Gu Mojie is really not a person who is willing to be lonely. Pen ~ fun ~ pavilion www.biquge.info

Just when the people of the whole country thought that Mr. Gu had stopped this year, and he didn't even toss it when he had a meeting, he broke out a big news from the perspective of the industry for everyone to talk about after dinner to ensure that the word Hatsune has full topicality.

On March 20, the Hatsune Group announced the "Service Product Take-Back Program."

To put it bluntly, it is to recycle old mobile phones.

For the Chuxin series mobile phones that are less than 1 anniversary, 50% of the original price will be officially repurchased; If it is less than 2 years, 20% of the original price will be officially repurchased.

This price code is exactly the same as what Gu Mojie and Feliro said when they chatted thoroughly.

However, in terms of operation, it is more subtle than Gu Mojie's simple expression that day:

When Hatsune Smart recycles mobile phones, it does not give cash; It only allows users to deduct the repurchase price when exchanging for any other hardware products under Hatsune Intelligence.

That is to say, I am tired of using Chuxin 1, or I feel that the performance can't keep up, and now the new phone price is 1800 for the first anniversary, and it will be deducted by 900 yuan, so that it only takes 4000 yuan to buy Chuxin 2 again.

Obviously, this trick is to lure people who have already entered the Hatsune series, but have been obsessed with the old phone has not been broken, and can make up their minds to replace it.

Moreover, the timing of the launch on March 20 is also just right -- once the meeting is over, there is no fear that someone will stumble on the industrial policy. Second, after recycling the old mobile phone, it must involve the disposal of old materials, and the sale of refurbished machines is always better to do more and talk less, avoiding the 315 CCTV trouble-making party, and avoiding the consumption of those reporters who took red envelopes.

The people who eat melons are just watching the excitement, but the bigwigs in the circle are fried.

Gu Mojie's simple innovation in the business model is indeed clean and beautiful.

Jobs, who was copied, hated himself a little too whimsical and straightforward, so that he refused to package and disguise, and as a result, he suffered a loss and wasted his first-mover advantage.

Industrial design can be minimalist, and the expression of business model can be minimalist.

It is said that after reading the plan announced by Hatsune, Jobs called Tim Cook to the bedside and instructed his last words: "After I die, you can change the way we express 'mobile phone service rental' according to Hatsune's business model, and we can't suffer this loss." ”

……

From the beginning of the school season in 2010 to March 2011, in the past six months, the expansion model of Hatsune Intelligence's physical stores, which others shouted and couldn't understand, has finally been understood.

Hatsune's hardware physical stores, in 08, there were only 100 experience stores nationwide, and the network laying plan at that time cost hundreds of millions of budgets. Later, after a year or two of development, it slowly grew to about 300, which is still relatively only a physical channel scale of a pure online brand.

In the past six months, the total number of physical stores has expanded from 300 to thousands, which has tripled. These expansions once made peers think that Hatsune Intelligence had changed its mind.

At this moment, the truth is revealed.

Originally, it was to maintain an offline channel for the recycling of old mobile phones and on-site quality inspection in every third-tier city.

In Hujiang, in Guangzhou, and in various cities where petty bourgeoisie forced crowds to gather, a wave of panic buying and swapping was induced within a few days.

Most potential consumers didn't feel sorry for money at first, they simply found that the mobile phone was changing too quickly, and they gritted their teeth and bought the latest mobile phone, and they couldn't pretend to be forced for long. So after installing it once or twice, I am reluctant to chase the latest every time.

There are only two kidneys.

Now, I heard that if the life of the mobile phone is less than two years, you can refund 20% of the money, and those first-generation users who are about to complete two years have almost chosen to buy without hesitation. People who are almost 1 year old are not as impulsive as the public for two years, but they are not far behind.

"Dad, post some money, the machine I bought during the winter vacation of 09 is worth 400 yuan now, and it will not be worth a cent in two months, and it will be electronic waste in my hands."

"Buy, buy, buy! Don't want the same money, the old phone can top 400 yuan, what about the new one? How much more does it cost? “

"It's not expensive...... There will be more than 4,000 ......."

"You ruined, I should have chopped off your hand a long time ago."

“…… Actually, I've already bought it, and now I owe a credit card and can't ......."

"Sooner or later, I'll be by you!"

Behind every successful man, there are countless women. Millions of losers have supported the Internet bigwigs.

The joint initiatives of Apple and Unicom cannot offset the impact of Hatsune's wave of hardware marketing innovation. The business halls of Unicom are more crowded than the same period in history.

……

Finally completely resisted the joint attack of the three companies of Apple Vine News Unicom, and Gu Mojie was also relaxed for a while.

Less than a week after the launch of the old machine recycling program, the results were immediate. It was a weekend, and after he went through the report, his secretary Ye Minru came to inform him that the Boeing 787 he ordered had finally arrived.

This special plane was bought when he met Fu Lao when he was in Washington in 08, and it cost a total price of 300 million US dollars. At that time, the aircraft was still in the drawing stage, and now it has been two and a half years in a blink of an eye.

According to the original plan, the whole machine could be completed at the beginning of the year, but Gu Mojie changed the interior with additional customization, and did not want to use the style for Aoheima, so it was delayed for two more months, including environmentally friendly material treatment.

The day before yesterday, Boeing sent a final confirmation letter, saying that it could be delivered, so he was also mentally prepared. Originally, he wanted to fly to Los Angeles a few days early to attend the Oscars, but he was deliberately two days late to wait for the new plane.

"Let's go to the airport." Gu Mojie put on a windbreaker under the service of the secretary, went straight to the top floor of the company, got on the EC-135 helicopter, and flew to Xiaoshan International Airport.

On the helicopter, Ye Minru handed Gu Mojie a paper document, which made him stunned for a moment.

It had been a long time since he had looked at such heavy, formal paper documents, except at the signing ceremonies. The operation of Internet companies has always been paperless, and even if you have to have documents, it is generally very simple.

"Forbes Rich List? Fortune? It's finally out. Why is there still Hurun's British selling dog, didn't he say that you should not be interviewed by that guy. ”

Ye Minru competently defended herself: "I didn't give an interview, and I didn't give a red envelope, he wrote it cheekily." ”

Gu Mojie could only smile bitterly and shake his head: "That's it, I've never seen such a brazen person." ”

After that, after a cursory glance at the rankings of each family, he was undoubtedly assigned the position of the richest man in Asia.

Last year's layout in the field of smart hardware has transformed too much wealth from the state of invisible and difficult to value intangible assets into tangible assets.

And with the data of "Chujian" fully equaling and surpassing QQ/WeChat, it also leads to the fact that the underestimation of the property of the faction of Hatsune Network Technology has become impossible - according to the rules of the investment evaluation community, the market value of Hatsune Network Technology must be higher than the total market value of Fuji Xun (except for some of the game industries of Fuji Xun, because that part of the industry corresponds to the market value of Hatsune Entertainment). ）

Even Hatsune Network Technology is still a private company.

The total market value of Tengxun today is also at the level of 100 billion US dollars, which is not very different from the same period in history. It's just that the internal shareholding structure is much worse than that of the same period in history - the equity of the founding team such as Twist Teng and Zhang Zhidong has been diluted by more than one-third, and even the early major shareholders such as MIH have been diluted to less than 20%.

Obviously, this is because Fuji Xun burned too much money than the same period in history, and introduced too much external funds.

Under this reference, the market value of Hatsune Network Technology is estimated to be around 70 billion US dollars (after all, more than 30% of Tengxun's 100 billion is supported by the game division, and Hatsune Network Technology does not have a game division).

The valuation of all software companies in the Hatsune system is positioned by Forbes at $138 billion. Several other algorithms are different, with slight differences, but the error between the highest and lowest numbers is about 10 billion US dollars.

Hatsune also has a hardware division with a market value of more than $40 billion, including mobile phones, intelligent reprogramming industrial robots, smart cars, and other smart hardware layouts - compared to the "compatriots" in the software field, this part of the assets does not look much, but it is very solid, and it is mainly real tangible property.

Hatsune's total assets are valued at more than $170 billion. Among them, the holding value of the "Hatsune Group" accounts for more than 70% on average, about 1200~130 billion US dollars.

Forbes' personal wealth of Gu Mojie is temporarily calculated at $65.9 billion, ranking the richest man in Asia and ninth in the world.

Of course, the people around Gu Mojie knew that this wealth table only counted all the operating assets in Gu Mojie's name, not other real estates, manors, private islands, castles, yachts, and even the Ferrero chocolate factory that he had given to Feliro.

The world's largest private yacht, Neuschwanstein Castle, and Ferrero Chocolate Factory ordered by the Luersen shipyard are each worth more than 1 billion euros. All these things add up, at least nearly 10 billion euros, which can be regarded as invisible wealth. Either it is deposited in the names of Gu Mojie's women.

In another time and space history, Facebook was listed on the NASDAQ in 2012, and Zuckerberg's personal wealth was not squeezed into the top 10 of the world's richest people until 2013 - before the listing, intangible assets were difficult to value, so Internet tycoons relied on listing to make the list.

At that time, Zuckerberg's fortune was only more than $60 billion, but it was already ranked 6th in the world - many people may wonder why Gu Mojie is now two years earlier than that Zuckerberg and has about the same money, but has dropped three places back in the ranking.

This phenomenon is not surprising, because in 2011, the richest people on the planet were not all Internet tycoons, and there were quite a few oil giants occupying their seats. At that time, the shale oil concept in the United States was still very hot, the investment was huge, and there were four oil tycoons among the top ten richest people in the world. Later, in 2013, in order to fight Crimea with Russia, the Americans wanted to destroy Russia and slam global oil prices, so they shrunk all those oil tycoons from the list.

At this point, oil prices are still high, so this is how the global rich list grows.

March 2011: Bill Gates $91.2 billion, first. Warren Buffett: 83 billion, second. Mexican telecommunications tycoon 79.7 billion, third ...... Gu Mojie 65.9 billion, ninth. In the middle, there are also the bosses of Oracle, three oil sellers, plus a traditional European tycoon.

Gu Mojie took the aura of the richest man in Asia and the ninth in the world, and flew to Los Angeles to watch the ceremony in his Boeing 787, which was originally planned to be Air Force One.

He has so much history in his hands that he feels like he can't create it.

……

Note: The 2011 Oscars season is supposed to clash with the timing of the two meetings in China. Novels, you don't have to be serious, so it's postponed for a month. Otherwise, if the protagonist has a political identity, he will not be able to take care of both. (To be continued.) )