Chapter 60 Which cash cow is stronger?
The last conversation between Boss Song and Gu Mojie was completely completed in the private environment of the two of them. After all, when it comes to standing in line with the imperial court, many things are very sensitive, even Lu Wenjun and Ye Minru, who Gu Mojie brought with him, can't hear about it.
Therefore, when Gu Mojie came out of Boss Song's private small reception room, the people around him didn't know whether the result of this negotiation was good or bad.
On the way back, Gu Mojie asked Lu Wenjun to drive, while he himself sat in the back row without saying a word, closing his eyes and resting.
In the past few days, Gu Mojie and Lu Wenjun have always sat in a row. Now that Gu Mojie suddenly sat in the back row, it made Ye Minru even more uncomfortable, and she felt an inexplicable panic and coercion. As small as a haircutting action, you have to worry about whether it is out of order.
A girl from an ordinary family, who has not yet officially stepped into society, suddenly sits next to a tall man with a billion fixed assets, although her motives are pure and she has no intentions, she will be flustered.
Ye Minru was uncomfortable, eager to break this irritating silence, so she dared to ask: "Mr. Gu, is it because Boss Song's intention to cooperate is not very strong?" ”
Gu Mojie opened his eyes, and it took a few seconds to realize that it was Ye Minru asking him. In Gu Mojie's impression, Ye Minru never took the initiative to talk to him, and only asked and answered when he had something to explain.
"It's okay, I had a good conversation with Lao Song. It's just that the cooperative stall is too big all of a sudden, and it is more annoying to raise money. ”
The topic came to money, and Ye Minru suddenly had nothing to say. Lu Wenjun, who was in the front row, listened to it, took over the conversation and asked, "How much worse?" ”
"By the end of the year, there will be at least 500 million short. And this is still on the basis of not opening up new software product lines, if we want to expand the R&D team and increase the data center, I am afraid it is not enough. Before the end of the summer vacation, it is estimated that 200 million will have to be obtained first. ”
That's almost a rate of 100 million a month. Lu Wenjun is now a company executive, so he naturally knows how difficult it is. In particular, the main funds for the company's expansion were raised through segmented cooperation with Google, Ma Feng, etc., and its own direct profit points were very scarce. Now there is no technology that can be sold to Ma Feng, so there is naturally a bottleneck.
Lu Wenjun asked, "Do you have a plan?" ”
Gu Mojie pondered and said: "According to the original plan, the patch ads of Chuyin Video will not be launched until at least the new semester. At present, the direct advertising in the trial operation stage has too much negative impact on the development of the website. This kind of killing chickens and taking eggs cannot be done. There is nothing in the technology I have at hand that Ma Feng and Lali Page are particularly eager to buy and willing to pay a lot of money for in a short period of time.
After thinking about it, the current channels for making profits are nothing more than two, one is to expand the public relations fees of Hatsune Computer Manager's 'essential software library for installation', so that peers in the industry can spend more money and recommend their products. The other is to make a profit from the company's current game products, and the two of them are immediate. ”
361 Security Guardian of another time and space. A considerable part of its income comes from collecting protection fees from other domestic software vendors. For example, if you don't supply it and have a security certification done by 361's technicians, 361 will pop up a window on the user's computer, saying that the security of your things is unknown.
Many cracked games on Ranger Network and 3DM, and game memory modifiers are made by "independent gamers". There is not such a strict organization, and there is no money to provide. Therefore, many games, even if they are not poisonous, will be killed by mistake, resulting in a sharp drop in downloads, and I have to shout slogans such as "believe me or believe in 361, believe in XX, and have to crack".
Until after the 2010s. With the general improvement of netizens' skills, everyone understands it, and many people would rather close the security guard than crack the game, and this confrontation in turn affects the number of installs of the security guard. 361 made a slight concession, and when the user clicked "Exit Security Guard", it made an additional option to "enter the game Do Not Disturb Mode", so as not to be turned off in this kind of confrontation.
And now it's only 05 years, and the quality of netizens in this time and space has not yet reached this point. As long as Gu Mojie is black, he will be coerced by the poisonous hand of "no certification and no protection fee, just say that your security is unknown, and pop up a yellow interface reminder pop-up", his peers will definitely obediently pay a lot of protection money.
His Hatsune computer housekeeper, but occupies more than 70% of the domestic personal installation market, except for the products of several giants, he is not qualified to black, those small company products, he wants to be black.
Of course, there is a serious problem with this.
Gu Mojie knew it, and Lu Wenjun also knew it. I only heard Lu Wenjun ring the alarm bell and said: "Collecting protection money is very hateful, if you really do this, even if you get money." The company's enemies in the circle will soon be as many as the little pony who is copycat everywhere. Be careful. ”
"I know, I have thought about it, this trick can only be used in a limited way - for those who have no problem, we don't want to force it, it's a big deal to take the initiative to sponsor, we give them a recommendation to rank first, and don't give money to recommend a little later, that is.
A yellow pop-up window reminds us of this trick, which we can use to deal with software that is really unclean; It's a big deal, it should have been given a red window, but now it's a yellow window. Anyway, the yellow window is also 'there may be a problem', if the user insists on using it, and finally the computer has a problem, we can't blame our computer manager. And the biggest advantage of collecting protection money is that you can advance money. It's a big deal that we collected the protection fee for the second half of '05 and the whole year of '06, so that we won the opportunity in turnover. ”
This kind of practice is already Gu Mojie's bottom limit. His bottom limit is that if he has to pit some people to make some quick money, he can only pit his peers, not users, and can only pit his peers who are not clean in the ass, that is, black eats black.
And if the user is cheated, the long-term impact on the company's goodwill is extremely bad. In later generations, those enthusiasts who cracked a game (although they have a fever, but still refuse to buy the genuine version, which can be regarded as China's national conditions, which is deeply rooted in the bone marrow), because they were mistakenly killed because they cracked without giving protection money, and angrily uninstalled security software, there are many examples. Although Gu Mojie has not experienced it, he can also think of this by deduction.
Lu Wenjun listened to it and also expressed his approval: "On the premise of not affecting consumers, limited black eats black, I see this trick." However, this level is also destined to not receive much money, within two months, this piece will receive tens of millions of products at most, involving hundreds of domestic software vendors. Even by the end of the year, the total amount of certification fees will not exceed 100 million.
What's more, we can't just collect money, but also have the R&D team spend a lot of programmer manpower to verify their security. So, if the funding gap is really as big as you say, you need at least a way to get money three times faster than that. At present, the chess and card games in the game hall and the consumption of QQ games are still far behind. ”
Gu Mojie took out a bottle of water from the door pocket, unscrewed it and poured it twice, and sighed: "Yes, who let us not have a game that makes a lot of money, I heard that the estimated global point card sales of 'World of Warcraft' this year can exceed 400 million US dollars." Point card sales in Chinese mainland can also exceed 600 million yuan, if I have a good hand like Zhu Jun in hand, do I still worry about these funding gaps? ”
Ye Minru, who was on the side, watched Gu Mo Jie pick up the water bottle and drink it, and suddenly became anxious, and said without hesitation: "Mr. Gu! You...... No, I ......"
"What's wrong? What do you want to say? Gu Mojie was a little confused.
"Nima's bottle of water is on! I've already drunk Arigi! Ye Minru roared in her heart, and beads of sweat came out in a hurry. And because Gu Mojie's abnormal expression just now had already been seen in her eyes, she had to say something else to save the scene.
Ye Minru was in a hurry, and said some morale-boosting words for the situation: "I'm sorry, I suddenly felt just now that we can't blindly envy others." Zhu Jun was able to sell 600 million Warcraft point cards, which does not mean that he made 600 million himself. As far as I know, server maintenance and personnel operations are all expenses of Zhu Jun. And three or four percent of the turnover will be given to Blizzard. Although our company currently doesn't have games that can make so much money, they are all independently developed, and there is no need to provide for others, and the more and less you earn is 100% your own. ”
Gu Mojie was stunned, he didn't expect Ye Minru, a newcomer, to have such knowledge, but it is worth encouraging: "You are right, we really don't need to envy others." ”
Reminded by the conversation between Gu Mojie and Ye Minru, Lu Wenjun also suddenly remembered something, and asked while driving: "By the way, Ajie, how is the revision of the dance troupe and rhythm master that you bought from the Koreans?" I haven't seen any feedback from the R&D team for a while. I'm paying attention, the Koreans started to operate paid props in May and June, and South Korea's domestic revenue is very good, and I heard that millions of paid props can be sold a month. Although the game is a bit idiotic, it is still good to make money. ”
Gu Mojie replied: "Come on, the engine related to the animation model has been fully upgraded, and it will be put into testing in just a few days, and what I made is not the same product as the original Korean dance troupe, and the expansion and customization will be much stronger." I'm also going to use a free-to-play and prop charging model, but I still need to adjust it to make the charging model more accessible to the people. ”
Lu Wenjun obviously felt the same way, and said: "If we had sacrificed the banner of 'free online games' a year earlier, maybe the market would have been sought after and no one would criticize it." But now in this market, our old rival, Shi Guanghu, his father Shi Yuzhu, first launched the "free online game" of "Conquering the Land", but it disgusted the domestic technical players, and could only attract some RMB fighters. If a large number of free players are lost and the 'killed resources' are exhausted, the continuous consumption desire of RMB fighters will also be exhausted. Since we didn't grab the first hand to make quick money, we must be steady. ”
"It's useless to think about it now, and in a few days, we'll see when it's online." (To be continued.) )