For most Chinese, it's a Valentine's Day spent in a sky full of snowflakes and fireworks. Pen "Fun" Pavilion www.biquge.info

At the same time, it is also the Spring Festival

Nationwide, 100 experience stores directly operated by Hatsune Smart are still open on the first day of the Lunar New Year, and they are even more popular than usual.

The big and small phone worlds, the bosses of the digital city, and the mobile phone agency channel providers are not so diligent in comparison. Downtown stores in second- and third-tier cities are still open. As for those agents located in more sluggish cities, they will have to hide for a few days.

However, no matter how lazy the agents are, they can't be lazy in the business halls of major operators. Fortunately, Chinese people do not have the habit of running to the business hall to recharge and apply for cards on the first day of the Lunar New Year.

This day is the offline debut of the "Chuxin 2" mobile phone. In addition to the more than 700,000 lucky people who got the upper limit of Taobao Mall, these offline stores should be the fastest channel to buy spots.

Flirting with girls all need to deliver the coolest new mobile phones to their girls on New Year's Day and Valentine's Day.

Delivered on the same day, the favorability is at least twice as effective as usual.

According to the GAL game's favorability BO algorithm, even if it takes a few hours to queue up, or even spend more money to get out of the hands of scalpers, it's worth it.

……

Guangshi, the nest of Boss Xu of Hengda Real Estate, is also the base of Teng Xunguang's department.

Compared with the fast-paced city of the adjacent Shenzhen market, the Guangzhou market still retains some of the atmosphere of a laid-back city.

Morning tea in the morning and afternoon tea in the afternoon.

Even if it is the Chinese New Year, it will not be like the Shenzhen City, because the out-of-town tourists who have worked hard will return to their hometowns overnight, and the city center will be empty and become a ghost town.

Since the end of the year, he was slapped by Gu Mojie brutally, and it hurt hotly. Xu Jiayin, an old-school nouveau riche who didn't care about the trends of the IT industry and felt that IT dogs were all scumbags who played with concepts to cheat money and had no entity, finally changed a little.

On the first day of the Lunar New Year, Xu Jiayin took his bodyguards and secretary to a high-end private hotel on Huangpu Road on the edge of Huacheng Square, and chartered a revolving restaurant on the top floor, where he drank afternoon tea alone.

With Xu Jiayin's net worth, no matter how exquisite the afternoon tea outside is, it is not worthy of him to go out to enjoy the light.

So, the purpose is certainly not to drink tea.

Across Huangpu Road, near the square, is a small three-storey building with a glass curtain wall. The white and green prismatic skeleton structure, the brown semi-transparent glass veneer, the door is full of people, and the queue has been in line since noon.

"What is hairless on the mouth, made of a mobile phone is rampant? Let's cheat the toys that give birth to cubs. Boss Xu snorted angrily in his nostrils, still unconvinced.

After drinking a cup of oolong tea and eating two pieces of dry steamed horseshoe radish cake, Xu Jiayin heard some noise outside, as if his bodyguard was negotiating with someone.

He doesn't like to eat greasy snacks at afternoon tea, preferring sweets. Therefore, classic things such as soy sauce phoenix feet, shrimp dumplings, crab roast and barbecued pork buns in Cantonese refreshments are absolutely invisible on his dining table.

"What's wrong?" Xu Jiayin wiped his mouth and asked with a dignified and gentlemanly manner.

"I'll take a look, it seems that someone below heard that this building was chartered, and he was not convinced."

"Go ahead."

Usually encountering this kind of thing, Xu Jiayin is not so good-tempered, and he doesn't bother to explain. It's just that for some reason today, there is a sense of curiosity about someone who is slightly the same as him.

After a while, the bodyguards and secretaries who were blocking below actually let people up.

"Mr. Xu? It turned out to be you, and I said why there are still people here to charter the venue. I really didn't expect you to be okay with this bite. ”

The visitor saw Xu Jiayin's identity clearly, and immediately became less restrained. However, Xu Jiayin's eyes were not as good as those of young people, and he looked at it for a while before he reacted.

It is Zhang Xiaolong, the right-hand man under Ma Huateng.

Since the establishment of the Hengda QQ team, I have seen it several times.

Since they are allies, Xu Jiayin's expression looks a little better, and he is quite kind.

"Xiao Zhang, you don't look like you're going out for afternoon tea."

"You're really right, I usually don't drink afternoon tea, at most I drink coffee."

"So, you're also coming to see your phone?"

"Gu Mojie is too pressing, and he can't let go of it."

Zhang Xiaolong sat down, drank some tea with him, glanced at the table again, and finally took a cup of ginger and hit the milk.

"It's been a long queue, and there are no fewer people at all." Xu Jiayin looked down at the street corner at his feet coldly, and his tone was emotionless.

"Why don't Mr. Xu see if he has the ability to clear the field and take a look?" Zhang Xiaolong's temper is not so crooked, and watching from the outside is not his style.

"Cheng, fortunately, on the boundary of this city, there is nothing I can't do." Xu Jiayin buttoned the teacup, raised his hand and greeted him slightly, and immediately a secretary came over.

Two minutes later, a few people packed up and went downstairs, and when they arrived at the Hatsune flagship experience store opposite Huangpu Avenue, someone left a VIP passage and let them go to the third floor alone.

From the VIP room on the third floor, you can see and hear the situation in the lobby outside, but the glass is semi-transparent, and you can't see the inside at all from the outside.

Even, this VIP room can be said to be a "backup security monitoring room", because several monitors can be seen in the room, showing the situation in the corners of the hall, and there is a terminal to receive voice intercom from the clerk.

Maybe the store has vacated the backup monitoring room.

In Guangshi, there is really nothing that Xu Jiayin can't do.

Hatsune Smart may be able to set up 100 flagship stores through its own channels, but it is impossible for all people to be airborne from Qiantang to work. As long as any company recruits locally, Xu Jiayin has the ability to reach in.

The response of the "Chuxin 2" generation of mobile phones is even better than what Xu Jiayin and Zhang Xiaolong estimated.

They once took it for granted that Hatsune Intelligence was going to continue the price war strategy this time like the first generation.

However, more than a week ago, when they saw the quotation on the Internet, they should have thought: the strategy of price war is impossible to appear on a machine priced at 4999 yuan.

The iphone4 that is about to be followed up is just this price, and at most it is slightly speculated by some channels for a few hundred yuan when it is out of stock.

"5,000 yuan of mobile phones, and there are so many people queuing up to buy them. It's crazy. Xu Jiayin coldly looked at the crowd in the hall through the brown translucent glass, and snorted coldly and spit out smoke rings.

Zhang Xiaolong is more knowledgeable than Xu Jiayin, and after looking at it for a while, he explained:

"Looking at the price, in fact, Gu Mojie is not black. I talked to my old buddies in Xia Wei, and the LG version of the 367ppi screen that 'Chuxin 2' replaced this time cost seven or eight hundred yuan more expensive than the first generation. In addition to LED/side-emitting light guide plate/intelligent fill light, in terms of display, the material cost of Hatsune is a total of 1,000 yuan.

GPS, fingerprint lock, and camera that can be equipped with 'Beauty Camera', these require separate chips and supporting materials, and each function counts gross profit plus 200 yuan, CPU/GPU/battery...... A bunch of upgrades, the gross profit margin of 'Chuxin 2' is 20%. ”

When the first generation of mobile phones was launched, the contract machine was controlled at more than 2,000, and the price of the non-contract machine and the whole Netcom was raised one by one, but it was only a little bit in the early 2,500s. This time, the 2nd generation is launched, and at least the price has been nearly doubled compared to the most expensive version of the 1st generation.

Later, China's mobile phone market, until 2015, achieved the "double 25 index" - that is, 25% of new phone users, the cost of a single machine exceeded 2,500 yuan.

It's only 2010 now, and if there is no Gu Mojie's butterfly effect, this indicator has just climbed to 10% for less than two years. Those high-end machines with more than YY3000 yuan and annual sales of 50 million+ or even hundreds of millions of units can only be said to be silly and sweet.

Even though Zhang Xiaolong doesn't make mobile phones, he is a big man in the IT circle after all. Since you care about the industry of your competitors, you will definitely do your homework.

He is very sure that the number of people who are willing to spend 5,000 yuan to buy a mobile phone today is up to 15 million a year in China, that is, 1% of the population.

He told Xu Jiayin about his analysis without reservation, and Xu Jiayin also thought so.

But the hot scene I saw in front of me seemed to be a little different from the prediction.

Perhaps it can only be explained that Guangzhou is a first-tier city, with many high-income people, and it is normal to be popular...... Maybe in the second- and third-tier city markets, "Chuxin 2" hit the street and died?

……

In the hall, the crowd did not feel that they were being watched.

A group of face-controlled girls are the most pleasant in this feast.

After all, in terms of design, compared with the previous generation of machines, the biggest improvement is the appearance, and other data improvements that can be directly felt by the visual senses.

In addition to the appearance improvement of those who need to spend money on technology, Chuxin 2 has also been optimized and fine-tuned in the color scheme that does not incur additional costs to ensure the recognition between the new generation of mobile phones and the first generation of mobile phones, so that new mobile phone users can be forced to install.

After all, the new mobile phone is almost twice as expensive, and if it is not conducive to the high-spending crowd, who will pay for it.

When the first generation was launched a year and a half ago, the original color scheme was mainly black, white, and green - white and green, which were to fit the image color of "Hatsune Singer". Moreover, the addition of green can also avoid only black and white, two colors that have been used by iphong, and are said by trolls to be "blindly imitating the iPhone".

In the past year and a half, there is no doubt that the white shell machine has sold the best, accounting for two-thirds of the total 30 million sales of the first generation of Chuxin. The black shell sold more than 6 million units, and the last more than 3 million were green shells - later, according to market research statistics, the people who bought the green shell machine were basically otaku and trendy humans, that is, the legendary anime brain-dead fans.

Now, with the launch of the 2nd generation machine, the artists of Hatsune Intelligence, and even the designers of Tony Federer's studio, have also painstakingly sought to differentiate themselves in terms of color matching.

In the original three-color machine, the black shell machine was eliminated first - not because the black was ugly, but because it couldn't be done.

Because the 2nd generation machine uses the technology of optical fiber light guide and supplemental light, there is a narrow milky white almost transparent lighting material above the screen, and if you do a pure black machine, this one is still white, and it will be ugly.

The white shell machine is not affected in the slightest.

The green shell has been changed to pure white on the front and bright green on the other five sides.

The other new color schemes must also ensure that the front is pure white, and only make a fuss on the other five sides.

The color scheme of the new model has been finalized and increased to four.

In addition to white and green, there are also rose gold and champagne colors.

Thousands of girls, like locusts, are at the four-color cute things, and are shocked by the visually stunning experience.

"It's really not grainy at all. Yes! After reading Chuxin 2, and then looking at my own mobile phone, it looks like a mosaic! ”

"It's an oil painting, isn't it really a screen? Can I cut it off? What should I do, I'm going to be blind, and then let me go back to see my cool, how can I live! ”

The boys next to him had a sad face, but most of the people who dared to come here were mentally prepared.

"It's 5,000, it's so expensive, or ...... Or forget it, right? A scheming girl rubbed the boy next to her with her breasts, showing a pitiful look, and sighed while mending the knife, "Alas...... Just let me go back and look at the mosaics. ”

The boy forced a smile, gritted his teeth, and pulled out his credit card.

When the girl next to him was coaxed to open some distance, the boy rushed to the female clerk who wanted to open the order, and said in a suppressed voice: "What's that...... In six installments. ”

The female clerk smiled.

There are those who spend a lot of money, there are those who grit their teeth in stages, and naturally there are some who are stubborn and picky.

For example, a fat man who didn't know what his appearance was, said to his girlfriend there: "This phone is not firm at first glance." Look at the shell as thick as thin paper on the side, this screen will shatter when it falls. Nokia is so good, it's okay to fall any way. ”

The girlfriend immediately grabbed her ears and fought back: "Don't be ashamed of your mallet!" It's called a borderless design! You can find it for me, there is still a mobile phone on the earth that has no bezel on the left and right sides of the screen! How cool is that. ”

The fat man who was subdued by his brutal girlfriend could only pay for it obediently, and he was really beaten for nothing.

There is also a group of men and women, the man is a science and engineering man, the lenses are as thick as beer bottles, but they are three or four points similar to the lewd man Wang Sledgehammer in later generations, and at first glance it is a programmer or something like that, and he is familiar with the performance of mobile phones.

His girlfriend was a nymphomaniac to see his appearance, and he was so excited that he pestered him to buy it, so he put on a "professional" posture to admonish:

"Such a clear retina screen! How many pixels, more GPU memory! How much power consumption! Still only 8 mm thick? The battery must have been chatting for 3 hours, and the battery was out of power at the first sight. Believe me! I'm professional.,Last time that xxx,It's just a good picture.,I bought a Samsung 9mm machine.,Standby battery life abuses like a dog! You can't go out without a power bank. ”

His girlfriend's expression darkened, and she didn't know how to refute it.

The polytechnic man was snickering, and the female clerk who received him smiled and asked, "Sir, do you have a game account for Hearthstone?" Or rather, do you play Warcraft? ”

"He plays, he plays, he plays Warcraft longer than I do...... I mean more than anything else. Before the polytechnic man could answer, his girlfriend rushed to betray him.

The female clerk smiled and opened the pre-installed app "Hearthstone" in the experience machine, and then turned to the polytechnic man: "You can try to log in to your account, play it, and see the power consumption." ”

The polytechnic man could only bite the bullet, enter the account password, and go in and try to play two games.

There were dozens of people watching at once, after all, most of them didn't have Hearthstone accounts.

After nearly 15 minutes of playing, the battery level display only dropped by 2%.

"You ...... Your battery indicator is cheating! "The polytechnic man is not convinced.

"Sir, speak responsibly. We've got a battery voltmeter here. I'm not afraid to tell you that the reason why the energy consumption design is so optimized is entirely because the original heart 2 uses the world's most intelligent backlight design, as well as the natural light guide and fill light design - if you don't believe it, you can check the patent, which is currently the only one in the world. ”

The polytechnic man withered all at once.

paid 10,000 yuan, one for himself and his girlfriend, and then walked away.

……

"Alas!" Zhang Xiaolong was in the VIP compartment and sighed angrily.

Xu Jiayin was puzzled: "What? I've seen so many in front, but I haven't seen you take it. ”

"That person is a programmer under me, and I gave him 10,000 yuan to get to the bottom of it, and he can get to the bottom of it. It turned out to be so useless. ”

"It's not a good situation. On the first day, I can only see the same thing, there are so many people buying, what if other performance advantages are tested in the future? When will the iphone4 come in? ”

Zhang Xiaolong smiled bitterly: "iphone4? It will take two - the meeting to come in. I have learned that now a batch of prototypes in the United States have come out, and they will be handed over to Foxconn for mass production, and it will take more than a month to save up the output of the first batch of shipments.

We got one from Mr. Ma, to be honest, display, camera resolution, backlight intelligence, this kind of appearance-related technology, Apple really doesn't like it this time. (To be continued.) )