Chapter 064 - Advertising Placement and VAM Agreements (Part II)
The reception staff took the document bag handed over by Chen Yuan, still with a smile on his face, but he was suspicious in his heart.
"By the way, the young man next to me is not a simple character," Li Bing introduced Chen Yuan's identity, "He is Chen Yuan, a young writer whose novel is worth more than 100 million!" ”
Chen Yuan? The receptionist nodded, but was unimpressed by the name.
Looking at the female receptionist who was walking away, Su Muying whispered: "Brother Chen Yuan, this woman doesn't seem to have heard of you!" ”
Chen Yuan smiled wryly and replied: "Although I have made the headlines of the newspaper, I am far from being well known. Muying, you have a good filming. In the future, you will definitely become a big star that everyone knows! ”
Su Muying clenched her small fists, both excited and expectant in her heart.
The female receptionist walked in for about ten minutes, and then walked out excitedly. Seeing Chen Yuan and the others again, her attitude has changed significantly! I saw her say respectfully: "Three distinguished guests, please!" ”
Under the guidance of the female receptionist, Chen Yuan and the three of them met the person in charge of Motorola in China - Li Yan!
This is a very shrewd middle-aged woman, otherwise it would not have been possible to sit in such a high position.
She met with Chen Yuan and the three of them cordially, and her words and deeds were truly impeccable. Li Bing and Su Muying were a little cramped in front of her, but Chen Yuan looked indifferent.
"I am personally very interested in Mr. Chen's plan," Li Yan said directly, "but I don't know much about Mr. Chen's Qingyun Entertainment Culture Co., Ltd." ”
Li Bing explained: "Qingyun Entertainment Culture Co., Ltd. is a film and television production company that Mr. Chen just established a few years ago. The registered capital reached 1 million. The company is expected to shoot three films this year, and all three of them have a deep or shallow relationship with mobile phones! ”
"There have been successful precedents abroad for the placement of advertisements in films. But in China......" Speaking of this, Li Yan paused, and she continued: "Since Mr. Chen has established a film and television production company, and Miss Li is also engaged in acting, then they should all understand the current situation of the domestic film industry. To be honest, except for well-known directors, such as Zhang Yimou, Feng Xiaogang, Chen Kaige, etc., I don't think the movies shot by other directors can achieve the expected results! ”
Chen Yuan smiled faintly and said, "Say something that is not self-humble." Before me, no one would have imagined that a 17-year-old middle school student would write a piece of literature that would shock the nation. ”
Li Yan was surprised in her heart, but her face was still calm, and she said with a smile: "I admire Mr. Chen's talent very much!" But literature and cinema are two different things! The same script, in the hands of different directors, the finished film effect is also different. Mr. Chen's plan is very good! If the shooting of the three films can be handed over to a well-known director such as Zhang Yi, I believe that the company's headquarters may agree to Mr. Chen's offer! ”
Chen Yuan shook his head, "This goes against my original intention!" The price of hiring a well-known director is too high, and the three great directors you mentioned already have their own shooting plans. Unless I can pay a higher price, it's hard to get them. ”
"If you don't use these well-known directors, then Mr. Chen's offer is too high!" Li Yan said, "Three million US dollars, converted into RMB, is 25 million!" ”
"It turns out that Li always thinks the price is too high," Chen Yuan said calmly, "This is easy to do." Whether it is a well-known director or a small director, they generally use the box office to speak! A small director may make a high-grossing film, and a well-known director may also suffer Waterloo. I also have an agreement here, Mr. Li can take a look. ”
Li Yan smiled slightly, it turned out that this young man came prepared! She wants to see what else the other party has!
Su Muying sent the agreement to Li Yan, Li Yan took it in her hand, looked at it carefully, and gradually frowned. It's a VAM agreement!
A VAM is actually a form of options. Through the design of the clauses, the VAM can effectively protect the interests of investors. It is an agreement between the acquirer (including the investor) and the transferor (including the financier) on the uncertain future when they enter into an M&A (or financing) agreement. If the agreed conditions arise, the investor may exercise a right; If the agreed conditions do not arise, the financier exercises a right.
The gambling agreement that Chen Yuan came up with is based on the box office of the movie!
If the total box office of the three movies is less than 60 million, Qingyun Entertainment Culture will place advertisements in the three movies for Motorola for free; If the total box office exceeds 60 million, 5% of the total box office will be charged as the cost of product placement; If the total box office exceeds 80 million, ten percent of the total box office will be charged; If it exceeds 100 million, 15% of the total box office will be charged; If it exceeds 200 million, 20% of the total box office will be charged; more than 300 million, 25%; If it exceeds 500 million, it will receive 30 percent......
(Note: The total box office refers to the global total box office)
After reading it, Li Yan's heart moved. She has some understanding of the current situation of the domestic and foreign film market, the domestic film market has fallen into a low ebb in the past two years, and the highest box office of domestic films is only 30 or 40 million, and it is a big director and a big production. Now a Qingyun Entertainment Culture Co., Ltd. suddenly appeared, planning to make three movies within a year, with an estimated total box office of over 100 million? No matter how you look at this, it's a bit fantastical!
The young man in front of him became famous overnight and became rich overnight, and he has become very self-conscious and arrogant!
Li Yan's eyebrows furrowed imperceptibly, and soon let go again. If the total box office of the three films of this teenager does not reach 60 million, (which is almost certain), then does it not mean that he wants to advertise his company for nothing?
When the time comes, the announcement of this VAM agreement will certainly cause an uproar in all walks of life. Motorola's name will become more and more famous, and Nokia and Ericsson, the two old rivals, will definitely be left far behind!
This coincides with the plan proposed a year ago to seize the domestic market!
Li Yan was excited in her heart, but she didn't show it on her face. She raised her head, looked at Chen Yuan and the others, and said, "This gambling agreement is very interesting!" But I can't make the decision myself, I need to report to the company headquarters! ”
"Since that's the case, then we won't continue to bother," Chen Yuan smiled indifferently and said, "My company's first film will start filming in three days, and I hope to receive an accurate answer from your company before then!" ”
Chen Yuan and his entourage left Motorola's office in Kyoto under the escort of Li Yan.
Li Yan couldn't help but smile as she looked at the figures of the three of them who were drifting apart. She came to the front desk and casually asked the reception staff here, "Did those three people say anything else?" ”
"No," the hostess shook her head, and suddenly, she changed her words again: "They seem to be in a hurry, saying that today's itinerary is very full, and in addition to us, they will also go to the branches of Nokia and Ericsson in Kyoto......
Li Yanxiu's eyebrows furrowed, this arrogant kid is also thoughtful!
No way! She must report today's matter to the headquarters as quickly as possible!
PS: Sorry, there are only so many of them today.