When he left Cloud Coffee, Feng Guorong's heart was still struggling.

The scenes of his mental journey since he decided to jump from Xia Xin Electronics echoed repeatedly in his mind.

He is a veteran who has been doing research and development in the mobile phone industry for 10 years, and it can almost be said that he has been in the circle since China has a domestic mobile phone industry -- 10 years ago, when he graduated from Shanghai and Jiangxi Jiaotong University in computer science, his first job was in the mobile phone industry. I stayed at SIMCOM for five years, and Xia Xin Electronics for another five years.

Xiaxin Electronics' mobile phone business can be called a first-line successful brand in China in the 2G era. In 2002, its best-selling single model sold 600 million yuan in annual sales - a remarkable number at the time. Because in 02, the sales of mobile phones in the country were only less than one-fifth of that in 06.

The peak of the market's brand valuation of Xiaxin Electronics occurred in 2005, when the industry believed that the valuation of this mobile phone brand was about 7 billion yuan.

However, after entering 06 years, with the opening of the MTK set platform of the Taiwan people, the storage of "copycat machines" began to flood. The first thing that the copycat machine collapsed was not the first-line international brands, but the domestic factories that were not as good as the international first-line in terms of quality and performance, and could only survive by price advantages.

In this year, Xiaxin Electronics has seen a drastic decline in brand value. Although the net profit figure has not yet entered negative territory, it has already made the company's internal technology bulls feel the danger of the company's rigid model.

It can't beat the low-price dumping of copycat machines, and the overlap of market positioning is too high.

Historically, in 2007, the mobile phone division of Xiaxin Electronics suffered a loss for the first time, with a loss of more than 800 million that year. Since then, it has been sluggish, and finally reduced to companies that can only sell the remaining value of the brand, play backdoor listing for companies that circle money in the capital market such as Xiangyu shares, and rely on the money of shareholders to finally go crazy.

Of course, Gu Mojie didn't know about the history of 07 and later, and it was impossible for Feng Guorong to know. It was only by virtue of his information advantage that he was the technical director of the company that he sensed the company's slump and wanted to jump out of the sinking ship.

Based on this tone, in fact, Feng Guorong does not have a very strong desire to start his own business and be a boss. If the price given to him by the other party is okay and there is a certain amount of equity incentive, it is not impossible to consider continuing to work.

So he called several of his cadres separately and tested his tone.

Whether it is Yang Xudong or Xu Shangcong, they are quite reliable, and there are no unrealistic illusions. These middle and high-level technical backbones, when Xia Xin was at its best, earned three and a half million yuan a year. As long as the treatment is the same after changing jobs, and there is an equity incentive worth 1.8 million yuan in the future, it will be done.

The trust of his subordinates gave Feng Guorong more confidence.

He decided not to go back to Hujiang that day, stay in Qiantang for one more night, adjust his conditions and plan, and talk to Gu Mojie the next day.

……

"Mr. Gu, this is our final plan, I hope you can accept it."

Early the next morning, Feng Guorong handed over his revised plan to Gu Mojie. When he took it, he was apprehensive.

Gu Mojie glanced at it, and did not see the direct requirements for salary and option opening price, but a bunch of terms for investment.

"What? Do you still decide to start your own business, just let the Hatsune Group invest in you, and Hatsune will hold the majority of the shares? Gu Mojie was slightly disappointed with this result.

Feng Guorong's conditions are written that he hopes that Hatsune Group will invest 30 million yuan to invest in the establishment of a new mobile phone research and development company. Just R&D, regardless of sales and production. The developed solution is directly handed over to Hatsune to find any affiliated company for OEM and OEM sales.

As for the authorization of the chip company required for the development of new mobile phones, it is natural that Hatsune will also need to sublicense after purchasing it. After all, 20 million is not enough to buy a Qualcomm official license.

What Feng Guorong's team wants is only a 20% equity option of the new R&D company, which is only 6 million yuan when converted.

This little money, in the eyes of Gu Mojie today, is not a matter at all. What he was dissatisfied with was Feng Guorong's unwillingness to take refuge completely.

Faced with the unhappiness of the ancient demon world, Feng Guorong hurriedly explained:

"No, no, no, I didn't mean that. I think that the application of new technologies is risky. As you said yesterday, Hatsune has mastered some of the most sophisticated mobile phone sensor application technologies at the moment. The first time these fancy things are put on the market, no matter how rigorously tested they are, there will always be bugs and quality problems. That would be detrimental to the brand image of Hatsune's products.

It is better to seize some markets with other brands and cheap supplies, collect market feedback, and accumulate certain application experience. Wouldn't it be better to wait for the quality of the product and the software platform to be stabilized, and then to go to the Hatsune brand. ”

This explanation is quite acceptable. Of course, Gu Mojie knows that any company that goes from soft to hard will face the problems of product quality management and bugs. Hatsune Smart has only been established for a year, and the hardware accumulation of Hatsune Group in the mobile phone industry is still too weak. Even if a mature team from the outside world is introduced, there will still be problems in running-in.

For software companies, if there is a bug in the lower version of the product, it can be done with an online upgrade.

If there is a problem with the software at the mobile phone system level, you can only return to the factory, dig out the circuit board, and re-burn it with TRACE.

The cost of quality defects in the two is not the same.

The key is that Gu Mojie has awakened part of the memory of his previous life in 2012, and the experience of being ******** in the face of system bugs in his previous life resonated with Gu Mojie.

He decided to give Leslie Fung a chance.

"That's not wrong. Quality first, brand first. But what I want to know is, how long will it take you for this period of independence? ”

This kind of puppet that is sent to the front line to block the eye-catching in the early stage is impossible to survive for a long time.

Feng Guorong carefully calculated and gave a time point: "Give me half a year, and by the summer of 07, you can liquidate this company, and all assets and technical data will be merged into 'Hatsune Intelligence'." ”

Gu Mojie did not directly express his position at this point in time.

Sure enough, Feng Guorong hurriedly explained: "The reason why I want to set this time point is because according to the news in the circle, the three major operators will announce the standard selection plan for the 3G era at the beginning of next year." According to the roadmap of trial commercial use in 08~09, it is necessary to finalize who uses what network standard in 2007. Only when the operator announces the plan can we organize the public relations force of terminal equipment research and development in a targeted manner, so the work can not be done until February at the earliest.

At present, the fastest-responding copycat manufacturer in the circle can release a new mobile phone in three months, and it has been completed from software and hardware design to production. In the 3G era, because the technology is not mature, it will definitely need to set aside a few more months. What's more, we also need to consider collecting quality feedback and revision summaries after the product is put on the market...... And so on, so to complete this qiē in the summer, it's already very happy - I don't think you want to enter the 2G mobile phone market now, and fight hand-to-hand with the already many 2G copycat manufacturers. ”

Of course, Gu Mojie would not enter the venue early in order to save such a little time. The 2G market has been turned into a red sea by MTK's opening of the floodgates, and no company can make a profit at all. When the concept of 3G first appeared, it was obvious that a large number of competitors could be carded through the guò authorization threshold.

MTK has no way to come up with a chipset that meets the 3G standard in the first place. At that time, there are only two options for mobile phone developers in the world who want to drink the first sip of 3G, the first is to find Qualcomm in the United States, and the second is to find VIA Electronics (VIA) in Taibend.

In Gu Mojie's mind, there was only one last serious question left: "However, whether it is China Mobile, China Unicom, or Telecom, they will just announce the system they selected in 07, and the time when it will really be put into trial commercial use, you also said, it will be 08 years, or even 09 years." Even if you choose the core chip solution that matches the standard of China Unicom and China Telecom for the first time, and develop the periphery, you have no place to put it into the market, right? Since it can't be put into the market, how can you collect quality information and user feedback? ”

After asking, Gu Mojie looked at Feng Guorong sternly, hoping that he would give a reasonable answer.

Feng Guorong has obviously been prepared and has done his homework: "Whether it is some chip solutions in CDMA-2000EVDO, or WCDMA, although it cannot be put into commercial use in China for a short time, it has been used in Southeast Asian countries. As soon as China Unicom and China Telecom announce their selected standards, we can select operators from Southeast Asian countries that are consistent with the standards of China Telecom or China Unicom, and then use this as a breakthrough as a test ground for us to test new products. ”

Gu Mojie really didn't understand this situation, and Feng Guorong suddenly proposed that it was not easy for him to draw conclusions. He pretended to receive a call and needed to go out to answer it, and then went straight upstairs.

"Help me check which Southeast Asian countries have upgraded their networks to 3G standards." He made a direct phone call and asked Ye Minru to help him prepare some materials.

None of this is classified information, and the results are available in a matter of minutes.

Indonesia, Malaysia, Philippines...... A large number of Nanyang island countries are actually ahead of China in terms of wireless communication network upgrades.

Gu Mojie couldn't help but sigh: It's too ugly to move Unicom!

Is it because domestic operators monopolize and do not allow private capital to enter, so you can stubbornly block the upgrading of the network? It's just that the Americans and the Japanese are one or two generations ahead of you, after all, they are developed countries.

Even the mobile phone network used by the bunch of Nanyang island monkeys is more advanced than that of the Chinese, where to put the face of the big country?

"Mr. Gu, don't be angry, I read that there are also articles on the Internet that wash the floor for mobile, and they all say that the Philippines, Indonesia, and Malay are mainly archipelago terrain, and there are too many islands. Each island assumes that the cost of submarine fiber optic cables is too high, so cable telecommunications in these countries have been underdeveloped, and they are directly wireless. Therefore, they are the model of '3G wireless first, then wired broadband', which cannot be compared with our continental countries. Seeing Gu Mojie's unkind face, Ye Minru was still trying to speak and persuade beside him.

"Well, I hope so." Gu Mojie didn't want to be entangled more, so he stopped the topic.

went downstairs again and talked with Feng Guorong for a while, Gu Mojie decided on the spot and accepted Feng Guorong's plan.

Hatsune's brand is the most precious asset, and it should not be tarnished by bug products. Let's get some white gloves and go to the South Seas monkeys to do real yàn. (To be continued.) )