Not surprisingly, Katzenberg did not agree to Liula's request, and was even taken aback. In fact, it is not just a matter of money www.biquge.info pen & fun > court, and 20% of the box office profit may not be more than 10 million US dollars.

After all, if 20% of the box office profit can reach 10 million, then the net profit of the movie will exceed 50 million, so that the box office must reach at least 250 million US dollars in global accumulation, and it is possible to achieve this kind of profitability. You must know that the theater share in the United States is also very scary, and it may as well be more than in China, and the overseas theater share of the global box office is even more so.

These cinemas are like small knives, peeling off several layers of skin from the producers. When the box office profits reach the producers, there will be less than half left, and there will be 70 or 80 million in this half, nearly 100 million US dollars.

Although Katzenberg is very optimistic about this movie and believes in his DreamWorks production team, if the box office reaches 250 million, or even 300 million US dollars, Katzenberg really didn't think about it so much, and the ideal box office in his heart is 150 million in North America and more than 50 million in the world, so it is basically back to cost and completely acceptable.

After all, animated films have a characteristic, that is, the box office of the movie is never the highest profit, but just a means to return to the cost. The real benefit also comes from the production and sale of movie peripherals later, as long as the animation is a little popular, the peripherals can be sold, and it will make a lot of money in an instant. The cost of a comic book or a doll is actually only a few dollars, but it can easily sell for tens or hundreds of dollars, and the income can reach dozens of times.

Katzenberg's pursuit of Liula's design was also in mind, because Liula's design style was much cuter than the original version of DreamWorks, and it was obviously more flattering and popular in terms of merchandise.

However, although after all kinds of considerations, Katzenberg felt that Liu La's proposal was actually quite cost-effective, but he finally chose to refuse: "I'm sorry Mr. Liu, I really can't accept your proposal." Our bottom line is money, and as for the share that has exceeded my expectations, let alone 20 percent, I will never accept it. ”

The reason why I didn't accept it is because DreamWorks has long since lost its independence, after all, an independent studio is lonely in this era, and several major film companies have been cooperating with DreamWorks for a long time. Although there is no equity, most of the filming will be jointly invested and filmed by DreamWorks and several major film companies, and the income will be returned in proportion to the expenditure, so although there is no loss of equity, it is no different from a joint-stock company.

This "Kung Fu Panda" is the same, it is jointly invested and filmed by DreamWorks, Paramount, and Universal Pictures. DreamWorks owns 40 percent, while Paramount and Universal Pictures each have 35 percent. If you agree to 20% of Liu La's income, then DreamWorks will only have 20% of the revenue left, and after a year of hard work, the result is 20% of the income, even if Katzenberg is crazy, it is impossible to agree. It's not just about money anymore.

However, for Katzenberg's refusal, Liu La was already prepared in his heart. Smiled and said, "Don't be busy refusing first,

Listen to me. I can probably guess why you refused so decisively, in fact, I think you are completely overthinking in this regard, even if you get 20% of the income rights, I also belong to DreamWorks, only take the final share, do not participate in any decision-making, and will not affect DreamWorks' right to speak in this movie. ”

"Oh." Hearing Liu La's words, Katzenberg couldn't help frowning, looking a little uncertain.

At this time, I only heard Liu La continue: "It's better to be like this, I'll take another step, I believe very much in the excellence of the movie "Kung Fu Panda", and I believe that it will bring very good results." And good results mean that it is very likely to make a second part, or even a sequel to the third and fourth parts. You paid me money this time, and when the next few parts are played, you will have to use the characters I designed, and you will have to give me money again, and I believe that 10 million will not be able to meet it by then. ”

Speaking of which, Liu La released his killer idea: "But if DreamWorks promises to make 20% of the box office revenue, I can sign a contract to permanently license all the characters in "Kung Fu Panda" to DreamWorks forever, and I am also willing to participate in the production of the next sequel movie for free." ”

Hearing Liu La's condition, Katzenberg was really tempted, this condition is already very suitable for DreamWorks, and it can be said that he will make a profit without losing money. But after thinking about it for a long time, Katzenberg finally shook his head: "I'm sorry Mr. Liu, your conditions are really very generous, but I can't agree to it." DreamWorks is an aspiring business, and we don't just make movies for money. If I agree to your terms, I will have a hard time explaining to the employees of DreamWorks who have been working on this film for a year. ”

"Oh? Does Hollywood's most talented man still have to be accountable to his employees? Liu La was amused by his words, thought for a while and asked: "What I said is already my own bottom line, I can't go backwards, Mr. Jeffrey, please give me an answer, yesorno?" ”

"The bottom line?" Katzenberg said in a strange tone: "Mr. Liu's bottom line seems to be a little too diverse. ”

"We're each other." Liu La also shot back with an equally strange smile.

Katzenberg: "Twenty percent is too high, it's unacceptable, and even if I agreed, the board wouldn't agree." ”

Liu La: "As far as I know, the so-called board of directors of DreamWorks seems to be only the three founders themselves, and I believe that Mr. Jeffrey has a way to persuade Mr. David and Mr. Spielberg." ”

The stubbornness of man. Katzenberg shrugged his shoulders.

Liu La: "Then how much do you think is appropriate?" ”

Katzenberg: "Ten percent, that's the real bottom line, you can only go low, not high." When this price came out, Katzenberg thought that he would talk about it for a while, but what he never expected was that Liu La actually nodded and agreed: "Okay, according to what you said, ten percent." ”

Before Katzenberg could be pleased, Liu La said, "I can accept ten percent, but DreamWorks has to grant me one request......"

(To be continued.) )