896 Forced smile
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In the second week of July 2006, "Fury Road" unmistakably topped the North American weekend box office charts, not only shattering Pirates of the Caribbean 2's attempt to win the first consecutive title, but also dealing a frontal blow to its rivals.
People can't help but think of Lance's arrogant and confident remarks at the premiere of "Fury Road", "Captain Jack Sparrow, are you ready?" Originally, everyone was waiting to see Lance's joke, the collision between "Fury Road" and "Pirates of the Caribbean 2" was almost like an egg hitting a stone, once the "Fury Road" failed miserably, what awaited Lance would be a catastrophe, and you can imagine the positive attitude of the media with your knees. But now, the situation seems to have changed subtly.
Because, "Pirates of the Caribbean 2" was really slapped in the face and slapped hard.
Because Disney has never responded to Lance's provocation, Jerry Bruckheimer has also remained rare and silent, and the media hype has not made waves - or has not exploded for the time being, so the media have jokingly called this duel "Lance's left hand and right hand fight, having fun", no matter who has the last laugh, Lance is the biggest winner, but Disney can only force a smile.
In the face of the absolute strong performance of "Fury Road", the market of "Pirates of the Caribbean 2" was seriously squeezed, and the next week fell by as much as 60 percent, and only 54 million was harvested in three days over the weekend, although this result was even better than the opening weekend of "Superman Returns", although the decline was dangerously maintained within 60 percent, at other times, "Pirates of the Caribbean 2" should not be a problem to win the championship, but such a decline is still far beyond Disney's expectations, It is clear that the whole market is seriously tilted, and people were worried that "Pirates of the Caribbean 2" would have siphoned off all the market potential, which was the worst news for the opening weekend of "Fury Road", but the truth is reversed, and "Pirates of the Caribbean 2" became the direct victim of this head-to-head showdown.
What's even more embarrassing for Disney is that Warner Bros. didn't take advantage either. In order to fight for the Independence Day schedule, there was also a schedule in the first week of July, and there was an exchange of interests at that time, but now it seems that both sides made a mistake, and the performance of "Superman Returns" on Independence Day was simply terrible, not only lost to the box office performance of "Spider-Man 2" and "War of the Worlds", but even almost lost to "Independence Day" - the latter is a work released in 1996; "Pirates of the Caribbean 2" also encountered a fierce sniper from "Fury Road", and the decline ratio was not optimistic, which also means that the 400 million North American 400 million that was certain began to be uncertain in an instant.
Therefore, even if Disney wants to vent his anger on Warner Bros., he has no choice but to stare at the strength of the "Fury Road" record and be helpless.
Not only did the weekend box office drop more than expected, but even the two-week cumulative box office failed to meet expectations. Although "Fury Road" was only released for three days over the weekend, Wednesday's premiere and the subsequent publicity campaign still affected the midweek box office of "Pirates of the Caribbean 2" from Monday to Thursday, which dealt a second blow to the cumulative box office of the film.
The cumulative box office of "Pirates of the Caribbean 2" in two weeks has strongly crossed the threshold of 200 million, reaching 235 million, exceeding the book cost of the movie of 225 million, and countless audiences have begun to celebrate, exclaiming that "Pirates of the Caribbean 2" will make history and become the seventh work in film history to break 400 million at the box office, but Disney is dumb and can't speak.
"Captain Jack Sparrow was clearly unprepared for the menacing 'Fury Road'." This was a joke from the Chicago Tribune, which provoked a lot of laughter.
But in comparison, "Pirates of the Caribbean 2" still achieved a good record at the box office the following weekend, and the box office decline of 60% is still acceptable, and "Superman Returns" is the real fate, after being squeezed out by "Pirates of the Caribbean 2" last week and handing over a 58% drop, this week it was crushed by "Berserk Road" and handed over a 50% drop again, Warner Bros. was completely defeated, and even the anger could not be raised.
"Superman Returns" has fallen for two consecutive weeks, purely from the data point of view, it doesn't seem so terrible, but it must be taken into account that the box office of the movie's premiere weekend is only 52 million, so the decline cannot be compared with 60% of "Pirates of the Caribbean 2", only in the third week of release, the weekend box office of "Superman Returns" has fallen to 10.9 million, barely 10 million, and has not slipped more miserably to the million-level situation, which is for the "Superman Returns" that cost 300 million, Even the last fig leaf was neatly ripped off.
The cumulative box office in three weeks was only 155 million.
Yes, the three-week cumulative box office of "Superman Returns" has not even surpassed the box office of the opening weekend of "Fury Road", so far apart, it has suffocated all Warner Bros. belief in fighting back. Obviously, how to reduce the loss of "Superman Returns" is the most important concern of Warner Bros., not how to impact the "Fury Road" - now it seems that the threat posed by the "Water Banshee" to the "Fury Road" will also be very limited, and the "Superman Returns" is likely to be worse than last year's "Sahara Cavalry", and if you are not careful, the amount of loss will set a new Guinness World Record, and Barry Meyer will really start to have a headache.
At least Disney can force a smile, but Warner Bros. can't even squeeze out a fake smile.
Even if a strong man is like Barry, even if a hero is like Barry, he can't help but start thinking, if he and Lance hadn't talked about it at the beginning, and "Superman Returns" was handed over to Lance to direct, or, at least, like "Pirates of the Caribbean 2", the script was handed over to Lance to write, would the situation of "Superman Return" be different now? And whether the DC universe depicted by Lance will show a rudimentary shape?
This idea is like a poison that you can't get rid of once you get contaminated with it.
But, Barry is Barry after all, and he knows that the most useless emotion in this world is regret, because regret can't change anything. Instead of standing here and regretting it, it is better to base yourself on the present, look to the future, and turn the situation around. Lance's rise is unstoppable, and the relationship between Warner Bros. and Chaos Pictures will inevitably need to be adjusted in the future, perhaps, with Lance's ambitions, he still has plans for the DC Universe, at least on this point, they should have a common language.
However, Barry wasn't prepared to respond immediately, and now that things have come to this point, he'll wait and see what happens next week for the "Water Banshee" vs. "Fury Road" contest? There isn't much difference between losing once and losing twice, but losing once and winning again makes a world of difference.
The living space of "Superman Returns" was squeezed by "Pirates of the Caribbean 2" and "Fury Road", and it is still unknown whether the North American box office can exceed 200 million.
The comedy films "Dwarfs" and "Threesome" occupied the third and fourth places, respectively, and the box office of these two works was also severely squeezed, and their performance was far below expectations. The weekend box office of "Dwarf" was only 16.3 million, and the "Threesome" was 16.2 million, and the difference between the two was less than $100,000. At the same time, the media comprehensive reviews and popcorn index of the two works are also mediocre, and it is certain that they will not have anything to do with the next summer box office war.
Sony Pictures originally planned to become a shit-stirring stick, hoping to win with a surprise soldier, and fish in troubled waters to reap the benefits of the fisherman, but I didn't expect that the absolute strength of the opponent was really too strong, and the stick was directly broken neatly before it began to stir up, and then Sony Pictures stood aside with round eyes, as if this summer box office war had nothing to do with them at all, completely withdrew from the core battle circle, and watched Disney retreat under the sweeping momentum of the "Fury Road".
Is this a good thing? Or is it a good thing?
In the second week of July 2006, the North American box office charts were settled, "Fury Road" reached the top strongly, "Pirates of the Caribbean 2" retreated to second place, "Dwarf" narrowly won to occupy the third place, "Threesome" unfortunately ranked first, and "Superman Returns" plummeted to only fifth place. After that, the outstanding "Queen Wears Prada", as well as "Cars", "Life Remote Control", "Untouchable Lovers", "Mad Priest" and other works occupied the remaining positions in the top 10.
Undoubtedly, this list really fell through the glasses of many people, and many people guessed the beginning, but no one expected such an ending.
This also makes the North American box office list more and more lively next week, if the outbreak of the box office in the first week, it is more because of Lance's signboard, the powerful promotion of the viral video, and the enthusiastic audience getting carried away to join in the fun, everything seems to have traces, then the next week's decline "Fury Road" will usher in a real severe test, the second showdown between "Pirates of the Caribbean 2" and "Fury Road", the menacing "Banshee in the Water" and "Monster House", plus the shackles of R-rated movie laws and cult movie laws, There's also the ebb and flow of enthusiasm from female audiences and the critical reactions of male audiences, all of which make the suspense more unpredictable, with one explosion after another, even more exciting than this week's box office battle.
This is the long-awaited summer season, isn't it? (To be continued.) Mobile phone users, please browse and read, a better reading experience.