Chapter 107: Invite Lin Na to be the advertising spokesperson

In the 80s, Chinese families have upgraded from the old three bicycles, watches, and sewing machines in the 70s to the new three color TVs, refrigerators, and washing machines.

It is now the late eighties, for families with better living conditions, the new three things have already been popularized, and the new microwave oven and induction cooker of Desheng Household Appliance Manufacturing Co., Ltd. have become the new favorite of these families, although they are working overtime to produce, but the products produced have been in short supply.

In order to cope with this situation, the second phase of the expansion project started after the Spring Festival, Desheng Household Appliances Co., Ltd. has started construction in early December this year, and is expected to be officially put into production in June next year, and the production capacity of microwave ovens and induction cookers will be 500,000 units each.

In terms of investment in advertising, Desheng household appliances company is also gradually increasing, Zhang Jiaming plans to shoot a TV commercial to introduce the company's products, and is determined to make this advertisement a classic in this era, the script of the advertisement Zhang Jiaming has been written out in a few nights, and handed over to the eldest cousin in the company's morning meeting to solicit everyone's opinions, feedback from the company's management is very satisfied with this advertisement.

According to Zhang Jiaming's concept, the image of this advertisement should be a warm family scene on the weekend, and the joy of a family of three cooking a delicious meal with modern kitchen utensils. Zhang Jiaming, the actor of the character in the advertisement, has also thought about it, his father is played by the famous actor Wang Xingang, and his mother is played by the famous actress Jiang Lili.

Due to the snowflakes floating outside the first class in the morning, the morning exercise after the second class was canceled, and there was some chaos in the classroom, Zhang Jiaming noticed that Lin Na, who was sitting in front of his right, was listening to music quietly with headphones in her ears, and the windows outside the classroom were full of students who wanted to see Lin Na's appearance.

Lin Na's jet-black hair was tied with a bow tied behind her head with a blue ribbon, and her fair and delicate skin with a light beige down jacket was more pure and lovely, in stark contrast to her gorgeous and colorful outfit on the stage, Zhang Jiaming felt that Lin Na's dress was more down-to-earth, giving people a feeling of angels returning to the world.

Zhang Jiaming looked at Lin Na in a daze, and the sixth sense of the person made Lin Na turn her head, and when she saw Zhang Jiaming's expression, she couldn't help but laugh, laughing at the beauty of the city, which suddenly made Zhang Jiaming's heart bump into the deer.

Lin Na took off one of the earphones from her ear, waved her hand at Zhang Jiaming and said, "Jiaming, come here!" ”

Zhang Jiaming walked over with a smile, Lin Na patted the seat next to him and motioned for him to sit down, Zhang Jiaming glanced at a group of male compatriots lying on his stomach in front of the window and sat down indifferently, and said in his heart, I am always jealous!

Lin Na stuffed a headset in her hand into Zhang Jiaming's ears and said, "My grandfather just mailed me a CD walkman from Hong Kong yesterday, Jiaming, you can listen to the sound quality, there is no noise at all!" ”

Zhang Jiaming heard the violin concerto "Liang Zhu" coming from the headphones, nodded and said, "The sound quality is indeed very good!" ”

Zhang Jiaming saw that the Sony D-150 Walkman in the hole of Lin Na's desk was the size of a large Chinese dictionary, and he felt that there were not two catties in his hand, but he also felt eight taels of one catty, although it was a little clumsy, but it was already very good in this era, this should be the prototype of the CD Walkman, if the time is pushed back a few years, there will be a smaller and more refined Walkman coming out, which can be easily put in your pocket and listened to while walking.

Zhang Jiaming and Lin Na each had a headset in their ears, chatting while listening to music, envious of the onlookers outside the window, and one of the boys who was a little anxious almost turned into a Laoshan Taoist priest who hit the wall, and "bang" hit his head on the window, almost breaking the glass.

"If only scientists could develop a CD player that can listen to music and see pictures at the same time," Lin said. ”

Hearing what Lin Na said, Zhang Jiaming instantly remembered an audio-visual electronic product that will be born in a few years - VCD, during his college years, the teacher also made a special introduction to the rise and fall of VCD manufacturers in the mainland, this technology has actually been developed in 2000, the developer seems to be a Chinese scientist, in 2003 this audio-visual technology was introduced to China by an electronics company in Anhui, and in that year it produced China's first and the world's first VCD, named Wanyan brand.

But Wanyan company made a fatal mistake, did not apply for intellectual property protection, in less than two years, a large number of imitation VCD brands in the Chinese market soon sprung up like mushrooms after a rain, the most representative of which is a brand called "Aiduo" in Guangzhou, that few years in CCTV smashed nearly a billion advertising costs, as a result of one fell swoop to establish the position of the leader in the VCD market, and the originator of Wanyan VCD fell into the abyss of no return.

After Lin Na inadvertently reminded Zhang Jiaming of the next investment target, he immediately made up his mind to strive to produce the world's first "Desheng" brand VCD in 2001, which is an annual sales of tens of millions of units, an annual output value of tens of billions of yuan and a lucrative project, how can I miss it!

Of course, the past does not forget the teacher of the future, and Desheng Company will make good use of the sword of intellectual property rights to protect its legitimate rights and interests from infringement.

Thinking of this, Zhang Jiaming nodded and said to Lin Na: "Now that science and technology are developing so fast, I believe that the CD player you just said will soon appear if you can listen to music and see the picture, let's wait and see!" ”

"At the current speed of technology, I think this technology should become a reality, but I don't know how long I will have to wait, seven or eight years? Or ten or twenty years? Lin Na said.

"It won't take so long, it's December '88, and I guess this new product will come out in two years." Zhang Jiaming said.

"Jiaming, I think you've always been accurate in predicting things, but don't miscalculate this time!" Lin Na said.

Zhang Jiaming smiled slyly, and then changed the topic and said: "By the way, Lin Na, my cousin's company's product is going to shoot a TV commercial, and I want to invite you to be a spokesperson, what do you think?" ”

Lin Na replied with a smile: "It depends on how much advertising money your cousin's company is willing to give me." ”

Zhang Jiaming smiled and said: "Don't mention money, it's customary to mention money!" ”

Lin Na replied: "I have no half-dime relationship with your cousin, if this company is your Zhang Jiaming's, I will not charge a penny, free endorsement!" ”

Zhang Jiaming rubbed his eyes, so moved!

But this company is indeed mine, in line with the principle that fertilizer and water do not flow into outsiders' fields, I still have to let you earn this money! Zhang Jiaming said with a smile: "The price is as you like, as long as it is not too outrageous, my cousin will definitely accept it all!" ”

"Jiaming, you say this as if you are the big boss there, and your cousin has to listen to you for everything." Lin Na said with a smile.

"Oh, I'm just passing on a message, let's find a time for you to meet my cousin for specific details." Zhang Jiaming said.

"Okay, when I earn this advertising fee, I'll give you a five-percent commission, how about it?" Lin Na said happily.

Zhang Jiaming put on a look of being a fan of money, "Can you give more, seven percent?" ”

"It's not too little for you to move your mouth to give you five percent, classmate Zhang Jiaming, don't be greedy, okay?" Lin Na said hehehe.

"What a slam! Five percent is five percent, and I'm not going to bother with you! Hearing that the class bell had ringed, Zhang Jiaming got up and took off the headphones and handed them to Lin Na and said.

"Happy working together!" Lin Na said with a smile.

Zhang Jiaming made an OK gesture and returned to his seat full of joy.