Chapter 499: Propaganda Offensive
At the wedding banquet of the royal family, Han Yi and Su Chang stayed for three days, and then went back, and then Han Yi led everyone to start promoting in China.
Although Han Yi said before that the proportion of the domestic market is not too high, but to say so, in fact, this time, Han Yi values the domestic market the most.
After all, this is a martial arts movie, whether foreigners can understand it or not, this Han Yi has no confidence at all, and Han Yi does not dare to have too much hope.
Therefore, Han Yi has made great efforts in domestic propaganda this time, and of course, the propaganda abroad, especially in the United States, has not fallen.
His two companies are running at full capacity, so almost all of them have a "Hero", as long as you play mobile games, as long as you walk above the big cities in the United States, you can basically see the promotional posters of the heroes.
Of course, the country is not left behind at all, and Dawan has also raised this movie to an important strategic level of life and death, so he is also doing his best to help.
You must know that Dawan is engaged in real estate, and basically all big cities in China, and even some county-level cities have land, which is simply not too exaggerated.
At the same time, in the section of condor shooting, Han Yi also began to promote, as the first martial arts movie, as the work of martial arts master Han Yi, this movie must be supported.
Previously, CCTV News and People's Daily publicized what is called Condor Shooting and what is called martial arts, and this time Han Yi immediately began to hype up what is called a martial arts movie, and the effect is simply not too good.
The most popular thing is Han Yi's martial arts fans, and finally there is a martial arts film and television work, and everyone is like crazy to order movie tickets.
Dawan vacated all the screens, and all of them were preparing to release Han Yi's movie, although there didn't seem to be any movies before, but the slogan to be shouted still had to drop.
Of course, at the same time, Sir Chen's movie was also hyped up, "Assassin Qin", a story about Jing Ke's assassination of King Qin, and the cast is not lower than Han Yi's "Hero".
In terms of the number of actors and actresses, Han Yi's movies are still inferior, and at the same time, 35 theaters are also making every effort to praise this movie, and 30% of the screens are preparing for this movie.
Although one is 100 percent and the other is 30 percent, it sounds like it is twice as bad, but things are not calculated like this, and there are nearly 20,000 screens under the hands of 35 theaters.
But the total number of Dawan is less than two thousand, so this is not a level in terms of quantity, which is also where the confidence of the thirty-five theaters lies, after all, their base is too large.
The current newspapers are also keeping an eye on the dynamics of these two films, and have created a posture of two movies fighting in the ring.
What's more, they directly took out the competition between the six generations of directors and the five generations of directors, and when they said this, it seems that if anyone loses this time, the directors of that generation will withdraw from the stage of history.
Of course, the fifth generation is going to withdraw, and if the sixth generation, that is, Han Yi loses, it will not be to quit, it can only mean that it is not yet time for these young people to show.
Newspapers, websites, television, cinema posters, and street billboards are all kinds of hard and soft advertisements.
For the first time, Dawan showed his ability in publicity, and it was directly broadcast on the big screen in the square, and interviews with Li Xiaolong and Bady and others were directly scrolled.
The big screen of Dawan Square in the big city is completely occupied by propaganda films.
"When filming "Hero", Director Han will be very strict with the actor to play the characters in the movie in the best state, you must meet his requirements, otherwise the consequences will be terrible." Bady said with the microphone.
This is street propaganda in a Chinese city.
"What are the terrible consequences?" Live host.
"I'm a girl, Director Han is still taking care of it, what Brother Xiaolong said will be more true."
The picture was given to Li Xiaolong, only to hear him say:
"When I made this movie, it was like two days of ice and fire, and the atmosphere was very good in private. Han Yi and I often eat supper or something together, but when we work, it's like going to hell.
To put it bluntly, I have not made movies as difficult as this movie in the past few years, and being scolded is commonplace. often work overtime, and then don't give food if the shooting is not good. ”
I have to say that Li Xiaolong's words have made many people interested, this is Li Xiaolong! Scold when you say it, don't be afraid to beat it!
"Is it really that scary? Han Dao is so strict? ”
"I think this is the reason why Director Han can achieve such results at such a young age, he is meticulous when making movies, you have to do a good job according to his requirements, there is no such thing as saying it's okay, so-so can pass this standard."
"Then when he scolds you, will you be upset, or will you be afraid?"
Li Xiaolong smiled and said:
"Not really, we're good friends in private, and you've had a lot of contact with him. You know that he is scolding people to vent his work pressure, you just need to be silent at this time, and everything will be calm after a few minutes. ”
Bady said with a smile on the side: "When Director Han scolds, he sits on the chair and scolds you, pointing at you and scolding, there is a distance away, like Brother Xiaolong said, after scolding, there is nothing." So not scared at all. It's just going to be a little upset because the director will just scold you. I never complimented you, I didn't say, oh, you acted very well or something. ”
Li Xiaolong and Bady were on the big screen, constantly revealing Han Yi's old bottom. Of course, they are all exposed within a safe range, which is the need for publicity.
Provide something that can be ambiguous.
Then the media can hype it up and concoct a monstrous headline.
"Bady is dissatisfied with Han Yi and calls him a tyrant on the set."
"Li Xiaolong and Deng Chao frankly admitted that they were scolded by Han Yi, and their friendship may end because of "Hero".
When viewers who don't know the truth look into it, they will find that the title has taken some clips. The real content is still a very united crew, and while despising the invincibility of the media, it also leaves the impression of the movie, achieving the purpose of publicity, not seeking to attract more people, but only to leave an impression.
But I have to say that this really left a deep impression on people, Nima, pointing at Li Xiaolong and scolding, this director is indeed courageous, but it also shows Han Yi's pursuit of film quality.
This also left a deep impression on everyone.
It's okay if you don't go to the movies, and when these audiences enter the cinema, they will be instinctively driven to choose movies with an impression.
In short, fans have sharpened their knives and are ready to rush into the cinema. (To be continued.) )