The night went by, and it was a relaxing weekend again. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

On Saturday morning, after taking the "Introduction to Literature" course, there was no class. After lunch, Xi Wei rushed to Yanying in time, and according to today's schedule, she wanted to send Zhou Yi and Tang Yan to the headquarters of Caizi Group to complete the task of taking photos, and she had already contacted that side.

Now Assistant Xi Wei is really a capable officer by Zhou Yi's side.

Zhuo Qinglian is too busy to do a lot of things, and she is responsible for them.

This is the rhythm of adding a burden to the little assistant.

The Zhou Yi brothers and sisters were already ready, took their own things, and set off directly.

Tang Yan is in good spirits and very happy, she will have a lot of new clothes to wear in the future, and she doesn't have to buy clothes by herself. A few days ago, when the school sports meeting was held, her brother helped her buy clothes, and she knew that her brother was busy. Now it seems that it is really busy.

Fortunately, Zhou Yi didn't know what his sister thought, otherwise he would be really depressed.

This time, the two brothers and sisters went to the headquarters of Caizi Group, not to the magazine, because this time it was taken by Caizi Group itself, and many photo photos were to be published in various clothing magazines and fashion media, not just one, the group could do it itself.

There are many fashion magazines and media platforms in the industry.

Land Rover galloped all the way and soon came to the headquarters of Caizi Group located in Wangfujing, Dongcheng District. Caizi Group has a number of factories all over the country, garment foundries overseas, and has a wide reputation in the entire Greater East Asia China business district, and is also a well-known brand of high-end clothing in the world. However, Caizi Group is rooted in China, and its development strategy has always been based on seizing the domestic market.

In particular, it needs to keep abreast of the fashion trends in the industry, so the group headquarters and main design offices are located in the capital Yanjing.

When he came to the Caizi Building, Zhou Yi also noticed that the advertisement of "Talented Men Win the World" has been playing on the external big screen of the building, not only Zhou Yi's advertisement, but also the advertisement of other male and female spokespersons, which is played in a loop, which is very conspicuous.

Nowadays, "talent wins the world" has become the standard advertising slogan of Caizi Group, which is the credit of Zhou Yi.

With this classic advertising slogan alone, the endorsement fee paid by Caizi Group will not lose money.

Even this matter has spread out and become a classic case in the clothing advertising industry.

It's just that Zhou Yi doesn't usually pay attention to these things, so he doesn't know.

In fact, Caizi Group recently signed Tang Yan so happily, and it does have a relationship with Zhou Yi, because they are worried that other big-name clothing groups will sign Tang Yan first, so will they play a curve strategy to get in touch with Zhou Yi? With the intimate relationship between their brother and sister, will they pull Zhou Yi over again? This kind of thing must be guarded against. Everyone will be more vigilant and take precautions.

How to prevent problems before they happen? Directly signed Tang Yan at a high price.

The people who can sit in the high position of the group are basically thoughtful, far-sighted, and precautionary, how can they not think of these subtle joints? The solution is very simple, to sign Tang Yan first, is to put an end to future troubles, I don't care about the endorsement fee, and I can get Zhou Yi's favor. What's more, Tang Yan is indeed very suitable for endorsing youth young lady clothes, full of potential, and worth signing.

In fact, Zhou Yi can think of some of these tricks, but he doesn't mind.

Only Tang Yan is still confused!

This time, she came to shoot a photo commercial, as long as she had beautiful clothes to wear, she wouldn't think too much.

At this time, Manager Zhao got the news, greeted him in time, and warmly received Zhou Yi and his party.

Everyone is an old acquaintance, so you're welcome. Manager Zhao directly took Zhou Yi and his entourage to the advertising department of Caizi Group, took the elevator, and came to the eighth floor of the building, where the large studio was ready and ready to start work at any time.

Everyone's time is very tight, and they are usually very busy at work, so it is natural to seize the time.

On the way, Zhou Yi also took the opportunity to ask Manager Zhao about the advertising planning of beautiful women's clothing.

Manager Zhao introduced: "Fengxing Company is still designing, and we have not yet come up with a specific plan, so we can only wait patiently." This time, they are cautious and will not come up with a random scheme to fool us. ”

Zhou Yi smiled dumbly.

In this advertising planning, it is obvious that Caizi Group is still cooperating with Yanjing Fengxing New World Advertising Co., Ltd., a subsidiary of "Fashion Pioneer". Since Zhou Yi snatched away the advertising creativity last time, people must be ashamed this time. If that kind of thing happens again, repeating the mistakes of the past, the company will be embarrassed and thrown home, how can it be mixed in the industry? Even "Fashion Avant-garde" can't afford to lose that person.

So this time, Caizi Group did not ask Zhou Yi to provide ideas.

First, it is not necessary, they believe that the company has learned a lesson, and it will definitely be able to design it well this time. In addition, if Zhou Yilai really wants to provide advertising creativity, he must ask Juneng to engage in the company to be responsible for advertising shooting, after all, it is Zhengdong's partner over there, and "Fashion Pioneer" magazine is not, it's just the last cover, it's just an ordinary relationship, there is a talented group in the middle, but the two are not allies.

An ally of an ally does not mean that it is an ally of its own, and the relationship must be sorted out. If someone gives you a VIP card and a membership account number, it doesn't represent the actual relationship. In contrast, Juneng is Zhengdong's close ally, not only has a cooperative relationship, but also has a personal relationship, and Sister Chu's relationship must be maintained. It is normal for Zhengdong to transfer benefits to partners.

This is a field where fertilizer water does not flow to outsiders.

Recently, the two cooperated in the mobile game "Rushing to the Sky Tower" to clear the customs and made a lot of money, Zhou Yi understands a little, and he doesn't care too much, just make it.

But the talented group must not do this, after all, "Fashion Vanguard" is their ally, and the cooperative relationship over there must not be lost.

After all, Caizi Group and Zhengdong Pictures are two companies, and everyone's positions and interests will not always be the same. This time, Fengxing New World Advertising Co., Ltd. will continue to be responsible for the advertising design, and in the eyes of Caizi Group, of course, there is no problem.

Zhou Yi can understand, he won't ask more about these things, as long as they can design it, otherwise they will definitely have to fight back and redo it.

Come to the advertising department, go into the studio, and it's really ready here.

Photographers, gaffers, make-up artists, hairstylists, costumers, prop makers and stylists are all in place, professional cameras and cameras have been installed and commissioned, backdrops have been drawn, and lighting has been set up.

Manager Zhao introduced to both parties.

The other party's group is not very old, they are still young, but they all have work experience in the industry. The photographers are in their 30s. At this age, it is easier to grasp the pulse of fashion trends, and it is no problem to take photos.

Zhou Yi took the initiative to shake hands with the photographer and communicate with them in a friendly manner, hoping that they could take a beautiful picture of his sister.

Tang Yan was also very polite and polite to everyone.

The little girl was very likable.

In the afternoon, I have to take a photo of Tang Yan's winter clothes, and the makeup artist and hairstylist take Tang Yan to apply makeup, and the hairstyle and makeup must be done first. Tang Yan has never dyed her hair, she usually only pays attention to professional learning, does not pay much attention to fashion trends, dresses up, but is not particularly trendy, now her hair is not too long, but these are not problems, and she will definitely be retouched by computer in the later stage, not what the photo looks like, it is what it looks like.

Which celebrity's photo doesn't need retouching? It's basically cultivated, otherwise no matter how good-looking it is, can it look like a goblin?

Originally, before Tang Yan came, her roommates also asked her to do nail art, shave armpit hair or something.

But take a photo of winter clothes, what are you doing with those things? It's not a photo shoot of summer clothes.

Tang Yan thought about it, but she still didn't fall for it, anyway, what the makeup artist wanted to do, she could do it.

With the stylist to help with the design, she doesn't have to be busy herself.

Zhou Yi didn't ask her to prepare anything in advance, there was no need.

Taking advantage of the time when his sister went to apply makeup, Zhou Yi sat down with the photographer to chat, and Manager Zhao next to him has been accompanied, and he is responsible for this work. Zhou Yi asked at this time: "What is the theme of our photo shoot this time?" "Of course he cares about his sister's advertisement, and he can't fool the past.

Photographer Sheng Lei introduced: "This time we are the fashionable winter clothing series of young ladies of the Photography Group, including knitted sweaters, down jackets, deerskin windbreaker jackets, cotton jackets, woolen jackets and so on, all of which are medium and high-end fashion. He brought a set of exquisite promotional brochures and showed them to Zhou Yi. There are detailed clothing introductions and various technical indicators inside, which are classified and very complete.

Zhou Yi took a general look and said strangely: "This is the end?" ”

Sheng Lei spread his hands and said, "It's over." What more? ”

Zhou Yi frowned and said: "When we do publicity, it is impossible to write all these things into it, and not many readers and netizens will carefully read these technical materials." Everyone picks and chooses what they are interested in, who will be interested in these materials? We have to have a clear propaganda theme, so that people can remember it at a glance, be attracted, and be familiar with it, otherwise the effect of just sending a few photos will be limited after all. After all, the industry basically does this, and there is nothing surprising about it. Therefore, the selection of topics is the key, and it must be done well. I mean, what's the theme of our series of photo shoots? Are there any eye-catching slogans or slogans? ”

Sheng Lei smiled bitterly: "I'm just a photographer!" Planning and publicity are not in my charge, this is Manager Zhao's job. ”

Manager Zhao answered next to him: "We are still thinking about publicity. Although these photos are only published in some magazines and media platforms, not TV commercials, we still want to wait for the front side to come up with a specific advertising creative plan, and then see how to cooperate with the publicity. By the way, Zhou Yi, you are a master of planning, do you have any specific ideas on writing Allah questions? We'd love to refer to it. ”

Zhou Yi smiled and said: "According to my thoughts, my sister is 18 years old, and her advertisements must be aimed at young girls, and it can't be other types of customers." If it is aimed at working women or housewives, it will be more suitable for you to find mature actresses to shoot. Since it is a young lady's dress, we can do it. For example, this type of trench coat, we promote it like this, unlimited youth, both movement and stillness, and a new proposition of winter fashion. Like this woolen fabric, it is a model of elegance, and a new experience of winter charm. There is also this kind of high-neck knitwear, which is cardamom fragrant, the first choice for image, and a new choice for winter freedom. ”

"Wait! Wait a minute! Let me make a note of that. ”

Manager Zhao's eyes lit up when he heard this, and he immediately found a pen and paper and wrote down what Zhou Yi said first.

Whether it can be used or not, at least you can refer to it and be prepared.

Zhou Yi repeated it and helped Manager Zhao remember it. It's about his sister, and he's really heartbroken.

Manager Zhao said with a smile: "Zhou Yi, these slogans you said are really good. ”

The photographer and others next to him also nodded their heads in praise, thinking that it was okay.

Zhou Yi explained: "What I think about is that my sister's endorsement is mainly for young girls and ladies, and the design of the slogan is mainly to highlight fashion, charm and freedom. Of course, you can change it, and you can change it as it suits. ”

Manager Zhao nodded again and again.

Zhou Yi said again: "The final summary slogan can be written like this, a fire in winter, beautiful women's clothing." Or, the youth that can be retained, the beauty of women's clothing. The cold winter can't stop the style, beautiful women's clothing. Feel free to refer to these. If it is replaced by summer and autumn, it is also very easy to do, you can directly replace the advertising slogan with: unlimited youth, suitable for both movement and stillness, new ideas for fashionable girls; In the mood for love, elegant model, a new experience for charming girls; Cardamom is magnificent, the image is the first choice, and the free girl has new privileges. The youth that can be retained, the beauty of women's clothing. ”

Manager Zhao hurriedly wrote down all the advertising slogans that Zhou Yi said.

He really thinks that Zhou Yi's creativity is very good, and if the advertising design on the front side is not good, he can use Zhou Yi's creativity. Especially Zhou Yi doesn't need advertising design fees, how good!

Manager Zhao flattered: "At the level of Zhou Yi, it is also well-known to do advertising business." ”

Zhou Yi smiled easily: "I'd better make a good movie!" Don't go and steal other people's jobs. ”

Photographer Sheng Lei sighed: "Filming is a promising career, and people in the advertising industry have sharpened their heads and want to drill into the film and television industry!" ”

Everyone laughed, that's a fact.

In fact, Zhou Yi said these advertising slogans so frankly, because he also wanted to maintain the cooperative relationship with Caizi Group, and he didn't mind providing them with some ideas. My sister's first advertisement, I always have to help her do a good job.

To help others is to help yourself, and to suffer a loss is often to take advantage.

It depends on what you think.

Besides, if you have the value of use, the two sides can cooperate for a long time.

The greater your own value, the more scruples the other party will be.

The reason is self-explanatory.

After a short time, Tang Yan finished her makeup and came out of the dressing room, which was really eye-catching. Now her image is indeed much better-looking, and she has a new exquisite hairstyle and outfit. It's not that she wasn't beautiful enough, her usual simple beauty is not the same as the beauty in front of the camera.

No matter how beautiful a girl is, it is difficult to be photogenic without makeup, and she will look dull.

Now the photographers are quite satisfied, and they think that the little girl must be very photogenic.

Next, the filming work officially began.

The costumer has prepared a variety of fashionable new winter clothes, just go to the dressing room to change. After every change, Tang Yan followed the photographer's requirements and posed in front of the camera in various fashion styles, which was really beautiful and infinite, and her youth was eternal.

There is also a photography assistant next to help take pictures.

Both static and dynamic modeling are filmed, and the work is very rigorous and meticulous.

However, these jobs are very simple for Tang Yan, because she was born in dance, and she is already proficient in static and dynamic modeling display, so how can she learn dance without these? And in the academy, I have to take physical classes, which is more than enough to cope with shooting.

Even a few catwalks in her high-heeled boots or high boots are not a problem.

Even if she is not a professional model, she is in good shape and these skills are easy to learn.

One law, ten thousand laws!

Even if you dance jazz, you have to be able to catwalk.

Walking on the stage is simply an exclusive skill for professional actresses, and it will definitely be used often in the future.

Tang Yan is so smart, of course she usually knows that she studies hard and spends her spare time studying, and she will naturally have achievements.

Even Zhou Yi admires his sister's professionalism, such perseverance and perseverance can make her popular in the future!

The photographers were also very well prepared, not only preparing various sets and curtains in the large studio, but also various props, such as sofas, chairs, movable stairs and so on. With these props, it is easier to shoot.

Tang Yan is very adaptable to these jobs, and even enjoys the fun.

The little girl loves beauty very much, loves to dazzle, and takes pictures very happily and fun.

If she didn't have this desire, she wouldn't have chosen to entertain.

Zhou Yi watched his sister change into all kinds of new clothes back and forth and pose in various shapes, which was also very interesting.

My sister is like a little peacock with the screen open!

After wearing these clothes and taking pictures, they are all her own, and she can take them back, and the little girl is of course very happy.

It is worth mentioning that Tang Yan's jumping posture is indeed very beautiful, she can jump up in a knitted sweater, she is very relaxed, very skillful, and her instant shape in the air is very beautiful, which makes the photographer and Manager Zhao and others present very satisfied.

With these professional skills, it is very convenient to do anything.

Manager Zhao and others all felt that this spokesperson was very worthwhile, and they were afraid that they would encounter the kind of spokesperson who didn't know anything and only had a beautiful face, which would be very troublesome. Fortunately, Tang Yan's performance is satisfactory, with professional skills and professionalism.

Photographer Sheng Lei was indeed inspired by Zhou Yi's words just now, and deliberately drew on Zhou Yi's ideas, and formed various photo series with distinct themes according to the different types of clothing when shooting, which was convenient for publicity.

They are all professionals who can do well as long as they have a general idea.

Of course, there can't be any sexy looks and quirky looks in this kind of photoshoot.

After all, this is just a photo of women's winter clothes, not a sexual (sensual) photo album.

Zhou Yi wouldn't let his sister shoot that kind of thing at all.

When Tang Yan took pictures, Zhou Yi also had to put on makeup, and he would also take some photos later, and according to the photographer's plan, he would also take a group photo of the brother and sister, which can be regarded as a combined version of "talented and beautiful".

By the time Zhou Yi finished putting on her makeup, Tang Yan had already taken almost the shot, and she was having fun.

Seeing Zhou Yi come out, the little girl patted the sofa in front of her and said with a smile: "Brother, come on, let's take a version of the domineering president." ”

Zhou Yi sweated, this dead girl, it's too out of tune.

Spank you, and you won't want to play with the overbearing president.

"What domineering president? You are still an honest photographer! ”

Everyone's Joy: This brother and sister are really interesting.

At this time, the costume designer handed over a white windbreaker, Zhou Yi wore it outside the talent's formal suit, and according to the photographer's request, he sat on the sofa and posed in a classic pose. Tang Yan took the opportunity to be behind the sofa, stretched out her arms, hugged her brother's chest, and made an intimate gesture.

Photographer Sheng Lei immediately took the opportunity to capture it.

Zhou Yi was helpless and could only cooperate with his sister to play.

Next, the brother and sister continued to pose for photos, looking like a really beautiful couple, and the shape was extremely amazing.

Zhou Yi is especially good at posing, has experience in his previous life, and plays more slippery than his sister.

Manager Zhao and the photographer looked at Zhou Yi's style and felt that it was too handsome.

Zhou Yi's most satisfying outfit is to wear a white knitted turtleneck sweater inside, a white genius dress with woolen fabric outside, and then put down the high collar of the white sweater, just to cover the stand-up collar of the talent's formal suit, and put on a white windbreaker on the outside, which is simply cool.

Coupled with white leather boots, it is white, thrillingly white.

This kind of almost perfect cool and handsome shape is far from being comparable to the little horse brother in "The True Color of Heroes" in his previous life.

Manager Zhao couldn't help but praise them, and they were amazed again and again, feeling that this image could not be done better. The spokesperson of this image is extremely valuable for the promotion of clothing brands. Manager Zhao immediately decided to use this photo for the next large outdoor billboards.

This is also very beneficial to the image promotion of Zhou Yi.

It's a win-win for both parties.

Tang Yan also felt that her brother's appearance was too handsome.

How can such a beautiful image not be widely advertised!

Zhou Yi also showed the sitting posture on the chair, including the casual sitting posture on the high chair, the sitting posture on the back chair, the sitting posture with the legs of the stilts, and the reclining posture with the arms spread out on the sofa, and the reclining posture at the armrests of the sofa. The seated posture is demonstrated, followed by the standing posture, which includes standing with both legs upright, one leg against the wall, and so on.

Finally, there is a shape that points out the country, which is really domineering.

Zhou Yi endorses a formal wear brand, in order to make himself look more mature and stable, many of his styles he chose are some of Chen Daoming's advertising styles of Lilang business men's wear in his previous life, and then borrow from the advertising styles of some other stars.

Although the photographers are also prepared a lot, Zhou Yi's performance is obviously better.

As for the exaggerated shape of some small fresh meat, there are too many sensationalism and killing Matt, Zhou Yi definitely doesn't use it. For action superstars and national superstars, the orthodox image, or the traditional conservative healthy image, is very important.

Zhao Yanqin wants to shoot a bed scene, which will cause an uproar in the industry, and fans are disappointed, which can be seen. But it's not that other stars haven't filmed that kind of scene, and fans and fans laughed and didn't have this kind of reaction at all.

Even in the previous life, those kung fu superstars had a very orthodox image.

Now Zhou Yi is the same.

He doesn't need to be maverick and pampered, which is already good.

It's a pity that his sister always messes in, so he had to play some youth photos with his sister.

My sister is too unstable, she is just a little girl, of course it is impossible to take a photo like Zhou Yi, and make it into Chen Daoming's style, too serious, like an old man, but on Zhou Yi, there is a kind of restrained temperament, and there is no flashy little fresh meat style. But for Tang Yan, youth and liveliness are the theme. The younger the girl, the better, and you don't have to mature and steady too early.

Sometimes the photo styles of the brother and sister are really contrasting.

But when it's time to cooperate, the two siblings can cooperate very well.

Zhou Yi will not limit and solidify his own image, it is a good thing to have characteristics, but the characteristics can change freely at any time, which is the real ability.

This is what the industry often says, what to act, just like what.

Looking at the props on the scene, Zhou Yi asked the prop master to prepare a two-story staircase. He sat on the steps with a golden knife and posed in a pyramidal sitting position. In his previous life, Chen Daoming had such a look, which looked very cool.

Sit on two steps with your legs open diagonally and your elbows on your knees, holding your hands together so that your two calves and two upper arms cross your head diagonally upwards in a straight line to form a perfect human pyramid shape.

The photographer understood what Zhou Yi meant, immediately found a good angle, and took this photo perfectly.

Tang Yan came over with great interest, snuggled up to her brother diagonally, hugged his arm affectionately, and took a picture.

Everyone thinks that these photos are really artistic.

The whole group was busy for an afternoon, and the Zhou Yi brothers and sisters finally finished the photo shooting, and then they could relax.

(Please do your best to readers and friends to start ~ point ~ Chinese ~ text ~ network to subscribe to the genuine version of this book, thank you for your support!) (To be continued.) )