That's right, the current situation of the two major companies of Golden Harvest and Shaw Brothers can indeed only be described as chaotic, very chaotic, and extremely chaotic. Pen & Fun & Pavilion www.biquge.info

In particular, there are a large number of people crowded at the ticket window in the theaters under their names, and these people are not here to queue up to buy tickets. It is the masses who originally bought the tickets and now want to refund the tickets, among which scalpers are the majority.

Originally, these scalpers who bought a large number of tickets planned to make a profit by speculating in movie tickets. Now in this situation, let alone making money, it is difficult to put the capital into it.

This also responds to the sentence that investment is risky, before the release of the movie, Golden Harvest and Shaw Brothers invested heavily in publicity, and the opening was a big production of tens of millions of dollars, and an invincible attitude was put on the screen.

As a result, when the audience entered the theater to find out, they found that the plot was almost not disgusting, and they said at the right time: What is this?

Among them, the audience of Golden Harvest was the most happy, or the greater the expectations, the greater the disappointment. In fact, Shaw Brothers' "Blade Runner" is not much better than "Killer Trench". However, the audience accepted the situation of Shaw Brothers, and fought to the end against Golden Harvest.

Because these viewers have subconsciously thought that it is normal for Shaw Brothers to make bad movies at sunset, just like its cookie-cutter martial arts films, do you still want to see any surprises?

But so many people are optimistic about you Jiahe, and the movie is still played by Chenglong. As a result, after they entered to watch, they found that the aura of the protagonist of Chenglong was robbed a lot by the ghosts, and the martial arts moves had no highlights at a glance, which was neither funny nor smooth, and the plot made the audience even more confused, so they still had to pay for this situation?

Under word of mouth, more and more people label the two movies "Killer Trench" and "Blade Runner" as bad movies, at least they can't arouse the desire of Hong Kong people to watch them.

Speaking of this refund turmoil, it is also indirectly related to Green Lantern Entertainment. If it weren't for the crazy box office results of "The True Color of Heroes", the refund turmoil of the two major companies would not have made such a big fuss.

After all, a ticket is only a few yuan of consumption, and you can barely read it on the spot. The bad thing is that the two major companies did not set restrictions on ticket purchases, resulting in more than 4% of the movie tickets held by scalpers in the first few days.

The movie tickets in the hands of these scalpers have dozens of tickets and hundreds of tickets. If you can't sell it and can't sell it, and you can't read it by yourself, it must be a refund with others.

Shaw Brothers and Golden Harvest can't give them a refund, otherwise these scalpers will gather around the ticket window all day long, which will seriously affect the operation of the theater chain at that time. This point is still secondary, Shao Yifu and Zou Wenhuai did not operate the theater on the first day, and some of them had the means to disperse these people.

But you can drive these people away, and you can't keep their mouths shut. It cannot be ruled out that there are also people who deliberately make trouble, and once they spread rumors, it will have a great impact on the company's reputation.

Therefore, during the time that Ye Jingcheng went to Stay Bay, the two major companies caused "Killer Trench" and "Blade Runner" to be refunded because of this turmoil, and the box office of the two films decreased but did not increase, staying at 2.8 million and 2.4 million respectively.

It is worth mentioning that Anle Pictures, as a potential opponent of Golden Harvest and Shaw Brothers this time, Anle also released a foreign language film called "Uncle is in Trouble", but the results of this film far exceeded the two major companies.

Of course, this has something to do with the long-term release of foreign-language films in Broadway theaters. Another is that there are no tigers in the mountains, and the monkey is the overlord, the film has been released for less than ten days, and the total box office has exceeded the seven-figure three-digit head.

It may not seem like much, but there is a cost involved. The cost of shooting such a movie is at least hundreds of thousands of dollars, but Anle Pictures operates as an agent, that is, in addition to the agency fees ranging from tens of thousands to more than 100,000 yuan.

In addition, it is the daily maintenance cost of the theater, which can roughly offset the profit of the sales department, so the box office of Anle Pictures of 3 million can have a profit of at least 2.5 million, which is higher than the current box office of "Blade Runner".

……

Putting this relevant data sheet aside, Li Ying continued to report on the official issues.

"Ye Sheng, the data of these companies' films in overseas markets, including 16 million for "Why Have Me", 24 million for "Seven Days of Wrongness", 38 million for "Autumn Fairy Tale", and ...... for "The True Color of Heroes"

Handing a few data tables to Ye Jingcheng, Li Ying said: "The True Colors of Heroes is 96 million. ”

"Ninety-six million?" Ye Jingcheng was aroused, 96 million is not a small number.

At the beginning, the total box office he expected was only 100 million, or plus the box office of 30 million. Now the overseas market alone has given him nearly 100 million funds.

Ye Jingcheng flipped through these data, and the island country has undoubtedly become the box office warehouse of "The True Color of Heroes", creating a box office of nearly 2 billion yen, equivalent to about HK$35 or 6 million, which is higher than the box office on Hong Kong Island.

It is undeniable that the film market in the island country is indeed much higher than that of Hong Kong Island, and two billion yen seems like a lot, but Bruce Lee's "Enter the Dragon" has created a box office of three billion yuan when it landed on the island country in 73.

Is this higher than two billion? It is true that no one can replace Bruce Lee's position, but at the price of 73 years, 3 billion at that time is worth 5 or 6 billion now.

This is also the reason why Chenglong's movie can be so popular in the island country, and it is also related to the point that 'the predecessors planted trees, and the descendants reaped the fruits'. Basically, every martial arts movie in Chenglong can create a box office of more than one billion.

The two billion of "The True Color of Heroes" is only an annual champion at best, and it has to be prefixed with foreign language films. If it weren't for Toei's resource limitations, it would have been screened on Toho's platform. Three billion is unthinkable, but at least it can hit 2.5 billion.

The next most important box office is Singapore, Malaysia and Thailand, and the three regions are represented by the same company, Nanyang Shaw Brothers, although Shaw Brothers is likely to be replaced in a few years, but it is still deeply influencing the three places, earning nearly 29 million Hong Kong dollars at the box office.

The third largest market is Staywan, which cooperates with China Film, one of the three major public production units, and has earned a total of NT$32 million at the box office. When the New Taiwan Dollar was released, it was five New Taiwan dollars converted to one dollar, which was not much different from the exchange rate of the Hong Kong dollar.

However, in recent years, with rising prices, rising incomes of employees, and constant vicious depreciation, the exchange rate of the new Taiwan dollar against the US dollar has fallen from 5:1 to 12:1, and the exchange rate between the new Taiwan dollar and the Hong Kong dollar is about 1:2.6.

In other words, the box office of "The True Color of Heroes" in Duwan is equivalent to about 12 million Hong Kong dollars.

The rest is some scattered box office, including more than a dozen regions such as Indonesia, Vietnam, South Korea, North America, etc., but no matter how thin the mosquito's legs are, they are also meat, not to mention that these regions deduce the scene of gathering sand into a tower, accumulating a total of nearly 20 million Hong Kong dollars at the box office. (To be continued.) )