It is not so easy to win the Olympic Games, and if you want a film to win the Oscars, although it needs its own quality, it also needs a public relations battle behind it, which affects the selection of the judges in many ways. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Where there is selection, there will be canvassing, and the form of canvassing for the Oscars is nothing new.

In order to make its films win the favor of the Oscar judges, every year during the selection period, the film company will spend a lot of money to carry out public relations and publicity activities, each showing its talents.

In the category of Best Foreign Language Film, the shortlisted films are Austria's "Love", Canada's "Battlefield Wizard", Norway's "The Lonely Raft of the Ocean", and China's "Hero".

Among the best foreign language films, the most award-winning films are "Heroes" and "Love".

What "Hero" is likely to stand in the way is the film's high box office and the fact that the film's director is only 22 years old, which may tip the jury's balance in favor of other films.

"Love" is the work of Austrian director Michael Haneke, this film tells the story of a retired music teacher and an old couple, who love each other, and their daughter is also studying music abroad, but one day, the wife of the two suddenly suffered a stroke and was paralyzed, so the love between the two was tested.

Every shot of this movie reveals a cold bearing, but at the same time, it is full of human softness and affection, two contradictory feelings are entangled together, and the director portrays humanity and love to the extreme!

Prior to this, "Love" had already won the Golden Palm Award at the Cannes Film Festival, and just won the Global Award for Best Foreign Language Film!

The Best Foreign Language Film at the Global Awards has always been called the vane of the Oscars, and many films that won awards at the Global Awards ended up winning awards at the Oscars.

The Global Awards is also another awards ceremony in Hollywood, and as a competitor to the Oscars, it is a more relaxed and entertaining awards ceremony, where participants take the stage to win awards while eating and drinking.

Today, it is run by more than 90 foreign journalists from Europe and Asia, broadcast live to the world via NBC in the United States, and has a global audience of 250 million.

This award is second only to the Oscars in the film industry and the Emmy Awards in the television industry.

Compared with the solemn and older Oscars, the selection process for the Golden Globes is relatively more mysterious and untraceable.

In addition, compared to the Oscars, which have strict selection rules and a large jury group, the Golden Globe Awards are voted on by about 90 judges from the Hollywood Foreign Press Association.

Most of the 90 or so journalists living in Hollywood are from Europe and Asia, and they work for media outlets outside the United States.

So far, there is no information about how the voting process for the Golden Globes works, and there has never been a clear, written rule to tell everyone what kind of films are eligible to be selected.

"Love" gets one of the greatest foreign language films here, which is already heralding something.

This year's "Hero" did not enter the Golden Globe Awards because of the time, so Han Yi needs to worry about this.

As for the Best Actor, this Han Yi is honest, and he also thinks that it is a great success to be able to enter, and it is too difficult to win the award.

As for the Oscar for Best Visual Effects and the Oscar for Best Sound Effects, "Hero" is very competitive.

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At the same time, for the best actor, Han Yi did not give up, Li Xiaolong is not only Han Yi's friend, but also Han Yi's teacher, Han Yi can get to this point, it is inseparable from Li Xiaolong.

Respecting teachers and respecting the Tao just happened to be a virtue of Han Yi, so Han Yi also hoped to get a little golden man for Li Xiaolong.

Han Yi asked Lionsgate to take a big deal, and now most of Han Yi's films are operating abroad, and the two have established a very good cooperative relationship.

Lionsgate is a company that is already familiar with the American film industry and many other places.

According to the news obtained by Han Yi, the total amount of money invested by major studios in Oscar public relations activities this year is about 100 million US dollars, and some films have spent more than 3 million US dollars on basic public relations in order to be nominated for key awards, and there will be a company responsible for operating public relations activities.

Han Yi also hired a public relations agency that specializes in running the Oscars.

Together with Lionsgate, the company has stepped up its efforts to tackle key problems in "Heroes", and canvassing campaigns and publicity campaigns have been staged one after another.

Lionsgate and the public relations firm first held a special screening of "Heroes" with a large number of Oscar judges, who lobbied the judges and prepared small gifts, such as porcelain and other gifts with various logos associated with the film.

Of course, these are so-called souvenirs, not gifts that violate the rules of the academy.

As we all know, not all Oscar judges will go to the theater to watch the movie, so sending DVDs to the judges has also become an important means of publicity for Han Yi, these DVDs will be marked with the words "for your reference", and the studio will also attach special gifts, such as announcing that they will "lend" to the judges to watch DVDs to show their ingenuity and sincerity.

In addition, Han Yi has bought a large number of pages in newspapers and magazines such as "Los Angeles Times", "Hollywood Reporter", and "New York Times", and advertising is a common means of Oscar promotion, and he will certainly not let it go.

Many of these newspapers were Oscar judges, such as Lionsgate, which spent millions of dollars to give away a book about the film with the Los Angeles Times for the publicity of "Heroes."

In terms of traditional media publicity, Han Yi also threw out more than one million US dollars, which is not the most among the many candidates for the Oscar nomination list.

Of course, Han Yi's own two advertising companies are also used.

The ability of this advertisement was already on display in last year's U.S. presidential election, and this time it is showing its fangs again.

Many people see canvassing as a "shady" Oscar and scoff at it, believing that a film is good enough to kill everything, but the Academy of Motion Picture Arts and Sciences encourages public relations within the prescribed scope, believing that it is a manifestation of the will to free competition.

But Han Yi didn't care, this was the first time in his life that he was so keen to pursue an honor, so Han Yi must take this down.

For this Han Yi smashed 20 million before and after, the total amount of money invested by major studios in Oscar public relations activities was about 100 million US dollars, and Han Yi accounted for one-fifth, and it was only two awards. (To be continued.) )