Chapter 2181: Creating a New Brand

"Our highly hybrid powertrain, in fact, is very simple, in terms of the engine, it still adopts the previous 500cc twin-cylinder engine, but we use two turbochargers on it, and the power of this 500cc twin-cylinder engine is increased to 90 hp......"

The 90 hp figure is actually not too high, and the 1.5L engine used on the Prius also has a 95 hp output, but if you consider that this power is provided by a 500cc displacement twin-cylinder engine, then this figure is a bit scary

Bill. Ford itself is also engaged in cars, how can you not understand the meaning of the two numbers 500CC and 90 horsepower? There is no doubt that the 90 horsepower engine power, coupled with the power provided by the electric motor, this car should have a fairly good sense of handling and lifting in the range of 0-80 kilometers per hour, and this sense of handling and lifting feeling is by no means comparable to the Prius's meaty hybrid

Just Bill. Ford didn't understand why this car was named Heavy Hybrid by the Alice Group in terms of performance, as it seemed to be no different from the previous so-called Medium Hybrid.

"The power of the petrol engine is not the most important thing, in this heavy hybrid model, we are equipped with an electric motor and battery fully designed by our Alice Group, which can ensure that the car can drive at a maximum of 80 km/h without starting the petrol engine, and can travel at this degree for 300 km."

Zhang Lan's answer unraveled Bill. Doubts in Ford's mind

Listen to what Zhang Lan said, Bill. Ford's mouth suddenly opened into an O-shape, and he understood too well what Zhang Lan's words meant: If you are not in a hurry to drive, this powertrain can even achieve zero fuel consumption. Ford regrets that it can't use the plug-in charging system to charge the car, otherwise it would be more convenient

Bill. Ford naturally wouldn't have thought that his thoughts were superfluous, how could Zhang Lan not take this into account? "And we designed a direct charging function for this car, using an external charging plug, you can use your own home electricity to supplement the car's battery, theoretically speaking, if you drive a distance of only 300 kilometers a day, the degree is only 80 kilometers per hour, the car has almost no fuel consumption, the cost is only 300 kilometers 4 dollars or more"

$4 for 300 km......

"That's basically it" Zhang Lan thought for a while and summed it up with the last sentence, "Well, because the battery and charging system are specially designed by us, we can ensure that the current household electricity will be fully charged in 4 hours"

Bill. Ford is speechless, I don't know what to say, the current oil price of the United States is calculated by the price of ordinary 87 gasoline, the gasoline octane number algorithm of the United States is different from ours, but it is hovering around 4 dollars a gallon, a gallon is equal to 3.785 liters, and the fuel consumption of 100 kilometers is about 8 liters, and a gallon of fuel is not enough for the Corolla to travel 50 kilometers, but this cost can support the heavy hybrid car of the Alice Group to travel 300 kilometers

It's almost free

"We want ......" Bill. Ford gritted his teeth, of course he hoped to get their so-called heavy hybrid model from Zhang Lan's hands, and then he could modify it slightly, reduce the maximum driving range to 150 kilometers, cancel the in-line charging function, and use these functions for future upgrades to make more money for Ford cars. Although Ford was excited, he understood in his heart that although Zhang Lan introduced their three hybrid systems to himself, but from his own experience in dealing with them, the cooperation of heavy hybrid power is basically impossible...,

Facing a piece of fat meat hanging on your lips but not being able to eat it, this feeling is extremely painful, but what makes it even more painful is that you know that you can't eat it, and you have to force yourself to look at the big fat in front of you and eat something else

"We want ......" tossed and turned several times in his heart, and Bill. Ford finally made up its mind that instead of seeking those that could not be eaten, it was better to start from the easiest place to start, and the Alice Group now has a Prius, and it is unlikely that it will succeed if it seeks moderate hybrid technology by itself, in this case, it is better to simply say, "If your group allows it, I personally think that your group's mild hybrid system can meet our requirements"

"A mild hybrid system?" Zhang Lan nodded, Bill. Ford's request for cooperation made Zhang Lan a little unexpected. Ford didn't dare to seek heavy hybrid technology, but the medium hybrid technology was to fight for it, I didn't expect this guy to be so single, and directly asked for the technology of the mild hybrid system, which made Zhang Lan can't help but look down on Bill. Ford at a glance: This guy knows how to make trade-offs, "This is not bad, technically speaking, it is on par with our Alice Group's Feng & Tian Prius...... As long as Mr. Ford's terms of cooperation are sincere enough, I can make the decision and agree to this cooperation."

What does it mean that Ford's terms of cooperation are sincere enough for him to agree to it? It is clear to see what kind of cooperation conditions Ford can come up with, or to put it more bluntly, Zhang Lan is using this way to tell Bill. Ford, the conditions of Ford's car must not be lower than that of the Prius, otherwise everyone will not have to talk about it at all...... If the conditions are not "sincere" enough, it is better for us Alice Group to do this thing ourselves

Of course, it is understandable for Zhang Lan and Alice Group to make such a request, Alice Group is a commercial organization, not a charity, and has no obligation to take out its own technology for free, not to mention that this is a practical product that no other automobile company can successfully achieve the perfect combination of cost and utility except Alice Group

How to cooperate with Alice Group, Ford Motor and the Ford family have naturally already discussed the revenue sharing model of the Prius, the best hybrid car sold in the Chinese market, which has naturally been taken into account by Ford Motor and the Ford family, and made a reference. Ford frowned slightly, so after thinking for a moment, he replied, "Our Ford Motor's opinion is based on the Prius model, I don't know ......."

Referring to the Prius model, that is, for every car sold, calculated at the ex-factory price, the Alice Group can get 60% of the car's net profit, and the Ford Motor Group, which is responsible for producing this car, can get the remaining 40%, strictly speaking, this cooperation condition is not fair to Ford Motor, Alice Group can get 60% of the profit without doing anything, but Ford Motor is tired and tired, but it can only get 40%, typical suffering

But the current situation is a bit special, the subprime mortgage crisis that has spread throughout Europe and the United States, and even has swept the world, has caused a serious threat to major car manufacturers, especially in today's rising international oil prices, research-oriented, energy-saving and fuel-saving models have become the last choice of major car manufacturers

The problem is that in the current hybrid system for various types of automobiles, in addition to the technology used on the Prius, the hybrid technology of other major automobile manufacturers is either the technical conditions do not meet the requirements, or the cost is high, Ford will naturally not be an exception, in view of this, Ford is very conscious, knowing that even if the conditions proposed by the Alice Group are very harsh, they are not qualified to refuse...,

Zhang Lan didn't expect Bill. Ford was so single, he directly prescribed the same conditions as the Prius, and his mind immediately moved: this condition, well, is there room for further improvement?

Zhang Lan hesitated, Bill. Ford was frightened, but Ford pinned many hopes for the future on the establishment of a cooperative relationship with the Alice Group, if the Alice Group still thinks that the cooperation of Ford Motor is not "sincere" enough after Ford Motor has issued such cooperation conditions, then what can be done? Isn't this the death of Ford Motor and the Ford family?

Just Bill. Ford is also a veteran of the shopping mall, although he is anxious, but he understands that he can't be too urgent at this time, so as not to give Zhang Lan more bargaining opportunities Of course, it is impossible for him to give up the plus, both of them are ghosts, and for a while, the atmosphere in the room suddenly became a little dull

After a while, Zhang Lan, who had thought about it for a while, spoke first, "In addition to this cooperation condition, I will add two conditions"

What else is there to do? Bill. Ford's heart jumped violently: Could it be that the worst has already happened? However, on the surface, he remained silent, nodded slightly, and said, "What conditions?" Please speak"

"The first condition is that we Alice Group can license this powertrain to be produced by Ford Motor, but except for this designated model, we may not apply this powertrain to Ford Motor or any other model controlled by Ford Motor Group without the consent of our Alice Group."

Zhang Lan put forward this condition, so that Bill. Ford was slightly happy and a little disappointed at the same time

Happily, Zhang Lan's condition is not too much, which makes Bill, who is worried about Zhang Lan's lion opening his mouth. Ford finally put his mind at ease a little; Disappointingly, Ford had planned to do so before, in addition to this model that shares profits with the Alice Group, it will also apply this hybrid system to other models, so as to reduce the amount of money given to the Alice Group and let as much money flow into the pockets of the Ford family as possible, but now it seems that this idea cannot be realized

But in general, this condition is not excessive, Bilford nodded, "No problem, we can agree to this condition"

"In this case, then our second condition is that after the official production, the front logo of this car must be the logo of our Alice Group, and the tail logo of the car can be Ford or other car brands owned by Ford"

Zhang Lan's condition is exported, Bill. Ford's face changed instantly

This condition seems to have nothing to do with it, but Bill. How could Ford not understand the "insidiousness" of Zhang Lan's condition? The front mark is the car logo of Alice Group, although the tail mark is still the car logo of Ford cars, but the nature of this car has completely changed, for example, if the front mark of the Mercedes-Benz car is replaced by the crooked H logo of Hyundai, even if the tail mark is the Trident logo of Mercedes-Benz, anyone who sees this car will never think that this is a Mercedes-Benz, but think that this is a Mercedes-Benz and Hyundai cooperation model

Of course, Hyundai is happy to be like this, to be able to climb the Mercedes-Benz, is something that sticks can wake up happily when they sleep, but can Hyundai compare with Ford? Ford is the world's first automobile manufacturers, can be called the veteran of the automobile manufacturing industry, their technical strength, their heritage, so that they do not disdain to climb others, even if they are clinging to them, Ford logo hanging in front of the car

Alice Group's automotive technology strength is strong, which even Bill. Ford also admits that if the Alice Group is repeatedly allowed to encroach on Ford Motors, Ford Motors, which has a glorious history of 100 years, will most likely become a subsidiary of the Alice Group, which Ford Motors and the Ford family never want to see...,

This is related to the glory of an enterprise

"I can't agree to this condition," said Bill. Ford shook his head with difficulty, "Mr. Zhang Lan, I must tell you that for your group's hybrid technology, we Ford Motor have great sincerity to cooperate with you, even if we pay a big price for it, but we can't agree to this condition."

"That's it," Zhang Lan thought for a moment, although this idea was added by Zhang Lan temporarily, but now he felt more and more that his idea was wonderful, and after pondering for a while, and straightening out his thoughts, Zhang Lan looked sincere. Ford said, "Mr. Ford, I know what you are worried about, and I can understand this concern, but please don't have to, because in my opinion, this cooperation is actually just a test for our future cooperation, or it can be considered to be paving the way for our future cooperation."

Well? Not what you thought it would be? Hearing Zhang Lan's words, Bill. Ford couldn't help but hesitate, but no matter what he thought, he couldn't think of any benefit to Ford from Zhang Lan's proposal. Ford simply admitted, "Oh? What does Mr. Zhang Lan mean, doesn't he think that we can establish and expand cooperation? ”

"That's exactly what it means," Zhang Lan nodded, and suddenly said something to Bill. Ford asked, "Mr. Ford, I wonder what you think would happen if we Alice and Ford co-founded a full hybrid car brand?" ”

Zhang Lan's question was a little abrupt. Ford immediately understood what Zhang Lan meant, and thought of the huge benefits to Ford if he guessed correctly, and suddenly couldn't help but be surprised, and said in a trembling voice, "Mr. Zhang, what do you mean, isn't it...... In the future, the hybrid model produced by our cooperation will be separated as a separate sedan brand? ”

If this car only appears in such a face in the future, then there is nothing, although Ford's life is more difficult now, but the life will not be unbearable, such cooperation conditions are naturally impossible to allow, but if the initial cooperation goal will be set to create a brand, then this method is quite effective

At the beginning, the use of the common logo of both parties means that this car is a model developed by Alice Automobile and Ford Motor, two automobile manufacturers that represent technology and heritage respectively, and with the golden sign of Alice Group as a guarantee, this will inevitably greatly stimulate the sales of hybrid vehicles in Europe and the United States

When a few years later, after everyone has recognized this car, you can change the car to a full-brand car, and push it to the public, because there has been a few years of foreshadowing, the public has a considerable understanding of the performance and reliability of this car, and it can dispel the concerns of the people to buy this full-brand car to the greatest extent, they all know that although it is a full brand, but in fact this is just a move to change the soup and not the medicine, It will not affect the quality of the car

Often, this is the easiest and most effective way to create a brand

"That's it"

"If that's the case......" Bill. Ford's heart fluttered and jumped, and he forced himself to hold back the excitement in his heart. Ford asked Zhang Lan, "Will Alice Group invest in this brand in the future?" ”

Bill. Ford's subtext is to ask Zhang Lan whether it is possible to put their medium hybrid technology and heavy hybrid technology into the hybrid car brand founded by the two companies in the future and far between.

Zhang Lan gave an affirmative answer, "As a brand created by our two partners, we at Alice Group will strive to build this brand into a benchmark for hybrid models and future energy models...... Of course, we can't give up on this Prius, but I can guarantee that our brand will have some characteristics of its own when the car brand we co-founded is similar to the Prius."

Zhang Lan has already made her meaning so clear, Bill. What else is there for Ford to hesitate about? Bill. Ford immediately responded without hesitation, "I promise that I will do my best to convince the family and the company that I am looking forward to this cooperation" (to be continued)