Chapter 50: Riding the Dust

With the production level of "Qin Shi Mingyue", let alone the feature film. Even if it's just the opening song, Cheng Dù is enough to be worthy of the domestic audience.

The 27-minute feature film, plus a 4-minute opening song and a 3-minute ending song, is 34 minutes long. The entire program time is reserved for 45 minutes, so a total of 11 minutes of advertising can be added at the beginning and end of the program. The time ratio of advertisements to feature films is 3 to 1, and in the early days of the rise of online video media, TV media took advantage of the still strong momentum of user inertia to insert such a large proportion of advertisements, which is quite decent.

On Gu Mojie's side, the 4-minute opening song is over.

The scene of the protagonist Jing Tianming fighting monsters and upgrading under Gai Nie's teaching on the screen is zoomed in in a set of majestic vistas, and a magnificent momentum that has never been seen in Guoman before jumps on the screen.

At this time, the last SMS notification was also sent during the broadcast - the number jù given by CCTV should be the ratings at the time when the opening song first started.

"2.06% of people, from the beginning of the film, we have won."

Gu Mojie picked up the wine glass, filled the four ice glasses with Western plum beer, and then took the lead in toasting. Lu Wenjun and Fei Liluo also did it with joy on their faces. Only Wen Wanqing looked at the wine and hesitated, gritted her teeth to find an ordinary glass, poured the wine into it, and then drank it slowly in several sips, and saw a few traces of cold sweat on her forehead.

Gu Mojie looked at the anime and didn't react.

Lu Wenjun was careful, leaned over and asked in a low voice, "Can't drink ice?" ”

"Hmm." Wen Wan's clear voice was like a mosquito, and her face was full of shame, "You don't hate me? ”

"Don't think too much about it." Lu Wenjun gently lifted the topic. For a cunzi who is like a chess piece, she really doesn't have so many feelings to squander.

Holding a grudge also costs chakra, isn't it?

20 minutes passed in a flash, and until the film was over, Gu Mojie's mobile phone never rang again. The inside line on CCTV's side doesn't seem to be ready to report it all the time.

Wen Wanqing and Gu Mojie were very attentive from the beginning, and Lu Wenjun was also quite engaged. Only Felilo, who usually thinks of herself as mature and cold, disdains lowb things like cartoons. This time, she originally just wanted to cheer Gu Mojie on, posing as very curious and focused. In fact, I didn't see it at all for the first ten minutes, just kept my eyes open and recuperated there.

However, the atmosphere around her still infected Feliro after all. Despite having no interest in cartoons and little interest in history, Feliro tried to accept it, but once she looked down, she quickly became really immersed.

After the film ended, the first commercial that followed was the one-minute-long "Hatsune 3D Concert" and "Hatsune Singer 2.0 Expansion". Then it was the turn of other advertisements, and Philiro and the other two girls discussed the plot harmoniously, and even forgot to cut the table during the advertising time.

After the film was played, it was ten minutes after the long-awaited text message finally came. Wen Wanqing ended the discussion of the film for the first time, rushed to Gu Mojie's side with a "pout", and leaned towards the mobile phone screen.

Seeing the above figures, Wen Wanqing exclaimed: "2.66%!" That's enough! Although it didn't break the record of 7 channels, it should also be the highest rating of cartoon programs this year, right? Wait a minute! The first 1-minute ad at the end of the credits. Both have a 2.52% rating? Doesn't that mean that ninety out of five viewers are waiting for the ending song to be completely finished after watching the feature film? And when it came to advertising time, I didn't change the channel? ”

In the era of online video, people's tolerance for TV media advertising is very low. Normal programs, even if it is a news series or the Spring Festival Gala, as long as the first advertisement comes in after the show, more than half of the people will change the channel. There are also quite a few people who will change channels after watching the advertisement for a while. 95% of people watched the feature film, then the ending song, and then the first minute of the commercial...... It's an industry miracle.

Compared with the surprise of the girls, Gu Mojie was not surprised, he just analyzed lightly: "There is nothing to be surprised about." First, it shows that the video accompanying our ending song is also very well done, not to mention that today is the first episode, and the audience is still very curious about the ending song, so it is normal not to change the channel. But after a few days, the ratings for the end-of-film ad will definitely drop.

Second, it shows that our advertising and feature film have a very high degree of fit, and they are the favorite content of two-dimensional lovers, so our advertising money is worth it - believe it or not, if the ending song is finished, you will be directly given an advertisement of 'no gifts for the festival this year' or 'Big Red Eagle Flying', ensuring that ninety percent of the audience will change the channel in seconds. ”

The girls are convinced and think so.

"Okay, that's it for the film, let's celebrate, Sister Wan, I'll ask the female bodyguard to take you home in a while."

Gu Mojie said, and asked the housekeeper to bring champagne, cakes, roast goose and other celebratory dishes into the theater. The theater of the Gu family is more spacious than the luxury bag of the KTV outside, and the height of the inner floor can also be regarded as a loft, and there is no problem in holding a cocktail party inside, and the four people sit only to feel too spacious, and there is no popularity.

"It's not convenient to drink for a while, anyway, Wanmei is also a dormitory when she goes back, or forget it, just arrange a suite downstairs." Lu Wenjun took advantage of the champagne to persuade Gu Mojie as a hostess.

Anyway, the house is so big, and the proportions are well controlled, that's it, why bother to be a villain.

Lu Wenjun said so, Gu Mojie agreed, and he would not be so low that he would take this opportunity to eat secretly, not to mention that he had already eaten in the morning.

Have a great night.

……

The company's business layout is almost complete, and he has been a little free recently, Gu Mojie has to spend a few days with Lu Wenjun, so he stays at home and lives in the world of two.

On the other hand, the new house has just moved in, and there is always something new. So far, Gu Mojie has not transferred every room in the house.

I've been living for two or three days, and I can always be the same as the castle adventure, and occasionally find: "Huh? So there is such a room here? It's pretty chic! ”

Within a few days, the only thing that has something to do with work is to watch "Qin Shi Mingyue" every night, and by the way, care about the number of ratings.

Generally speaking, anime serials rarely have a spike in ratings halfway through, if it was only 2.66% when it was first released, it was estimated that it would be like that in the end - the films on the TV media can't be replayed infinitely, and some plots can't be seen if they are missed, and the plot that is out of tune will naturally not be in the pit. Therefore, the vast majority of films are getting lower and lower ratings.

Unless after the first round of broadcasting, the reputation is excellent, and the atmosphere of public opinion praise in the society is created, then it is possible to become popular again when the second round is broadcast on other TV stations. But considering that iron fans who watched the first round may not necessarily watch the second round, the total ratings of the second round are still not as good as the first round.

The above is just a normal situation, but "Qin Shi Mingyue" is not a normal situation.

On the third day after the broadcast, Gu Mojie didn't care about it anymore, and he didn't want to take his mobile phone after watching the film, but Lu Wenjun brought it to him after hearing the text message ringtone.

"Ah, 3.35%! It's a record-breaking! How so? How could it be that the record was suddenly broken in the middle of the game? Casually looking at the numbers in the text message, Lu Wenjun was the first to exclaim. Gu Mojie didn't know why, just guessed casually, and threw it behind.

Then, two more rounds of this scenario were repeated over the next two days.

"3.87%! More than 3 channels of the Walk of Fame and the same song too! "4.22%! It's more than what the legal channel says today! ”

As for the other programs of CCTV 7, they are no longer within the scope of comparison of "Qin Shi Mingyue" - what is the comparison with those cartoons? Compared with the blue cat? Or is it compared to the Pleasant Goat? Isn't that Tu You! Skipping the level to kill those gray monsters, a little experience is a little bit of a wooden saying.

Gu Mojie was also surprised by Lu Wenjun for two days, and collected some large numbers through the company's channels, and finally analyzed a clue to this abnormal phenomenon.

"I know because our positioning of this film is 'not limited to children under R12'. Before the broadcast, CCXV-7 was a children's, military, and agricultural channel, and there were almost no viewers watching agriculture, that is, for the sake of politics, it was a program that burned money correctly. The target group of the children's channel is the main body that makes up our 2.66% score on the first day.

But with the word-of-mouth and spoilers of the film, and the tide of hot comments on the Internet, starting from the third day, the fans of the original military programs of the 7 sets of channels were attracted - military enthusiasts are often also lovers of historical dramas with ancient war themes, and the addition of this wave of people has made "Qin Shi Mingyue" able to attract two parts of the audience group that CCXV-7 originally rarely intersected at the same time - those programs that originally had about 3% ratings were either only watched by children's audiences or only by military audiences.

The continued growth in the next few days should be that after the audience of military and children's programs has been almost tapped, it will continue to absorb the audience under other theme categories to turn around and watch - from the number given by CCTV, the time period between 18~19 o'clock every day, the ratings of the movie channel have declined, and it should be that the audience has been robbed. ”

Gu Mojie's conclusion was deeply agreed by the people around him. The huge success of "Qin Shi Mingyue" is already self-evident.

Whether it's Chuyin video, other domestic mainstream portals, film and television program forums, or post bars, they are everywhere. In the end, even Douban, which was proud of its literary film reviews, rushed to join in the fun.

6%! The last count of the deafening and deafening jù stunned all the peers.

It turns out that the cartoons made by the Chinese themselves can reach such heights! From the Ministry of Incineration, to the Optoelectronic Clock Bureau, to CCTV, there was a collective shock.

It turns out that a cartoon can reach 40% of the ratings of the news series. (To be continued.) )

PS: Plot comments can be unbanned