I don't know why, there is gradually such a saying on the Internet: In every city, there should be one or two 'art cinemas', of course, not completely showing art films, but like Taoyuan Cinema, for some new films that are deep and good-looking, but belong to niche films, arrange a relatively sufficient film scheduling rate, and at the same time provide opportunities to revisit the classics. Pen & Fun & Pavilion www.biquge.info

There is no need for too many such theaters, one or two in a city, a hundred flowers are blooming, the large cinema chain guarantees new blockbusters, and the art cinema serves relatively niche and classics, so that audiences who want to watch niche films can also find a quiet place to watch movies.

To put it simply, the establishment of a nationwide chain of art theaters!

It's a theater chain, not a separate theater, and it's a chain store in every city in the country!

As soon as this remark came out, it was immediately supported by many quarters.

Needless to say, the folk audience must be supportive. The so-called art theaters, that is, you can watch old films, but also revisit the classics, and every time a niche film is released, driven by the interests of many large theaters, the scheduling rate of niche films is frighteningly low, and some audiences who want to watch it often take time, or learn that their favorite movie has been released, and when they are ready to buy tickets to watch it, they find that it has already been released.

The so-called art theater does not only show art films, so it is called to separate from the pure profit-oriented theater line, because the profit requirements are diluted to the greatest extent, it will inevitably leave enough release time and schedule for niche films.

Not all niche films, movies that are not favored, can finally get the miracle of the return of the great sage, and most of them will eventually disappear silently due to the short release time of the theater due to the small number of films.

For example, the master who was released this time, two actors and two actresses, won awards internationally, and the total box office in the country was only more than 60 million, and another youth nostalgic film with more than 200 million in the same schedule had a score of only 3.4 points, but the box office was 180 million.

At first glance, it seems that bad movies are more marketable than good films, but a careful analysis of the film schedule and release time will show that the latter is more than six times as large as the former nationwide.

The total number of releases is six times that high, and the box office is less than three times.

It's not that niche films don't necessarily have a market, but that the big theater chain doesn't give the audience a chance to choose, which compresses the market for niche films.

And art theaters are cheap! Any movie in the big theater chain costs seventy or eighty, and the group purchase also costs thirty or fifty, and the Taoyuan Cinema is the most expensive in its early thirties.

It is clear which is better and which is inferior, especially for the student party who only has a few hundred yuan a month for living expenses, it can be cheaper by dozens of yuan, and two people can be close to a hundred cheaper, which is by no means a small number, and if you save a hundred yuan, you can have a good meal for a student couple.

It is not only the general audience that is supported, but also the voice of the industry is also very high.

Part of the support force in the industry is celebrities and experts in major academies and film and television circles, especially the latter.

The call for art theaters in China, niche films, and people-friendly ticket prices to revisit the classics is not a day or two, not everyone is fascinated by the bubble of the domestic film market, and there are not a few people of insight. However, it is impossible to expect the big cinema chain to burst this bubble, they themselves are the makers and profiteers of the bubble, and can only hope that there will be a 'conscientious businessman' or the government to take the lead, and set up a small number of art theaters to ensure that niche films have a place to survive.

This time, the birth of Yangchuan Taoyuan Cinema is just right.

Another part of the appeal is mainly the theater chain.

At first glance, it is a big surprise. It is said that peers are light on each other, peers kill each other, no matter what industry, as long as there is a little achievement, there will definitely be people in the same industry who will jump out and make cold remarks, ridicule is still polite, and there are not a few people who go under the knife.

Peers are the people who know the industry best, and their shots are often the most accurate.

However, this time, almost all the cinemas in the industry expressed their appreciation for the nostalgic route of Taoyuan Cinema and the approach of affordable fares, and said that due to various practical reasons, it is impossible for the cinema chain to set up similar art cinema points for the time being, but the film industry should be full of flowers, and as practitioners, they are willing to support this cause to the greatest extent.

Especially in Yangchuan City, several large cinema lines with layouts shouted particularly fiercely, and even directly pointed out the names of Taoyuan Cinema and Taoyuan Group by name.

Among them, Baoke Cinema Line is the most, and General Manager Qian Xiaojun, the regional head of Baoke, even personally wrote an article to introduce Taoyuan Cinema and the entire Taoyuan Group behind it to the industry, starting from all aspects of Taoyuan Group's deeds, and strongly praising Taoyuan Group, thinking that Taoyuan Group is the best to take the lead in doing domestic art cinemas. Showing the carriage and horses, a posture of pushing Taoyuan Group up.

The most surprising thing is that the mouthpiece of the government has also begun to happen, and what the people like is to be promoted, and I hope that all cities, industries and units can discuss together to establish one or two art theaters in each city.

"One city, one city? National chain cinemas? Su Ming smiled and patted Hou Longtao on the shoulder: "Monkey, you have to be ready, maybe in two or three years, you will become the person in charge of the Taoyuan chain cinema in East China." ”

Hou Longtao has not baked oil recently, he is in a good mood, he doesn't use chemicals, his head is oily and slippery, and his black hair is black and shiny, as if he has brought an otter fur hat.

"Su Ming, I've convinced you!" Hou Longtao gave a thumbs up, truly convinced: "No wonder you can make money, your vision is too accurate!" ”

"But there's no rush yet." Su Ming said with a smile: "Consolidate the base camp of Yangchuan City first, and then it's not too late to think about it." ”

"Lao Su, I'm a little worried." Hou Longtao frowned and said: "Our business is a chicken rib for the cinema line, the food is tasteless, it's not a pity to abandon it, the cinema line will not come to rob it." But now that the official media has also spoken, will the official take the lead and make a layout? ”

"It's entirely possible!" Su Ming nodded: "Monkey, you think the problem is indeed deeper than before, this is a political achievement project, and it will benefit without cost, and there must be many local official departments who will intervene to do it." Hehe, the market doesn't come to grab business, they will definitely come. ”

"What then?" Hou Longtao asked.

"Don't do it." Su Ming shrugged: "We can't do anything, if they want to do it, let them do it." The market is an invisible hand, and sometimes it may not be something that can be controlled by a visible hand. ”

When it comes to the official, Hou Longtao didn't want to talk about it in depth, so he changed the topic, "Lao Su, do you want to get in touch with the people of Baoke?" Baoke made it clear that it was wooing us and took the initiative to extend an olive branch. ”

Su Ming thought for a while, and said with a smile: "Don't be in a hurry, there are many people who are wooing us at this time, but we are not in a hurry to express our position, besides, even if it is an olive branch, they always have to hand it to us. (To be continued.) )