The time quietly entered the middle of August 09. Pen % fun % Pavilion www.biquge.info

Gu Mojie really felt that since he entered the summer vacation, he had been completely busy as a dog.

Working too long a day can be a precursor to even a little frozen shoulder. Later, he could only ask Ye Minru to read the materials to him, and he dictated the batch of documents while doing recovery exercises on the fitness equipment.

After getting off work, I have to pull out two fire cups to soothe my muscles.

Calculated carefully, he has not had the energy to slap a woman for more than a month.

"The total financing balance of the large and small non-lifting of the ban is 60 billion yuan, and the Bureau of Industrial Light and Magic will use 15 billion yuan; Beidou Navigation donated 1 vote to 2, and the three satellites spent 9 billion; Pilot No. 1/No. 2 chip development company invested 2.5 billion; The HiSilicon Kirin plan will cost a total of 18 billion; Lei Jun's UC is not counted as equity replacement of 2 billion in cash; The first time I saw the development of the wallet, the follow-up promotion subsidy reserved 4 billion; The next stage of mobile phone and Chujian's further overseas market expansion will cost ......"

In the face of a series of head-scratching investment layout accounts, the amount of money that has not been raised by lifting the ban has found a direction one by one. The amount of money that remained in Gu Mojie's hands also shrank rapidly.

In addition to the reserved emergency reserve fund in order to deal with unexpected projects, Gu Mojie estimates that he still has eight or nine billion dollars to buy, buy and buy.

After going through the project at hand, there is still one important piece of business that I haven't had time to care about, that is, the original mobile phone development plan. After this is done, he probably won't have much to do during the summer vacation, and he can finally be empty.

"Sister Xiaoru, prepare the plane, go to Binjiang today to inspect Hatsune Intelligence."

"Okay, I'll arrange it right away." Ye Minru made a capable phone call to get the pilot ready to take off, and five minutes later, Gu Mojie climbed to the top of the building and went directly across the river.

……

The EC-135 landed in the Hatsune Smart Industrial Park in Binjiang. Feng Guorong, Zhang Tuohai, Chen Jingtian, plus Tony Federer, who joined last year, a mixed Chinese and Western four-person combination, all waiting on the tarmac.

Looking at the team under his subordinates who made the original mobile phone, Gu Mojie was still a little helpless.

He still lacks a CTO of Hatsune Smart who has enough prestige to convince the public, and coordinates the technical work of mobile phones as a whole.

Feng Guorong has achieved the highest level of technology of Xiaxin Electronics, and has nearly ten years of experience in making mobile phones, which is said to be enough to grasp the overall situation. He was also Gu Mojie's boss in his previous life, and Gu Mojie was quite relieved of his strength. In the past two or three years, although Leslie Feng has not held the title of CTO of Hatsune Intelligence, he has actually played this role as a global coordinator.

It's just that Feng Guorong's background in the new department of Xia finally made him a little less vision to be a world-class mobile phone, and less imagination for the overall planning of new functions - if Gu Mojie gave him enough resources to let him follow the same path and copy a thing that is not inferior to the iPhone, he would definitely complete the task perfectly, but if he wanted to personally build a new generation of mobile phones in the future, his old and serious attributes would be a little insufficient.

Zhang Tuohai is a good hand at making intelligent hardware, and he is a bull at the Technical University of Munich, who has been in Siemens, and has been in Supor for two years after returning to China. When it comes to creativity, Zhang Tuohai is definitely enough, but it is limited to German rigor, and to make aesthetics and user experience, that kind of German thinking is flawed.

Chen Jingtian is a big man in materials science, with the system support of the Hong Kong University of Science and Technology behind him, helping Chuxin mobile phones to develop new batteries and other charging circuits is definitely the most advanced level in China, and graphene electrodes can be touched a little bit, which is first-class in the world. If you engage in a new capacitive screen, you can also outline the leader, and it's hard to say anything else. It's the least existential of the four.

The last Tony Federer came the latest, so he didn't participate in the development of the first generation of the Chuxin mobile phone at all, and it was only now added to the Chuxin 2. When he was in the United States, Tony Federer's studio undertook Apple's iPhone industrial design outsourcing, which can be described as a world-class master of minimalist industrial design.

Now that he has joined in, of course, all the problems in the field of appearance industrial design are all from Tony Federer, but his minimalism is also destined to make another thing that is more minimalist than the iPhone, and he can't make Korean-style fancy and eye-catching goods, and he can't attract more girls to buy mobile phones just by looking at their appearance.

The CTO of Hatsune Intelligence is still nominally empty, and Gu Mojie personally asked. The daily trivial things in the research and development of mobile phones, the four-person group themselves promoted and discussed with each other in small project groups, and they really couldn't unify their opinions, so they asked Gu Mojie to make a decision.

Gu Mojie is a former mobile phone engineer who came back in 2012, and he still has the literacy to grasp the general trend and judge the quality of the plan. But he also knows that this situation cannot last any longer, otherwise the future mobile phone will more and more exceed his design imagination, and he will not be able to grasp the direction.

After all, you need a professional person to do professional things.

……

Although Feng Guorong is a technical man, as the current contact person of the mobile phone project, the business information of the project also needs to be cared about from time to time. When the boss comes to inspect, he must first take a look at the market situation of the mobile phone industry.

"Last year, we built hundreds of flagship experience stores across the country through channels such as Unicom and telecom contract machines, network limit machines on Taobao, and offline, and finally shipped a total of 4.7 million 'Chuxin' mobile phones in nearly five months.

Considering that at that time, it could only support two network segments, China Telecom and China Unicom, and could not support mobile, so this achievement was already very valuable.

In terms of hardware, we have always insisted on more than 20% gross profit, but the expenditure on advertising and channel promotion is too high, so every mobile phone sold in the first year actually loses 150~200 yuan, and the total loss of 4.7 million units is 800 million yuan. ”

"In the first half of this year, HTC, LG and some small brands entered the Android market to compete. But on the other hand, the smartphone ecosystem behind the entire Android system is also expanding, and the number of apps and functionality of Android phones have grown explosively, so Android machines have greater advantages than non-smart phones.

In general, the sales of HTC and LG are nothing compared to the expansion of Android as a whole. In the first half of the year, we shipped a total of 8.6 million units.

Because of the growth of sales, the fixed costs of channels, R&D and advertising have been diluted, so the loss of a single machine has been reduced to about 70 yuan, and the total loss of 8.6 million machines has been reduced to more than 600 million. It is expected that by next year, we will be able to turn a profit after the sales volume further increases.

During the same period, our Chuxin brand aircraft also achieved 2 million units of shipments in the Southeast Asian market with the help of the original expanded operator channels - mainly because Chuxin brand machines are expensive, which exceeds the mainstream social consumption potential of Filipinos and Indonesians, so it is not easy to sell more. The previous low-end machines of the sub-brand are still very good, and they can reach nearly 10 million units per year.

Starting from July 1st, our TD-SCDMA standard 'Chuxin' was finally launched. Although this mobile phone did not grab the title of the first TD standard mobile phone in China, it was preempted by ZTE and Datang, which are state-owned mobile bundle manufacturers. But we have at least achieved 'the first Android mobile phone in China to support the TD standard'.

From the launch to the present, in just one and a half months, 5.5 million TD standard mobile phones have been sold! It can be seen that the user scale of China Mobile is many times that of China Unicom and China Telecom......

If nothing else, relying on the models of the entire network segment of the first generation alone, our shipments in the second half of this year will definitely be at least double compared with the first half of the year, and the sales volume will exceed 30 million units throughout the year. ”

As Feng Guorong turned off the PPT, Gu Mojie and other group executives who inspected had a general understanding of the current competitive state of the company's mobile phone industry.

Especially after the belated TD-SCDMA standard Android machine entered the market, it can be said that it has injected a very strong boost into the company's follow-up business.

Laymen may have no idea that a mobile phone brand sells 30 million units a year, but as long as you look at the two comparative data, you will know that it is rare.

Five years later, Xia Wei's mobile phone sales are only more than 100 million a year, and he is already the third largest mobile phone manufacturer in the world; Xiaomi's red fans have achieved an annual sales of 35 million, plus other styles, a total of 60 million a year. vivo and oppo also have sales of 3000~40 million.

Although it is now 2009, in the next five years, the number of new smartphone users in China will gradually rise from more than 40 million per year to more than 60 million per year. The replacement rate of old mobile phones is 2~300 million units per year.

In other words, the total mobile phone market capacity of the Chinese market in the next five years will gradually rise from 250 million units per year to 350 million units per year. The total capacity of the global mobile phone market can reach 1.5 billion units per year in 5 years.

Therefore, the annual shipment of 30 million units has occupied 12% of the national market share in 09. And at least it accounts for more than half of the smartphone market. HTC and LG and even other Android brands combined, are not as high as the sales of the first generation of the original heart.

At present, Nokia, Moto and Samsung are still holding on, but except for Samsung, which will also switch to Android next year, the rest of Nokia and Moto will not survive for two years.

It will take half a year for Apple's iPhone 4 to enter the Chinese market through the entrance of Unicom.

Moreover, after Apple's mobile phone was launched in the US market in the second half of 07, the sales volume in the first half of the year was only more than one million units, and it exceeded 8 million in 08, and now it is approaching 20 million in the whole year of 09.

Just compared to the absolute value, the sales of Chuxin mobile phones are slightly higher than those of iPhone. But considering that Apple's U.S. market is only one-fifth of China's, this achievement is not something to be proud of.

(Note: Historically, the iPhone sales skyrocketed in 2010, when the iPhone 4 was allowed to enter the Chinese market, and then its total global sales increased fourfold.) ）

Chuxin mobile phone can grow to this point in the first generation of brand phones in a year and a half, which can be called a miracle of the times.

In another time and space, it took Xiaomi a year and a half to only rise to 8 million sales, and it took twice as long to reach the current achievements of the original mobile phone.

And the Qiku mobile phone, which has completely changed from soft to hard and has no hardware foundation, has only made 5 million in a year and a half, and it is difficult to make progress in the future.

The success of the first phase of Chuxin mobile phone is obviously due to its hardware layout, which is already stronger than that of Xiaomi, which is later generations, and has the accumulation of hardware qualifications for OEM export machines before making domestic machines, plus Xia Wei's radio frequency switching.

At the same time, in terms of software, the original mobile phone is also stronger than the 361 Qiku mobile phone in another time and space - the 361 of the later generations relies on a mobile phone security guard to support the scene, which is like today's original intention, not only has a security guard, but also a participant in the standard definition of the Android system, and the coupling of all parties is much higher.

What's more, Lei Jun and Zhou Hongyi in history could only make mobile phones without making money in the early days, and they didn't have the strength to burn money. Although Gu Mojie has maintained gross profit in hardware, he has maintained a total amount of money in promotion.

The time and place are favorable, coupled with the support of more than one billion losses, the first generation of the original mobile phone took one and a half years to take the road that Xiaomi took 3 years to complete.

……

"Okay, that's pretty much the way it is, there's not much to say. Let's check the progress of the second-generation machine and see if it can compete with the iphone4 next year. (To be continued.) )