Seeing the two of them fighting without nutrition, Jun Mo smiled, stopped them in time, and said, "Mr. Tao, tell us about it, I'm really curious about this matter!" ”

The fat man and Duoduo are so mixed, and the communication between everyone is much more natural. Tao Ye didn't think that the pestle took a sip of tea, and said:

"You should know that many industries are sluggish this year, especially the lighting industry, I estimate that nearly one-third of small and medium-sized production enterprises will go bankrupt or change careers within a year, and the downstream provincial and municipal distributor channels are also not happy.

The LED lighting channel network exists in order to establish a cooperation bond for manufacturers and distributors, but the market is like this, and it is estimated that more than half of the members will not renew next year.

This year, the company has also begun to transform, member units produce products, and we will sell them on an OEM basis. A few months ago, there was a big order, and the provincial variety show team was ready to update all the lighting equipment of all the performance halls under its jurisdiction. It's just that the payment can be settled after half a year!

Now the competition in variety shows is more fierce, and the provincial variety shows have not ranked in the country for several consecutive years, and it is said that the funds have always been relatively tight. So when I heard this payment terms, few suppliers agreed to cooperate in this way.

I didn't want to miss this opportunity, so I kept communicating with the program team, and later learned that the renovations of the performance hall and the replacement of lighting equipment are for the "Huohuo" column.

They want to make it a trump card, although it is unlikely to become as popular as "Running Man", "Where Did Dad Go" and "The Voice" in a short period of time, but at least it can make everyone's eyes shine and go to the overly strong local atmosphere in the previous show.

It's just that it's weak and hard to return, and although there is a relatively good program plan, the problem of tight funds still can't be solved. Therefore, they hope that more partners can participate in building momentum for the show.

If the payment for the product can be deducted with advertising sponsorship, it will definitely be their first choice.

However, the lighting product categories are relatively mixed, and it is difficult to find suitable manufacturers to sponsor, so they hope to wait for the finals to end in half a year, and use the ticket revenue of the finals to pay for the goods.

The cost of all the lighting products needed is about 3 million, and the stadium where the 'Huohuo' finals are located can accommodate 40,000 spectators.

Among them, 5,000 tickets should be set aside for the column group to make free tickets, and the rest will be sold by the ticket center, according to their estimates, after excluding the ticket center commission, the income will be between 2.8 million and 4 million.

After knowing this, I proposed to the column team that the products could be provided according to the contract requirements, and there was no need for any payment, as long as they handed over all the ticketing matters of the final venue to me! ”

Tao Ye drank all the tea in his hand, cleared his throat and continued:

"Do you know what I think, the value of the product is 3 million, but because of the variety, the profit of a single product is still good. After this order is made, there will be a total profit of nearly 1 million.

And the 35,000 final tickets in my hand, after being divided into six price ranges of 1002003005888881080 yuan according to the seats, the face value of the tickets alone is nearly 6.8 million.

My main focus is on home lighting products, and the distributors of these products I work with have tried all the promotional methods on the market, but consumers have developed aesthetic fatigue and simply don't buy it!

Although the value of this kind of performance ticket is not high, it is very easy to stimulate the excitement of consumers, if it can be given away for free with the product, the customer will feel very faced, not only can be bragged among friends, but also can be given out as a decent favor.

I communicated with the production companies that I had cooperated with one by one, and I wanted them to help me share the financial pressure and eat the project together.

As a result of the communication, I used 1 million cash + 18,000 tickets with a total face value of 2.8 million (10,000 100 face value, 6,000 200 face value, 2,000 300 face value) draft final votes from three long-term VIP corporate members to exchange all the products needed by the program team. ”

Seeing that everyone was still puzzled, Tao Ye smiled:

"In fact, this is a win-win situation for all parties, for the program team, they solved the problem of product payment and ticket sales for the finals, and at the same time, they found a large group of people to help them promote this draft event without spending a penny.

For me, I only spent 1 million yuan to successfully complete the company's milestone project, so that I will have a lot of confidence when I talk about customers in the future.

And with 17,000 high-value final tickets worth 4 million in hand, if this show can really become an instant hit, it is estimated that the profit will be considerable.

What did they get for the three production enterprises? 1 million inventory products can be sold, itself is a relief, as for profits, this market is not to lose is to earn!

What do they do with the 18,000 final tickets?

The Shandong market is the main battlefield for the three cooperative enterprises I chose. They will deliver these tickets to their new small and medium-sized distributors around Shandong for free on a 2:1 basis. Considering the normal net profit margin of about 15% in the industry, these three companies will basically not lose money on the premise of expanding their market share!

As for the product distribution agents who finally got the tickets, not to mention. They get the goods at the same price as usual, but they can get real promotional support from the manufacturer, and this kind of promotional items are obviously limited products that can be of interest to customers.

Their current promotion practice is generally to get 1 100 yuan ticket for the purchase of 488 products, one 200 yuan ticket for 688, or two 100 yuan tickets! As for the 300 yuan ticket, it is possible to apply for the product if the product is more than 1,000 yuan. ”

After finishing speaking, Tao Ye leaned back, leaned back in the chair, and stretched out his right hand to Enoch again, asking for the "hugging group" thought document that he had handed over not long ago.

Enoch squeezed Tao Ye's shoulder very obediently and worshipped:

"Tao is always a real chess master, and his thinking is always four or five moves after other people's actions. Now that the qualifiers of this show have not yet started, he has already talked to the column team about the contact information of key seed players to talk about future product endorsements.

No, I was deceived by him, and I was full of joy and thought it was to confirm that the spokesperson was me, but I didn't expect to just sign an agreement of intent!

Brother Jun Mo, I think it's good to do this public welfare thing, if the time is right, I will definitely get involved, but you also have to help evaluate the theory, I came all the way from Jinan to try it, Mr. Tao didn't give me anything, and I didn't take such a bully. ”

Enoch pretended to be angry at Jun Mo, but his eyes never left Tao Ye's face.

In just a few words, the relationship with everyone was closer, and without waiting for anyone to speak, he simply agreed to participate in the huddle. Then there was such a coquettish posture that not only praised Tao Ye, but also completely put forward his own requirements.