Of course, after all, the media tentacles of this era are far from being able to compare with the pervasive and overwhelming all-round coverage of later generations.

However, when the newly painted, novel and beautiful cars lined up neatly and passed through the streets and alleys of Jinyang City, they immediately attracted countless eyeballs. In particular, there is a banner on each car, and the golden characters on both sides of the car that read, "Gangneung Automobile Supports the People in the Disaster Area Free of Charge," are particularly conspicuous.

This is naturally Yang Zhi's special arrangement, because there is no 9-to-5 at this time, according to the time of most people in this era, the time period of 7:30-8:30 in the morning with the largest flow of people at work was deliberately chosen.

It must be said that Yang Zhi's approach has achieved unprecedented success, mainly because such a novel form has captured everyone's curiosity and attention at once. Everywhere the convoy passed, whether it was children walking to school, young people riding bicycles, or middle-aged people riding buses, everyone looked at this long line of motorcades with curiosity, and some even rode bicycles to chase the convoy to see it thoroughly.

As soon as they saw the disaster area, many people were talking about it, after all, everyone knew the news that the northwest part of the province had suffered a catastrophic flood during this time. Even after going to work, many people are still talking about this morning's "new thing". In the discussion, the brand of Gangneung Automobile was naturally frequently mentioned, and because of the previous media reports, everyone was very sympathetic to the disaster area with heavy losses. Combined with the full horsepower of the provincial propaganda machine, this is really a household name and everyone knows it!

Don't underestimate this "good feeling". At any time, no matter how diverse a society's values are, no matter how prominent the various noises are, and how much the traditional dedication of the past fades, the mainstream public opinion of the society will still favor a healthy and upward spirit, unless the country is about to completely disappear and lose its vitality.

Take the Wenchuan earthquake that affected hundreds of millions of people and shook the world as an example. On the day of the earthquake, Vanke Group donated 2 million yuan to the earthquake-stricken area. Since Vanke's 2007 annual report showed that Vanke's sales ranked first among mainland real estate companies, with a net profit of more than 52.3 billion yuan and a net profit of more than 4.8 billion yuan, netizens believed that Vanke's donation was less than 4/10,000 of its net profit, which lacked sincerity.

On May 15, in response to questions from netizens, Wang Shi, chairman of Vanke, wrote an article on his blog to "explain": "It is appropriate for Vanke to donate 2 million", and stipulated that "ordinary employees are limited to 10 yuan to donate, and do not let charity become a burden". Since then, netizens' questions, criticisms, and ridicules have spread all over major online forums, and many related comments have also been published in print media.

On May 20, 2008, five days after suffering from the "repeated bombing", Vanke announced that it would invest 100 million yuan in 3-5 years to participate in the temporary resettlement, post-disaster recovery and reconstruction of the earthquake-stricken areas in Sichuan. Later, Wang Shi formally apologized to netizens in an interview with the media.

In contrast, some companies quickly won unprecedented favor after the earthquake. For example, Wu Haijun, chairman of Shenzhou Computer Company, "asked Shenzhou employees who did not donate to the disaster area to resign", which became a good story on the Internet; Hong Kong JDB Group, which produces Wanglaoji beverages, also received rave reviews after donating 100 million yuan for the first time, and some people even changed Wanglaoji's original advertising slogan "Afraid of fire, drink Wanglaoji" to "If you want to donate, donate 100 million (righteousness), and drink Wanglaoji if you want to drink"; In addition, Zhang Xiangqing, an orphan of the Tangshan earthquake and chairman of Tianjin Rongcheng United Iron and Steel Group Co., Ltd., donated 100 million yuan at the CCTV fundraising party, which also made him and his company the focus of the media.

In fact, in hindsight, Vanke's approach is indeed reasonable, and donations cannot be compulsory, but must be made on a voluntary basis. But why is Vanke unanimously criticized by thousands of netizens and media for its cautious approach that is in line with modern democracy, and why is it in a public opinion crisis?

Some people think that they are keyboard warriors, ****** to make trouble, and carry out moral kidnapping. But you can say this to a person, and you can also say this to some people, but when most or even the vast majority of people are like this, it can only show one point, that is, the mainstream public opinion and values of society still value dedication, gratitude, and giving back in a much more open-minded modern society, and it is even more impossible to be an exception at the turn of the decade at this time.

Therefore, through this publicity, Jiangling Factory can't help but greatly expand its popularity, and also add a good reputation to the brand!

Zheng Yongnian's mood in the past few days is very good, and even Hao Guohai, Lei Tongyou and others who participated in the project are also beaming. The effect of Yang Zhi's propaganda plan can be said to be immediate, not to mention anything else, just look at the factory office and sales office in the external telephone has been ringing non-stop, and the personnel who answer the phone are so busy that their tongues have sores can be seen.

Damn, I didn't expect the propaganda work to be done like this! Sitting in the factory director's office, Zheng Yongnian analyzed the before and after and specific details of this plan in detail in his mind. In the past, the factory did not carry out publicity activities, but every time it was depicted in a dazzling way, a lot of money was spent, and the scene was not small, but it had little effect. Unexpectedly, this time I spent the least amount of money and did the biggest thing! Looking back, Zheng Yongnian naturally had a comparison in his heart, and he faintly felt a sense of admiration for Yang Zhi!

This feeling scared even the requisition, and if others knew, they would probably be half scared to death. A senior department-level leader in his 50s admires a deputy department-level cadre in his 20s? Even in a small way, it's shocking.

Could it really be that a foreign monk is good at chanting scriptures? Thinking of this, Zheng Yongnian's heart that had been extinguished was burning again. In fact, the factory has been struggling to find a good sales company manager, and this position has been vacant for more than half a year without finding a suitable candidate. Although Lei Tongyou, the assistant to the factory director in charge of sales, is energetic and does things well, he is always far from the requirements in Zheng Yongnian's mind. From the experience of the hardware factory, Zheng Yongnian has a deep understanding of the importance of sales, and it is not an exaggeration to say that it is a matter of life and death for the enterprise. But in this era when the commodity economy is just beginning to sprout, it is not easy to find a sales executive who meets the requirements. Whether it is the Jiangling plant, many old enterprises are facing this problem.

These leaders in the factory, the leadership experience has nothing to say, but to lead the sales of novel ideas, it is indeed a little powerless, you can find people from outside the factory, those salesmen who run the society, the small boss or something is quite proficient in this aspect, but after all, the level is not high, the comprehensive quality is limited, you can do some small business, you really want to get started with this kind of large enterprises, and it is a certain professional field of automobiles, so it is not enough to see the doorway.

Only this Yang Zhi, graduated from Harbin Institute of Technology, has a high level of education, and is a deputy director-level cadre, the level is enough, and his head is flexible, reliable, and he has some research on these new things, and he is simply the best candidate for the manager of the sales company!

The more Zheng Yongnian thought about it, the more reliable he felt, although Yang Zhi had politely declined his invitation, but if he Zheng Yongnian was a person who gave up lightly, it would be impossible for him to go from a township entrepreneur to today's position. How can I make Yang Zhi, a kid, "take the bait"? Zheng Yongnian fell into thought.

Thinking about Yang Zhi's matter, Zheng Yongnian couldn't help but taste this event, it is indeed a double harvest of politics and economy, but he still feels a little regretful in his heart, after all, the influence of this event in other provinces cannot be said to be nothing, but it is basically concentrated in Jindong, how good would it be if the propaganda could be done throughout the country?

At this time, Zheng Yongnian never dreamed that within a few days, his regrets would be made up, and even greatly exceeded!