The capacity of movie trailers is very limited, often only 90 seconds, at most 180 seconds, in this limited space, often can only accommodate fragmented movie shots, even if it is a drama trailer, it is difficult to convey the "story" in such a short time, more to convey the picture, is the emotion, is the gesture.

However, without a soundtrack, the trailer is left with a bunch of meaningless fragments of footage, which can neither bring the narrative of the plot nor create a visual impact, let alone play the role of the finishing touch. Only when fragmented cinematic footage is combined with just the right soundtrack, the two produce a unique chemistry that is sometimes thrilling, sometimes exciting, sometimes romantic, sometimes beautiful, sometimes terrifying, sometimes ghostly...... At this moment, the trailer has a magical power, which can often make the audience curious and interested, and then walk into the cinema to get a glimpse of the whole picture.

In the trailer, Lance uses fragmented footage to bring out the grandeur and vastness of the apocalypse, and the devastating blow that swept across the Northern Hemisphere stirs up a powerful afterglow in the limited space of the trailer, not only transferring the previous months of love about the greenhouse effect to the film, but also sparking countless discussions, setting the perfect conditions for the film's eventual box office stellar - the soundtrack is of course a great credit.

However, Hollywood's attention to trailers has always been limited, on the one hand, trailers do not represent a complete work, production companies must spend more effort on the finished product, and the trailer belongs to the publicity department, which makes there be a gap in the distribution of duties; On the one hand, the trailer soundtrack is a very small part, and it is difficult to divide the time to take care of the filmmaking process.

Generally speaking, the soundtrack is the last part of the production process to enter the creation stage, after the film has entered the editing stage. It takes seven to eight weeks to prepare the creative team, from determining the personnel and specific work schedule, to writing the melody, orchestration, recording the orchestra in the studio, and then to post-production.

However, the advance trailer and official trailer of the movie must be put into the market as early as possible according to the release time of the movie. For example, "Borrowing a Knife to Kill", now the post-editing is still in production, and the soundtrack team has not had time to start forming it, but the trailer is about to be released. This also means that now the movie soundtrack doesn't even have a single note, and the trailer soundtrack can't even be talked about.

It's impossible for a production company to assemble an entire soundtrack team for a trailer and affect the production process of the finished product. This is also the reason why the trailer has never been given full attention.

At present, most trailers use material music, and the so-called material music is developed along with film, television, radio, games and other media. Music companies consciously create commonly used melodies and then license them to film studios, television stations, radio stations, and game producers, and collect royalties.

After the film production company gets the material music, it will make some original works according to its own works, so that the soundtrack is more in line with the style and needs of the trailer, and this kind of music mass-produced under the professional assembly line not only has quality assurance, but also improves the efficiency of trailer production.

However, with the development of commercial films, it has become more and more prosperous. Coupled with the advent of the Internet, propaganda models began to diversify. The demand for trailers has also become colorful. Against this backdrop, trailer soundtrack companies began to rise and became an integral part of the film production system after 2010.

Since the trailer soundtrack only appears in the trailer, although the overall temperament coincides with the content of the movie, it has nothing to do with the original soundtrack or movie soundtrack, so to speak. The trailer soundtrack is a product that was born in response to the needs of the market - and it is very off-the-beaten-path.

Due to the special target audience, the trailer music production company does not sell the work to the public, but only for the industry, but this does not mean that the trailer soundtrack is not profitable. Contrary. Due to the short time of the trailer soundtrack, the requirements are focused, and the genre is wide but the trend is similar, many soundtracks can be used repeatedly, for example, the soundtrack at the beginning of "Mission Impossible" has become a classic, and every episode trailer is bound to appear.

Therefore, soundtrack companies can often win ultra-high returns with a small investment, and the recycling of copyrights can become a long-term stable income. This is really suitable for Chaos Pictures.

Before the rebirth, Diorama Pictures was faced with the same situation - in fact, it is still the same now, Lance thought about it at the time, and finally chose "Pirates of the Caribbean" as a breakthrough, hoping that the company could go to the next level, but the results speak for themselves; After the experience of the previous life, Lance's vision was opened and he saw the great potential of the trailer soundtrack.

As of 2015, there were four major trailer soundtrack companies in Hollywood: AudioMachine, Immediate-Music, Two-Steps-From-Hell, and X-Ray-Dog. Four companies have joined forces to dominate more than ninety percent of the entire market's trailer soundtrack market, and their dominance is unquestionable.

Of the four major companies, only Intuitive Music was created in 1993, which can also be regarded as the first official trailer soundtrack company, and the trailer soundtracks of "Pirates of the Caribbean", "Harry Potter", "Spider-Man", "Troy" and other works were produced by them. The other three companies, all of which were founded after 2005, have dominated the country in just a decade, which shows how quickly the trailer soundtrack has risen on an upward curve.

The reason why Lance focuses on the trailer soundtrack is that the demand market is expanding rapidly and has a large amount of demand; Second, the supply market is very scarce, and there is a lack of more innovative soundtracks, especially electronic music, which has risen strongly after entering 2010. Third, low input and high output, and it can be put into use quickly, which is best for Chaos Pictures; Fourth, no one in the market is really aware of the money in this field, and there are naturally not too many obstacles in front of Lance.

"So, it looks like you already have a clear plan." Ian was the first to complete the math puzzle, and he was able to calculate the profit value in no time, and he understood what Lance was up to.

Lance smiled lightly, "Leave it to me what you think about and what you say, and the real action must be left to you." Lance turned to look at Theo, "Are you still so busy with work lately?" For some time to come, you may need to get out of the way. ”

Although Lance didn't say anything, Theo reacted immediately, he specializes in corporate law, including corporate splits, mergers and acquisitions, bankruptcy, and so on. Lance will specifically mention him at this time, which means that Lance already has goals, and he needs to join forces with Ian to acquire them all - this is really a bold decision.

You know, Chaos Pictures is now an independent company of its own, with only $30 million in free money in its hands - the debt of "borrowing a knife to kill" will continue to be carried for the time being, and now it is a very risky step to start buying other companies in a big way, even if it is only a small independent company, or even a trailer soundtrack company.

Theo's thick eyebrows leaned slightly to the middle, he was a little worried about whether Lance was too aggressive, Ian sat across from him and understood Theo's concern, and said with a smile, "We have now taken out all Gawain's pension, and there is no backup plan." ”

Gao Wen, who was named, raised his head, "I have found a backup plan, don't worry about my maintenance plan." The other three brothers looked at him suspiciously, and Gawain raised his chin towards Lance, "Look at it, it's you." After finishing speaking, he pouted, "When I retire, I don't want to live in that damp and cold place in Green Bay, I already have a good villa in Malibu, just waiting for you to pay." ”

Lance smiled dumbly, lowered his eyes, hiding the wolf and panic in his eyes, he knew how radical and risky his plan was, and as Ian said, the funds they were using now were the capital accumulated by Gawain in his career for more than ten years, and they were now tied to a chariot with no way out. What's more, they are only worried about themselves, but they are not questioning themselves.

Once upon a time, the word "trust" had vanished with the burning of the piercing and the torment of rebirth, and he looked carefully to the left and right, as if groping his way through the abyss, and if he didn't notice it, he would never recover. However, now......

Raising his gaze again, Lance regained his composure, a playful smile on his lips, "If you don't mind not finding a girlfriend." ”

"Haha!" Ian burst out laughing, and the corners of Theo's mouth twitched slightly.

Theo turned to Lance, "So, what do you need me to do coolies?" The calm words were still cold and detached, but only those who were really familiar with him could hear a hint of ridicule in this cold tone, which made Lance's cheeks slightly hot.

Lance cleared his throat, "I'll give you a list of a few companies, you can start with an evaluation, but as quickly as possible, preferably by the beginning of next spring, to complete these acquisitions." The remaining 30 million will be used by you, and if necessary, you can also take out a loan. In the understatement, it reveals Lance's decisiveness.

Because after the arrival of 2005, the market position of trailer soundtracks will rise even further. Now, Chaos Pictures must seize this gap and acquire as many music studios as possible that produce material music, reserve a large number of talents, and hold as many material music rights as possible.

This is a once-in-a-lifetime opportunity, but the time left for Chaos Pictures is really limited, and success or failure is just a thought. (To be continued.) )

ps: Today's second update, this book participated in the www.biquge.info Fan Festival of Biqu Pavilion, and I hope that all book friends will support you a lot!