations between the two parties after the expiration of the contract, Nike has directly increased the basic sponsorship amount to 1000w pounds, although it cannot be compared with Manchester United and Adidas's sponsorship of more than 2000w, but it has also reached the top level of the Premier League.
David waved his hand at everyone, he felt that this was really not worth mentioning, as a reborn person, if he couldn't even reach this, then he was really ashamed of the great god who brought him over!
"The other sponsors contributed a total of £800w, so our commercial revenue totalled £2,100w!"
"The three incomes add up and we have a total of £8,000W!"
This figure may only be in the middle of the table in the Premier League, but given the team's poor matchday earnings and commercial income, it is understandable.
You know, in this era of money first, in order to increase income, clubs can be said to do everything!
Arsenal have just sold the naming rights to the new stadium to Emirates for £100 million on a 15-year contract, which equates to close to £700w in additional income per season.
David never intended to sell the naming rights for the new stadium in Notts County, and the name of the Magpies stadium stood for Notts County and could not be changed casually.
Remember that the Newcastle owner sold the naming rights of St James' Park, and the fans protested to no avail, and in the end, the disappointed fans even held a funeral for the name of St James' Park......
David didn't want that to happen.
For last season's income, David actually didn't care too much, after all, compared to the giants, everything in Notts County is just on the right track, and the next thing is to tell the development period, and this season's income can see how Notts County is working!
Matchday earnings aside, I'm afraid David will remain unchanged for a hundred years......
Because Notts County can participate in the Champions League, there will be a huge increase in the share;
And for commercial developers, this season will also be a harvest for Notts County.
Previously, due to price issues and positioning problems, the team's chest advertisement was not sold, and the name of Nottinghamshire Charity was hung all the time, free of charge.
However, with the remarkable achievements of Notts County, there are now large companies that want to buy the advertisements on the chest of Notts County, and among them are truly international!
Even if it is just according to the standards of a strong team in the Premier League, it is tens of millions of pounds in a season!
And with the team able to attract more sponsor partners, Notts County is now worth a lot of money.
Based on the current state of negotiations, if it goes well, then Notts County's business income could jump above £6,000w this season, and if Notts County do well and win the title, that figure will rise.
So, whether Notts County can really establish themselves in the ranks of the top teams will depend on this season. (To be continued.) )