The cinema scoring system used by Taj Cinemas today is the touch-sensitive cinema electronic professional scoring system "Fengshen List" developed by Weiteng Electronics Co., Ltd. in 2005, and now it has reached the third generation in 2015, that is, the "Fengshen List 3.0" version.

This cinema scoring system is very powerful, and the audience's real-time rating can be directly synchronized to the scoring system on Taj's official website.

At the same time, the instant score can also be forwarded to the audience's Weibo and various friend circles.

This kind of audience rating is an important reference number for Taj Cinema to schedule films.

In particular, the scoring system is independent.

Only audience fans who really watch movies in Taj theaters are eligible for ratings, and audiences who have not entered the theater to watch movies are not eligible for ratings at all. No matter how many times each viewer has watched it, they only have one chance to rate it. Because when you buy a ticket, your identity is already bound.

If there is no binding identity, there is also no eligibility for scoring.

This effectively limits the number of high scores and low scores.

This scoring system is very rigorous and professional, has a very high reference value, is very authoritative in the market, belongs to the market score, and the art score of film critics is very different, and it is completely different from the previous life, whether you have watched a movie or not, you can go to a website such as Douban to brush the score. It's hard to score in such a rating system unless you hire a lot of fans to watch a movie.

Whether it is the producer or the hostile party, the funds consumed in this way are too great, and the gains definitely outweigh the losses.

There have been cases of this before, but then there have been fewer and fewer of them.

It's not that everyone's moral level has improved, but it's completely unnecessary.

You brush me, I brush you, except for wasting everyone's money, what's the point? When it comes to real money, who will be so scoreless? It doesn't cost much to brush points in the previous life, so everyone can brush hard. Who would do it if it costs a lot of money?

None of you are fools.

Can five cents be compared to ten Chinese yuan? That's more than 120 times worse!

Isn't the competitor giving the other party a box office for nothing? So what's going to be stupid?

With these outstanding advantages, this "Fengshen List 3.0" system is naturally the scoring system that major domestic theaters will use. Each sofa in the cinema will have a set inlaid on the armrests.

And one of the highlights of this system, which is very well received by the theater side, is that the audience can only score once, but has a total of three scoring opportunities. This allows the rating to be adjusted. Curves are formed.

The score curve graph is easy to see at a glance.

During the viewing process, the audience can score the first two times.

In this way, the theater and the producer can intuitively see the key points of the film's rating, where the shooting is wonderful and where the plot is poor. Where the audience gave a high score and where the audience gave a low score, there is a scoring time record, which can be retrieved and viewed in the background of the theater.

After the film ends, viewers can rate it for a third time.

The third rating is the final score. Referring to the quality of the whole film, the audience will give the final score of the film.

The first two scores are only a reference to the process, reflecting the audience's staged perception in the process of watching the movie, and will not be calculated together.

However, if the audience has settings, the first two ratings can also be forwarded to Weibo and the circle of friends, and they will be displayed for the first time.

The advantage of this is that sometimes the premiere of the film is not over, and there are already various ratings flying outside.

This is more conducive to publicity, if it is a bad movie, it is a different matter. That's going to be pitted.

Many online media and entertainment reporters are waiting for this kind of rating in the first place, so that it can be reported as soon as possible.

Some film test screenings have not yet ended, and there are a lot of reports outside.

This kind of system function is really convenient.

It is precisely because of such a rating system that the possibility of bad movies becoming popular in this world is too low.

Generally speaking, film critics can only adjust their reviews slightly on the basis of such market scores, refer to art scores, and have a range of ups and downs, which will not be too outrageous, but they want to pick up a really bad movie. Immortals can't do it.

Not to mention this life, it was difficult to do it in the previous life, the influence of film critics is indeed not small, but there will always be times when they can't do anything.

If film critics can always point to the deer as the horse. If black and white are reversed, what rules are there in the market?

No one is omnipotent.

As for the third rating of moviegoers, if it is about the same as the previous two scores, it means that the overall quality of the film is consistent. If the third rating is sharply raised, it means that the ending of the film is very exciting, which will greatly increase the perception of fans. Raise your score. If the third rating plummets, it means that the ending of the film is anticlimactic, or there is a heavy mistake that everyone can't accept at all.

Fans who haven't watched the movie yet can basically understand the real situation of this film when they see these rating curves.

Many fans like the kind of "soaring" films that suddenly increased their ratings for the third time, and they are very willing to watch them. As for the kind of "cliff-like fall" film with a sharp drop in ratings for the third time, few fans are willing to watch it.

No one wants to waste two hours in vain, disgusted by the ending of the film, and make it so uncomfortable.

In fact, the biggest effect of this rating system is not to make the rating appear credible, but to effectively prevent the audience from leaving the venue early, which will increase the audience's interest in participating. If you see a good movie, you naturally want to see the end. If you see a bad movie, you won't leave the scene early, because you want to make the final score, and you don't want to waste the first two ratings, so you can only grit your teeth and see the end, and then score a low score.

If you leave early, there is no third rating, and the first two ratings do not count.

This kind of scoring system can stick the audience firmly in the theater, and it is difficult to leave.

With such a system, if the audience still leaves the scene early, how bad will the film be?

Moreover, if a "bad movie" has a wonderful finale and suddenly reverses, there may even be a "90-degree folded line" with a reversal of scores, which is a real case in the industry in recent years, and it is definitely not a joke. This kind of "thrilling" rating curve will attract the attention of a large number of fans, often become a legend in film history, and will detonate box office bombs.

So for the film, it's a good thing.

At least the audience can give a fair evaluation only after they have really watched it.

But for a really bad movie, the audience will be very tormented, and often end up angry, desperately scoring low, and going back to vent on the Internet and scroll through Weibo. Write a movie review, scold angrily, and let out a breath of anger that is locked by the rating system.

This tends to increase the attention of the film and allow other viewers to find alternative excitement. Participate in discussions and increase popularity.

It's hard to say whether this outcome is good or bad. Maybe some fans will go into the theater to see how bad the film really is.

No matter how you look at it, this god list scoring system is very useful.

Not only does the cinema line rely on it. The producers value it, but in fact, most fans can't do without it.

With this system, fans and viewers can directly touch the operation, which is very convenient, and there is no need to fill out the survey form as before. This is very different from the previous life. Zhengdong Pictures and Taj Cinemas don't need to send investigators to mix in with fans to record everyone's viewing reactions. They can directly observe the real-time ratings of fans in the backstage of the theater's system, and they can roughly understand the fans' viewing feelings.

Zhengdong Pictures has someone in charge of this.

This can save a lot of manpower, otherwise how many people will be required to investigate?

Especially during the screening of the film's test screening, Manager Zheng and they are very concerned about this kind of instant rating.

This is the real score that best reflects the fans' viewing feelings.

At this moment. Fans in the theater are ready to watch the score.

Some fans are still holding Jianlibao and popcorn, and there are many discussions.

Both of these snacks and drinks are the go-to food items for movie fans.

A four-member viewing group similar to the American drama "The Big Bang Theory" in the previous life is talking energetically.

"Young fat man, pull us out to watch a movie on the weekend, can this low-budget film be good?" A somewhat handsome young man asked.

"Why doesn't it look good? I watched the promotional film outside, and the play was very exciting, it was all real kung fu! The little fat man next to him said.

"You're so fat and you like to watch action movies?" A young man with a sharp beak and monkey cheeks teased.

"I like to watch, but I don't like to play. Aren't you interested? ”

"I love watching cult movies. I heard that this film is a cult film, and they promote it like this, of course I want to take a look. There is only this cult film in this schedule. I don't have any other choice! A young man with glasses who looked very loyal and honest said.

"Haha! You just like to watch cult movies, I really can't see it! The more honest a person is, the more evil he is in his heart! The little fat man laughed.

"Get out! Mellow roll! "The honest man's forehead is lined with black lines. Who said that honest people are evil in their hearts?

There are also two female fans who seem to have a good relationship in front of them.

"I'm a fan of Zheng Zilong, and I like him the most. I came to see him. He's so handsome! The female fan looked intoxicated and made a nymphomaniac.

"Takamatsu is only masculine! That's a real man, a real man! The companion immediately retorted, presumably that she was a die-hard fan of Takamatsu.

"He's too rough in appearance and too reckless, and he's not the type of kid I like."

"Haha! I just like rugged men. Unlike you, who only likes the creamy little white face. ”

"There are two newcomers in this film who are also very handsome."

"Really? Hee-hee! Do you want to empathize? ”

The two female fans are good-looking, like girlfriends and friends, but fortunately, they are not female men and female fat men.

Otherwise, Gao Song and Zheng Zilong would have cried.

Next to it, two professional-looking middle-aged male fans are discussing the film's rating curve.

"Haidong, what do you think the rating curve of this film will look like? Let's make a prediction. ”

"Hopefully, it's not a mountain bend and a cliff fall."

"I think it's likely to be a steep climb."

"Are you so optimistic about this small-budget film?"

"It's a great play! I'm just here to see the play. ”

"It's a possibility. If the final Armageddon** fight scene is very popular, even if the previous plot is slightly worse, the final score may soar. Wonderful play scenes can increase the instant rating. ”

"Yes! It's easy to get enthusiastic about instant ratings from fans. ”

Several fans on the other side who don't know each other are also discussing.

"How did you watch this movie? Ever heard of it before? ”

"Nope. I'm a premium member of Taj Cinemas, and the test screening recommended by the theater mobile phone is free! If you don't look at white, you don't look at it, who doesn't watch it for nothing? ”

"This film doesn't seem to have a famous director and superstars, they are all second-tier actors, what can be good?" Apparently this is a star-chaser.

"Will there be free test screenings for films with famous directors and superstars?" This is what it means to understand.

"I've paid attention to the cast, they are all powerful second-tier, and their acting skills are very good, very good!" This fan values the acting skills of the powerful faction.

"Have you heard of them? What movies have you acted in? ”

"Wu Yuanshen, Gao Song, Zheng Zilong, they are all very good, I have watched some of their old films before, and the acting skills are great. There are many reasons why they can't become popular, either because the drama is not well received, or because the appearance is not enough, as a result, they always have ups and downs, giving people the feeling that they are unstable. Some small films can be popular, but there are also times when they are smashed. I hope this film will make them popular. They are really strong. ”

"Director Zhao is also good. I have paid attention to the dynamics in the circle, and several of his small-budget films have been sold well in the past, but the blockbusters have missed. ”

"It's normal for people to miss their hands and horses to stumble."

"But they really have a set of small-budget films."

"Making a small-budget film can only be regarded as a second-tier!"

"An actor can't hold up a blockbuster on his own, and he can never be considered a first-line. That's the reality! The director is the same, he can't control more than 100 million funds, he can't control the big scenes, how can he be regarded as a first-line director? Don't look at the literary films made by some big directors and they don't sell well, but people often invest more than 100 million yuan, they can still control it, control it freely, and win awards, and they rarely lose money. Sometimes you see that he loses a lot at the box office, but people can always use various means to gradually recover their investment in the later stage, which is really amazing! That person is a first-line director in the industry, you really can't accept it! ”

"Indeed!"

"I hope it's not a bad movie! But looking at the trailer, the play is really exciting. ”

"Hopefully it wasn't all the great shots in the film, or I'd be disappointed."

"Anyway, it's a free test screening, so it's time to kill time."

"I'm not a Taj Premium member, and I spent 3 Chinese dollars!"

"Haha! Half a meal! ”

"If it's not good-looking, we give it a low score. If it's good-looking, we'll help it get the word out, it's as simple as that. ”

Seeing that it was screening time, the fans at the scene were almost full, and there were no fans to continue to enter.

Many fans are still discussing and discussing with each other, disturbing and talking.

Weekends are a rare time for leisure and entertainment, and these fans choose this film, at least it shows that everyone thinks it has something to watch. Fans in today's world are more sensible in watching movies, even if the film has no famous director and superstar, and there is no large-scale publicity, some fans are still very interested.

At this time, the bell rings, the lights in the theater go out, and the film finally begins. (To be continued.) )

PS: Ah Huang walks very calmly, because it has completed what it should do, everyone will have life and death, and Ah Huang is the same, as long as there are no regrets left in this life, he will go steadily and walk with peace of mind.