"Qihang Automobile, which only launched its first new model at the end of last year, has sold more than 20,000 units so far, almost the same as Fiat's sales in the whole of last year. Pen & Fun & Pavilion www.biquge.info"

"In September, Qihang will launch small sedans and small SUV models one after another, and now it is highly anticipated through warm-up."

"Qihang Automobile's annual target for this year, annual sales of more than 80,000 ......"

Yang Fan first sprayed Fiat, and then put the data of Qihang Car in front of John Elkann one by one to show the level of Qihang Car.

John Elkann was once again sullen, and he didn't know what to say to refute the situation. Because no words are more powerful than facts, less than two years after its establishment, in the first full year, the target sales volume will exceed 80,000, and the reputation is not bad.

No contrast, no harm!

Fiat has been in China for almost a decade, and annual sales, uh, probably more than 20,000 units this year!

People are more angry than people!

Of course, from the perspective of the global market, Qihang Motors does not even match the Fiat shoes, the key is that they are now talking about the Chinese auto market, and what they are talking about the global market can only show their ignorance.

No matter how many advantages Fiat has, in front of the facts that Yang Fan presented, John Elkan was weak for a while, and only said in a half-loud voice, "What do you want to do when you set sail?" ”

Seeing that John Elkan was weak, a smile flowed from the corner of Yang Fan's mouth, this is his goal. However, at this time, he was about to strike while the iron was hot, so he said strongly, "Qihang is responsible for Fiat's market strategy in the past three years, and he must also have a certain say in the product!" ”

John Elkanh, "......"

In the whole of China's joint ventures, no Chinese brand dares to ask for this.

However, before setting sail, except for ancient times, there has never been a car company in the world that can achieve the second year of establishment, and the first car has a certain influence on the market.

Undoubtedly, Qihang Automobile will be like the Internet and mobile phones of Qihang, and create a market myth.

Thinking about it, John Elkan felt that he was not in a hurry to refuse, and listened to what Yang Fan had to say, "What do you think, say it and take a look." If it works, I can say yes. ”

Seeing that John Elkan didn't refuse, Yang Fan knew that there was a door, and then began to calculate.

Some ideas can be said, for example, only Qihang can do it, and some cannot, otherwise if Fiat feels really good, kick and set sail, Yang Fan can only stare dryly!

Seeing that Yang Fan groaned, John Elkan didn't urge.

Of course, he knew that maybe this involved some of the secrets of Qihang, and Qihang would definitely not reveal it until everyone reached an agreement.

Yang Fan pondered for a while, and after analyzing what he could say and what he couldn't say, he said, "Compared with Fiat, Qihang Auto undoubtedly understands the needs of Chinese consumers better." And I'm sure Mr. Erkan must have understood the market channels and promotion capabilities of Qihang in China. For the sake of Fiat's better, it is not too much to ask for a responsible marketing strategy and a certain say in the product. ”

John Elkanh, "......"

For the example given by Yang Fan, he was speechless.

That's right, that's the advantage of setting sail, is the Tengfei QQ technology better than Fiat? It's impossible, why should you sell better than you?

Undoubtedly, this is the embodiment of Qihang's market ability, and it also proves that Qihang has indeed hit the G-spot of Chinese consumers.

Yes, I not only know Chinese consumers better than you, but also have better market power than you. I know better than you what the selling point of the car is and how to promote it. Is it too much to ask to be in charge of the market strategy and at the same time have a certain say in the product?

Yang Fan saw John Elkan's speechlessness and continued, "I think some of Alfa Romeo's models also need to be branded with Fiat and imported into China. Qihang can rely on its own market ability and rely on these products to quickly enhance Fiat's brand image......"

Although Alfa Romeo is known as the poor Ferrari and is famous for its sports cars, there are actually some ordinary models, but they are more sporty.

Part of the import, hanging under the name of Fiat, set sail to promote, will make people understand that Fiat is still so powerful, and diluting the impression left by Palio can definitely greatly improve the qualification.

Doesn't Yang Fan know about the Chinese auto market?

Especially in the current car market, how many people just use cars as tools? The face component is very large, in a word, even if I don't pretend to be forced to buy a car, but it is best to have a forced style.

Well, this is the sullen type of pretending, the so-called coercion, in fact, it is invisible pretending...... As soon as the car stopped, I didn't have to say anything, everyone understood, huh!

Although Yang Fan didn't understand where many cars were, some people thought so if they couldn't stop it.

John Elkanh, "......"

John Elkan was indeed speechless again, Yang Fan said too rigorously, and after saying so much, it was basically an irreplaceable advantage for Qihang.

That's right, according to Yang Fan, after Alfa Romeo is imported, it doesn't matter how much sales are sold, the first thing to do is to let most people know and know the strength of Fiat. It is difficult for Ningqi to do this, and if it can't be done, then don't talk about improving the brand image.

China can do this now, in addition to sailing, probably Shanghai, FAW, FAW, GAC, or Chang'an.

Let's not talk about cooperation with them now, how long it will take. Let's just say that each of them has a good partner, not to mention being the boss in the past, in many companies can't even be the second, at most a junior. In this case, it is difficult to say how much market resources these companies will give Fiat.

The most important thing is that it is surprising just to look at the performance of the Tengfei QQ, not to mention that there are two well-received cars waiting to be launched, which has proved that Qihang Auto is still very accurate in feeling the pulse of Chinese consumers.

On this point, Yang Fan did not say a word about what Chinese consumers attach more importance to.

In fact, Yang Fan said that without a certain amount of experience, it is estimated that it is not easy to grasp, and the car market is not a matter of drawing tigers and not becoming anti-dogs.

John Elkan thought about it and felt that Yang Fan didn't want to brag......

After all, from the very beginning, setting sail was about launching something, and what was immediately popular. This not only shows the market ability of Qihang, but also shows their understanding of Chinese consumers. It's just that now, Qihang has brought this advantage to the automotive industry.

It's talent......

John Elkan groaned for a moment, feeling that he couldn't find any reason to refute it. Half a sound, gritting his teeth, he was not afraid of exposing his situation, "Okay, I'll have a meeting to unify when I go back." ”

Seeing John Elkan say this, Yang Fan also understood. This cooperation plan clearly exceeded John Elkan's expectations, and I am afraid that it will cause a wave of fluctuation within Fiat. All that can be counted on now is that John Elkann has enough influence over Fiat.

Thinking about it, Yang Fan stretched out his hand and smiled, "Then I wish us a happy cooperation!" ”

John Elkan shook hands with Yang Fan, "Happy cooperation!" ”

……#……

The automatic update set when you get on the bus is not sent?