Chapter 51 Ming Xiu Plank Road secretly crosses Chen Cang
Sheng Wei didn't take a penny from Mo Jie, and left proudly. When I returned that day, I devoted myself to the work of delving into SEO and related algorithm optimization. I heard that he also gathered some like-minded colleagues for the first time and set up a studio to do this.
In the years when he was a hacker, a gray pigeon, and a broiler, Sheng Wei had always been a lone ranger. Occasionally, a few like-minded people are just temporary friends, and there are no fixed long-term partners.
Now, on the one hand, his own career has become bigger, and on the other hand, he is convinced by the path pointed out by Gu Mojie, and he is really ready to make a career.
In fact, many people, after the money reaches a certain level, will start to pursue something else. Most of the people in Silicon Valley who are worth more than 100 million still drive a broken car and write programs at work every day. For that kind of person, in fact, money is already a number, and life cannot be spent; What supports them to keep going is not how to make more money, but an ambition that feels that they can really change the world.
Sheng Wei actually had the talent to be such a technical nerd, but before he met Gu Mojie's leader, he lost himself in the fast money, and it was Gu Mojie's leader who brought his hacker instinct back.
In fact, strictly speaking, the character of a hacker like Sheng Wei is not bad. Gu Mojie adopts an attitude of teaching and discarding flaws, and has no moral scruples at all.
People in the world who don't understand Internet technology often confuse the hackers who release gray pigeons and do botnets, and those third-rate guys who steal numbers and seek rookie money on the Internet, thinking that those people are garbage and raccoon dogs.
In fact, within the circle, these are two completely different types of people. The former can be regarded as a serious hacker, while the latter is only worthy of being called a "thief pig" in their mouths.
Putting gray pigeons and raising broiler chickens, although controlling the computers of rookie whites, also formed a botnet. But the real hackers' motive is not to infringe on the interests of the whites, they just use the whites' computers as puppets to complete the "distributed denial of service attack" they want to launch. In other words, the computer of the whites is just a knife, which is used for a purpose, but the knife will not infringe on the interests of the knife itself.
The target of the knife is also a peer, an insider, and other Internet giants. It is possible that the two giants have a personal grudge to settle and bought hackers to deal with it.
But in any case, real hackers only deal with their peers, just like the people who collect protection fees on the road, you can only ask those merchants to collect protection fees, but you can't attack passers-by. If a person who mixes the road collects protection money and receives it from passers-by and consumers, it will definitely be spurned by the whole circle, which is called theft.
The duel between the samurai and the samurai is recognized by the unspoken rules, and the samurai duel with the farmer is shameless.
……
Sheng Wei's study is obviously not ten days and half a month to see obvious results. Gu Mojie just pointed out the direction for him, and many technical details had to be carefully scrutinized by Sheng Wei.
What Gu Mojie can do now is to send some information about Google's ADSENSE public algorithm that he has collected through various channels on the Internet to the other party, so that Sheng Wei can see the trick and crack it in a targeted manner.
I have to say that at this point, Google still does a more chivalrous job, at least Lali Page made Google's push algorithm public and let the world cross-examine it.
Perhaps this is also a microcosm of the American-style adversarial rule of law civilization, in the matter of SEO, Google is not afraid of everyone to take advantage of its loopholes, but you can come as you like, anyway, we have spent a lot of money to raise hundreds of algorithm engineers, and fight against the world's loopholes every day. Lali Page believes that "the truth becomes clearer the more it is argued", and only a highly fierce confrontational modification can make Google's algorithm more credible around the world.
LATER HISTORY PROVED THAT LALI PAGE'S TRICK WAS RIGHT, BECAUSE JUST A FEW YEARS LATER, GOOGLE BECAME THE WORLD'S EXCLUSIVE INTERNET ADVERTISING MEDIATION PLATFORM BECAUSE OF THE CREDIBILITY OF THE ADSENSE ALGORITHM.
And Gu Mojie's only unique advantage in this matter may be his information retrieval ability. Although he lost the prophet when he was reborn, he could use Hatsune Musume, a highly intelligent information retrieval assistant, to help him find the most valuable and relevant key points from the vast amount of Google data, and then provide them to Sheng Wei.
Including before Gu Mojie made an appointment with Sheng Wei, the reason why he was able to have such a far-sighted vision and such an old-fashioned inference was related to the fact that he had checked a large amount of useful information and a large number of jù on the Internet.
Otherwise, relying on Gu Mojie's own knowledge, although he can be regarded as a generalist with a wide range of knowledge, it is impossible for him to know everything.
AFTER THIS OPERATION, GU MOJIE PRIVATELY CALCULATED THAT IF SHENG WEI COULD FOLLOW HIS EXPECTATIONS, "ADSENSE CLICKS OF 2 CENTS CAN BE EFFECTIVELY PUSHED OUT"; Then, the cost performance of their own advertising costs will be four or five times higher than that of Shi Guanghu and other peers.
In other words, he will spend another 2 million advertising expenses later, which may be equivalent to Shi Guanghu's 10 million dollars. The effect of spending a small amount of money is the high level of the Internet industry. Otherwise, it all depends on their own funds, who wouldn't burn money?
Of course, the so-called five-fold efficiency, which is only an ideal case, may actually be slightly discounted, and this window is not too long.
BECAUSE AS GOOGLE ADSENSE HAS BEEN ONLINE FOR A LONG TIME, THOSE OBVIOUS ALGORITHM LOOPHOLES WILL BE FILLED SOON. ACCORDING TO GU MOJIE'S ESTIMATES, BY ABOUT JULY 2004, WHICH IS THE FIRST ANNIVERSARY OF GOOGLE'S ADSENSE, MOST OF THE LOW-LEVEL VULNERABILITIES IN THE ALGORITHM WILL BE PLUGGED BY GOOGLE. In the second half of the year, the difference between the efficiency of advertising costs with SEO and no SEO at all is only two or three times at most; By '05, it might be reduced to less than 50%.
In other words, the winter vacation and the second semester of his freshman year are the golden period for Gu Mojie to use SEO to improve the efficiency of his advertising expenses.
……
When Gu Mojie was fighting in Qiantang and secretly dispatching resources, Shi Guanghu was still sitting firmly in the posture of Diaoyutai in Shenzhen, and he had no awareness of the approaching crisis at all.
He and Zou Sheng are still staring at the number of downloads of the products of "Hatsune Network Technology" on Baidu and the number of clicks on major mainstream portals every day.
As everyone knows, the Internet advertising model of grasping the big and letting go of the small and bundling the attack is coming to an end. There is no movement on Baidu, mainstream portals, and download sites, which does not mean that Gu Mojie is really not moving.
Gu Mojie's funds, under Shi Guang's nose, began an offensive like breaking into pieces and pouring mercury. And Shi Guanghu and Zou Sheng, because they don't pay much attention to Google, and they don't pay attention to the operation mode of Google's ADSENSE advertising agency, they directly ignored Gu Mojie's secret Chen Cang.