Matt was skeptical for a moment, and he almost thought that this was what was really happening.

But when I looked up, I saw the huge billboard directly above Times Square again, and Jack Gyllenhaal's face was undoubted, he obviously couldn't be a lost child; And Jessica Alba, as a rising star in TV series, is also a familiar actor. So, this means that this is indeed one of the "acquired" propaganda tools.

Matt gasped and looked at the black mother again, and he instantly understood that this was not just a simple parade propaganda, in fact, many of these people in front of him should be extras - at least stage actors with performance/desire, amateur actors, etc.

The purpose of this move is obviously to amplify the sense of reality to infinity, but at the same time, because of the existence of the Times Square billboard, it reminds people that the real answer is hidden in the "day after tomorrow". This can be called the pinnacle of soft advertising, and the use of implantable virus strategies to bring people into the story in advance is not only brilliant, but also unimaginable!

Matt's first reaction was, when did Twentieth Century Fox become so smart? If Twentieth Century Fox had been so smart, they wouldn't have been pushed to the embarrassment they are today; If Twentieth Century Fox had been so smart, after the box office success of "Titanic", they would not have won any profit but have been losing one after another; If Twentieth Century Fox had been so smart, they wouldn't have been at the tail end of Hollywood's Big Eight studios by now.

So, what's going on this time?

From the brewing of the greenhouse effect to the detonation of the Super Bowl, from the foreshadowing of the trailer and poster to the spark of today's collision of the two parades, the propaganda means have achieved the maximum effect almost quietly. On top of that, good steel is used on the cutting edge, and the publicity money is concentrated on Super Bowl advertising space and Times Square billboards. Just two expenses have created unimaginable repercussions.

Matt had to sigh that the propaganda department of Twentieth Century Fox had really recruited a master this time.

In contrast, "Troy" has been overwhelmingly publicized for more than two months. It's more like self-entertainment within Hollywood, which seems to be lively and vigorous publicity. But it seems to be happening in another world, and it can't really awaken people's inner identification with "Troy" - everyone knows that the movie "Troy" is about to be released, but how many people will go to the cinema? And how many people will feel the desire to see "Troy"? It's impossible to know.

But looking at the "day after tomorrow", Matt is sure that environmental enthusiasts will flock to the cinema to express their support for the film; And after today, those middle-class people who are full of attachment and fetters to their families will also go to the cinema one after another, looking for the ending of the "three missing children". The film resonates with the audience. It is more interactive, and the audience has been brought into the story created by "the day after tomorrow" half a year ago.

Wise, wise, sharp!

At this point, Matt noticed another detail, the three children on the billboard: two boys and one girl, two white and one black, and he could even imagine that the three children represented the middle class and the poor class. In other words, the "day after tomorrow" has already paid attention to the political/political correctness in the casting process. While avoiding the possibility of various discrimination, it also takes into account audiences from all walks of life and groups to further maximize the influence of the film.

Even if Matt is not a Hollywood insider. He has to applaud this publicity planner, relying on his keen and overall situation in analyzing securities for many years, the planner standing behind this is definitely a wise man, and at the same time has a deep study of the target group of the film and the response of the market, at least more than ten years in the film market!

If Matt knew the truth - the person hiding behind the huge propaganda plan of "the day after tomorrow" was Lance, and it was Lance from beginning to end, and all the propaganda strategies were planned by Lance alone, then Matt would probably have dislocated his jaw because his guesses were all wrong.

At this moment. That's what it felt inside Twentieth Century Fox: shock, shock. Still shocked!

The executives, who had been dismissive of Reims' propaganda plan, looked at the major news pages of the May 4th issue almost dumbfounded. Not only were their glasses shattered, but even their jaws were so dislocated that they almost fell to the ground, and they didn't even have time to feel the shame in their hearts before they were completely stunned by the incredible publicity effect in front of them.

The two parades on May 3 lasted six hours, with 8,000 marchers in Rockefeller Square and more than 3,000 spectators in Times Square. What's even more terrifying is that almost the entire New York media poured out, and more than 400 large and small companies flocked to the two demonstrations for the first time - because they originally thought that this was a real social event, and when they arrived at the scene, they found out that this was actually just a movie promotion, and many media outlets were fooled, but after reacting, everyone focused on the culprit: the "day after tomorrow" crew.

As a result, 63 newspapers, including the New York Times, the Washington Post, the Wall Street Journal, the Los Angeles Times, the San Francisco Chronicle, and USA Today, have carried out relevant reports on the scene of the two marches on their front pages. It was the most consistent day in more than a year since the United States declared war on Iraq last year.

Almost all the media has been paying attention to the incident, not least because the issue of the greenhouse effect has reached its peak in recent weeks, and the protests are overwhelming; is not only because the repercussions of "take them home" have been deeply rooted in the hearts of the people, many viewers can't distinguish between the movie and reality, and they have begun to blame the government/government for inaction, but the loss of the three children has not been taken seriously at all; What's more, because the publicity plan of "The Day After Tomorrow" firmly links the virtual and the real, and the strong sense of substitution makes it impossible for people to ignore the existence of the "Day After Tomorrow", and this film has quietly become the hottest focus in the market.

Some people are discussing the end of the world caused by the greenhouse effect, some people are discussing the government's contempt and inaction for the greenhouse effect, some people are discussing the importance of the family when the end of the world comes, some people are discussing the rescue of three lost children, some people are discussing the horror and disaster of the end of the world, some people are discussing the dirtiness and ugliness of the government/government, some people are discussing the interaction effect between the Internet and reality, some people are discussing the ingenuity of film propaganda methods, and some people are discussing the collapse of mothers after the children are lost......

Everywhere, the discussion about "the day after tomorrow" is almost everywhere.

The topic of the greenhouse effect, which began to re-emerge in September last year, finally ushered in a big explosion in early May after half a year of brewing, after being catalyzed by the Super Bowl, from the United States to the United Kingdom, from Germany to Brazil, from China/country to South Africa, the world is talking about the dangers of the greenhouse effect, and the support of those environmentalists for the "day after tomorrow" has reached its peak, especially after the two demonstrations on May 3.

The trailers and posters released since February, after three months of subtle precipitation, finally ushered in the peak of Times Square on May 3, the insignificance of human beings in the face of apocalyptic disasters and the greatness of family affection are in stark contrast, and the desperate heroism in the face of disasters with tragic heroism rises strong - this time not to save humanity or save the earth, just to save their own children.

The greenhouse effect leads to the end of the world, the end of the world leads to the dispersion of the wife, and the dispersion of the human race...... This vicious circle is intertwined in a chaotic and intricate manner, so that people's fear of the end of the world, the rejection of the government's inaction, and the attachment to family and beloved are all mixed together, all pinned on the "day after tomorrow", and completely explodes.

The two marches on May 3 echoed, pushed and complemented each other, not only increasing their authenticity and influence, but also increasing the pain of empathy.

So, a miracle happened.

Mark Gordon looked at the more than 100 newspapers stacked on the desk, covering the entire desk layer by layer, and he couldn't see the original color of the desktop at all, only the thick pages of the newspaper, and these newspapers were all talking about yesterday's two marches, all of them were talking about the disaster caused by the greenhouse effect, and all of them were talking about the movie "The Day After Tomorrow".

Even though the facts were right in front of him, Mark still couldn't believe it. When Lance put the whole publicity plan on his desk, his first reaction was "self-indulgence and arrogance", and he and Lance had a heated argument, but Lance did not budge, even at the cost of 10% box office dividends, to persuade him to adopt this incredible crazy publicity strategy.

Mark had consoled himself that the campaign would cost him only eight million dollars -- less than a third of the "Troy" -- and it could not have been more economical. That's the only good thing. If the board was going to repounce him, he would bring it over for that reason. It was with this belief that Mark stood up for Lance in front of the board of directors and survived the accusations of four bombardments before and after - everyone was at a loss when they saw the overwhelming propaganda of "Troy".

However, after gritting his teeth and persevering, Mark ushered in an unprecedented hearty victory, which was not only the most successful publicity in the history of Twentieth Century Fox, but even one of the most successful publicity in the history of Hollywood. Although the publicity effect is still determined by the box office, it is ...... At this moment, Mark looked at a bunch of stunned faces in front of him, but he had an indescribable sense of accomplishment.

Mark straightened his back and stood up, buttoning his suit slowly, trying to maintain a calm and elegant tone, and said, "Gentlemen, let's look forward to Thursday's premiere more." With that, Mark calmly left the conference room, leaving only the room stunned and silent.

Silent. (To be continued.) )

ps: Today's second update, I implore all book friends to support genuine subscriptions, thank you!