Chapter 91: Official Website

Tuesday is the busiest day of the week, with acting classes throughout the day and Introduction to Film Art in the evening. www.biquge.infoCounting the time for morning exercises, it is five in the morning and nine in the evening, and if you still have to rehearse, until eleven or twelve o'clock, there is no free time throughout the day.

However, Zhou Yi is very suitable for this kind of fulfilling life.

In the past, whether it was in the Skull Party or in the military youth group, it was almost like this.

At noon, Xi Wei was happy to inform Zhou Yi that the company's genuine marketing website had been officially launched, all kinds of procedures had been completed, all the work had been completed in advance, and the website was naturally launched in advance, and it could be entered from the company's official website, which was very eye-catching.

Xi Wei asked Zhou Yi to hurry up and take a look on the Internet.

Zhou Yi was very interested, and when he was resting in the bedroom at noon, he logged on to the official website.

Zhengdong's genuine marketing website has indeed been built, it looks good, although it is not fancy, but it should have all the functions, and all kinds of copyright protection measures are in place. This is conducive to genuine marketing and peripheral marketing on the Internet in the future.

The marketing department and the surrounding departments have a new position.

Now the music department can be the first to use it. In the platform of Zhengdong Music, some genuine high-quality music works of Dynasty Band and Zheng Longshi have been uploaded, providing free trial and paid download functions. The online payment channels in the east have been built.

The technical department is really brilliant.

Zhou Yi paid attention to it, all the songs he wrote were sold, and while the "The Voice of China" program had just ended, the popularity was still there, and Zhengdong Music could strike while the iron was hot and make a lot of money.

Netizens can try it online for free and then decide whether to buy it or not.

If you don't let people listen to it for free, how can you buy this kind of thing?

Of course, there is no problem with free trial, netizens can listen to it in an infinite loop, even if they don't buy it, as long as they go online, they can also enjoy genuine music. If you like one, buy one, how much does it cost? Not many fans can afford it, so a free trial is inevitable, and the industry does it, but it definitely can't provide a free download service. Basically, all websites are like this, there is no free download feature at all. Free downloads without copyright are illegal. Chinese people have a strong sense of law and basically do not do this kind of piracy.

This is because there are differences in social customs, unlike in the previous life, when they were used to piracy, and they like to be greedy for small and cheap.

It is not easy for some pirates to make a lot of money, and this life does not have the mass base of the previous life.

Let's listen to it, if you like it, you are willing to support the genuine version.

Look at the price, it's not too expensive, it's 1.29 Huayuan for a song.

According to the price in the previous life, it is about 8 yuan. But now the genuine website has just been launched, with a 20% discount and promotional activities, which is a song for one Chinese yuan. This kind of price is quite reasonable, after all, in this world, China is strong, the people are rich, and the genuine price cannot be as cheap as in the previous life.

Now there are no music albums on Jeongdong for the time being, and if you buy them according to the album, on average, each song will be cheaper.

If you buy multiple songs at once, you will also receive a discount.

The company has done a good job of pricing the songs, all of which are based on industry practice.

Of course, music shorts will be slightly more expensive, but Zhengdong doesn't have them yet, after all, there is no director and behind-the-scenes team. However, this aspect is not difficult to solve, and there are always some music shorts to be filmed, so as to expand the influence of the Dynasty Band. Making music short films is not making movies, it doesn't cost much money, and you are not afraid of losing money, and there are many young directors who have started making music short films in the industry, and it is not difficult to find.

However, in this regard, Zhuo Qinglian is still willing to cooperate with Juneng and trust each other.

The two sides have already cooperated many times, which is very pleasant, and there is a personal relationship, which is more convenient.

Director Cai, who is a giant actor, is already good at shooting music short films, and he has proven his strength by shooting a new factory logo for Zhengdong and a talent advertisement earlier. And they also have the ability to do post-production special effects for music shorts, which has been verified in the film "Rushing to the Sky". This is one thing that does not bother the two masters.

Now the music department of Zhengdong is negotiating to outsource the work of producing music videos to Juneng Eng, and I believe that they are capable of doing a good job.

As for the production cost of the short film, it is estimated that the income from the online sale of these genuine music can fully support it, and there is no need for the company to invest in it. The music department is completely self-sufficient, and the situation is ideal.

The Dynasty Band is also very happy that they are finally going to make a music video, and the music career is a big step forward.

In the first year of graduation, just debuted, it is already very good to be able to have such results.

Choosing due east, it now seems, will definitely not regret it.

Recently, their development has been very smooth.

Usually they have a salary to get, make soundtracks for film and television dramas, and also have income, since participating in the premiere of "Soaring Tower", they have participated in several commercial performances in a row, and have more income. Now that Zhengdong is selling genuine music on the Internet, they can also get royalties.

If the music video can be made well, they will be even more famous.

Maybe you can hold a concert in the future, do endorsements or something.

They certainly know how to make more money.

Everyone was satisfied.

Zhou Yi also has some understanding of these situations.

The music department of Zhengdong has two deputy directors who are in charge of day-to-day affairs, so he doesn't have to worry about it.

Nowadays, on the Weibo of various artists under the company, there are advertisements on Zhengdong's genuine marketing website, which should be widely advertised and promoted. This is the job of the propaganda department. Especially in Zhengdong, several leading pillars, including Zhou Yi, are very popular on Weibo, and the advertising effect is very good, and there must be many fans who are willing to watch it. If millions of fans watch it and hundreds of thousands of people buy it, it will be a big profit.

Zhou Yi believes that the quality of Zhengdong's music is no problem at all, after all, they are all classic songs from the previous life, and someone must be willing to buy them.

There have been many netizens on the official website who have left enthusiastic messages, very satisfied with Zhengdong's genuine works, and can finally hear genuine songs.

The feedback from fans and netizens is very good.

Julang Weibo has no choice but to ban this kind of advertisement, after all, they need celebrities from all walks of life to help them gather popularity. If even this kind of advertising is banned, the celebrities will definitely be unwilling and will definitely not open Weibo here. Weibo in the industry is not only Julang, each will compete with each other, and some things can only be turned a blind eye, closed an eye, and compromised and accommodated.

Celebrities always have an advertising effect, and it is impossible to gather popularity simply to help Julang, everyone understands this truth.

In this way, in just one afternoon, the sales of Zhengdong genuine music have reached more than one million yuan.

There are indeed many fans who are willing to buy genuine music.

This kind of gold absorption speed is indeed not slow.

After all, advertising has just begun, and the popularity is not enough, and this kind of achievement is already ideal.

At least the investment fee for the website can be recouped, and the funds for shooting the music video are also available.

Zhou Yi got the news in the evening and was really happy.

In the future, the official website can not only provide paid downloads of genuine music, but also provide paid downloads of high-definition movies and TV series, but you can't watch them online, this is to save resources, and the video sites also have network on-demand services, if you want to watch online, you can go to those platforms. Zhengdong should pay attention not to breach the contract, and Manager Zheng will deal with it properly.

Like Zhengdong's "Five Poison Gate", after the theater was painted, it still has an on-demand network service on Youshi, and it has always been profitable.

Zhou Yi still remembers this incident.

Moreover, Youshi was acquired by Huasheng Media Group this year, and Zhengdong's TV series "Flower Season" signed a contract with Huasheng, and it will definitely be broadcast on Youshi in the future, and the two sides are close partners.

In addition, some film and television dramas of the former Aurora Pictures also have related services on various video websites.

These video platforms can only provide online on-demand services for film and television dramas, and there is no download function.

They hope that fans can watch movies and TV dramas online, which can increase website traffic and advertising clicks, instead of downloading them back to watch, which will increase the burden on the website and is not conducive to the website to earn advertising fees. And during the copyright period owned by the website, fans can watch it all the time for a small amount of money, which is also cost-effective, although after the copyright period, the website will remove the film and television drama from the shelves, and you can't watch it anymore, but how many fans will keep watching old movies? After the freshness period, I often don't watch it. What's more, there are channels such as TV broadcasting, and old films can be seen often.

Not all movie fans have a penchant for collecting films. Even if you like it and want to buy it, you can buy a high-definition video or buy it from an official website that offers download services. These channels can ensure that fans can buy the original version.

Powerful producers generally do not sell the right to download high-definition genuine versions casually.

Films like the six major Chinese ones can generally only be downloaded for a fee on the official website.

These are some traditions in the industry, and they are not quite the same as the rules of the previous life.

In today's world, the division of various copyrights is very detailed and the protection is tighter.

Therefore, the paid download service of Zhengdong's official website will not be in default, which is the same nature as the sale of high-definition genuine video discs, but one goes to the entity, the other goes to the Internet, as long as it is not played online. Zhengdong's executives will handle these things well, and they don't have to worry about Zhou Yi at ordinary times.

Moreover, Zhengdong's predecessor, Aurora Pictures, also has some works, which can also be sold online.

Now Zhengdong's film and television copyright library is not only Zhengdong's own works, but also Zhengdong's film and television copyright.

When Aurora was first acquired, the film and television copyright library was of course counted.

No matter how successful the blockbuster film shot by the former Aurora is, there are always successful low-budget films and TV series that can be used.

However, the download price of genuine high-definition movies is not low, the download cost of a high-definition movie in the industry is generally between 15-20 Chinese yuan, which is equivalent to 90-120 yuan in the previous life, the lower limit is the price of small-cost films, the upper limit is the price of blockbuster films, and the price of mid-range films is moderate.

This kind of price is simply higher than the price of going to the cinema to see a movie.

In fact, this is reasonable, after all, after downloading, you can watch it again and again, and you can keep it for a lifetime.

If there are fans who miss the release period of the movie in theaters, and want to make up for it in the future, but don't want to buy it, don't want to wait for TV, and think that the network speed is slow, it is inconvenient to watch a certain clip repeatedly, or that there are many online video advertisements and don't want to broadcast it online, then you can also try the way of online rental, download the rental version, which is about the price of six Chinese yuan, which is about the same as the price of an ordinary movie in the morning, equivalent to 40 yuan in the previous life, as long as you watch it within the specified time, and the expiration is limited. Generally speaking, if you only plan to watch a movie once, and you don't want to keep it, you can rent it, if you want to watch it repeatedly for a long time, you can only buy the genuine version, and the rental version can be renewed for a full fee, without spending more money, and it is also very convenient.

Copyright protection in this world is indeed very strict.

In some ways, it is similar to the United States in the previous life.

Now Zhou Yi has learned about the situation of the company's genuine website, knowing that the company usually has a lot of inputs, naturally very satisfied, in a good mood, the day's course is also very smooth, rehearsing as usual in the evening, and the day passes like this.

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