For a product to be successful, the most important thing is quality and channel, and both things are indispensable. With good quality but no channel, no matter how good the product is, no one will care about it. And with a strong channel but without a good quality, such sales will only smash their own brand.

Needless to say, the quality of the products produced by Huigu is still lacking - there are only online stores of major online shopping platforms, two Huigu franchise stores in Jiangcheng City, and the channels belonging to Hengtian Green in cooperation with Hengtian Green.

Among these channels, Hengtian Green is in the hands of others and is not very reliable, while the audience of the two franchise stores is too small, and only the franchise stores of major online shopping platforms have been recognized by the public and are in their own hands.

A few days after the rain in the valley, Mingqiu Valley planted mountain cherries unique to Tanglin Snow Mountain on 200 acres of land by cuttings and seed sowing under the arrangement of Shen Xiangcheng.

The cherry grows very quickly under the irrigation of spiritual water and ripens after one month.

Because the age of the fruit trees in the first batch of mountain cherries is not large, the yield is only about 5,000 catties per mu, and the total output of 200 mu is 1 million catties.

One million catties is not a small amount, but the preservation time of mountain cherries is not long, and it must be processed quickly.

This million catties of cherries were picked in the inland in two weeks, of which 10,000 catties were urgently transported to two franchise stores in Jiangcheng City for sale, 10,000 catties were used for online sales (the shelf life is limited to transportation in the same city), and a few thousand catties were sold in Lingshui County, and the remaining Shen Xiang oranges were handed over to Huihui Food Company.

Bai Dong was still training newcomers in Huihui Food, but he didn't expect that he had only been on the job for about a month, and a powerful challenge was handed over to him.

"Lao Bai, there are almost a million catties of cherries, you can see how to deal with it for me."

Although he had been vaccinated in advance, Bai Dong was still taken aback when he heard the quantity, one million catties of cherries, he had been training in the factory every day for the past few months, and he didn't go around Mingqiu Valley, and he didn't know why he suddenly had a million catties of cherries.

The first batch of 1,000 catties of cherries had been pulled by the truck to the front of the factory, and Bai Dong saw so many cherries that he believed that what Shen Xiangcheng said was the truth.

What can cherries do?

According to Bai Dong's professional vision, cherries have a lot of moisture and a strong fruity flavor, and are mainly used to make juice.

The preservation time of fresh cherries is very short, and there is not much time left for Bai Dong, so he must find a way to deal with it immediately.

I contacted the manufacturer I had worked with in the past, and 10,000 empty bottles were delivered to the factory 12 hours later.

Bai Dong started the production line to process cherry juice.

After the cherries are cleaned and pitted, they are sent to the machine to press the juice, and the whole process is required to be sterile, and the juice is required to be oxygen-free, otherwise the cherry juice is easy to change color and taste after being oxidized.

Baidong's production technology is still relatively passable, and the cherry juice in the beverage bottle is bright red in color, pure and has no discoloration, which is very good-looking.

The first hundred bottles of sample juice were processed, and because the uncertain character did not meet Shen Xiangcheng's requirements, Bai Dong did not dare to process more, so he sent the juice to Shen Xiangcheng and invited Shen Xiangcheng and others to taste it.

Boss Gu was the first to open the drink bottle, took a sip, nodded and praised: "Good taste!" Very fruity, sweet with a little sourness, very good! ”

Liu Yang also opened it and took a sip, commenting: "The taste is really good, it's like eating fresh cherries, but Mr. Bai, how long can you keep the freshness of this cherry juice?" Will it change color and taste after a period of time? Especially in the summer when the weather is very hot. ”

Bai Dong didn't speak, but kept looking at Shen Xiangcheng, waiting for Shen Xiangcheng's evaluation.

Shen Xiangcheng took a sip, only to feel that the thick fruity flavor spread from the tip of the tongue to the entire oral epithelial cells, and the taste of cherry juice was delicious, sweet and sour, which was very good.

But......

Shen Xiangcheng took a sip carefully, and always felt that the juice was too sweet one day, and this sweetness was not like a normal fruit.

Bai Dong looked at Shen Xiangcheng, first his brows stretched and he kept nodding, and then he frowned, as if he had tasted something bad.

"Mr. Shen, how do you ask?" Bai Dong asked cautiously, and everyone was also waiting for an answer.

Shen Xiangcheng put down the bottle and said, "The juice tastes good, but I tasted a little greasy bitterness, what is this." And I can taste this bitterness in the drinks sold in the market. ”

Shen Xiangcheng looked directly at Bai Dong, she was worried that Bai Dong had added cyclamate to the drink.

Bai Dong also picked up the bottle and drank a little, tasted it and said, "No, I haven't tasted it either." ”

Shen Xiangcheng looked at Liu Yang, Manager Gu and the others.

They tasted it again and shook their heads, indicating that they didn't feel it.

In the end, Liu Yang tasted it carefully and said: "There is a trace of bitterness, you can't feel it when you are fast." But a few sips are not very comfortable. ”

Shen Xiangcheng asked: "Lao Bai, what did you add to the drink, you tell me the recipe 1510, and you are not allowed to hide anything." ”

Bai Dong took the bottle and said, "I didn't add anything, I used cherry juice according to Mr. Shen's requirements, and I didn't add anything like acesulfame potassium on the market." ”

"Then how can there be a bitter taste, could it be that the cherries have gone bad? It shouldn't be! ”

After a long time, Bai Dong thought for a while and then said: "I also added some edible preservatives, but these preservatives must be added in our industry, otherwise the juice will deteriorate after a long time, and I added it in accordance with the requirements of the state, there is no problem." ”

Why is there a bitter taste in sweetness, now the reason is found, Shen Xiangcheng is saying why he drinks the same taste as the market, it turns out to be the taste of preservative.

If such a drink is on the market, there is no problem, but if you want to enter the high-end market, there is a serious problem!

Now the price of fruit juice drinks on the market is about five yuan, and Shen Xiangcheng wants to set the price of Huigu juice at about ten yuan.

How is your $10 drink more expensive than a $5 drink? That is, there is no trace of pollution in his growth environment and production environment, and no chemical products will be added.

So, don't look at the small preservative, success or failure is likely to be on this preservative.

Shen Xiangcheng said solemnly: "I asked you not to add anything, which includes not adding preservatives!" Why didn't you listen to me! ”

Bai Dong was a little embarrassed and said: "Mr. Shen, although our production process is sterile and oxygen-free, the cherry juice itself will be oxidized, and over time, it will change color and deteriorate no matter what." (To be continued.) )