Episode 37 Web Drama Structure 2
What to solve, now very clear!
Write scripts, find actors, find investment, find crews, do publicity, find advertisements, find broadcast platforms!
In terms of writing scripts, in the 'brainstorming' activity, the author ** Tao has been decided, and his ideas are also very clear: based on youth entrepreneurship, the method of realism and deduction is progressive, and the writing ideas of updating the content are adjusted every season according to the actual development of the platform and the audience's word-of-mouth comments!
The selling point is very simple: the explosive appearance of handsome men and beautiful women and the happiness of party activities!
As for entrepreneurship and love, it's good to simply make a story line, after all, it is unlikely that there will be too many twists and turns in career and love in real life!
"Brother Miaosu, you have a problem with this idea! Just a group of beautiful and handsome young men and women brushing up in front of the camera, how can it support a drama?
Not to mention that you are still going to write a few seasons, if you really have to strictly follow this standard, it is estimated that it will be a problem to shoot a few episodes!
To quickly mobilize the audience's feelings, the most effective thing is: dirty! Rot! Refreshing! Sadistic heart! Lewdness! Slap in the face! Dog blood!
Little fresh meat, cute Lori This element can only be used as an appendage to make people look good, if it's just a group of handsome men and beauties who organize activities in different ways, it will soon make people feel aesthetic fatigue!
My pursuit of beauty is already very extreme, but when I see those online dramas that are all built up by appearance, I don't have much interest!
Besides, how can film and television works be free from conflict? Without the insidious cunning of the villain, how can the fortitude and courage of the protagonist be highlighted?
If you want me to say, it is best to arrange a few activities in the script, so that 'Donkey in the Rivers and Lakes' has a chance to shock the world ten times or eight times: such as organizing a group to explore unexplored sinkholes or something! When you climb a mountain and encounter an avalanche, you can cross a bridge and encounter a landslide, and it is easy to find a way out and catch up with a landslide!
Anyway, the protagonist's physique and survival skills are designed according to the standards of Rambo in the first drop of blood.
Although not everyone will buy it, at least it can feel like a blockbuster! ”
Everyone knows that the fat man is unreliable, but he definitely has a deep affection for 'donkey in the rivers and lakes', so although these Jianyi are a bit brain-opening, they are not unreasonable!
But as soon as his voice fell, Haiyan immediately made her objection clear:
"I don't know what the post-90s generation likes, but as an entrepreneurial theme of the web drama, the fat man said 'dirty! Rot! Refreshing! Sadistic heart! Lewdness! Slap in the face! Dog blood! The plot should not be very suitable.
And since the purpose is to promote the 'Donkey in the Rivers and Lakes' platform, the plot arrangement should not be too detached, especially if it is a disaster or something, it must be taboo! Children may just find it quite exciting after watching it, and they won't think much about it.
But with the development of the company, it is certain that capital will be introduced in the future, what will investors think after seeing it, if the danger and uncertainty of the platform are really as outrageous as shown on the screen, who would dare to invest money in it? ”
"Sister Haiyan, although what the fat man just said is a bit extreme, it is not completely unreasonable! At least from the perspective of dramatic conflict, if there is no contradiction to support it, it is difficult for the work to show tension! And the character character is also difficult to shape, and it is difficult for a group of dull people to do boring things to attract the audience!
Although this is nominally an entrepreneurial work, I don't have much entrepreneurial experience after all, even if I know a little about the platform, it's very one-sided.
What can be done can't be done, what can be done can't be done! If there are so many restrictions, I honestly don't have much confidence in this work! ”
What Tao said was not unreasonable, Haiyan comforted him first, don't put so much pressure on yourself, and then thought about it a little, and suddenly a thought was formed in an instant, and blurted out:
"What is an important keyword for 2015? -- Entrepreneurship and innovation!
But 'starting a business' also depends on conditions and ability! It's never been easy, and unfortunately, the whole business environment is not good right now.
Nowadays, many young people will have the idea of innovation and entrepreneurship, but the vast majority of people have no idea what difficulties they will face and how to deal with them!
Therefore, I believe that there must be a market for an excellent entrepreneurial film and television work! It doesn't matter if you don't have entrepreneurial experience, it doesn't matter if you don't understand the development ideas and direction of 'donkey in the rivers and lakes', these problems, Jun Mo, Wang Lei and I can give you a very detailed explanation!
Since this work is based on the development of the 'Donkey in the Jianghu' platform, let's try to restore our real entrepreneurial process! The characterization and storyline can be flexibly adjusted, but when it comes to the business field, you still have to try to be careful!
We don't seek to be the highest-rated online drama, but we must make it resonate with the audience after watching it!
Work hard, others can see it! So even if the online drama fails to become popular, at least our way of doing things and guidelines can be seen by netizens, and more and more like-minded people will join in!
Jiantao, or you can simply join our big family, you basically know all the colleagues in the company, and it is convenient to communicate with everyone at any time after coming to the company!
Although we don't have much contact, I know a little bit about your situation, and I don't think the salary alone will be very attractive to you.
So my suggestion is that after joining, you will be treated similarly to the teacher, and the company will not add any burden and requirements to you outside of the script, as long as you make a regular report on the writing process! ”
If you can really say to Haiyan, you can find the corresponding person to communicate with you if you have any questions, which is undoubtedly a great convenience for writing, and since the entrepreneurship itself is real, what does it matter if you understand it or not, record the stories of several founders in a realistic way, and then do some processing!
Haiyan's invitation to join is actually just a tactful gesture, after all, the 'donkey in the rivers and lakes' is making a big gamble, since he has become a crucial pawn in this bet, then the company should indeed have a clear understanding of the real-time changes and progress of the chess game.
Since there is such a deep bond with 'Donkey in the Rivers and Lakes', **Tao doesn't need to think about it at all, and he readily agreed to Haiyan's invitation!
"Actually, I think Haiyan, Jiantao and Fat Man have missed a very important point - funny! A light-hearted online drama is also relatively easy to attract popularity, and there will be no conflict between light-hearted and funny and entrepreneurial themes.
I don't quite understand what the post-90s generation is interested in, but it is certain that they hate 'preaching'!
The entrepreneurial theme, handsome men and beautiful women, and light-hearted humor, it should be almost the same if a drama can have such three selling points!
What's more, there are so many interesting activities and parties in the 'Donkey in the Rivers and Lakes'!
How to effectively organize a party and keep the party from being cold should also be something that young people are more concerned about! It shouldn't be a big problem to use a large-scale event or an interesting party to support an episode of a web series! ”
After being together for so long, many years of habit have been formed, and as soon as the dialogue between Haiyan and **Tao ended, Tao Ye naturally added his own construction and understanding.
Although several points of view have their own emphasis, when they are fused together, they have become a good solution!
After the basic idea is determined, another trouble arises, in fact, in the script structure of ** Tao, activities and gatherings with different themes are indeed extremely important focuses, but donkey in the rivers and lakes is a national platform after all, not to mention that donkey friends are all over the place, and there are also a wide variety of activities and gatherings.
How can such a scattered theme be presented? With so many people participating, how can you highlight the protagonist in the play? If the characters in the script are too scattered, it will be a disaster, not only is the image difficult to portray, but it is also difficult for the audience to have a sense of substitution!
Unexpectedly, as soon as he raised this concern, he was solved by the usually taciturn Liang Hongbo:
"You can use huddles as the main line of the script! Just look around, everyone basically knows about guò this event.
There are many participants in this activity, the appearance requirements are also high, and the region is also flexible, after having this main line, design the plot of other types of party activities a little, and try to arrange the first few groups of characters to participate in the huddle group in rotation? ”
woke up the dreamer with a few words, and Liang Hongbo solved the most head-scratching problem in these days with a few words!
The second major problem to solve is finding actors!
After the question was raised, Yu Jian was relieved as soon as he poured half of the tea in his hand, and hurriedly said: "This is too simple, look for Chen Lin, Ye Qian, and them."
Didn't everyone get together the day before yesterday? They are good-looking, have good figures, and graduated from regular classes! I don't think they care too much about the salary at the moment.
Everyone has such a good relationship, if you invite them to participate, there should be no reason to disagree! They all accept thunder dramas like "Domineering President Ya Yan Butterfly", and the script of "Donkey in the Rivers and Lakes" will not be worse than it! ”
After watching the fat man briefly introduce the drama to Jun Mo and ** Tao, Yu Jian continued:
"That night in the city, I found my direction in life. And at that time, Jiantao also promised Chen Lin to write a role for her! It doesn't matter if I was serious about what I said before, but now that I'm someone's boyfriend, I'm obligated to help her fight for it! ”
Before ** Tao could speak, he was silent all the time, and Jun Mo, who listened to everyone's opinions, helped him take over the question:
"In the past two days, I have also discussed with Jiantao, and I am ready to use this drama as a major advertising communication channel on the 'Donkey in the Jianghu' platform!
Since it is to be realistic, since it is to be launched at a rate of one season per year, then all the main characters in the play must sign a long-term cooperation agreement with the company, otherwise what to do with the filming of the next few seasons, the actors' schedule conflicts, and what to do if the actors' salary requirements are too high after they become famous!
My initial plan is to try to find **** in the society to act, although the actor's acting skills are very important, but the script of "Donkey in the Rivers and Lakes" should rarely appear crying, heartbroken, heartbroken, heartbreaking, Piri Yangqiu, scheming, this kind of extreme test of acting skills The plot appears.
So as long as there is a good director and crew, the acting skills of the actors are actually not very demanding! Since they are not professional actors, these people should be able to endure loneliness and willingly perform the roles in the play "Donkey in the Rivers and Lakes" for several consecutive years.
When they are not acting, our company also has a lot of work to do, so it would be nice to arrange it flexibly according to their expertise!
It's not impossible for new actors to join, but will Chen Lin and Ye Qian agree to join the company, and will the contract be signed for several years?
The salary of the employees of the 'donkey in the rivers and lakes' should be quite good for ordinary units!
But it is definitely incomparable with movie and television stars, so it's not that we are unwilling to arrange roles for them, even if we have the heart, we have to ask them to agree! ”
Hearing Jun Mo say this, Yu Jian understood the reason why ** Tao was embarrassed, so he no longer insisted, and sat quietly to the side to listen to the opinions of others.