Chapter 71 There is a way for fans to attract attention
In the afternoon, the sketch exam was finally completed, and it was not until 4 o'clock in the afternoon that it was all over. Pen Fun Pavilion www.biquge.info Tang Yan and a group of their little girls all did well in the exam, with high scores, Zhou Yi was relieved and talked and laughed with his classmates.
After the mid-term exams, I have to continue to study and be busy with various work.
Zhou Yi also called the company and reported that after the exam, some work was about to be carried out, and he couldn't be lazy.
For example, Jianlibao Group's endorsement contract is about to be signed.
Of course, I don't have time today, so I can only arrange the ceremony next week.
Other endorsement contracts are still being negotiated, and Zhou Yi's popularity is skyrocketing now, and the endorsement price is naturally rising. Now not only can you not sign endorsements at a low price, but the price must be higher, which involves the issue of value, which is linked to the status in the circle and cannot be compromised. I'd rather not make money, I can't make less money, I'd rather not film, I can't make bad movies, the truth is the same. Zhou Yi has such a high popularity now, so he must have a value that matches his status. If the price is low, it will affect its own future, and it will be looked down upon by insiders.
If it gives people a bad impression of being greedy for small and cheap and eager for quick success, it will also affect other brand endorsements.
All aspects need to be carefully considered.
Each endorsement brand is not random, it is not just about giving money, but it also depends on the direct and indirect impact on other endorsement brands.
Some low-end brands can't afford this kind of endorsement at all, but it doesn't matter, the loss of low-price endorsement is lost, and there are such contracts. However, more high-end brands have joined the competition and noticed the potential stock of Zhouyi, a Qianlong in the abyss.
Zhou Yi's potential has been exposed, and if you can't see it, you're a fool.
After the publicity of the charity night, some luxury brands, as well as mobile phone, computer and home appliance brands, including car brands, also began to look at Zhouyi squarely, and sent tentative offers to conduct a comprehensive assessment of Zhouyi's potential value.
Zhou Yi successfully took this step without too many film and television works.
This situation is very normal in the industry, mainly depending on popularity, for example, some superstars in the previous life were very popular, but looking at their works, they have not had a masterpiece for more than ten years, and there are also cases in this life, and even some situations are similar to the United States in the previous life, such as Kim Kardashian, who obviously has no works, but is still red and purple, the number of social media fans, search popularity, and popularity crush a number of superstars, which makes no sense at all. Of course, the videotape incident is the result of hype.
Zhou Yi has such popularity today, and even explosive growth, which can also be explained by this reason.
He didn't have that kind of tape, and it was hard for the Chinese people to accept that kind of thing, and they didn't like that kind of hype. China is not Europe and the United States, the folk customs are different, and the things that are popular in Europe and the United States, if they are replaced with a Chinese background, it is likely that the cause will usher in a devastating blow. There are too many examples of this in previous lives. But Zhou Yi's profound attainments in national art also have the same effect.
Sex and violence are the most eye-catching things.
At present, Zhou Yi is not very old, and he seems to have nothing to do with the topic of "sex", and he can't publicly hype this aspect, but in fact, this is not the case, because his good looks can effectively replace this aspect, and it is very lethal to female fans, everyone likes Prince Charming, the dream lover, or the little lover. The topic of sex is actually hidden inside, but not in public.
In this regard, Huaxia is much more subtle than Europe and the United States.
In the previous life, the big (fart) stocks of a certain ocean can be used for hype, and they can be on the top by relying on the warp (buttocks), and the kiss scene is a strong hype, as for the specific plot, has there been any hype? Didn't mention it at all! Not even mentioning professional dance skills. That's the reason, it's to attract people with your face and buttocks. Needless to say, the more explicit "Dating Door", the more popular it is, the more like this.
Even Brother Jie is hyped up with beautiful women, at least it can play a suggestive role in that regard, highlighting his ability or something.
Otherwise, if you change it to the original match, you won't have this effect.
When the company promotes the hype, it will tease fans from time to time, but it will not say it explicitly, but this hint is effective.
This kind of post similar to "joking" often appears, which seems to make everyone laugh, but the real purpose is hidden, it is carried out imperceptibly, and even the absence of kiss scenes in the TV series is a kind of reverse topic hype that highlights the protagonist's abstinence and coldness, which is more attractive.
How can there be waves when there is no wind?
Although Zhou Yi didn't want to be regarded as that kind of humanoid health care, female fans used him for sexual immorality, and he had no choice but to ignore it.
Thinking about the female fans comforting themselves in front of his photos, it is indeed sweaty.
This is not Zhou Yi's own crankiness, there are indeed these topics on the Internet.
Usually Zhou Yi sees it, he can only laugh it off, don't participate, don't discuss, some female fans are willing to say, just let them say it! Can't you make people's mouths cool? If you can't eat grapes, you can also say that grapes are sweet. If you can't contain it, how do you know that people are unhappy with dragon roots? I heard that there are still female fans who want to form a group to ask for luck, and it is really intoxicating to have a female fan meeting. If you continue to play like this, the battle to defend the concubine will start.
These online comments, Zhou Yike didn't want his sister to see them, and it was not good to make a "date door" in his previous life.
This kind of thing is not impossible.
Zhou Yi is still clean, otherwise it is possible to ask the agent to arrange a date for female fans.
In addition to the metaphorical hype of "sex", including "concubine", "Lin Xing", "Your Royal Highness I want", "harem fan group", "TV series without kiss scenes", "begging for dolls or pillows" and so on, in terms of "violence" hype, of course, it is closely related to national arts.
Zhou Yi looks gentle and elegant, has a gentleman's style, and does not show violence, but it is enough to have the title of national art and various difficult national art performances. This is just in line with the appreciation habits of the Chinese people, and the masters of national art are like this, paying attention to martial virtues, paying attention to demeanor, and integrating Confucianism and martial arts. Everyone likes to watch violent action scenes, but they don't like violent people in real life. Why domestic violence is rejected by fans, that's it.
What kind of stars the audience wants to see, Zhou Yi will give everyone a healthy image.
This is enough to attract a large number of male fans.
Doing so to the point that both men and women are killed, the number of fans is naturally large.
In fact, many of Zhou Yi's fans have indeed been attracted through several public national performances, not only because of film and television dramas. The public national art performance and the aura bonuses of various titles have indeed played a great role, and even these are the main ones.
Zhou Yi's popularity composition, quantitative analysis, almost that's it.
The company's propaganda department carries out publicity and hype, but it is not carried out blindly, there are surveys and statistics, various analysis and decision-making, and overall calculations, so as to come up with a specific publicity and hype plan, and constantly adjust.
It is necessary to scratch the itch of movie fans, fans and melon-eating people, so that it will have the effect of publicity and hype.
Otherwise, it will be counterproductive, and it will not be good.
For these situations, Zhou Yi usually understands the internal communication of the company.
Zhuo Qinglian will often talk to him and let him know.
For example, recently, taking advantage of the hit of the TV series "Flower Season", the hype for Tang Yan is about to start, and the company's publicity department has come up with a specific plan, agreed to the hype model of "National Sister" proposed by Zhou Yi, and even designed a specific hype plan.
Tang Yan is the future Hua Dan of Zhengdong, and she must be held up.
In Zhou Yi's live broadcast post of "Kaoba Reality Show", there are some similar hypes that have begun to test the waters.
This is to see how the fans react and how well they accept it.
If the response is good, the follow-up hype will be overwhelming.
Zhou Yi's "dog leg" Hu Yidao has already cooperated with the Zhengdong Propaganda Department and is planning to do a "National Sister" topic. "Movie Hodgepodge" has almost become the royal propaganda magazine of the East. But this is very good for them, since they can get the internal "fierce material" in the east, the sales volume of their magazine in Yanjing has been increasing, and even the number of subscriptions in other provinces and cities is also soaring, which is an internal benefit, and it is also linked to the surge in popularity of the Zhou Yi brothers and sisters. If you have milk, you are naturally a mother, how can the editor-in-chief not cooperate?
This is true not only for "Movie Hodgepodge", but also for Fashion Vanguard magazine.
As Zhou Yi's popularity continues to rise, the issue of the magazine with Zhou Yi on the cover has long been sold out, and it has been swept away by fans, and even now it is still being reprinted, and many fans are strongly asking for reprinting and want to buy it back for collection.
The talented sub-group also knows this situation, and of course has more confidence in Zhou Yi and will support it in all aspects.
Even the promotional advertorials on various websites with Zhou Yi photo photos, stage photos, group photos and award-winning photos have a large number of clicks, which have a good effect on the promotion of the endorsement brand, and many fans are willing to browse and comment.
Zhou Yi is usually very busy with these situations, and he doesn't have time to care about them.
But Zhuo Qinglian's side will make statistics, and when Zhou Yi has time, he will report it to him, so that he can understand the situation.
That's what is happening at the moment.
Of course, if Tang Yan wants to make the title of "National Sister" popular, she must continue to come up with excellent works to support her.
This is not a problem, and in the next movies and TV series, Tang Yan is the female number one. Zhou Yi only arranges the work of the female number one for his sister, unlike himself, he starts from a supporting role, but Tang Yan does not act in anything other than the female number one, every work is the female number one, and it has been like this since her debut, which is very powerful. This can be regarded as a new height of praising girls, and fans say so.
In fact, hyping up the "national sister" really needs to start from now on, and it is not suitable for Tang Yan to grow up.
It is fitting to be a "national sister" now.
It is estimated that when she has time to film a lot in her junior year, the national sister will also be at the peak of her popularity.
Time can be matched, and the company has a unified arrangement in the pace of hype.
In addition, Tang Yan will take time out to continue filming commercials in the near future.
Because of the delay of the midterm exam, the advertisement on the beautiful women's clothing has not been completed.
Previously, the advertising planning of the new continent was not completed in time, but now it must be done. In the past few days of the midterm exam, Zhou Yi hasn't had time to look at the plan over there, but the advertisement is indeed going to be filmed in the near future.
Zhou Yi also heard Zhuo Qinglian mention that Ju Neng still got the talent group over there, and agreed with the advertising idea made by Zhou Yi and wanted to try it. This different advertising style may have a good effect, and I don't care about shooting more than one advertisement.
These are all things to do in the near future, and they must be busy.
But these are not the main jobs.
What is the main job? Of course, it is not a Jianlibao advertisement or a beautiful women's clothing advertisement, but a film and television work.
Director Xu has already made all the preparations before the filming of "One-Armed Knife", and now he has set up some backgrounds in his studio and is preparing for filming, and some scenes without the participation of Zhou Yi's brothers and sisters can be filmed first to save time.
This will not delay the work, and the crew will spend money every day.
Even if you don't spend much, you have to save money, and you must start work as soon as possible.
Especially "Ace vs. Ace" is about to be completed, and many actors and martial artists can come to the crew of "One-Armed Knife" to help.
As for the situation on the side of the crew of "Ace", Zhuo Qinglian also introduced it to Zhou Yi.
It's really going to be finished over there, the main scenes have been filmed, and the last scene is missing.
Although the shooting speed has slowed down recently due to the cooling and snow, and sometimes it is necessary to stop filming during the holidays, but after such a long time, the shooting will definitely be finished. Since the start of filming, it has been working for nearly two months, and it should be completed.
The crew must not delay any longer, otherwise in winter, a large number of group performances will be invited to film, and the cost will be greater, which is not good.
The crew has a budget in advance, and the filming schedule naturally has to be done well.
Director Zhao also called in time recently to ask Zhou Yi about the time of his cameo in the last scene. The scene of the final finale of "Ace" does have some scenes of Zhou Yi. He's going to shoot the final shots.
Just wait for Zhou Yi to finish filming the last set of shots, and the movie will be completed.
Zhuo Qinglian told Zhou Yi about these situations. Zhou Yi naturally couldn't make the crew wait for a long time, because the exams were all over, and they could shoot tonight, or tomorrow night. It's a bit too late to prepare tonight, so it's only tomorrow night.
According to Zhou Yi's examination arrangement, Zhuo Qinglian has already notified the crew, so naturally there is no problem.
Zhou Yi originally wanted to go to the filming site of the Far Eastern International Trade Building to see Gao Song's climactic roaring scene on the spot, but because of the midterm exam, he must have missed it, and everyone finished filming. It is impossible for the crew to wait for Zhou Yi to visit all the time, the work is important.
If you want to see it, you can only watch the various materials that have been filmed.
I heard that the scene was filmed quite well, Zhuo Qinglian would look at the shooting materials every night when he had time, and he was very satisfied, but Zhou Yi was very busy, so she didn't talk to Zhou Yi. During this time, Zhou Yi really didn't have time to watch it at night, but after listening to Zhuo Qinglian's introduction, he was relieved. Zhuo Qinglian can't make movies, but she still has the ability to appreciate it, and since she said it's good, it's no problem.
It seems that Director Zhao's work this time is indeed very reliable, and he will not stab Lou Zi again.
According to the current progress, it is estimated that at the beginning of next week, "Ace" will be officially completed, and then transferred to post-production. After filming in two months, for a mid-range film, it is considered a normal progress. Because the film style is realistic and doesn't require many special effects, post-production shouldn't be too troublesome, do a good job of editing, do a good soundtrack, and get a good color grading, basically the post-production is done.
Then, it's time to prepare for the release schedule, maybe you can catch up with the New Year's file!
I don't dare to think about the Spring Festival file, it is a blockbuster concentrated file, and it is not good to be cannon fodder.
However, the company has overall arrangements for these things, and there is no need for Zhou Yi to worry about it, but it also depends on the meaning of the theater chain, not when you want to release it, you can release it when you want, everyone has to discuss the arrangements together.
In terms of soundtrack, there is a music department to deal with it, and there is no need for Zhou Yi to manage it, just check it when the time comes, and just look at the quality.
The Dynasty Band has been very busy recently, taking over commercial performances, and making music videos, in this regard, they are also cooperating with Juneng, and their directors and behind-the-scenes teams will shoot and produce, and the Zhengdong crew must be understaffed. The funds are secondary, the official website genuine song download, the money has long been earned, and now the music department can be self-financed, which can be regarded as rich, this is because it doesn't cost much to make music videos, and it can't be compared with making film and television dramas. It costs a lot of money, but as long as the songs are good, there is a lot of money to be made, especially the songs that Zhou Yi came up with are very classic, and the quality is really high.
However, in addition to being busy with these things, the Dynasty Band also has to cooperate with Mr. Su Jian to do a good job in the soundtrack of "Ace".
This is especially important, especially since this is a mid-range film, not a small film.
Being able to do a good job of soundtrack is very important for them to accumulate industry qualifications.
It's amazing to be able to serve as an important soundtrack arranger for such a movie, it's much better than a few songs, and it also has face to say it. You are a pop singer, can you compare with a master of film scores? Dynasty bands are all from professional classes, in addition to making money as a band, they also have their own artistic pursuits. What's more, they have a song revenue share, at least they are not short of money, and they will naturally have more artistic pursuits.
This is very important to the directors of Zhengdong's music department, who think that they have a future in training, and they are not the kind of people who are dead on money.
If you are a little more popular, you want to go out to hold concerts to make money, and art is left behind, that kind of person will not be popular for a long time, and there is no stamina. Fortunately, Zhou Yi didn't look at the wrong person, and the Dynasty Band is not that kind of person, let alone fell apart because of the distribution of interests, although it has indeed made money recently because of genuine song downloads and commercial performances, but people are still a good band, and there is no contradiction.
The tragic situation of a certain "transcendence" band in the previous life did not appear.
Maybe because everyone is a classmate, and they are not strangers in a team, the situation will naturally be better.
Even Zhou Yi was very pleased with this. If you value money too much, you often can't make a lot of money, and if you value interests too much, you will often lose benefits.
With the backbone support of the Dynasty Band, the Zhengdong music department will not suddenly collapse.
In fact, Zhou Yi is usually very busy, and he can't take care of so many things, and the company's executives are responsible. In addition to his normal studies, he also has to prepare for filming, shoot commercials, and find time to write the script of "Top Gun". In addition to signing a new Jianlibao brand endorsement, Juneng also has a public service advertisement to shoot over there, which is the public service advertisement he designed for Chu Qingyi's sister "No Sale, No Killing". Studying, filming, advertising, scripts, public welfare, if he can still have time to do other things, he is a god.
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