Huaxia is going to host the 08 Olympic Games, which makes many companies aiming to open the Chinese market see the opportunity. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 For example, some electronics companies in island countries, Liangle companies in the United States, and some other companies and so on.

However, the electronic companies in the island country and the Liangle company in the United States have a general relationship with Huaxia Political Axe, and they feel that it is better to talk to Huaxia directly about sponsorship than to the International Olympic Committee, after all, the so-called top sponsorship is decided by the International Olympic Committee and forced to be placed in the broadcast rights.

For example, Songxia, Coca-like and Visa have sponsored many Olympic Games, and they all feel that they are very cost-effective. For example, at the 2000 Sydney Olympic Games, their sponsorship increased the sales of their products a lot.

At the beginning, Songxia was able to rise so quickly, which had a lot to do with them opening up the Chinese market, but unconsciously, their share in the Chinese market became less and less, and now they have been squeezed out.

They know too well how huge the Huaxia market is, and it can be said that it is the most important emerging market in the world. If the Chinese market can be opened again, then Songxia's profits will inevitably soar again.

Few people have heard of Visa in China before, and they also want to open the China market, after all, their credit cards can be used in many countries, which is more convenient.

Needless to say, Coca-Cola entered the Chinese market very early, although it was not kicked out, but sales just couldn't get up. Especially the big league of drinks in Huaxia, it seems to be specifically aimed at them.

The best media ads were snatched away, dealers were snatched away, advertising spokespersons were snatched away, and even the bottling plants they wanted to buy were snatched away.

Coca-Cola is the leader of the beverage industry in many countries around the world, but in China, especially after so many years, it can't even enter the top five!

What makes them most depressed is that now many Chinese people think that Lehaha's refreshing Coke is an authentic Coke, they imitate it, God knows that this Coke was invented by their Coca-Cola Company!

Their delicious recipe is sky-high.

This is a great opportunity, Coca-Cola thinks that they can take the opportunity to promote, Lehaha's Coke is the imitator, they can fight a turnaround!

……

"What? You're right? Why has the advertising fee of the top sponsor increased so much? Doesn't that mean, starting at five million dollars is fine? The delicious VP of Communications exclaimed.

Just kidding, it's not the first time they've sponsored the Olympics, they've been a loyal sponsor of the Olympics, and they're the longest sponsor in the history of the Olympics, and they're going to keep setting this record.

No one knows the sponsorship price of the Olympics better than their Coca-Cola company, even if it is the Olympic Games in the United States, the sponsorship fee is not so expensive, why in China, a developing country, the sponsorship fee is sky-high!

"Jim, don't worry, this is not for your Coca-Cola company, we can negotiate the sponsorship fee for 04 years, but 08 years, that price is definitely not good!"

"Why? There will be a certain increase in the sponsorship fee every year, which we have considered, and our offer is absolutely reasonable. But what is the basis for you to improve so much all at once? Do you mean that in 08, China will be able to become a developed country? Even in developed countries, sponsorship fees can't be so outrageous! Jim said angrily.

He wants to negotiate with the IOC in advance for the top sponsorship of 08, which is considered an advance, but it is not a loss, after all, if the contract is signed when it is approaching, then the price will definitely rise a lot.

Of course, Huaxia will not lose, and they can get this money earlier for investment and construction to host the Olympic Games. This model, they are familiar with the company.

The sooner they sponsor, the more cost-effective they will be, because the sooner they can put the Olympic logo on their products, especially for the sales increase of the host country, which will greatly promote it.

For example, the launch of products such as Olympic commemorative bottles can increase sales and profits a lot. Even after the Olympics are over, it can bring them a certain amount of continuous attention.

But this time, it seems that the International Olympic Committee wants the lion to open its mouth, is this what the Chinese Olympic Organizing Committee means?

"Jim, I'll show you a form and you'll understand. This is the official sponsor of the '08 Olympics, you look at the amount of their sponsorship. ”

Jim's eyes widened, it couldn't be!

The top 10 sponsors have sponsored more than 200 million US dollars, and the first place is 500 million US dollars, how can there be such a high price!

They sponsored the 04 Olympic Games, but it was only 50 million US dollars, and I originally thought that the Chinese Olympic Games, 60 million US dollars would be about the same, after all, it would be paid in 04.

But just now, looking at the price given to them by the International Olympic Committee, it costs 200 million US dollars, and they thought it was a lion opening his mouth, but now it seems that there is really none.

The amount of sponsorship of your top sponsor can't be lower than the amount of other people's official sponsors, right?

But 200 million US dollars, this price is too high! The highest price in their hearts did not exceed 80 million US dollars. This is just a TOP sponsor qualification, and there are other advertising inputs too.

If this alone costs $200 million, then the total investment in this Olympics will definitely exceed $300 million, and they may not be able to earn back so much money.

"Has anyone signed a contract?" Jim asked.

"Not yet, but there are more than 10 companies that have come to know about it, and everyone says they want to consider it, so I suggest you consider it too. After all, you sponsor so many Olympic Games, it would be a shame if it was interrupted. ”

Jim cursed in his heart, of course you hope we agree, so that your income can also be greatly increased. But with such a high cost, he really didn't dare to decide.

Damn, where did all those Huaxia sponsors come from!

Fengyu Electronics, Fengyu Electric, Aihua Electronics, Aihua Electric, Taihua Supermarket Group, Aihua Xiaobawang, Taihua Consulting Company, Lehaha Group, Fengyu Consulting, Fengyu Holding Group.

After seeing Fengyu Holding Group and Taihua Holding Group, Coca-A Company knew what was going on, weren't they all companies controlled by Feng Yu, the richest man in China.

This Feng Yu, isn't he provoking trouble. You have made so much money to sponsor this Olympics, can you earn it back? And you sponsored so much money, those other shareholders, just agreed?

Feng Yu personally took out funds to sponsor and promote the company one to one, and others also took advantage of it, of course they would not object, after all, this will create the history of sponsorship of the Olympic Games, and they will always be remembered, which is of great benefit to the company and brand promotion.

And they are all Chinese, and they will not be soft on their own state sponsorship. To put it bluntly, the shareholders of these companies are not bad for money! For the company, it is also quite a publicity expenditure.

Jim left depressed, how to explain this to the company? I played a package ticket before I came, but there was such a big change, this Feng Yu, what are you going to do!

…… (To be continued.) )