The press conference of West Lake Plaza was a success, and Uber was witnessed by tens of thousands of people and unveiled by Qin Shi himself.

Although the press conference caused a great response, Qin Shi knew that this was only the first step in the long march.

There is still a long way to go for Uber to truly integrate into the homes of ordinary people in China, and even enter the world.

The day is January 29, and it is also the day Uber officially unveiled.

As the birthplace of Uber, Gangnam is naturally one of the first cities to pilot Uber.

Unveiled on January 29, Qin Shi announced in public at West Lake Square that in the coming week, all private car owners in Jiangnan City will be welcome to come to the market, pass the guò assessment, and then become an Uber driver.

Although the company was established, it is impossible to do without a car.

On a certain level, Uber has some similarities with taxis, and taxi companies want to seize the market, first of all, they want more cars.

Now the most common taxis on the market in Jiangnan City are Hyundai, with a price of 150,000 yuan, and some slightly larger taxi companies have hundreds or thousands of taxis, which is very costly.

In this regard, Qin Shi's Uber does not have such concerns, because their cars are all private cars, and some private car owners usually come out to take orders, and they can be said to operate at no cost.

Therefore, the concept of a special car is so amazing, you don't need to buy a car, you don't need to hire people, you directly use other people's resources.

On the second day after the press conference, there was a steady stream of people who came to the Galaxy Tower to interview drivers who wanted to become Uber drivers.

This is what Qin Shi had long expected, because at the press conference yesterday, he announced some welfare policies about becoming an Uber driver, he did not spend money on subsidies like crazy on the earth, but he also gave certain benefits, anyway, it was enough to attract everyone to drive Uber.

Throwing billions of dollars to attract people to drive Uber and take Uber, Qin Shi felt that this method was a local tyrant's behavior, and it was actually unnecessary, and it was completely promoted by a better method.

For example, on the day of the press conference, Uber's advertising campaign was overwhelming.

From TV stations to newspapers, from online video platforms like iQiyi to major live broadcast platforms, and even subway stations and bus signs, all of them are Uber's promotional advertisements.

The industry was shocked by Uber's generosity, because such a huge advertising effort was the first time in the history of China for so many years.

And the advertising is so strong, everyone's first impression is that Uber has spent a lot of money on advertising.

Some veterans in the advertising industry have made a preliminary estimate that an advertising campaign like Uber needs at least one billion yuan, and it is at least.

You must know that Jiangnan TV is the TV station with the highest ratings in China, and the cost of advertising on it will definitely not be lower than that on CCTV.

And iQIYI, as the leading online video portal in China, the price of advertising is not cheap, it is sky-high!

Uber spends so much money on advertising, and many people are also speculating whether there is a big boss behind Uber.

Although it is said that the current legal representative of Uber is Qin Shi, the people still know the bottom line about Qin Shi, everyone knows that Qin Shi's most profitable thing is "Charlotte's Troubles", relying on this movie, he has made at least hundreds of millions, but just these hundreds of millions, if you want to support the operation of a company like Uber, it is definitely not enough, not to mention anything else, even this advertising fee is not enough.

That's why everyone will suspect that behind Uber, there is actually a big boss.

There are always some people on the Internet who are keen on gossip, these people have strong reasoning skills and can start from some small details, and they set their sights on Jiang Yan and Su Youxia.

They wrote a post on the Internet, analyzing in detail the relationship between Qin Shi, Jiang Yan and Su Youxia, as well as the background of Jiang Yan and Su Youxia.

In the post, they pointed to the Jiang family and the Su family as the mysterious capital behind Uber, and they believe that only these two families have the strength to make such an investment.

This post has been reposted a lot on the Internet, and it has become a hot post on the Internet for a while.

"I really admire the brains of these people."

After reading this post, Qin Shi said to Jiang Yan.

"In fact, you can't blame these people for having big brains, you can only say that you have many means, and veterans in the advertising industry have said that Uber's publicity efforts need at least one billion, and they can't explain the source of these billion funds without association."

Jiang Yan said with a smile.

"I'm not you Jiang Dashao, I can take out a billion at will, I can only use my own methods to reduce cost input."

Qin Shi patted Jiang Yan on the shoulder.

"But I also admire you, in such a short period of time, you can have such deep connections."

Jiang Yan didn't mind Qin Shi "blacking" himself, although he is now the nominal Jiang family, but he is still not qualified for the dispatch of billions of funds, he is currently able to dispatch up to 100 million funds, which has to apply to the family.

"Gu Fengxian was able to give me such a low price, and it was thanks to the evidence of corruption of the Fang family's father and son that you gave me at that time, that he owed me such a big favor."

Qin Shi raised his head and thanked Jiang Yan.

"We are all brothers and partners, isn't this mutually beneficial?"

Jiang Yan waved his hand and said disapprerovitically.

Uber's main advertising battlefield is still an authoritative TV station like Jiangnan TV, and as for subway stations and bus stops, they are actually small investments.

Jiangnan TV has a price to advertise Qin Shi, and iQiyi is actually completely free.

As for why iQIYI would do this, it was because Qin Shi promised to join forces with iQIYI for the next TV series.

Now Qin Shi is the most sought-after director in the industry, as long as he is there, there will be ratings guarantee and box office guarantee, and iQiyi now also has its own plans to participate in the filming of film and television dramas, so it is naturally very eager to cooperate with Qin Shi this time.

And this time Uber's advertising is so big, a big part of it is because of Qin Shi and Su Youxia's circle of friends.

Needless to say, Qin Shi, just because of Su Youxia's current status in the Chinese entertainment industry, she knows either a king or a queen, an actor or a queen, she reposted an Uber ad on her Weibo, and her friends all helped her forward it.

and Qin Shi's connections in the entertainment industry should not be underestimated, top stars like Hu Ge, as well as major stars who have worked with him, have all helped Qin Shi and helped him promote Uber.

You must know that this is an era of rapid development in the entertainment industry, and the influence of stars is huge, when hundreds of top stars are gathered together, the influence caused is absolutely unprecedented!

Therefore, Uber's advertising efforts this time can definitely leave a strong mark in the history of Chinese advertising! (To be continued.) )