The flowers bloom at two ends, one on each branch.

Since June, Hatsune Group's focus has shifted to a series of huge mergers and acquisitions. After receiving more play, on-campus, and happy.com, the company's investment core led by Gu Mo Jie and Gu Yong turned overseas, going to the United States to seek a series of cross-border acquisitions and talent integration.

Those who stay in China will not be idle, and under the leadership of COO Ye Weilun, all kinds of work to digest the fruits of victory and consolidate the business foundation are carried out in an orderly manner.

Security, Software Manager, Downloads, Videos, Players, Input Methods...... In these fields, where the Hatsune Group was originally firmly in the top position in China, the company continues to maintain its own advantages, constantly updating and optimizing. Competitors don't see any chance of catching up.

Even if it is as strong as Fuji Xun, it maintains a one-third of Hatsune's market share in individual fields such as security and downloading, and other side dishes have no way to survive.

In the fields of email, SNS community sites, and games, Hatsune was not originally the first in the country. After these years of rapid development, at least it has been squeezed into the second echelon. In the field of e-mail, it has achieved the third place in China, second only to NetEase and Tengxun; It is also the third in China in terms of SNS community websites, second only to QQ Space and Sina Blog.

As for the field of online games, in terms of turnover and profits, Hatsune Entertainment is undoubtedly the first in China, but it is not far from the second in China, and several companies such as NetEase, Perfect, and Kingsoft have never given up their struggles. The market for games is huge, and the needs of customers are very diverse, and it is impossible to meet the needs of the vast majority of people with the products of a few companies. Therefore, the competition in the online game market will definitely continue for many years, which is also the consensus of the industry bosses.

As the company's core competitive field of this year's IM instant messaging software, "Chujian" has not continued to make rapid progress in the past two months since it broke through to the market size equivalent to QQ 40% in May. Instead, they are trying to digest the fruits of victory, consolidate this phased achievement, and build up strength for the next wave of subsequent offensives.

……

At the beginning of June, "Hatsune Farm" was launched, injecting the first decisive "login frequency" and "landing stickiness" booster into Hatsune's SNS community "Hatsumi.com".

By the end of July, in just two months, although the registered users of "Chujian.com" were still hovering between 6000~70 million, it seemed that there was no rapid growth.

However, the number of daily logins has soared from 3 million to 18 million!

Within two months, the average number of logins per day skyrocketed by 6 times!

At the same time, the number of people online has also increased from a pitiful 150,000 to 1 million.

You know,SNS community site is not chat software after all,It's not an online game,Its "number of people online at the same time" indicator is very difficult to brush up.leenu/books/9/9979/

Super Game Empire. If you don't have any idea about this number, you can take a look at how the Fuji Xunjia did in the same period:

In June 2008, the number of daily logins on QQ Space was only 20 million, and the number of simultaneous online users was 1.1 million. The number of registrations in QQ Space is as high as 120 million.

After "Chujian.com" swallowed the intranet of the school, the number of registrations was only half of the QQ space.

What's more, the 50 million registrations that the "school intranet" once claimed are not an exaggeration to say that there are eighty percent of "zombie fans who don't necessarily glance at it for a month". This is also the reason why Gu Mojie only spent 1.6 billion to buy such a large-scale SNS website as the school intranet.

Now, relying on web games, in two months, the total number of communities that are only half of QQ space and the vast majority of them are "zombie fans" has achieved the two important indicators of daily login and simultaneous online, which is almost on par with QQ space.

What's even more remarkable is that the growth curve of indicators such as the number of daily logins and concurrent online people of "Chujian.com" is almost a very smooth and standard quadratic curve in the past two months.

This greatly surprised many industry analysts who claimed to be experts.

Because in the eyes of previous analysts, products with the attribute of "games" will definitely be affected by the peak season of winter and summer vacations. However, "Hatsune Farm" handed over an answer sheet of "summer vacation is not the same summer vacation", and slapped many experts in the face.

After some intense analysis, the group of hindsight experts who specialize in afterthought have come up with a new analysis: the reason why "Hatsune Farm" can do this is because the web game does not need a client, it is very convenient to open, and it is suitable for lazy people at work to play.

And those players who really have a lot of time to sit in front of the computer and play games, if the time is long enough, more than 3 hours, they will choose World of Warcraft.

If they only have 1 hour and can't play a Warcraft dungeon, they may consider playing a game of Dota 2 or "CrossFire".

And those urban white-collar workers who have very little free time and may only have 5 minutes to drink tea and go to the toilet can be used, will occasionally turn over the "Hatsune Farm". ”

The model of "Hatsune Farm" can be said to have pulled the last bit of fragmented attention into Hatsune Entertainment's ecosystem from all levels of customers from top to bottom, from 3 hours of leisure to 2 minutes of fragmentation.

It's just eating and wiping clean, and I don't even let go of the last trace of the horns!

It's the rhythm of slashing and killing! It also didn't let the domestic street game merchants live!

……

Fortunately, Hatsune's unilateral arrogance did not last long, and Fuji Xun's defensive measures were finally in place.

On July 24, 2008, 53 days after the launch of "Hatsune Farm", Fuji Xun launched "QQ Farm".

No one knows how many penguin programmers are working overtime in three shifts behind this. I only know that Ma Huateng is absolutely ruthless, and he can't tolerate any link in the QQ social ecology being broken by the enemy, or even surpassed.

"QQ Farm" does not have any technological advancement, but just like the Penguin family's usual style, it still does its best to optimize the Q version of the picture. makes QQ Farm at least look quite sincere in appearance, and even a little more beautiful than "Hatsune Farm", which appeared two months earlier.

Relying on the 330 million users of QQ and the opening of 120 million QQ spaces, the speed of "QQ Farm" to stabilize its position is obvious, which not only makes it difficult for the daily life of "Chujian.com" to break through after touching the glass ceiling of 20 million, but also makes the daily login number of QQ spaces start a wave of rise.

Hatsune quickly came up with a second combo punch: the parking space grabbing game.

It's a pity that the stickiness of users grabbing parking spaces is not as violent and obvious as the "Hatsune Farm" at the beginning.leenu/books/9/9980/

Biography of Li Yang of the Tang Dynasty. It may also be caused by aesthetic fatigue and market saturation, anyway, the "grab for parking space" only offsets the trend of "QQ Farm" to reopen the gap.

The two sides were in such a stalemate for a while, until it entered August, and the Teng Xun family had not yet come out of grabbing a parking space, and "Chujian.com" came up with the last quick punch in the short term: "Friends and slave trade".

When the "Friends Slave Trade" was launched, it was already mid-August, and it was only ten days late to "grab a parking space". Perhaps it was because the snatching of parking spaces did not form a turnaround effect in the first two weeks, so that Tengxun was not very wary of the "slave trade", thinking that it was just a running thing, and there was no qualitative change of conscience.

However, soon "Chujianwang" used the number jù, and then taught Ma Huateng to be a person.

……

Just three days after the launch of the web game "Slave Trade", many white-collar and college users of "Chujian.com" will find reminders such as this every day after it is launched:

"You were bought yesterday by your new friend 'I've been annoyed lately' for 600 gold coins from the 'Second Donkey'. Your new master, 'annoyed lately', whipped you to dig coal, and after a day of digging coal, you earned 50 gold for your master, and accidentally dug up a gem, which gave your master an extra 80 gold. ”

This kind of news is simply "people sit at home, and disaster comes from heaven".

My own farm was secretly sown seeds and secretly harvested vegetables by friends.,That's it.,Anyway, it's "barren is also barren".,Most people who don't want to play SNS web games.,You can still hold back and not play.。

But is it tolerable to be bought by a friend to be a slave and dig coal mines?

Then, under the web page, there will also be some more intimate options, such as:

"You can also take the initiative to wash your socks for 'I've been annoying lately' and earn a certain amount of pocket money so that you can save it for redemption."

If the person being sold clicks on "Active Socks Washing", a text prompt will pop up immediately:

"You diligently washed all the stinky socks he had saved up for a week, and earned 20 gold coins in pocket money."

Below, it also shows how much money the logged-in person has in the "Slave Trade" app, and thoughtfully makes a list of "who you can afford", telling the user which of all his first-time friends he can afford.

With the continuous hand-to-hand change of slaves, the value of slaves can also be speculated, whether it is enslaving slaves to work, or speculating and selling for money, they are all guaranteed to make money, which is as ruthless as making a sum of money when speculating in house rent, and making another sum when selling.

No matter what decent people are, they don't want to become "slaves", and they all want to have a higher "value", because worth not only represents status, but also means that "more people can't afford you, and the probability of being enslaved is lower".

All the netizens who think they are arrogant and disdain to play web games have been circled by the "slave trade", a text web game that has almost no capital. Although this game will never earn even a penny of direct fees, it is already terrible to improve the user stickiness of the SNS community.

The daily active users of "Chujian.com" have skyrocketed from 20 million to 24 million, and it only took a week, and even Ma Huateng can't understand it.

With the surge in the daily activity of "Chujian.com", not only the number of users of web games has skyrocketed, but also the behavior of sharing logs and photos on Chujian.com has also spread exponentially. At the beginning of June, when the first network was just integrated, there were only those broken photos of the original "school intranet" on it. In just one month, netizens have uploaded more than 50 million valid selfies and shared photos, which is equivalent to one photo uploaded per user per user, and by the end of July, the number easily reached 300 million, and in mid-August it reached 500 million.

Evenly, each user of "Chujian.com" uploaded seven or eight additional photos and published more than 5 logs.

The entire SNS ecosystem has been completely revitalized. (To be continued.) )