In fact, the matter of "Serving the Country with Loyalty" is just a small episode of the company's usual life, and it is not a big deal for the music department. Now the music department of Zhengdong is on the right track, step by step, and has developed well.

In particular, Zheng Longshi won consecutive battles on the Voice stage, and several participating songs became popular on the Internet one after another, not only his popularity soared, but his fans soared, and the songwriter Zhou Yi also soared in popularity, which attracted widespread attention from the industry.

Naturally, the propaganda department will cooperate with some publicity.

The official studio versions of several songs were hung on Weibo related pages that night.

The company's publicity department has already helped Zheng Longshi apply for the musician function of Weibo, which can upload original songs. The earlier live version and the competition version were forwarded to Weibo, gathering a group of fans who usually follow The Voice.

They have been praising and supporting Zheng Longshi's songs and shouting and cheering.

Zheng Longshi now also has a fan cheering group.

In order to expand the social influence of The Voice, the official of The Voice has also produced a variety of online specials and contestants' competition videos, as well as the corresponding song versions, which can be used for online publicity and forwarding, but cannot be used to earn commercial benefits, after all, there are copyright restrictions, not to participate in the show, The Voice official can use the song copyright, that is not good, after all, most of the songs are covers, the copyright is not the singer's, the copyright of the original song is protected, and it cannot be used to make money, but the program team is no problem with publicity. They make money through advertising sponsorships, not through record releases, but in fact, they are mutually beneficial to various record companies and singers.

If this is not the case, even if CCTV does not have the support of various companies in the industry, it will be difficult for the program to succeed.

Those singers who can really get ahead have strong support behind them.

How can there be so many grassroots singers.

The program team said that people were selected from the "folk", but where is the "folk"? Could it be an ordinary people's home? Is it possible? This is like the old saying "do not compete with the people", is the people ordinary people? It's not the landlord and doctor class, that's the people. Nowadays, the folk talent show is the same, it is those record companies that recommend their newcomers, or some competition winning singers to participate, this is the real folk.

The kind of pheasant flying up the branch to make a phoenix is only rare, almost non-existent.

That's the basic picture.

If Zheng Longshi did not have Zhengdong behind him, and Zhou Yi did not continue to be original, it would be impossible to become famous so quickly. In fact, his fame has been very fast, after all, he is not an official debut, and he has not yet gone to college.

Now the Zhengdong music department has uploaded the studio version of several songs, the production level is higher, and the sound quality is better than the live version and the competition version, which naturally gets the support of many fans, and there are more and more fans who pay attention to Zheng Longshi.

They spontaneously helped to publicize, and the influence of the network became more and more significant.

Even if Zheng Longshi doesn't care about the Weibo list, the company has not made efforts in this regard, and it is not necessary for the time being, but good songs will always attract attention, and there will always be a momentum of rise, which cannot be stopped. It is an inevitable trend for songs to become popular on the Internet.

Although Zheng Longshi did not personally sing the theme song of "Man Jianghong", the matter of "Serving the Country with Loyalty" was still promoted by the company.

The official version of the recording studio sung by Zheng Longshi has also attracted the attention of fans, both in terms of lyrics and singing, which have been widely acclaimed.

Many enthusiastic fans also regretted that Zheng Longshi could not sing the theme song of the TV series in person.

However, everyone will comfort Zheng Longshi that as long as he continues to improve, there will be many opportunities for this kind of in the future.

Many fans marveled at Zheng Longshi's voice talent, which is indeed worth looking forward to.

They hope that Zheng Longshi will release a record as soon as possible, and everyone will definitely give their full support.

After all, Julang Weibo does not provide song download services, there is copyright protection, and it is sometimes inconvenient for fans to listen to songs. Although all songs are now available online for free, many fans like to download them to their computers and mobile phones, and are willing to support genuine records. If the song can be uploaded to a professional website, you can also turn on the paid download function. Many fans are calling on the Jeongdong side to do this as soon as possible.

The music department is indeed thinking about it, but it is still being discussed, and it is difficult to decide.

There are huge interests involved in this matter, and it cannot be decided lightly. Choose which professional website to cooperate, long-term cooperation, or short-term cooperation, how much the channel costs, whether it is cost-effective, and when the song will be released, you must carefully consider it.

After all, Zheng Longshi and the Dynasty Band are not popular enough at the moment, so there is no need to worry. Zhou Yi also has to continue to write songs, and the choice of long-term partners naturally needs to be carefully considered, long-term investigation, and not simple decision-making.

And it's not a matter for one department in the music department.

This matter is related to the overall development strategy of the company.

At the joint meeting of the company's high-level departments, when the executives reported the progress of each department, Ji Fubo, the director of the surrounding department, urgently stopped the song promotion plan of the music department. At present, the surrounding departments are cooperating with the marketing department to build their own network peripheral marketing system, and now the industry is engaged in online direct sales, and the peripheral departments of Zhengdong should also be engaged in, not only can sell peripheral products, such as video CDs and song discs.

In fact, these things such as video discs and song discs belong to the category of peripheral products.

Many companies are engaged in their own direct sales online stores, which is the trend of the times, and it is natural to save intermediate costs.

The surrounding departments also have such a plan, and they are about to start working on it.

Not only are they responsible for designing merchandise, but they also have their own ideas for marketing. However, this kind of thing definitely requires the involvement of the marketing department and the cooperation between departments. The marketing department also needs to expand its business scope and not just be responsible for video marketing. The surrounding departments cannot start from scratch on their own. We are all departments of the same company, so we naturally have to cooperate with each other's work.

Director Ji proposed that if you can build your own network marketing system and reduce the consumption of middle dealers and dealers, you can expand the company's interests.

As a rising star in the industry, Zhengdong Pictures has too shallow foundation and is very backward in traditional marketing, and a large part of the interests have to be divided between mid-market dealers and agents.

Just like the peripheral marketing of "Five Poison Gates", it looks beautiful, but it is not a successful case, because Zhengdong can only get more than 10% of the income in the end, and a large part of the income is taken away by mid-market dealers and dealers, but that is not the responsibility of Manager Zheng, it is completely because the company has no relevant foundation. If Zhengdong can get about 30% of the income, it can be considered qualified, and it will be much more profitable.

This must now be effectively changed.

Channel is king, build your own marketing channel, this is the most important thing, but also the top priority.

If this work is done well, the sales business on the music department side will be very good.

Otherwise, it makes little sense to rush to promote marketing, because a large part of the interests will be divided.

The company can't maximize the benefits, so it's better to slow down such promotion.

And these businesses do not necessarily have to find those professional platforms to cooperate, Zhengdong may not be able to find another way, start a new stove, and can completely do its own business, self-production and self-sales. Now the Zhengdong music department is not famous, and it can't be compared with those big record companies, even if it cooperates with those big platforms, the benefits will definitely be divided by others, and they may not be able to have much left, and it will even involve copyright, which is very uneconomical. Besides, Zhengdong is not famous, and people may not be willing to do their best to help Zhengdong music promote, even if it is good music, it is very likely to be buried in the end.

Even if there are fans who support it, but now Zhengdong has signed a contract with the Dynasty Band and Zheng Longshi, but they have just developed, and the magnitude is too low, and they can't be compared with those first-line singers in the industry, let alone those high-ranking emperors and queens.

Don't look at those fans on the Internet, but how much revenue can they provide to Zhengdong?

These are uncertain and very difficult to think about.

The cooperation between those big record companies and professional platforms is conducive to promotion on the one hand, but there must be a lot of interests involved behind it, and even cross-shareholding, and many of each other's interests are one.

Zhengdong didn't figure out the situation and couldn't dive headlong into it.

In that way, not only will the interests be damaged, but it will also be easy to be pitted and even suppressed, so it is necessary to prevent it.

Zhengdong is not showing up now, so naturally he can't see competitors, but once he shows up, how can competitors not suppress it. The movie was released, and it was a good time to catch up, and several leading companies competed with each other, and they didn't pay attention to the little shrimp, which made Zhengdong take advantage of the loophole, and they were stuck in the mud and couldn't react, Zhengdong just got up, but this kind of good thing definitely doesn't happen often, especially in the music industry.

Seniors may bring newcomers, but at the company level, this is not possible, there are only various suppression methods.

Therefore, the music promotion work should be slowed down, and the cooperation object should not be determined in a hurry, but should be coordinated with other departments of the company.

Director Ji Fubo is experienced, and what he said is very reasonable, as soon as he came to Zhengdong, he showed his edge and made contributions, so that he would not be despised.

Liang Meng, the two deputy directors of the music department, agreed, and this matter was tentatively settled, and we should take a look at the situation first, and we can't rush it.

Zhou Yi was busy filming and didn't have time to attend the high-level meeting, but Assistant Xi Wei would inform him of the high-level meeting in a timely manner.

After all, high-level meetings are recorded.

Zhou Yi agreed with these things.

He is not in a hurry at all, steady development is the king, and no one can eat a fat man in one bite.

With these experienced executives at the helm of the company, there is no need for Mr. Zhou Yi to worry about chores.

He just needs to do his job.

In fact, Zhou Yi has also gained a lot of fan attention recently, after all, he has successively created excellent songs, Weibo propaganda continues, and Zheng Longshi's good voice is promoted synchronously, there must be new tricks every day, and the influence is indeed not small, there are always hot spots on Weibo to maintain hype, all day long.

Zhou Yineng's current reputation is definitely not his own attribute, it is the result of the team's hype and operation.

The work of the propaganda department is really good.

In particular, Zheng Longshi's latest song "Serving the Country with Loyalty" is easy to make people enthusiastic, especially the enthusiastic support of many Chinese chauvinists and nationalists, and these people are often from top clubs in colleges and universities, and have extensive influence in all walks of life. As a songwriter, Zhou Yi can get their favor, which is beneficial in all aspects.

Although Zhou Yi doesn't care, this is a good thing after all.

Everyone is curious about the fact that the top science student has such creative strength, but it is not surprising that there are more songs created. Now the majority of fans are looking forward to Zhou Yi coming up with a new song, and it would be even better if he could sing it himself.

In order to respond to the requests of the majority of fans, Zhou Yicai plans to create a new song, sing it with his sister, and post it on the Internet to make a fuss.

This is Zhou Yi's "Qixi Plan".

But this matter has nothing to do with the company's music department, it's just Zhou Yi's own nonsense.

It's not a formal singing performance, it's just a fun.

The company's music department now has more important things to do.

The promotion and sales of the song platform can be postponed, but Ms. Meng Shaoguang recently engaged in a special planning, she feels that most of the songs that Zheng Longshi has sung recently are inspirational songs, which have great potential, but they are not used in the right place, in fact, the social influence should be greater.

So she set her sights on an official document recently issued by the Ministry of Education.

In this document, the Ministry of Education and the National Youth League issued a unified document, requiring schools in all regions to build a long-term mechanism for the cultivation and practice of Chinese core values, including compiling and singing nursery rhymes and poems of Chinese core values, revising moral education, Chinese language, and history textbooks, and improving Chinese core values education.

This is accompanied by a draft of the collection of inspirational songs and rewards for pre-class songs on campus.

In response to some unhealthy songs in the current society, it is necessary to drive them out of the pure campus.

Campus pre-class songs should choose inspirational and excellent songs.

The Ministry of Education will issue a list of key recommendations in the near future, which will be "referenced" by schools around the country, and everyone understands the meaning of reference.

Now Zhengdong has a number of extremely good inspirational songs in his hands, especially the songs that are not difficult to sing, which are suitable for ordinary students to sing. Then this matter should be taken seriously, and Meng Shaoguang, deputy director of the music department, is in charge of this matter. She wants to strive to include some of Zhengdong's songs in the list of key recommendations for campus pre-class inspirational songs that the Ministry of Education is preparing to promulgate.

This is very conducive to the promotion of songs, and it is conducive to the popularity of Zhengdong Music in the industry.

Compared with the theme song of "Loyal to the Country", this incident is a major event that is really worth paying attention to.

Zhou Yi also knew about this, but he was not ready to intervene directly and let the music department toss it by itself.

The specific work must be done by professionals.

However, it is extremely rare for Ms. Meng Shaoguang to have such a sharp vision, and it is not easy to keep up with the industry trends in a timely manner. Zhengdong Music Department is not a big record company in the industry, and it is usually difficult to receive these important news, but Ms. Meng Shaoguang can understand and make plans in time, which is really powerful, which shows that the company has invited the right person, at least they are indeed talented and the price is worth it.

Zhou Yi felt that this matter was very hopeful.

For example, "Sailor" in the previous life was originally an inspirational song widely sung on campus, which was widely circulated and had great influence, and even influenced a generation of people on a spiritual level. The social, group and humanistic nature of this song is very strong, and it is very suitable for the song selection activity of the Ministry of Education.

I believe that the Ministry of Education will not be so dark, after all, this is a campus song selection, to serve students, it cannot be said that there is no shady at all, but it will definitely be cut to a minimum. If the songs of the companies are of a similar level, some controversy will occur.

But if the grade of the song is far beyond the same kind, there is no controversy, and the Ministry of Education will not play it that way.

Jeongdong has a good chance of winning this time.

This has nothing to do with the size of the company, it can only be won by the quality of the songs.

Ms. Meng Shaoguang is very discerning, and this time she also focuses on the song "Sailor", because it is simple and easy to sing, and it is catchy. If it's too difficult for students to sing a song, it's inconvenient. In Ms. Meng's opinion, the song "Sailor" is much better than participating in the good voice when promoted on campus. And Zheng Longshi does sing very well, which is much higher than the level of singing "Serving the Country with Loyalty", and his voice is more suitable.

A song like "Loyal to the Country" does need a more mature voice.

This project is the current key project of the music department of Zhengdong.

Now, the responsibilities of the three directors of Zhengdong's music department have been specifically divided. Director Su Jian is only a nominal person, usually has very little time, and is not responsible for specific affairs, mainly to make soundtracks for film and television dramas, and it will be fine if he gets the soundtrack.

The two deputy directors are responsible for the day-to-day affairs, and they are doing their old jobs.

Deputy Director Liang Yirong is mainly responsible for the work of "producer", selecting songs and songs for Zheng Longshi and the Dynasty Band, conducting post-professional recording, to achieve the best quality of their songs and post-production effects, and also responsible for their album production. Deputy Director Meng Shaoguang is mainly responsible for the work of "planner", responsible for topic selection, project planning, to see the fashion trend, seize development opportunities, and make various promotion plans.

The two deputy directors can work together seamlessly, and it is natural that they will work together happily.

That's the case with the music department at the moment.

Zhou Yi is usually very busy with work, so he didn't ask much about it, it just depends on the music department's own ability. Anyway, Zhuo Qinglian has already asked the financial department to approve a sum of money for them, let them do it themselves, the money that should be spent will be spent, and it will always cost money to engage in public relations, there is no problem.

Now that the Chinese Valentine's Day is approaching, Zhou Yi wants to sing a good duet with his sister and make a good scene.

In fact, Tang Yan was speechless about this, she had only heard of the Lantern Festival, but she had never heard of the Qixi Festival.

Brother, don't make the fans have a nervous breakdown!

The little girl didn't want to run to the Internet with her brother to sing love songs, it would be embarrassing.

However, she couldn't resist Zhou Yi, so she had to reluctantly agree and let her brother write a song first.

If it wasn't good, she wouldn't have sung a duet with her brother.

As a result, Zhou Yi had nothing to do, and really performed a big move and carried a song over. In terms of music, neither he nor his sister are professional enough, but they definitely have no problem singing saliva songs. He took out "Laughing and Drunk Red Dust" from his previous life, and also used the tune of "Mortal Heart" in his previous life. Tang Yan read the lyrics and felt that they were very beautiful, and it was not a love song, so there was no problem. If Zhou Yi dared to get "the sea can dry, the stone can rot, the sky can collapse, the earth can crack, we are shoulder to shoulder, hand in hand", my sister will definitely not sing with him, and she has to kick him away.

In addition to filming, Zhou Yi began to teach his sister to sing this song. The tune is relatively simple, not very difficult, similar to the saliva song, the fast singing in the back is a little rappy, and there is no difficulty in other aspects. Tang Yan learns quickly, makes rapid progress, and thinks it's fun!

After filming on Wednesday, the two siblings are ready to record the song, and they can post it on Weibo tomorrow.

Now that the filming of key scenes has been completed, there are not many literary dramas left, and it is very easy to memorize lines, and you can play casually at night.

In order to record this song, the two siblings also asked the crew's camera assistant to help shoot a short film.

This kind of thing doesn't need to trouble Director Wan to them, people still have work to do.

A camera assistant can do this kind of work, and it's easy.

The recording location was chosen in the dance studio of K. Wah Art School, which was spacious enough.

The two siblings borrowed the crew's professional microphone and were ready to sing a duet.

Zhou Yi put on the formal clothes of the talented man he endorsed, and since he wants to post it on Weibo to promote, he must wear the endorsement brand. Tang Yan changed into her dance performance costume and was quite well prepared. Accompanying her brother to mess around, the little girl thought it was quite interesting.

Qiu Cao and the others got the news and came to see the excitement.

Everyone wants to see how the brother and sister are tossing around.

The camera assistant got ready and started filming, and the siblings officially began singing.

Tang Yan held the microphone in her hand and sang passionately: "The mountains are green and the water is smiling, and the sleeves are comfortable." ”

She sings really well, especially the cappella is very tasteful.

In fact, this kind of song is not difficult, as long as the voice conditions are similar, you can sing it very well.

Zhou Yi performed pantomime next to him, with various national art shapes, and made a free action of throwing his sleeves in Peking Opera, which made everyone laugh. He just wants to be lively, it doesn't matter if he's not professional, it's just fun, and he can shorten the distance with fans.

This is a very people-friendly celebrity propaganda method, and there is no need to be very professional.

If you go to take the art exam, you can't get a high score for such a performance, but Zhou Yi doesn't care.

Fans who listen to him and his sister sing will definitely not expect them to sing Zheng Longshi's professional level, they are just joining in the fun.

To be lively, to be lively!

To toss is to toss!

Tang Yan continued to sing: "Don't ask for five buckets to abandon the black hat, and change the plain robe for thousands of miles." ”

Zhou Yi made a timely action of taking off his hat, threw it on the ground, and stomped on his feet, and then made a move to change his robe, with some national art moves, and swaggered in various shapes. Qiu Cao and the others who were watching were stunned and drunk.

"The paper fan towel moves with the wind, and the light oared boat floats by the water."

Zhou Yi made a chic shape of shaking the feather fan again, and then paddled with both hands, accompanying his sister to amuse and play treasure.

Anyway, Tang Yan was singing, and Zhou Yi was posing for the national arts, performing various pantomime movements, which was very vivid and interesting.

The brother and sister cooperate quite well and have a tacit understanding.

The onlookers couldn't help laughing: Your "oblique fence overlook" style is too coquettish! Are you looking at the slanted railing? It's not about playing Monkey King!

However, the lyrics are really well written, and everyone admires them very much, and the champion is indeed talented.

When it was Zhou Yi's turn to sing, Tang Yan cooperated with various dance moves.

Her movements are much more beautiful than Zhou Yi, more professional, and extremely graceful.

In fact, the brother and sister both improvised and didn't prepare much in advance, but they both played well, and in everyone's words, they were very noisy.

Seeing the brother and sister jumping and dancing in the middle of the venue with the microphone and singing, Qiu Cao and the others laughed until they cramped: You two can really make a fuss.

No matter what others think, Zhou Yi is satisfied.

Tang Yan gradually let go, and sang and danced very well.

When the game was on the rise, the brother and sister held hands and played a few classic ballroom dance movements, which seemed intimate and very hilarious.

After recording it a few times, Zhou Yi was satisfied with the effect, and some of them played on Tanabata this time.

It's fun to play with my sister, and it's also very cool to be busy.

After recording the song, the photography assistant kindly helped, and simply processed the material, Zhou Yi can send it back to the company tomorrow, and then everyone will go back to rest. The night passed easily, and in a blink of an eye, it was Thursday, and now it is August 20th, and the Qixi Festival is finally here.

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