Jessica's voice disappeared into the snowy streets, the long red dress wrapped in a black plum coat, only revealing a touch of the skirt, swaying in the cold wind in a hurry and confusion.

"I thought you'd invite her to lunch." Hayden walked over and teased with a chuckle.

Lance ignored Hayden's words, pursed the corners of his lips slightly, and said a completely different topic after speaking, "What is the quality of the footage for the shooting just now?" ”

Hayden shrugged confidently, "If that's the kind of realism you're asking for, then I don't see anything wrong with that, you should trust my abilities." This gave Lance a questioning look, although he didn't say anything, just looked at it intently, but it still made Hayden's heart weak for a while, and he pouted, "I haven't used a home digital video camera, and I've done my best to improve the picture quality." ”

Lance still didn't speak, just raised his eyebrows and pursed his lips to think about it seriously, then nodded his chin, and turned his head to look elsewhere again. This made Hayden hate itchy, but after all, he lacked confidence, "If you're not satisfied, I'll just go in and record it again when the next screening is showing." Coolies who are not paid, that is, I am willing to do it for the sake of our friendship, and you still pick and choose......"

The words that followed disappeared directly, because he saw the playful smile on the corner of Lance's mouth, Hayden didn't understand that he was being teased by Lance at this time, so he had known Lance for so many years. Hayden stood dejectedly, his tongue twisting between his teeth, his face full of helplessness, but he couldn't vent it.

In the end, Hayden could only give up and let out a long sigh, and expressed the measure of "adults don't remember villains", "So, what do you want this video for?" ”

"Record the audience's viewing experience." Lance said of course.

"I know this, you said it before I was asked to do it, I mean, what's the use of you with this video? Who are you going to show it to? Hayden asked curiously.

Hayden came to Park City temporarily, not only as a representative of the crew of the "City of God", but also to shoulder an important task.

Lance gave Hayden a home digital video camera and instructed Hayden to record the audience's reactions in the screening room to the truth, which was obviously not an easy task. The lights in the cinema are dim, and the picture quality of the home digital camera is generally not high, and it is almost predictable that the quality of the shot can be described as "disaster". But even though Hayden explained all the qiē, Lance insisted. This presented Hayden with a formidable challenge.

"Propaganda." In response to Hayden's question, Lance gave only a simple word. This was the second preparation that Lance had prepared to promote the "City of God".

It's been a few years since the advent of the home digital camera, and the real claim to fame came in 1999 with the student film "Blair the Witch," which cost only $35,000 to make and eventually grossed $300 million worldwide, making it one of the most profitable films in history.

Later, a series of works shot by home digital cameras were directly spawned, but none of them were able to attract more attention. It wasn't until the 2009 release of "Smart: Ghost Shadows" that this pseudo-documentary filming technique caused a sensation again. However, compared to "Blair the Witch", the success of "Smart: Ghost Record" comes more from the novelty of propaganda methods.

"Smart: Ghost Story" was not released by any company at all, and in 2008 it had to be released on DVD first, and it was not until 2009 that it was given the opportunity to enter the cinema. At the beginning of the release, it was only limited to 13 cities, so the poster and trailer ended with a promotional slogan, "Want to see this movie in your area?" Hurry up and apply! "Encourage everyone to apply for screenings on the official website of the film. This method undoubtedly aroused the curiosity of the audience.

At the same time, "Smart: Ghost Shadow" also held a test screening, and at the same time, the audience's on-site reaction was recorded and released on the film's official website as part of the trailer. The real reaction of the audience to the process of watching the movie is undoubtedly the best means of publicity, and then further make the audience want to enter the cinema.

That's viral marketing. Lance now intends to replicate this viral marketing strategy, and this is where Hayden is tasked with it.

Although "City of God" is not a horror movie, the audience reaction is bound to be less exaggerated; But as a pseudo-documentary work that is so real that it is cruel, the impact and shock that "City of God" brings to the audience is undoubted, and it can even be said that it is far beyond imagination, and it is more real than horror movies.

Therefore, truly recording the audience's viewing reaction can allow other audiences who have not seen the movie to directly understand the style and content of the movie. This method is more direct and effective than any rhetoric. At that time, with the right slogan and posters, the attraction of the "City of God" to the audience will skyrocket.

However, this was just Lance's idea. He was also a member of the audience just now, so he didn't know what the audience's specific reaction was, and it was unknown whether he could achieve the expected effect, and he needed to confirm it after he went back.

Raising his head, Lance saw the third preparation he had made, "Javier! Are you really here? Lance had a genuine smile on his face when he saw Javier Ulliel coming into his face.

Although Lance had previously extended an invitation to Javier, he was also unsure if Javier would be willing to leave the hot and wild Rio de Janeiro and come to the icy city of Parker. Lance even had a plan: he contacted other journalists to write a press release, and then asked Javier to publish it on his blog.

Lance's third preparation was Javier's blog, which chronicled the interesting events of "City of God" from the beginning of filming to the completion of the project, and now the influence of "City of God" on the Internet, Javier's blog has been a great contribution, making an unknown Portuguese film the focus of heated discussions on the Internet.

So, Lance hopes that Javier's blog will further document the process from the arrival of "City of God" to Sundance's release to the film. It then complements Hayden's documentary on audience reactions, calling on more netizens to leave their computers and go to the cinema for the sake of the "City of God."

Lance, who is a two-man man, knows better than anyone the power of the web.

Javier stepped forward and shook Lance's right hand, "I arrived in Park City last night, and to be honest, I hesitated until the last moment, but...... In the end, I was standing here. ”

"You should call me, I can invite you to the premiere." Lance's words made Javier scratch his head in embarrassment, "Yes, that's a problem. The point is, I didn't know that journalists would need an invitation to enter the premiere. This once again betrayed Javier's unfamiliarity with the film industry, causing Lance to chuckle.

"Luckily, the City of God will be visible in other venues for the next few days, and you can always walk into the cinema and see the fruits of our efforts over the past few months." Havel looked surprised, apparently unaware that a film premiered at a film festival and then continued to be shown in other cinemas. Lance patted Javier on the arm, and it was clear that Javier had a bright future. "So, are you interested in continuing to follow up on the 'City of God'?"

Things are finally back on the track that Javier is familiar with, "Of course, that's why I came to Park City. Javier didn't say anything polite to Lance, and readily agreed, "I've already conceived the content of the premiere, but ...... about the release of the movie" Javier shrugged his shoulders and showed a helpless expression, he didn't enter the premiere, so naturally he didn't know anything; What's more, his ability to appreciate movies is limited, and he doesn't know how to evaluate it.

Lance pondered in silence for a moment, "I thought, 'Seven minutes of applause after the film was shown,' that's a good title. ”

There are countless ways and angles of news reporting, and this is also a profound science.

After the screening of "City of God", it was recognized by the audience, but the follow-up professional film reviews still need to wait. If it were more simple and crude, Javier could have reported with a "rave reviews" headline, but in that way, the suspense was diminished, and the impact of the news would have been diminished if subsequent reviews had taken a different view. The best way is to gradually push the reputation and momentum of the "City of God" to the top, and only then can we create more topics, higher quality, and longer periods of time.

"Seven minutes?" Javier couldn't help but show a surprised expression, "Even I, a layman who doesn't understand movies, knows that this is an amazing achievement." ”

Lance smiled meaningfully and nodded, that's what he wanted, "Then you're reporting from a layman's point of view, and that's always been the case, haven't you?" ”

The same seven-minute standing ovation has a very different meaning at different film festivals.

At the hospitable Toronto Film Festival, even if it's a big bad movie, the audience will give a standing ovation to thank the crew for their hard work; The same is true at the Cannes Film Festival and Venice Film Festival, which are constantly approaching Hollywood, as long as the film has the participation of A-list stars, the quality of the work is not important, and the audience sees the big stars with their own eyes is the source of applause.

But at the demanding Berlin Film Festival and the Sundance Film Festival, where cinema is paramount, a standing ovation means a lot in itself, let alone a seven-minute one.

For the layman, the "seven-minute standing ovation" itself is very visually impactful, which is enough to arouse their first wave of curiosity; And when the movie's reviews are released, professional audiences will also understand the true meaning of the "seven-minute standing ovation", which in turn will spark a second wave of curiosity. It's a step-by-step process.

Of course, the premise of Yiqiē is that the quality of the "City of God" itself must be excellent and can withstand the test, otherwise all plans are just empty talk.

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