"I really can't figure out why you have to get the brand ...... Panda mobile phone"

Before leaving, Ye Qingwan couldn't help but look back and say. Pen % fun % Pavilion www.biquge.info

After speaking, seeing Yang Fan's smile on his face, he immediately reacted, and then stuck out his tongue in embarrassment...... Let Yang Fan be accurate again!

Now the investors who set sail don't dare to talk nonsense in the face of Yang Fan's choice, and they will be directly choked back by Yang Fan when they say it. Otherwise, with his trust in Yang Fan, he couldn't help but wonder, and it was really not bizarre to get an idiot's evaluation among investors.

In Ye Qingwan's heart, perhaps Qihang mobile phone is indeed not as well-known as Panda in China now, but Qihang is obviously more potential than Panda mobile phone......

The easiest!

If you want to win the price of the brand of Panda mobile phone, the two standard kings have taken it down.

If this money is used to operate the brand of Qihang mobile phone, it is enough for Qihang to surpass the panda!

smiled a little, and saw that Ye Qingwan was embarrassed, if this situation was an investor, Yang Fan would probably continue to stimulate her for a few words, but in the face of Ye Qingwan, forget it.

Well, after clearing his throat, Yang Fan explained, "A brand is all-encompassing in high, medium and low, or based on high-end, and then creates another brand to eat in the low-end market." I really can't tell the pros and cons of these two methods. ”

Seeing that Yang Fan had the meaning of explanation, Ye Qingwan suddenly stopped taking steps and turned back, ready to listen to Yang Fan's high opinion.

It is indeed a high opinion.

Seeing that Ye Qingwan turned back, Yang Fan continued, "I heard a story in the United States before, well, the story is this, Parker almost collapsed in the high-end pen market for a period of time......"

made a lead, and Ye Qingwan immediately knew what Yang Fan wanted to say, "You mean when Parker gave out a dollar and a pen!" ”

Of course Ye Qingwan knew about this!

You know, this caused an uproar among Parker pen users at the time......

Everyone buys a pen for dozens or hundreds of dollars, just because it is a status symbol, and suddenly the streets are full of cats and dogs, and they have been parking pens.

What about the difference, what about positioning?

Seeing that Ye Qingwan also knew this story, Yang Fan saved the trouble of narration and directly turned to the problem faced by Qihang, "Qihang mobile phone is a new brand, and its positioning in the market is actually very vague. Although the price is now at a high level, this price can only be said to be all kinds of coincidences, publicity, through the light of Motorola, as well as novel, personalized industrial design, including the previous Double Eleven, all of this is the reason for the high price of Qihang, rather than everyone agrees that Qihang is a good thing! ”

Qihang mobile phone just because of a series of coincidences, stood in a high position. But once the price goes down, the brand positioning will easily be blurred, and then it will be naturally linked to the due positioning of a newcomer, and the brand is ......

This will seriously lower the brand image of Qihang!

It is very difficult to upgrade from low to high positioning, after all, Qihang is not the same as many companies, and Qihang has not made a reputation for being at the high end of other fields.

Qihang's Internet business is just a basic platform, and it has never had anything to do with high-end and low-end. The audience of Qihang Network is very small, and it is difficult to pull the brand of Qihang mobile phone, not to mention the Internet café itself, in addition to the longitudinal comparison of online games in their own industry, it is difficult to form a high-end impression in the outside world.

Exactly......

I love to go to Internet cafes and play online games, not to mention that in the current era when the whole people regard Internet cafes and online games as a flood of beasts, it will be difficult to have a relationship with any elite and excellent in the next ten years.

If it weren't for the high consumption level of Qihang Network and the relatively tight restrictions on students, I am afraid that it would have been condemned by parents long ago.

"Once the positioning is blurred, it would be a fool's dream to think that others would pay more for the brand."

Yang Fan can see the situation when China's consumption is upgraded more than ten years later......

A toilet is tens of thousands!

What was bought, is it really a toilet? It's more about the heart, and maybe the face.

Face sitting under the ass......

When the market has gradually shifted to the community economy, the brand is probably no longer a display of fame, but more needs to be recognized by values!

Well, people will listen less and less to the opinions of irrelevant people, etc., or watch advertisements. Instead, they will understand and choose some taste, identity, and cultural identity.

Therefore, Yang Fan is ready to make Qihang a high-end positioning.

Ye Qingwan asked suspiciously, "Differentiation? ”

Yang Fan nodded, "Yes, only by creating differentiation will everyone not think about cost performance, and they will pay more premiums because of this." ”

Everyone believes that with the momentum of Qihang today, the low-end market will be the largest profit, but this call has been pressed by Yang Fan.

In the era of smartphones in later generations, Samsung's mobile phone shipments were more than twice that of Apple all year round, but the profits were less than one-fifth or even one-sixth of those of its opponents.

Profits are almost proportional to the share of both sides in the high-end machine market, and it cannot be said that Samsung has no profits in the low-end machine market, which can only show that Apple has successfully shaped its own high-end brand, compared with Samsung, a high, medium and low-end all-you-can-eat enterprise, most consumers are willing to accept a higher premium.

Although Apple's competitive advantage and premium advantage are reflected in all aspects from the exclusive iOS system, to the mobile phone experience, to the leading mobile phone technology, etc., it cannot be summarized only as market positioning......

But no one can deny that the best thing Apple does is differentiation!

Now that Qihang has invested a lot in smart phones, Yang Fan is also confident that Qihang will definitely be able to show its own advantages and differentiation in the future.

Since he can make a difference, and there is a precedent for Apple in his memory, the choice Yang Fan made is not difficult.

If you are not willing to give up the low-end market that still has a huge market, then the best way to acquire a brand that already has a foundation is the best way, after all, the market resources of Qihang will definitely be concentrated on Qihang......

Not only can the two not be common, but even in the future, it is necessary to deliberately distinguish Qihang mobile phone from Panda mobile phone, so it is difficult to make another brand, and if the strength is too large, it is easy to blur the original brand of Qihang.

Samsung: That's the inertia that has been formed by decades of product lines......

Since Qihang has a chance to separate from the beginning, Yang Fan feels that it is better not to mix together. Especially when the community economy is gradually rising, brand restrictions are getting bigger and bigger, and positioning needs to be more and more accurate, these subdivided brands are more promising.

While Yang Fan was busy taking care of Qihang's future, time passed quickly.

December 10......

On the plane from Beijing to Ningcheng, a long windbreaker shows its exquisite curves, even if it enters the temperature below zero in December, the boots are still only thin black tights, with a pair of sunglasses, a fashionable and beautiful urban modern girl who wants to be demeanor but not temperature!

"It's not cold?" Yang Fan felt that his voice was a little shivering.

Zhang Xiao's beige trench coat was not buttoned, and there was a long white sweater inside, which was very long, but it was still not knee-high, and there was a thin layer of pantyhose in the distance between it and the high-heeled boots, and even the flesh color inside could be directly seen.

In this season, compared with the people around him, Zhang Xiao, who is dressed like this, has more slender long legs, and high-heeled boots are stepping up on the marble floor of the airport at this time, which is really elegant, and it is really elegant, but it is ......

It's really cold!

Zhang Xiao stuffed the suitcase into Yang Fan's hand, couldn't help but sigh, and rubbed his hands, "Ningcheng is okay, the old lady really froze to death in the capital, where is your car?" Why don't you drive to the airport? ”

Yang Fan, who was dragging his luggage, glanced at Zhang Xiao's seductive long legs, swallowed and spitted and said, "If the air conditioner in my car is broken, I haven't had time to ......repair it yet."

Without waiting for Yang Fan to finish speaking, Zhang Xiao preemptively said, "Then I'll stretch my legs into your arms!" ”

Looking at her long legs that were long enough to play for a year, Yang Fan nodded solemnly, "Well, the air conditioner in my car is broken!" ”

Zhang Xiao, "......"

After walking a few steps, Zhang Xiao saw the Dodge Ram RV parked at the door, instead of his usual Mercedes-Benz, knowing that the sound insulation of the front and rear cabins of this car was really good, and there was a pool of water in his eyes, "Sex stick, I heard that Eliza was three-way by you!" ”

Hearing this, Yang Fan immediately shook his hand and said, "I don't carry this pot, I'm not as dirty as you think, it's Eliza who is sitting in the wrong place......"

Zhang Xiao asked curiously, "How do you feel?" ”

Yang Fan, "......"

Looking at Zhang Xiao, who was still curious, Yang Fan felt that she was really a little immortal, and said speechlessly, "Are you sure you want to talk to me about this?" ”

Zhang Xiao, a woman, has always liked to cause trouble...... The ability to solve things is not good!

Facing the cold wind outside, Zhang Xiao hugged his shoulders and said as he walked towards the Dodge Ram, "What's wrong with talking about this!" ”

Seeing that Zhang Xiao was completely not afraid of the sky and the earth, Yang Fan withdrew his body a little and glanced at Zhang Xiao up and down.

So Yang Fan felt that there was a torrent of power bursting out from the inside out, from top to bottom, so he grinned and looked at Zhang Xiao with a murderous smile, "Aren't you afraid of setting yourself on fire?" ”

The Dodge Ram started slowly.

The air conditioning didn't break......

However, in the face of a pair of long legs tugging at the heartstrings, it is definitely a speechless rhythm all the way.

Especially Zhang Xiao wears such a thin one, it will be cold if there is an air conditioner!

As a considerate gentleman, Yang Fan will naturally be warm with her, no, warm her cold.

Facing the long legs stretched over and on his legs, Yang Fan's big hands naturally covered them, well, the long sweater was a little in the way.

"How's it going in the capital?"

Touching long legs through stockings is a completely different feel, but it's just as good.

Looking at the hand that went straight into the sweater, Zhang Xiao's eyes were watery and looked at Yang Fan, flashing with a strange luster, saying that she had been in the capital for three months, and she had planned to come back in early November, but unfortunately Yang Fan had already gone to Boston at that time......

When the news of the Double 11 terrorist attack came, Zhang Xiao didn't have time to worry about knowing that Yang Fan would go to New York that day!

The news that Yang Fan became a hero came from the other side of the ocean.

At that time, Zhang Xiao had the urge to fly directly to New York!

Although he didn't succeed, he hugged Meng Long and trembled for a long time, until Meng Long shouted to kill her, the 'jade girl'.

Thinking about the feeling at that time, Zhang Xiao couldn't hide his excitement, uh, some spring tides were surging. (To be continued.) )