Where did the concept of awards season come from and how did it develop? Things have to start with the concept of schedules. XsHuoTXt

The American film industry has developed for nearly a century and has experienced countless ups and downs, which has led to the prosperity it is today. After the box office waves of "Jaws" in 1975 and "Star Wars" in 1977, Hollywood officially entered the era of commercial films with a boom in genre films, especially the latter, which not only created a cultural phenomenon that influenced an entire generation, but also the concept of summer files for the first time since then.

After that, the four seasons of the year are divided into spring, summer, autumn and winter. Because Hollywood has found that different schedules are suitable for different types of films, an ordinary movie can achieve results beyond expectations if placed on the right schedule, and a good movie placed on the wrong schedule may lead to Waterloo. Thus, the concept of schedule was formally formed.

In 1998, a film called "Shakespeare in Love" came out, and when all public opinion was optimistic about "Saving Private Ryan", relying on intensive publicity in December, January and February, as well as the right public relations strategy, it finally overturned one of the best war movies at the end of the century at the Oscars, and finally stood on the podium of the Oscar for Best Picture, causing an uproar.

History has proven that this was a wrong choice, and while the epic and realistic Normandy landing long shot of "Saving Private Ryan" has been recorded in history, "Shakespeare's Love History" has been gradually submerged in the long river of history. However, "Shakespeare's Love History" has gone down in history as a "pen fun www.biquge.info of awards season".

People realize that the schedule effect is also applicable to the award-winning work, and that the right schedule and the right strategy can often achieve unexpected results. Thereupon. A publicity and public relations war with the impact on the Oscars as the core has gradually formed, and a large number of movies have arranged their release schedules in November and December in order to mix up a familiar one, in order to better publicize, and in order to impact the little golden man. This was followed by an intensive PR campaign in January and February, culminating in a big Oscar victory.

This. That's where awards season comes in.

The emergence of the awards season not only pushed the Oscars to a new peak, becoming the most influential, commercially valuable and authoritative awards ceremony in the world, but also led to the prosperity of the North American film market.

Since 1998, the year has been redivided into five zones, with January and February for winter, March to May for spring, June to August for summer, and September and October for autumn. November and December are known as holiday seasons and awards season.

Normally, the awards season starts in November and lasts until March, but as the Oscars grow in influence and have a wider global reach, the awards season has now extended to the Venice Film Festival and Toronto Film Festival in September, and some awards season productions will also be released in October for strategic reasons, avoiding the dense bombardment of November and December.

The unparalleled magnitude of achievement in business has even spawned the awards season economy. This makes the awards season the most influential in the world.

Venice and Toronto kicked off in September, followed by the Emmys, television's highest award; As we enter November, the Independent Spirit Awards, the Los Angeles Film Critics Association Awards, the New York Film Critics Circle Awards, and more will be a prelude to the awards season. Get ready for December's bombardment.

The American Billboard Music Awards, the Boston Film Critics Association Awards, the San Francisco Film Critics Circle Awards, and the National Board of Review Awards have been staged in December.

In the blink of an eye, more than a dozen award ceremonies such as the Directors Guild of America Awards, the North American Broadcast Film Critics Association Awards, the Screen Actors Guild Awards, the American Film Institute Awards, the Golden Globe Awards, the Editors Guild of America Awards, the American Producers Guild Awards, and the American Music Awards all appeared at the stage, pushing the awards season to a climax in a dizzying way, almost two or more awards ceremonies every week, and even a weekend, Saturday is a certain Film Critics Association Awards, and Sunday is the Golden Globe Awards, which makes people busy with their feet on the ground.

The Sundance Film Festival in Park City is also always a hot spot for awards season – but to seed the seeds for next year's awards season.

After entering the month of February. The craze has not only not abated, but continues to heat up. The Screen Actors Guild Awards, BRIT Awards, Grammys, BAFTA Awards, Berlinale and other heavyweight awards ceremonies will all reveal the winners one by one, and finally return to the Oscars at the end of March. It was the end of the entire awards ceremony.

It is precisely because of the hustle and bustle of the awards season that the Cannes Film Festival, which debuted in May, is unique and has become a beautiful landscape.

It can be seen that the awards season has formed a huge industrial chain, starting in September and ending in March, the publicity and public relations program is slowly heating up, gradually exploding, ushering in highs/tides in January and February, waiting for the fruits of victory in March.

When he was at Diorama Pictures in the past, Lance had witnessed the grand occasion of the awards season, and "Dance of Death Row Inmates" even won the Oscar for Best Actress that year. But objectively speaking, the overall level of competition that year was not too fierce, and for historical reasons, the race/race issue once again erupted into the spotlight, so in the end, the victory of Halle Berry and Denzel Washington, two black actors, can hardly be said to be too suspenseful.

This time, Lance will personally join in the hustle and bustle of the awards season, and "City of God" will participate in the competition for the awards season for the first time as a representative work of Chaos Pictures. However, the situation of the "City of God" is clearly somewhat peculiar.

As a Portuguese-language film, "City of God" is mainly involved in the competition for the best foreign language film. The film has been praised in Brazil, and Brazil has officially decided that the "City of God" will be represented in the competition for the best foreign language film at this year's Oscars.

Therefore, the promotional route of "City of God" and other works of the awards season is also different. Because the Oscar for Best Foreign Language Film is an independent system, it is voted on by the Academy of Motion Picture Arts and Sciences' Foreign Language Film Selection Committee.

Unlike most of the Oscars, which are voted for by the Academy's more than 6,000 members, Best Foreign Language Film is still selected by a small number of jury members, and then the members who participate in the screening of foreign language films select the winning films.

Therefore, the academy strategy for awards season is naturally different. In the Weinstein brothers' way, it is obviously not suitable - of course, unless Lance hopes that "City of God" can break out of the shackles of best foreign language film and hit the best picture, that is another matter, but from the historical development trajectory, from the nationality of the academy members, from the nationality attribute of the Oscars, this is almost impossible, and the nomination, maybe one percent hope, but winning the award, is almost impossible - it is also valid to remove "almost".

The disruptions of awards season are inextricably linked to the City of God, but almost all of them are indirect. As a movie that hits the best foreign language film, it still speaks more with strength, so it still needs to start with the reputation of film critics and the audience, there is no shortcut, and it is difficult to make friends. This is a good thing for Lance, after all, this is the first time he has joined the awards season, and the lack of connections and unfamiliar skills doomed him to "make a big difference". What's more, the "City of God" still depends on Paramount's ability.

Since "City of God" landed at the Sundance Film Festival at the beginning of the year and had an early release in February, it has won praise and attention, and has also won good returns at the box office. By the end of November, the City of God had apparently been forgotten, so Paramount Pictures had to arrange for a re-screening of the film, albeit only in 71 theaters, but at least to reawaken people's attention. However, the box office of the screening is only maintained at about 5,000 to 7,000 US dollars, and the results cannot be said to be bad, but it cannot be said to be good.

When Lance was concentrating on "The Day After Tomorrow" in Montreal, the battle for the best foreign language film was already underway.

If you really want to carry out college public relations like the Weinstein brothers, Lance is really at a loss to start, on the one hand, they didn't have many connections in this area in the past; On the one hand, when Lance left Diorama Pictures, he was almost out of the house, and Percy had compiled those materials before, and there were only a handful of them that could come in handy. Fortunately, the "City of God" does not have to go off the beaten path.

On Christmas Eve, Paramount Pictures held a small movie-going party at the iconic theater chain in Burbank, Los Angeles, inviting 300 veteran moviegoers into the cinema to watch "City of God" together. Among this group of fans are two special fans, Roger Ebert and Lawrence Topman.

These two fans are indeed veteran enough to work for the Chicago Sun and The New Yorker, respectively, to take their place among the most influential film critics in all of North America.

In the Oscar selection rules, it is clearly stipulated that the participating films and crew members are not allowed to contact the judges in any form privately, and they are not allowed to recommend their works to the judges in any way, even by email. Once identified, the strictest will be stripped of the Oscar selection rules. The 2010 "buried alive" was thus disqualified from the nomination.

However, there are policies and countermeasures. The judges are also ordinary people, and they also need to have a social life, for example, the judges attend a grand charity party, which is allowed. If the judges meet the crew of a certain hit film on the charity pie, then even the academy cannot condemn their normal social life. The Weinstein brothers took advantage of such a loophole in the rules to play the college's public relations to perfection.

Roger and Lawrence appear at this private movie party as friends of Lancelot. (To be continued.) )

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