"Good! All right! Looking at the order of 50 Yangtze River 750 at hand, Li Xueshan couldn't close his mouth with a smile: "You can sell 50 cars in a month, Xiao Chen, you have made meritorious service to our military region!" ”

No one in the entire military region, including Li Xueshan, expected that when Chen Geng returned from Germany, he would bring back an order for 50 three-wheeled motorcycles on the Yangtze River 750, which made the leaders of the military region really surprised and delighted.

Prior to this, even Li Xueshan didn't expect this salesman to develop so smoothly, and no one thought that a side three-wheeled motorcycle that everyone didn't look at much could be sold at such a high price, and it could be sold so much.

"This is all the support of the leaders, if it is at the local level, it is definitely impossible for the leaders to agree to me to toss so blindly." Chen Geng said modestly: "So in the final analysis, in fact, it is the leaders who are well led, humble and open-minded, and let me, a monkey, toss blindly." ”

"Hahahaha......" Li Xueshan suddenly laughed out loud, Chen Geng's achievements are not arrogant, and then compared with the college students recruited from other schools in the military region, he immediately felt that it was really more people than people, and goods had to be thrown away, looking at Chen Geng's eyes suddenly became more and more appreciative, waved his hand and said: "Don't say that, it's your achievements that are your achievements, and no one can take this away...... Well, this time the leadership of the Ministry of Ordnance Industry also spoke highly of you...... What do you think about this business next? ”

"This is what I want to report to you next," Chen Geng hurriedly said: "I think so, I hope that this fund will be used for the construction of an after-sales service center in Germany, but it is ......"

"After-sales service center?" Li Xueshan interrupted Chen Geng's words and said.

"Yes," Chen Geng nodded: "Developed countries in Europe and the United States attach great importance to the after-sales service of vehicles, and even the manufacturers with vehicles also attach great importance to it. How long it takes to get the technical support, cost and even attitude of the manufacturer after the vehicle has a problem is also something they care about very much, that is, for the manufacturer, selling the car does not mean that the business is over. After selling the car, the manufacturer still needs to deal with the consumer for a long time......"

Li Xueshan interrupted Chen Geng's words and said, "Isn't that tantamount to making a money-losing deal?" ”

There is no concept of after-sales service in China at all, and the manufacturer sells the car, and the business is over. As for the repair and maintenance of vehicles, in this era when there is no concept of "private cars" at all, basically all the fleets of various units are responsible, and it is certainly impossible to persuade the military region to agree to establish an after-sales service center and after-sales service network in Germany.

Chen Geng explained to Li Xueshan, "In fact, on the contrary, providing after-sales service to users can not only obtain considerable profits, but also the profits of this piece are not only an important source of profits for manufacturers, but even exceed the profits obtained from vehicle sales." Because after-sales service is charged, not only the replacement of parts has to be charged, but the labor cost is also very high. In addition, there are many hidden profits, such as specific to engine oil, in fact, as long as it meets the requirements of the oil, no matter which brand of engine oil the user uses, it can play the most adequate maintenance role, but the manufacturer can stipulate that the user must use a certain brand of oil, if the user does not comply with the manufacturer's regulations and uses other brands of oil, the manufacturer will not bear the responsibility for maintenance after the vehicle has a problem......"

Listening to Chen Geng's brief introduction to the current vehicle after-sales service policies in Europe and the United States, Li Xueshan was very moved. However, his mind was also very calm and sober, he asked: "In this way, this after-sales service system is indeed to be done, which is directly related to whether our cars are easy to sell in the future." But the question is, how much does it cost to establish such an after-sales service system? How many people are needed to maintain such a system? There are too few people in our military region who know German. ”

Speaking of which, it's still a matter of money.

Chen Geng explained with a smile: "The establishment of this after-sales service system is gradually improved with our sales network, and this money will not be a lot, considering the convenience of maintenance, I imagine that these after-sales service centers adopt the model of 'front store and back factory', and the front is the sales store." In the back is the maintenance workshop. Since our main market is Lower Saxony, the after-sales service system should also be carried out in Lower Saxony. ”

"It's good, and it's convenient to save money." Li Xueshan's eyes lit up, and he nodded again and again, affirming Chen Geng's idea, if he operated like this, it seemed that he really didn't need a lot of money.

"As for the cost," Li Xueshan's attitude reassured Chen Geng a lot, and he continued: "My idea is that in addition to the start-up capital in the early stage for the purchase of some necessary equipment, can we set a fixed withdrawal ratio from the sales revenue for the development of after-sales work?" ”

Sure enough, it was still a matter of money, as soon as Chen Geng's words fell, Li Xueshan's brows furrowed again: "Set a fixed ratio?" How much do you think this ratio is appropriate? ”

Although he knew that the current investment was to be able to make more money in the future, the military region was short of money, and he was still a little reluctant.

"I've done some preliminary calculations, and it's about 10%." Chen Geng came up with the most conservative figure.

"How much do you need to invest every year?"

"It takes so much every year." Chen Geng nodded.

Li Xueshan gasped with a toothache: "This is a lot of money." ”

"In fact, you can still make more money, I have here a comparison table of Wolfsburg Automobile's investment in after-sales service and after-sales reports," in order to persuade Li Xueshan, Chen Geng did a lot of hard work and work, and now seeing Li Xueshan hesitate, he took out a pre-prepared report and handed it to Li Xueshan, while explaining: "Wolfsburg Company spends about 20% of its annual expenditure on after-sales service, but it contributes about 34% of their profits, in turn, the after-sales service is the best, and it also promotes sales." , so I think this thing actually needs to be done.

As for your worries that there are relatively few people in our military region who know German, and may not be able to do a good job in after-sales service, I don't think it's a big problem, this kind of 'front sales and back maintenance' model is actually the biggest aspect of reducing the cost in this regard, and there are mature computer software to manage it abroad, so as to avoid the influence of people in this to the greatest extent...... Of course, I am a soldier in our military region. At this point, I completely took the command of the head of the military district. ”

Li Xueshan was silent.

After the after-sales service is done, the user feels comfortable, not only may choose the products of this brand in the future, but also recommend it to their relatives and friends. Sales and after-sales actually complement each other, and Li Xueshan understands this truth, but when he thinks of having to pay so much money, he is not very sure that he will be able to convince other leaders of the military region.

After a long time, he finally spoke: "Everyone understands the truth. But the truth is one thing, the actual operation is another, you know what I mean, right? ”

"I understand." Chen Geng nodded.

"Well, I'll try my best to convince everyone at the meeting when I go back, and you should be ready to ......" Speaking of this, he finally couldn't hold back, and couldn't help asking: "Isn't there a way to make us not only not invest, but also to make this profit?" ”

Asking these words, Li Xueshan's face was feverish: This is clearly not to let the horses eat grass but also to let the horses run fast, how can there be such a cheap good thing in the world? Hell yes. How could you ask such a naïve question?

But what Li Xueshan didn't expect at all was that Chen Geng actually nodded and said, "Actually...... Some. ”

"What?!" Li Xueshan sat up straight suddenly, looked at Chen Geng incredulously, and said, "Are you serious? Really? ”

"There really is." Chen Geng nodded.

"How?" Li Xueshan couldn't be calm anymore, no matter what method Chen Geng wanted to use, as long as he could ensure that the military region would not pay a penny, he could still enjoy the profits brought by the after-sales service, as well as the various benefits that would be extended from it, even if it was a cup of poison, Li Xueshan would definitely not mind tasting it first.

"It's actually quite simple." Chen Geng slowly said two words: "Outsourcing." ”

"Outsourcing?" Li Xueshan's eyes were a little confused.

He can vaguely understand the meaning of Chen Geng's words, that is, to package the after-sales work to others, just like the contracting operation of enterprises that are very popular in society now, after paying a part of the contracting fee every year. After-sales will be handed over to a person or a unit to operate, you can make money if you run well, and you can't make money if you don't run well, it's very simple, but the question is: "Will anyone be willing to contract this?" ”

"That's right, outsourcing!" Chen Geng nodded: "Actually, abroad." There is not much outsourcing of after-sales service work of vehicles, we all know that this piece is very profitable, basically the major manufacturers themselves are operating this piece, but since our own funds are insufficient, I think outsourcing is also a way worth considering, anyway, through guò outsourcing this way we have established the after-sales service system. ”

"That's right, as long as this system can be established, the others can be taken slowly," Li Xueshan's expression was a little relieved and encouraged, and he nodded again and again: "Tell me what you think, since you have talked about outsourcing, you must have been thinking about it for a long time, right?" ”

"I'm just a humble idea......"

"Speak quickly!" Li Xueshan's face was flat, pretending to be displeased.

"Yes, my idea is similar to what you think, that is, to independently outsource this after-sales service system to a certain unit, and charge a certain percentage of the contract fee every year......"

"Wait a minute," Li Xueshan interrupted Chen Geng's words and said, "You mean, you charge a certain percentage of sales as a contract fee?" ”

"That's right."

"Can they say yes?" Li Xueshan said puzzledly: "Our Yangtze River 750 is not well-known in Germany, is it a bit of a jumper?" ”

"Then what do you mean ......"

"Just use a fixed amount, for example, a store, the annual contract fee is 30,000 German marks, after paying this contract fee, how much he can earn depends on his ability......

"How much?" Chen Geng shouted: 30,000 Deutschmarks? That's a little more than $10,000? With such a small amount of money, you can contract the after-sales work of a vehicle sales company? Then you can't be robbed of your head? Chen Geng couldn't understand what Li Xueshan was thinking, maybe he thought that 30,000 Deutsche marks was already a lot of money?

Of course, in terms of the domestic situation in 85 years, 30,000 German marks is indeed a lot of money, if it were not for the current sales here, Li Xueshan would not even dare to mention the price of 30,000 German marks, which is really a lot of money.

"Since people want to contract, you also have to leave enough profits for others, our popularity is not high," Li Xueshan felt that he was very thoughtful: "The key is to attract people to contract, which is the point." ”

"Hearing you say that, I have the idea of contracting." Chen Geng smiled bitterly and said.

"No problem," Li Xueshan spread his hands and said, "As long as you can establish this after-sales service system, I have no opinion on you contracting." ”

"What you say is true?" Chen Geng was stunned for a moment before asking tentatively.

"Of course it's true, but you have that money?" Li Xueshan asked rhetorically.

Chen Geng has now opened up the market in Wolfsburg, Lower Saxony, not to mention, just to purchase the equipment required for after-sales service at least tens of thousands of German marks, in addition to the training of workers in vocational skills, these also need money, Chen Geng is just a recent graduate, he can get such a sum of money?

"I can think of a way," Chen Geng said, "for example, I can work with Mr. Sven-Christian Kindler on this matter, and with the stimulus of more profits, I am sure Mr. Kindler will be happy." ”

"Mr. Kindler?" Li Xueshan's eyes also lit up, and he slapped his thigh hard: "Yes, why did I forget him, he will be our Yangtze River 750 agent, and he is the most confident in the market prospects of Yangtze River 750, and we have been cooperating for so long, and we trust each other more, hand it over to him, I think this method is good!" ”

"......" Chen Geng had nothing to say: You think it's good, what else can I say?

The more Li Xueshan pondered, the more he felt that it was a good idea to let Jindeler contract after-sales service, and he immediately said: "Without further ado, Xiao Chen, you hurry up and ask Mr. Jindeler what he means, and tell him that if he is willing to contract after-sales service, the price of the contract is not negotiable." ”

In this situation, what else can Chen Geng say? This is clearly sending money to himself, so he had to smile wryly and nodded. (To be continued.) For mobile phone users, please visit wènhttp://mnet

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