Gou Yu (16:41:24): "I'm sorry, let's break up." Take advantage of the fact that you have only been talking for three months, and stop it in time, so that you don't invest too much. ”

Gou Yu (16:43:09): "Actually, three months ago, I watched Warcraft with no hope of updating, and it was not interesting to play, so I stopped and came out to try to have a girlfriend." ”

Gou Yu (16:43:25): "Now Hatsune's Gu Boss has snatched the agency of Jiucheng Pig Fungus Nasha-Pen, and I heard that B will be officially opened in another week and May Day, and I want to go back to play." ”

Gou Yu (16:45:57): "I'm sorry I failed you. Forgive me for my unfulfilled promises"

Coca-Cola (16:46:32): "A game that is more important than me? ”

Gou Yu (16:46:35): "I'm sorry. ”

Coca-Cola (16:46:45): "I just want to know why. ”

Dog Leftover (16:45:54): "I'm sorry for the ...... of the tribe"

……

On April 15, 2007, the Hatsune Group successfully cut off the rights to Blizzard's World of Warcraft 2.0: Burning Crusade expansion pack.

The copyright agency of the game was valued at a total of $200 million.

Among them, 150 million US dollars will be converted into 40% of the capital contribution of the newly established joint venture between Hatsune and Blizzard; Hatsune actually took out $220 million in cash, accounting for 60% of the shares, and used this part of the funds to be responsible for the operating costs of the game in the future.

The $200 million, in addition to the $150 million converted into equity, the remaining $50 million is in cash, which will be paid directly to Blizzard by Hatsune, and then repaid by Blizzard to ninety.

Although when ninety percent signed a contract with Blizzard, it did not include expansion and follow-up priorities. But after all, ninety percent still have the 1.0 version of "Ming Media is marrying" in their hands, and it was 5 years when they signed it. If Jiucheng bites and doesn't let go, theoretically, even if he can't make money himself, he can still break the net and drag Blizzard and Hatsune to fulfill the contract immediately. It will cost you two years. After all, legally speaking, it is impossible for Blizzard to bypass the base game and directly license the expansion to Hatsune alone.

When Jiucheng won World of Warcraft in 04, the one-time payment of ∨dǐng∨diǎn∨ Xiao ∨ said, .●.o∷s_(); The agency fee is 50 million, and now Blizzard has repaid him 50 million in compensation, which is equivalent to a one-time authorization fee and a full refund without asking for a penny. Just earned three years of share. Ninety percent also saw that Blizzard gave an extra refund of 20 or 30 million US dollars, so that the fish did not die and the net was broken, and they accepted it when they saw it.

Historically, when NetEase's Ding Sanshi won the agency of Warcraft in 09, the one-time copyright fee expenditure was 217.5 million US dollars. Gu Mojie is giving less now, which is nothing more than because the brand value of Warcraft has not been brewed so high after all. On the other hand, compared with Ding Sanshi's opening price, Gu Mojie asked for additional conditions such as the right to adapt and operate the surrounding of Warcraft such as OA, which pushed up the final copyright transaction price to a certain extent.

This thing can be good, on the other hand, thanks to another butterfly effect of Gu Mojie's guidance: because of Gu Mojie's relationship, Chen Xiaowei, the god of pits, is now accompanying his old friend Zhang Chaoyang, and he was not dug up to ninety percent by Zhu Jun, so ninety percent of the decision-making level is still relatively rational now, and attaches great importance to the gains and losses of actual interests.

You must know that after the failure of the agency dispute, Chen Xiaowei tried his best to sue NetEase for violating national policies and operating World of Warcraft in a joint venture company with more than 30% of foreign shares. Trying to create a situation where "I'd rather smash what I can't get than you can get it" --

Legally, it's perfectly right to do so. The problem is that netizens are irrational, tens of millions of people only saw that after the gods fought, they had to delay for many months to play the new version of the game, and saw that your operator kidnapped users for their own interests, and then they scolded and ridiculed Chen Xiaowei. In the end, Chen Xiaowei didn't bite a piece of meat from the historical Ding Sanshi, and lost ninety percent of his public image among gamers in vain.

The rational approach at this time is to use this as a threat, talk about the actual interests of Diǎn'er, and settle down in the bag first, instead of fighting for a breath to tear it up.

From this point of view, Gu Mojie cheated Zhu Jun, but he also invisibly pulled Zhu Jun, so that Zhu Jun did not fall into the "empty of people and money" like in history, which can be regarded as a reward for a jujube after a dull stick.

……

So, two days later, the post at the beginning of this chapter became popular on Baidu's "World of Warcraft" and the Azeroth National Geographic Forum. The content of the post is actually just a screenshot of the QQ chat window between a man and a woman.

Tens of millions of netizens are in the midst of boredom - foreign adults have been playing b for more than three months, and the country has finally been in drought for a long time, and Gu Boss, who has come to Hatsune, has made a righteous move, killed the procrastinating Zhu Jun in seconds, and brought b to the people!

The game is still being tested and migrated, so it can't be launched - after all, the game has tens of millions of accounts, and it is necessary to rebuild the server and form the center of the number by Hatsune, and there are a large number of numbers that need to be copied and tested, and the suspension and rectification of the service for a week already requires thousands of engineers to work overtime in three shifts 24 hours a day.

"Jia Junpeng, your mother called you home for dinner." This god post has not yet detonated, and Chinese netizens have found that they are missing a phenomenal god post to vent their feelings.

At this time, Azeroth National Geographic and World of Warcraft suddenly exploded.

"My brother is not a post, it's lonely!" Hundreds of thousands of people began to follow this post, and many found that the last page became a legend: because a page is only 30 floors long, and every time a user clicks the "last page" button, they often find that there are more than 5 pages after the last page is swiped out...... The tail is not visible at all.

In other words, within a few seconds of refreshing the page, the post was replied to by more than 150 floors, so it was never diǎn until the end page. The post was hot for an afternoon, and by the time it came to the diǎn after dinner, this phenomenal hot diǎn had already appeared on the major portal news.

Netizens are from the crowd, and following the reply post behind a god sticker, there is a sense of heroism in creating zào history.

So, "I'm sorry! For the Horde! This line immediately became a hot diǎn word across the country. It was soon targeted and reported by the TV media and the next day's morning newspaper...... Then there are the various brick professors who analyze Internet addiction, analyze Internet group-body-sexuality-events, and analyze Internet psychology.

At 10:30 p.m., after more than 40,000 pages of replies, the technical department found that the server had overflowed some of the thresholds, and made an emergency response to turn off the reply function of the post.

But the reply post can be closed, and the diǎn hit can't be closed, and when the post is closed, the effective diǎn hit is only tens of millions, and within a few hours, it soared to more than 100 million.

"Chinese are crazy...... How many netizens are there in China? Isn't this country only a few percent of the Internet penetration rate in the United States? ”

After Blizzard Mo Han signed a contract with Gu Mojie the day before yesterday, he did not return to the United States as soon as possible, but personally urged the Blizzard technical team he brought to assist Hatsune Entertainment's engineers in the migration of numbers. Then, naturally, he noticed this fact with the reminders of the people.

At that moment, he really had a "$200 million or a loss!" The illusion.

When he met Gu Mojie, who also came to inspect and supervise at the New Number Center, Mo Han bared his teeth and mocked: "A, you are really the most murderous business opponent I have ever met!" You dare to say this 'I'm sorry for the sake of the tribe!' 'Event, wasn't it a game promotion plan you planned? ”

Gu Mojie punched over: "Take it easy, you don't understand the Chinese, this matter has nothing to do with me." I'm ******** now all focused on debugging and migration, and I'm watching it myself, coordinating if there is a problem, and I don't have the time to think about those side doors. ”

Mo Han shook his head helplessly: "No way, on the issue of epidemics, I really don't understand you Chinese." But you're too anxious, and you're going to do it so quickly, and the engineers below are going to be driven to death by you. ”

Gu Mojie took out a cigarette to refresh himself, and handed one to Mo Han by the way: "We Chinese have the habit of May Day Golden Week, May Day is Tuesday, so this long holiday arrangement is to move the Saturday of the previous week to rest - that is, on the Thursday before the holiday, we have to do a good job of preparing for the version upgrade when the server is maintained." Before we do that, we're going to have to try to test the old version for at least a week to make sure the server is stable, right? So it's that tight.

But I promise, you won't be busy in vain, the diǎn card income during the May Day Golden Week is at least equivalent to more than a month in normal times. For the sake of money, what happened to the hard work. ”

"What? Equivalent to more than a month in normal times? Are you saying that you can spend 200 million yuan in a week? My God. Mohan immediately stopped resisting, and went back to the technical support personnel he brought to fully play the role of an overseer.

One qiē is indeed too hasty, but there is no way.

The Hatsune Group's cash cows are stronger, and they are a scene of boiling oil. But only Gu Mojie himself knows - this transaction, the money for the establishment of a new company, plus the money directly given to Blizzard, is really 270 million US dollars, nearly 2 billion yuan. Because of the purchase of various adaptation rights and leaving a window for the later stage, the expenses were much larger than originally expected.

Even if it sells 200 million diǎn cards a month, removes the four components to Blizzard, and removes the high operating expenses such as servers and bandwidth, labor, and channels, in fact, Hatsune can recover at most 30% of the profit from sales revenue in Warcraft in a year. The 2 billion yuan will take at least 3 years to recover, and then it will be a net profit.

If Hatsune doesn't further expand the revenue of the World of Warcraft game and the adaptation and spin-off.

Hatsune's cash situation has been bleeding. (To be continued.) )