Chapter 18 Pusher
In the world before Chen Feng, the word hype can be said to be everywhere, as long as it can be famous, some people can be said to use it to the extreme.
Today is XX's indecent video outflow, and tomorrow it is XXX's camisole slipping and dew...... Hype, from this point of view, is a very simple matter.
However, for those who are impatient to show off their demeanor and even untie their clothes regardless of their fame, their so-called "fame" can't even compare to the meteors that break through the sky, and they fade too quickly, but for this "fame", they often pay a great price, and finally end up with sewage.
This kind of means, in the eyes of professionals, is really worth the loss, and the real hype is much more high-end than this.
Speaking of this, we have to mention a profession - pusher.
From the earliest Sister Furong and Sister Feng, to the later skateboarding shoes, Double Eleven, and even the recent hot Liangchen Ritian, behind every topic, in fact, is inseparable from the existence of Internet promoters.
Take Pang Mailang's "My Skateboarding Shoes" as an example, this song has been popular for more than half a year, and even now there are many people who can't help but drink along when they hear the tune, and 80% of the success lies in the pusher.
Most of the promoters are hidden in the shadows, and the first element of their hype is topicality.
They first create or discover a potential topic, and the song "My Skateboard Shoes" fits this very well in terms of hard power, its tone is quirky but not unpleasant, and the lyrics are simple but have a certain literary brilliance, which does have the potential to make people fascinating.
After determining the topic, the promoters rushed to the notice, gathered like sharks smelling fishy, and hyped up the topic through the rapid transmission of information, attracting a large number of netizens to watch.
As a celebrity commented: "When you search for the song skateboarding shoes on the Internet to listen, less than 30% of them really appreciate it, and more people are just curious, or feel that they are very low if they don't listen to this song."
After hyping a topic to the point where it is hot enough and has enough popularity, they begin to work on the second element of the hype, which is controversy.
They each pulled their banners, expressed diametrically opposed views on hot topics, and then used various means to involve a large number of netizens in it, so that the hot topics would be continued to the greatest extent in this endless debate.
When skateboarding shoes were on fire, a large number of "sunspots" made a lot of nonsense on the Internet, saying that this song was a fighter in the garbage, and it was simply unworthy of being called a song, and they also insulted the people who listened to this song as brain-disabled and mentally retarded...... This remark really angered netizens who were immersed in the skateboarding craze.
The scolding war began, and at the beginning, the promoters also hired a large number of online trolls to spray with screen names, and in the end, the netizens naturally divided into several factions and became entangled with each other.
Seeing that the general trend has been achieved, the promoters touched their bulging pockets, "Brush off your clothes and hide your merit and fame", which is also the third element of hype, profit.
As for how they make a profit, cough cough, friendly reminder, the content of this novel is all apocryphal, if there is any similarity, it is pure plagiarism.
To get back to the point, in this world, although hype exists, it is still a very vague concept for most people, just like Hu Teng subconsciously made a very gimmicky title when posting.
"Lao Hu, I think you have a lot of talent in this area, do you have any ideas?" Chen Feng typed and asked, after a few days of conversation, he and Hu Teng also got acquainted, they can be regarded as ordinary friends, in the exchange with Hu Teng, this older Internet addict young man can be said to admire some of his "advanced" ideas.
"I feel that we can directly advertise in the Squirrel Literature Bar, many of them should still remember your book, and most of them think that you write very well." Hu Teng suggested.
"For a novel that is only more than 60,000 words, how many diehards do you think there will be? But this method is also feasible.,Even if they just go to the post bar to take a look.,It's also a kind of popularity.,If you can pay attention to it.,It's great.,What?。 Chen Feng continued to ask.
"I can also go to a few more places to help you promote.,I have a large number of post bars on many literary websites.,I also added a lot of book friend groups.,I'm a song maniac is a good book.,If you recommend it a few more times,The popularity should soar.,After your book is completely popular.,The popularity of the post bar will also rise.。 Hu Teng came up with an idea again.
"In this way, your so-called tuba will probably be scolded very badly, and, except for the special circumstances of that night, the effect of this kind of advertising is actually very poor, and my book will soon have a big cover, there is no need to dislike people." Chen Feng shook his head in front of the computer.
Hu Teng's thought of this method reminded him of the forgetful god in his previous life.
According to legend, the legend of mortal immortal cultivation back then took 600,000 words to sign the contract, and before that, this book actually accumulated a lot of popularity.
In the absence of recommendations, most of these people only learned about the book through advertisements, except for some who were attracted to the book after clicking on it by chance.
First of all, he himself went into battle to advertise, and after that, many people who liked the book through advertising helped to advertise together, and so a virtuous circle, the book finally accumulated terrifying popularity, and even editors who were not optimistic about it had to doubt their own vision.
In the end, Forget Yu Da successfully counterattacked in one fell swoop, and while becoming a god, it also became a beacon for countless street fighters.
However, for Chen Feng, he signed the contract early, and was even arranged to be pushed by the big seal, there is no need to do this, although the current reputation of "I'm crazy about songs" is very good, but advertising is one thing that people are disgusted after all, and a hundred advertisements are not as bad as the worst recommendation given by the website.
"Actually, I have an idea," After waiting for a long time, seeing that Hu Teng really had no choice, Chen Feng typed out his plan, "Do you remember the first time you watched me crazy about songs, what impressed you the most?" ”
"There are many places that impress me the most, I remember the scene where Lin Sui roared at the sea, it really made me pinch a cold sweat, and when he shined at the party, I went to be handsome, okay, and there is ......" Hu Teng turned on the upside down mode and patted his ass frantically.
"Speak human words." Chen Feng rolled his eyes, and he didn't have a good airway.
"Uh, okay, it's actually the first time Lin Sui played the chapter of My Future Is Not a Dream, that song is simply amazing, but Brother Feng, although your singing is very good, but the sudden disconnection is really a lot of people, I almost cried while reading a book and listening to the song, and I was forced to be ruined by your emotions." Hu Teng complained.
"Heh, it's all an accident." Chen Feng scratched his head a little weakly, but he knew that during this time, many people came to his book review area to leave messages and scolded him for singing halfway, but he can't be blamed for this, he is a newcomer who has never tried to lead the neck to sing, and it is normal for him not to be able to go high, but then again, his current voice is really a good material.
"Even you said that, which proves that this matter is really criticized, so I'm going to start with this song and make my song crazy bar completely popular, maybe even more popular than my song crazy book, by the way, don't think that calling me brother can make you look younger." Chen Feng said solemnly.
"How is that possible?" Hu Teng subconsciously expressed disbelief.
"Just kidding, I just said okay." Chen Feng said confidently that he did not lack theoretical knowledge, but it was the first time to operate it in practice.
"So, I hope it works." He thought to himself.
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