In the history of parallel time and space, Ma Huateng and Zhang Xiaolong don't know how many times they have pretended to be forced and how many times they have been slapped in the face with the following line:

Any social interaction without a threshold is a hooligan. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The first use of this line should have been after Sina launched a "unilateral follow" feature that is contrary to American Twitter.

At that time, Teng Xun was very disdainful of this: those who are followed are not qualified to refuse to follow, what is the threshold for such a social product? What is the difference between this social and wanton harassment? Will this thing finally be able to make it social? In the end, it is not reduced to self-media wearing masks!

Later, this line was repeated many times, such as when Momo appeared, he was reread and complained by Teng Xun. Sure enough, Momo didn't seem to have jumped for long.

And then there is the "secret......

And then there's Plato......

The trajectory of everything makes people have an illusion: it seems that although there are countless cottages in the Teng Xun family, they are still very serious and have a lot of character when it comes to socializing.

It's a pity that when it comes to character, there must be capital.

After dominating the world in the social field and not forming an effective threat, of course, you can talk about character.

Because as long as everyone talks about character, the pattern of the rivers and lakes will not collapse, and the hegemon will be able to dominate forever.

And for competitors who have not yet reached the top, do they not want to be "good" morally? Is it born cheap, do you have to make your product into a date-gun thing?

It's not like there's no way.

No cheaper tricks, how to overtake in corners?

In the field of vertical competition, there can only be one or two who take the right path.

If you come late, you will die directly if you don't go off the rails.

Momo doesn't make an appointment, which is equivalent to directly clicking "I choose death".

Therefore, even if you drink the wine that has been on for three days, and you will die of thirst if you don't drink it for a day, you should drink it first.

It's a big deal to use the two-day time difference to find an antidote.

This force is not so easy to pretend.

The comprehensive threat of the "first sight" ecology makes Ma Huateng seem to have returned to the era of personally going into battle in the early years, using a female number to pretend to be a ladyboy and release a "Sister Huang Tu" big killer, and deceive people to talk about QQ.

(In the days when Fuji Xun QQ was just starting, Ma Huateng himself also served as a companion for the female number.) ）

As a result, Ma Huateng and Zhang Xiaolong finally listened to the planning and setting of the original Sina Department in the initial layout of Tengxun's Weibo. In the end, under the condition of the enemy's close defense, the hidden danger of the zombie fan problem was detonated.

It's useless to regret it, the battle between Chujian and QQ has entered the next stage.

An era mediated by the Ministry of Industry and Information Technology, and neither party can play behind the obvious black hand.

No one knew that this stage would last for several months, but both sides knew that the original means of keeping their hands and being afraid of being sniped by the enemy's tricks could now be used to test the water.

Gu Mojie and Ma Huateng both believed that the other party would not dare to commit crimes against the strict orders of the Ministry of Industry and Information Technology.

……

After the accumulation of a winter vacation season, Hatsune Entertainment has accumulated a lot of ammunition for Gu Mojie. Take out a few hundred million to attract some big Vs to switch to the "First Sight Official Account", which is naturally what you have to do.

It's just that, compared with Teng Xun's handwriting more than a month ago, the unit price of the money given in the "first meeting" aspect is much lower, and probably each person's worth is only equivalent to two or three percent of the original Tencent Weibo people. And the scale of pulling people is much smaller, and Gu Mojie, a third-line character, basically doesn't pull it, only pulls the first and second lines.

The strategy began immediately on February 17, the day after the MIIT mediation meeting. In just a few days, the response was not bad. Those original big Vs are also quite accepting of this value-

After all, can "virgin-female" and "non-virgin" be worth the same thing? Those V's self-media "for the first time" have voted for Teng Xun Weibo, and the freshest and hottest wave of fan attraction effect has also brought Teng Xun. And now that I first saw the official account, I just came to collect the corpse, and it should be sold cheaper.

In addition to copying and using these old tricks that Teng Xun has already used. The new features that are unique for the first time have also been released in the past few days.

On February 20th, which happened to be a weekend, "First Sight" upgraded the "Shake" function.

Because it is an upgrade package for "First Sight" itself, all users who have used Android have received this update reminder. Other users who are still using BREW and Symbian rarely update them immediately because the software system is not good.

On the first weekend, except for a few Android users who tried it out, "Shake It" didn't make much of a splash. But in the second week, it didn't take long for countless review articles and experience copywriting to appear on major portals and community sharing favorites.

"Yesterday, I first saw the reminder upgrade, and it went up without looking too much. There is an extra shake function.,After reading the manual, I thought it was the mobile version of the QQ drifting bottle.。 I shook it when I was idle, but I didn't expect it to really shake the girl! Absolutely true, let's take a photo! ”

"The ones that are shaken out are all very nice trendy men and women, and you can also set gender filtering - but this function QQ search has been available for a long time, and it is not unusual at all."

"You know! Let you see the eyes of professional evaluators: shake it at first sight, after evaluation, only mobile phones with high-precision G-sensor are installed. Other mobile phones that do not have a G-sensor installed or have insufficient sensitivity do not support this function. Therefore, with the shake function at first sight, it is definitely safer and more directional than QQ drifting bottles.

QQ drifting bottle is a dog is qualified to throw. When you shake it at first sight, you must first be able to afford a mobile phone of more than 2,000 yuan to be eligible to shake it. It is easy to loosen a threshold to help the beauties block the bottom of the thousand-yuan machine society. ”

These copywriters can't even stand Gu Mojie, they are really vulgar and dirty.

However, he still chose to "endure humiliation and bear the burden" and did not interfere with the temporary presumptuousness of the propaganda department.

Bear with me a little and then come out to "clarify".

After three or five days, all kinds of strange jokes began to appear on the Internet. In first- and second-tier cities, netizens in every city will break out some successful cases of dating bubbles every day. The public relations department that saw it for the first time saw that the situation was almost over, and quickly stopped, and let the rest of the public opinion ferment on its own.

Fuji Xun also reacted immediately and began to organize public opinion under the banner of a third party. The attack was shameless at first sight, and he dared to openly engage in the bubble function.

But in just two days, with a new wave of small climaxes in the number of downloads of "First Sight", and the sales of major brands of Android mobile phones on the market have also risen sharply, Teng Xun is very smart to stop.

Sometimes, scolding the enemy is also helping the enemy to propagandize. Maybe this kind of propaganda boycott will make the mainstream society feel that it is very cheap to shake it at first sight, but it can't stop the rebellious psychology and the people who originally wanted to ask the bubble to download this software.

In terms of user scale, QQ originally dominated the primary and secondary school students. In the field of technology and business people, the usage rate of "first sight" is not inferior to QQ. Now this trick is revised, obviously making up for the shortcomings of the original first meeting.

……

Everyone can see the glamour, and only you know the labor pain.

Outsiders look at the "shake" function and help "first see" add millions of users, which seems to be very powerful. But Wang Qingming, the technical person in charge of "First Meeting", was working overtime there, distressed by the sudden bottleneck.

Judging from the analysis of background data, the new trend brought about by "Shake It" is decelerating rapidly.

"For users who use brew mobile phones and Symbian mobile phones, it is too troublesome to upgrade the software! When I first saw a version every month, users couldn't keep up at all! ”

Before Android and iPhone became popular, it was troublesome for Chinese to install software on their mobile phones. At least sixty or seventy percent of users, even if the mobile phone they use has the function of installing software by themselves, they rarely use it.

What's more troublesome than installing software is software upgrades.

There is no app-store, there is no Android intelligent recognition, and every j2me Java installation file will not intelligently retrieve the old version of the same software that has been on the machine. The user needs to manually uninstall and reinstall the new version. What's even more terrible is that every time you reinstall, the data stored locally has to be synced again from the Internet.

Half of the users of "First Sight" and mobile phone QQ are directly pre-installed to users when they are sold by generations of new mobile phones. The other half is that after the user bought the mobile phone back, he tinkered with it for a long time and worked hard to install it.

However, it is rare for someone to manually reinstall a piece of software after it has already been installed, and then manually reinstall it because of the software upgrade. In other words, even if there is, it will not exceed 10% of the number of mobile Internet users.

After only two weeks of launch and attracting one or two million hipsters with the highest acceptance of new technologies, "Shake at First Sight" faced a bottleneck of hardware compatibility.

However, the "Chuxin" mobile phone and HTC-HERO, with the popularity of "Shake at First Sight", the sales speed has been much faster. After all, February is still the beginning of the school season, and there are still a lot of new mobile phone buyers.

"Shake it or launch it early, the scale of the Android machine is not large enough. Alas, it is estimated that at most, it will attract an additional five or six million users for 'Chujian', and it will almost be copied by Teng Xun...... It's really not the right time. ”

Depressed to depressed, Wang Qingming drank two cups of coffee and quickly adjusted his mentality.

It is impossible for all new feature operation strategies to be very successful, and it is inevitable that a good chess piece will be wasted once in a while.

After all, there is a risk of being attacked by the enemy. It is a safer way to launch it when the first meeting and QQ are moderated because of the mediation of the Ministry of Industry and Information Technology. As for the bad environment, I can't take care of it for the time being.

"Why don't you turn on the 'simultaneous key simulation shake' function? Extend the function of shaking your phone to your PC? PC software upgrades are much more convenient than mobile phone software, and as soon as they are launched, they can attract a lot of new users right away......"

Thinking like this, Wang Qingming reorganized the second set of upgrade plans and delivered them to the mailbox of Lu Wenjun, the director of user experience.

He received a reply the next day.

"After discussion, it was acceptable to enable the 'people nearby' function on the PC. However, the application to extend the 'shake' mode of operation has been rejected. ”

"The brand image of 'people with too bad mobile phones are not qualified to shake' established by shaking it cannot be easily discarded." At first sight, the product department should cooperate closely with the intelligent hardware product department and help each other. (To be continued.) )